- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. ...
- Data Winter Is Coming
Media Insider, Ted McConnell - Thursday, March 4, 2021
Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. ...
- Virginia Governor Signs Privacy Bill Backed By Tech Companies
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
Virginia Gov. Ralph Northam on Tuesday signed into law a privacy bill giving consumers the right to opt out of the use of non-sensitive data for targeted advertising. ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch by the end of Q1 this year. ...
- Virginia Online Privacy Law Nears Passage
Digital News Daily, Wendy Davis - Monday, February 8, 2021
Virginia is poised to pass a privacy law that's partially modeled on the one in California, though considered weaker by some privacy advocates. ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, and BritePool
ID. ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a
cookie-workaround. ...
- Netline Debuts B2B Intent Data Service
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Intent Discovery is based on B2B content consumption behavior, the company says. ...
- Crackle Plus Offers TV Content Metadata To Ad Buyers Through Magnite
Digital News Daily, Karlene Lukovitz - Thursday, December 3, 2020
The content capabilities let buyers measure delivery by show, genre and TV rating, providing insights similar to those available through linear TV transactions, confirms Crackle Plus programmatic exec Tim W ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, but failed to offer "enhanced" notices explaining online behavioral
targeting. ...
- Simpli.fi Expands Services For Retail, Ecommerce, D2C Advertisers With Transaction Value Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 17, 2020
The feature enables advertisers to track purchase price and order ID data to attribute performance such as return on ad spend. ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.com, and AOL and helped develop and launch AOL's first DSP, SSP, and DMP and its Unified Advertising platfo ...
- IPG Unveils New-And-Improved Copy For Data: It's Not Your Father's 'Targeting'
MediaDailyNews, Joe Mandese - Wednesday, November 11, 2020
EASTON, CT -- Data scientists may be the new rock stars of Madison Avenue, but there's a reason they don't write copy for ads and Arun Kumar, Chief Data &am ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining data that gives customers a better experience online and offline. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- California Residents Face Opt-Out Hurdles
Digital News Daily, Wendy Davis - Thursday, October 1, 2020
The California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Reports writes in a new report about the law. ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech
Digital News Daily, Wendy Davis - Friday, September 25, 2020
"There's an enormously opaque black box into which our data goes that is turned around and used to target content towards us," says Slaughter, one of the five current F ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...
- B2B Marketers Should Rely On First-Party Data
Around the Net In Digital, Ray Schultz - Tuesday, September 15, 2020
New rules are affecting the way marketers use targeting data. In B2B, first-party data is the best asset when conducting digital campaigns. ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- Oracle To Halt Third-Party Data Offering In Europe
Around the Net in Email, Ray Schultz - Monday, September 14, 2020
Oracle will no longer offer third-party data targeting services in Europe, effective Tuesday. The decision is the probable result of a multibillion-dollar lawsuit about alleged GDPR
violations. ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a company called Oracle, since oracles make prophecies that can sometimes be ambiguous. ...
- All The President's Men, Yet Again
Red, White & Blog, Joe Mandese - Friday, September 11, 2020
Nineteen years after terrorists used our own commercial airline industry as weapons of mass destruction against us, new information is coming to light about an equally nefarious, but far le ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs in the world, Brian Lesser is an entrepreneur again. Lesser, a digital ad pioneer who resigned as CEO ...
