- When Your Trademark Becomes the Key to Your Competitor's Internet Ad
Online Media Daily, Geri L. Haight, Carol H. Peters - Thursday, March 18, 2010
Unauthorized use of third-party trademarks and trade names as keywords to trigger keyword advertising and sponsored links is a growing problem for brand owners. But is this practice trademark infringem ...
- Judge Dismisses AdWords Suit Brought By Law Firm
Online Media Daily, Wendy Davis - Wednesday, March 17, 2010
A state judge in Connecticut has dismissed a lawsuit against Google by the New Haven law firm Stratton Faxon, which had complained about the use of its name to trigg ...
- Six-Year Court Battle Over AdWords Ends With Plaintiff Straddling Both Sides Of The Fence
Online Media Daily, Wendy Davis - Friday, March 5, 2010
Ending a six-year court battle, computer repair shop Rescuecom has withdrawn its lawsuit against Google complaining about alleged trademark infringement on AdWords. The move leaves Google free to continue allowi ...
- Judge In AdWords Case: 'Google Sells Ad Space, Not Keywords'
Online Media Daily, Wendy Davis - Thursday, March 4, 2010
A federal judge in California has dismissed portions of a lawsuit by California entrepreneur Daniel Jurin against Google over the company's AdWords program. But the decision isn't a complete victo ...
- Louis Vuitton Suing Hyundai Over Trademark Infringement
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Louis Vuitton filed suit against Hyundai in Manhattan federal court yesterday over a 30-second spot Super Bowl commercial that features a fancy basketball with a logo it feels is t ...
- Home Court Advantage: Google Gets Trademark Lawsuit Transferred To California
Online Media Daily, Wendy Davis - Sunday, February 21, 2010
Siding with Google, a federal judge in Corpus Christi, Texas has transferred a trademark infringement lawsuit by Flowbee, an AdWords marketer, to Google's hometown of northern California. Flowbee alleged ...
- MLB Accuses Upper Deck Of Trademark Infringement
Around the Net In Brand Marketing, Thom Forbes - Thursday, February 4, 2010
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- Advertise.com Can Keep Name, For Now
Online Media Daily, Wendy Davis - Monday, February 1, 2010
Ruling against AOL, a federal appellate court has said that online ad company Advertise.com can continue to use that name -- at least in the short term. The ruling gro ...
- NFL Backpedals On Its 'Who Dat' Demands
Around the Net In Brand Marketing, Thom Forbes - Monday, February 1, 2010
In a move sure to delight defenders of the first-amendment right to regional dialect everywhere, the National Football League isn't claiming that it owns exclusive rights to the phrase "W ...
- Rescuecom Geeks Out In Court After Victory Over Google
Online Media Daily, Wendy Davis - Wednesday, January 20, 2010
Computer repair shop Rescuecom scored a major coup last year when an appellate court allowed the company to proceed with a lawsuit against Google over keyword ads. But the w ...
- Yahoo Settles Trademark Infringement Case With American Airlines
Online Media Daily, Wendy Davis - Thursday, January 7, 2010
Yahoo has quietly settled a lawsuit by American Airlines about the alleged use of its name to trigger search ads. The Yahoo settlement ends a legal dispute that dates ba ...
- Report Identifies Illegal Domain Use In Ad Copy
Online Media Daily, Laurie Sullivan - Thursday, January 7, 2010
AdGooroo released its Hijacking Report Wednesday. The report runs as part of Trademark Insight, a tool that enables search marketers to identify and take action against other advertisers that illegal ...
- Yes Men Won't Take No For An Answer, Allege Suit Against Them Is Meant As Punishment For Political Parody
Online Media Daily, Wendy Davis - Wednesday, January 6, 2010
The prankster group Yes Men have a constitutional right to use the U.S. Chamber of Commerce's name and logo in a parody site, the group argues in court papers fil ...
- Bing! Design Firm Sues Microsoft Over Name
Around the Net In Brand Marketing, Nina Lentini - Friday, December 18, 2009
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- Mickey D's Registers 'Maccy D's' In U.K., Goes Green In Germany
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 24, 2009
It's known as "Mickey D's" in some circles here; across the pond they evidently call it "Maccy D's." And now the American fast food chain that decidedly has not h ...
- Generally Generic: Court Rejects Trademark Request For Mattress.com
Online Media Daily, Wendy Davis - Tuesday, November 10, 2009
A federal appeals court has rejected an attempt by bedding retailer 1800Mattress.com to trademark the term Mattress.com. The U.S. Court of Appeals for the federal circuit found that the te ...
- Arguing With An Idiot: Glenn Beck's Lawsuit Against Parody Site Rejected
Online Media Daily, Wendy Davis - Friday, November 6, 2009
An arbitrator has rejected controversial talk show host Glenn Beck's contention that the domain name for the site Did Glenn Beck Rape And Murder A Young Girl In 1990? infring ...
- Glenn Beck Urges Parody Site Be Shut Down
Online Media Daily, Wendy Davis - Wednesday, September 30, 2009
It might be intended as parody, but Glenn Beck is none too amused by the month-old Web site
glennbeckrapedandmurderedayounggirlin 1990.com. The talk show host brought a complaint wi ...
- EU Official Supports Google In Trademark Case
Online Media Daily, Wendy Davis - Wednesday, September 23, 2009
Siding with Google in its legal battle with Louis Vuitton, an advisor to Europe's highest court said Tuesday that the search company doesn't infringe on other companies' trademarks by allowi ...
- Trademark Troubles Dog Twitter, Second Life
PolicyBlog, Wendy Davis - Friday, September 18, 2009
New lawsuits against Second Life and Twitter are calling attention to one of the biggest unanswered questions involving digital media: How far must Web companies go to police their sit ...
- AOL Sues Advertise.com Over Trademark
Online Media Daily, Wendy Davis - Wednesday, August 19, 2009
AOL's Platform-A has sued rival Advertise.com for allegedly infringing on AOL's rights to the names Advertising.com and Ad.com. In papers filed this week in federal district court in Virginia, A ...
- Hotels.com Trademark Appeal Sent Packing
Online Media Daily, Wendy Davis - Friday, July 24, 2009
A federal appeals court has ruled that the term "Hotels.com" can't be trademarked because "hotels" is too generic. The hotel information and booking site Hotels.com had argued that even ...
