- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- FTC's Slaughter Blasts 'Fundamental Unfairness' Of 'Data Economy'
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC may consider restricting "surveillance advertising" by requiring companies to limit the amount of data they collect about consumers, Commissioner Rebecca Kelly Slaughter suggested. ...
- Why Madison Avenue Will Be Clenching Its Fists And Grimacing 'Newman!'
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2021
In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Wayne Knight will walk you through the merits and pitfalls of zero-, first- and third-party data. ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers. ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
Pennsylvana resident Ashley Popa is asking an appellate court to revive her class-action privacy complaint against ad-tech company NaviStone over its tracking technology, which allegedly collected data from her aft ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but that is changing. Advertisers will soon have a tool that allows them to use cookieless targeting on their s ...
- Telecom Boosts Email Results With New Capabilities
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
CityWest achieves higher-than-average open rates while targeting segments based on behavioral data. ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determine pricing, Breeze reports. ...
- GroundTruth Develops Weather Triggering For CTV Following MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, August 9, 2021
GroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and alerts. CTV ads will be target ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacific region, the CDP Institute reports. ...
- Magnite Joins TV Data Initiative
Digital News Daily, Karlene Lukovitz - Tuesday, July 27, 2021
The initiative, launched in April, aims to support the application of audience data across advanced TV. ...
- Centro Automates Recommendations For First-Party Data Contextual Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, July 12, 2021
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's best-performing
audiences. ...
- First-Party Power: How Brands Can Avoid Relying On Cookies And Outside Data
Email Insider, Ray Schultz - Friday, July 9, 2021
First-party data has many benefits, one of which is that it is privacy compliant. But you need the right tech stack, Braze and Segment report. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verification process that certifies no cookies were used when creating the audience segments. ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Premion Expands Polk Automotive Data For CTV/OTT
Digital News Daily, Karlene Lukovitz - Monday, June 14, 2021
Last month, the Tegna-owned platform announced attribution deals with Polk and Arrivalist covering the automotive and tourism markets, respectively. ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to data released Friday. ...
- Pancheros' Digital-First Brand Makeover
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an a ...
- Mobilizing the Loyalty Journey
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the Q ...
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Omnicom Media Group data and analytics division Annalect has struck a deal with InfoSum, the startup being run by former Xandr and GroupM exec Brian Lesser, to help expand i ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer - Monday, April 26, 2021
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate live, intent-driven audiences built on real-time searches from global publisher and ecommerce sites, bringing search intent into the t ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough, concludes a new IAB/PwC report being released today. ...
- Data Winter Is Coming
Media Insider, Ted McConnell - Thursday, March 4, 2021
Both Apple and Google, each in their own way, are sucking critical data out of the online advertising ecosystem. ...
- Virginia Governor Signs Privacy Bill Backed By Tech Companies
Digital News Daily, Wendy Davis - Tuesday, March 2, 2021
Virginia Gov. Ralph Northam on Tuesday signed into law a privacy bill giving consumers the right to opt out of the use of non-sensitive data for targeted advertising. ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time through the company's programmatic offerings. ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. ...
