- Maybe You Can Engage Your Customers But What About Your Audience?
MediaPost Connect, Nina Lentini - Monday, May 11, 2020
It pays to make 'em laugh as we found out throughout one presentation on data-driven email strategy because the audience was paying attention. How do we know? The presenter stopped ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, addressable, OTT/CTV, VOD, say the compan ...
- Can Ad Tech Solve The Media Believability Crisis?
RTBlog, Joe Mandese - Monday, January 20, 2020
The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of all advertising: media. The crisis is ...
- LinkedIn Plays With Connections
Inside Performance, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users more ...
- Washington State Lawmakers Propose Privacy Bill -- Again
Digital News Daily, Wendy Davis - Monday, January 13, 2020
The Washington Privacy Act, introduced again on Monday, would allow state residents to opt out of targeted advertising. ...
- Vox Media Launches Forte, First-Party Marketing Platform
Publishers Daily, Melynda Fuller - Monday, December 30, 2019
Forte is a next-generation solution in how marketers can reach audiences. It can optimize to the needs of any marketer in real-time. ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Washington State Preps New Privacy Bill
Digital News Daily, Wendy Davis - Friday, November 22, 2019
Lawmakers in Washington are readying a privacy law that would enable consumers to opt out of data collection. ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they use the data they have to help them go forward -- or not? For Pour Moi's Ulli Haslacher, it ...
- Proposed Privacy Bill Would Give Consumers Broad Rights Over Data
Digital News Daily, Wendy Davis - Tuesday, November 5, 2019
The proposed Online Privacy Act introduced by Reps. Anna Eshoo and Zoe Lofgren appears to give consumers broader rights than California's much-discussed new privacy law, set to take effect in ...
- Privacy Watchdogs Seek To Expand Californians' Opt-Out Rights
PolicyBlog, Wendy Davis - Thursday, October 31, 2019
"Surveillance-based adtech is one of the greatest menaces to consumer data privacy," privacy groups say in a letter asking Alastair Mactaggart to beef up a proposed ballot initiative. ...
- Mall Of America Is A Case Study In Smart Profiling
Show Daily: Videos, Staff Writers - Monday, October 28, 2019
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with you how they are using location and geo-fencing technologies to track and learn from foot traffic and sales that ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audience ...
- California AG Unveils Proposed Privacy Regulations
Digital News Daily, Wendy Davis - Friday, October 11, 2019
One of the most significant proposed regulations requires companies to honor opt-out requests that people make through browsers, plug-ins or privacy settings. ...
- Privacy Sinkholes: Deloitte Finds Gaps In Retail Performance
Email Insider, Ray Schultz - Wednesday, October 9, 2019
Less than a fourth of retailers have integrated a data privacy plan into their corporate strategy, Deloitte reports. ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would be so it could give the first taste of Asteroids to its biggest fans. ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures. ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, September 10, 2019
"Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on a patchwork of inconsistent state laws," ...
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On Media
Digital News Daily, Laurie Sullivan - Monday, September 9, 2019
Marketing teams spend about 32% of their time managing data quality, and more than one-fourth of campaigns were hurt by poor data quality in the last year, on average, the ...
- IAB Tech Lab Presents Solution To Universal ID Privacy Tracking
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
The solution is intended to standardize data collection and improve privacy settings to give consumers greater control over the type of data companies use to target them with ads. The ...
- LoopMe Teams With Numerator To Fill A Data Gap
Digital News Daily, Laurie Sullivan - Thursday, August 22, 2019
LoopMe, which optimizes media based on AI, teamed up with Numerator, which supports shopper panel data, to help marketers understand purchase behavior that can increase offline sales beyond loyalty card ...
- Fox Corp. Buys 67% Stake In Consumer Loan Marketplace Credible Labs
Digital News Daily, Karlene Lukovitz - Monday, August 5, 2019
Fox will use Credible's consumer and other data for its local TV stations' sites, as well as Fox Business's online platform. ...
- Majority Of U.S. News Sites Have Trackers Sending Data To Russia
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2019
About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international borders, mostly to Russia. ...
- Building an Audience Strategy
Show Daily, Nina Lentini - Saturday, May 4, 2019
"We were hungry to learn more about why consumers engaged or didn't with an ad," she said. "We were operating like a large company but it was not who we ...
- From Programmatic Video to Audio
Show Daily, Nina Lentini - Saturday, May 4, 2019
Imagine a future in which Patagonia excludes creative including sweaters and coats from a campaign targeting users who never raise their Nest thermostats above 68 degrees. ...
- Trending: Reflections on Data and Programmatic
Show Daily, Nina Lentini -
Jamie Power, COO Addressable & Head of Analytics, Cadent, left, and Rob Jayson, EVP, Insights & Analytics, USIMSeveral Summit members reflect on the trends, insights and paths forward most discussed on and off stage at ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up to provide a true, omnichannel experience. "We have to stop marketing to customers like devices and cookies and start ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Friday, May 3, 2019
As you might expect, Hershey has a sweet spot within its audience strategy. And that is the trio of a singular view of its consumer, bringing business upfront and finding ...
- Life Extension's Data-Driven LifeCycle Journey
Show Daily, Nina Lentini - Friday, May 3, 2019
"We increased sales of our featured product by almost 200% by using one-to-one recommendation based on what we see other customers like them doing." ...
