- Cisco Invests Millions In Grassroots Ad Campaign For Flip Video
Online Media Daily, Laurie Sullivan - Monday, November 9, 2009
Do You Flip? Cisco wants to know. The company is unveiling a multimillion-dollar ad campaign Monday made up solely of user-generated content. The spots are created by everyday Joes a ...
- Sports, School And TV Shows Rule In September
Online Media Daily, Gavin O'Malley - Sunday, October 18, 2009
Yahoo, Pearson Education, and computer software provider Intuit all benefited greatly from Web trends in September, according to seasonal data just released by comScore. "With nearly half of the U. ...
- Showtime Preps 'Dexter' Webisodes
Around the Net In Media, Joan Voight - Monday, October 12, 2009
Following the season four premiere of "Dexter," Showtime is putting together a series of animated webisodes to accompany the series. "Dexter: Early Cuts" is a 12-part series consisting of fou ...
- 7-Eleven Brings Japanime 'Domo' In-Store
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
Evan Brody, marketing manager for Slurpee and Big Gulp beverages tells Marketing Daily that the Domo program -- intended to appeal to 20-something and younger consumers -- is the fir ...
- 'More,' Maybelline Partner on Web Series
Around the Net In Media, Joan Voight - Wednesday, September 9, 2009
Candace Bushnell, author of "Sex and the City" debuts her first Web series this week, with an all-star cast and content partners that belie its small budget. "The Broadroom" ...
- Southern Comfort Breaks Out Its Digital Media Plan
Marketing Daily, Aaron Baar - Wednesday, July 29, 2009
"Everything we're doing starts with the digital property," the brand's Lena DerOhannessian tells Marketing Daily. "Whether it's a traditional media site or an entirely Web-based site, the entire program ...
- 'More' Teams With Candace Bushnell for Web Project
Around the Net In Media, Joan Voight - Thursday, July 23, 2009
Meredith's lifestyle magazine More has teamed up with Candace Bushnell, creator of HBO's "Sex and the City," on a new Web series. "The Broadroom," written by Bushnell, will take ...
- State Farm Sponsors Univision Web Novela
MediaDailyNews, David Goetzl - Thursday, July 23, 2009
Univision has signed State Farm as a multipart sponsor of its coming online novela, "Vidas Cruzadas," a link that includes integration of brand messages in the short-form content. ...
- P&G Sells Soap Via Soap Operas All Over Again, But Online And In China
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
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