- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.com, and AOL and helped develop and launch AOL's first DSP, SSP, and DMP and its Unified Advertising platfo ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data &am ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports writes in a new report about the law. ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech
Digital News Daily, Wendy Davis - Friday, September 25, 2020
"There's an enormously opaque black box into which our data goes that is turned around and used to target content towards us," says Slaughter, one of the five current F ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...
- B2B Marketers Should Rely On First-Party Data
Around the Net In Digital, Ray Schultz - Tuesday, September 15, 2020
New rules are affecting the way marketers use targeting data. In B2B, first-party data is the best asset when conducting digital campaigns. ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- Oracle To Halt Third-Party Data Offering In Europe
Around the Net in Email, Ray Schultz - Monday, September 14, 2020
Oracle will no longer offer third-party data targeting services in Europe, effective Tuesday. The decision is the probable result of a multibillion-dollar lawsuit about alleged GDPR
violations. ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapons of mass destruction against us, new information is coming to light about an equally nefarious, but far le ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs in the world, Brian Lesser is an entrepreneur again. Lesser, a digital ad pioneer who resigned as CEO ...
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Show Daily, Nina Lentini - Wednesday, August 26, 2020
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video on demand. Now, it had only had to create awareness of this option. ...
- Data & Programmatic Summit To Feature Keynote On Campaign Digital Media Spend
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
GMMB's Erica Monteith will be speaking on how campaigns will spend their unprecedented troves of cash in just two months. What have they learned from the recent cycles about h ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven Surge
Email Insider, Ray Schultz - Thursday, August 20, 2020
Retailers personalize their websites more to retain customers than to acquire new ones, Yieldify reports. ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them to consent to the data's collectio ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted by the Institute for Advertising Ethics last week featuring hundreds of regulatory, ad industry, and academic experts who spe ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App Names
Digital News Daily, Wayne Friedman - Wednesday, June 10, 2020
DoubleVerify is looking to bring a new transparent reporting platform for CTV ad inventory -- mapping app names across platforms and devices and synthesizing them to IAB standards. ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience Targets
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
Inscape has created a product called National Representative Panel, produced with data analytics company Dativa, that will now include demographic and targeted breakdowns of data. ...
- Maybe You Can Engage Your Customers But What About Your Audience?
MediaPost Connect, Nina Lentini - Monday, May 11, 2020
It pays to make 'em laugh as we found out throughout one presentation on data-driven email strategy because the audience was paying attention. How do we know? The presenter stopp ...
- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, addressable, OTT/CTV, VOD, say the compan ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. ...
- Can Ad Tech Solve The Media Believability Crisis?
RTBlog, Joe Mandese - Monday, January 20, 2020
The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of all advertising: media. The crisis ...
- LinkedIn Plays With Connections
Inside Performance, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users mo ...
- Washington State Lawmakers Propose Privacy Bill -- Again
Digital News Daily, Wendy Davis - Monday, January 13, 2020
The Washington Privacy Act, introduced again on Monday, would allow state residents to opt out of targeted advertising. ...
- Vox Media Launches Forte, First-Party Marketing Platform
Publishers Daily, Melynda Fuller - Monday, December 30, 2019
Forte is a next-generation solution in how marketers can reach audiences. It can optimize to the needs of any marketer in real-time. ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, t ...
