- For Constellation Brands, Modelo's Up, Hard Seltzer's Down
Marketing Daily, Les Luchter - Wednesday, October 6, 2021
Modelo Especiale is "the number one gainer in the industry" and "the number two beer brand in dollar sales," says company's CEO. ...
- Michelob Ultra Extends Pure Golden Hour Events To Tentrr Glamping
Marketing Daily, Les Luchter - Tuesday, October 5, 2021
Michelob Pure Gold has previously run Pure Golden Hour incarnations involving meditation, yoga and sunset concerts. ...
- Do Craft Beer/College Sports Team-Ups Carry 'Hypocritical Baggage'?
Marketing Daily - Top of the News, Les Luchter - Sunday, October 3, 2021
Some schools report alcohol sponsorships compromise "their own efforts to combat 'epidemic levels' of alcohol abuse,'" says agency exec. ...
- AB InBev Confirms Global Media Review
MAD, Steve McClellan - Thursday, September 30, 2021
The company spends $850 million a year on measured media, according to COMvergence. Over 30% of that spend is digital. ...
- Bud Cans Support Veterans Day in U.S., Fight Climate Change in U.K.
Marketing Daily, Les Luchter - Wednesday, September 29, 2021
Brand is offering "military heritage" cans, with $1 for each case sold being donated to Folds of Honor, which aids military families. ...
- Breweries Aim To Help Musicians Hurt By Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, September 27, 2021
Several dozen U.S. breweries are making a special beer to benefit those in the music industry who have been hurt by the COVID-19 pandemic. A Woodburn, Oregon hops grower al ...
- Brooklyn Brewery Taps London Agency For LGBTQ+ Campaign
Marketing Daily, Les Luchter - Friday, September 24, 2021
The initial creative, which includes a :60 video, highlights five grassroots LGBTQ+ activists from around the globe. ...
- Shaken, Stirred, Waiting: Smirnoff, Heineken Tie In With James Bond
Marketing Daily, Les Luchter - Wednesday, September 15, 2021
Three 72&Sunny-created spots, titled "There's a Spy in Everyone," feature everyday folk who use "their inner spy to solve unique sets of circumstances." ...
- A-B, Uber, MADD Team Up For Safe Riding
Marketing Daily - Top of the News, Les Luchter - Tuesday, September 14, 2021
"Decide to Ride," is a multiplatform campaign promoting awareness and safe rides that features the line, "You Can't Drive Drunk If You Don't Drive There." ...
- Michelob Ultra Promotes Sports Gender Equality With Big Bucks Pledge
Marketing Daily, Les Luchter - Thursday, August 26, 2021
The ad spot encourages consumers to hit "save" on social media women's sports highlights so that similar posts will show up more often in feeds. ...
- TV Beer Spending Soars Nearly 50% YOY
Marketing Daily, Les Luchter - Monday, August 23, 2021
iSpot.tv attributed the surge largely to the return of live sports, with 56% of the spend coming in such events as NFL, NBA games. ...
- Budweiser's Candle, Meat Products Extend Brand's BBQ-Beer Connection
Marketing Daily, Les Luchter - Thursday, August 12, 2021
The Budweiser Bratwurst line of processed meats gets a boost with a contest awarding winner a year's supply of Bud and bratwurst. ...
- Heineken N.V.: Marketing/Sales Spend Expected Back On Track By 2023
Marketing Daily - Top of the News, Les Luchter - Wednesday, August 4, 2021
Heinekin USA "grew ahead of the market," driven by "innovations like Dos Equis Ranch Water and Dos Equis Lime and Salt," said CEO. ...
- Hard Seltzers Drive 2nd-Quarter Growth At Molson Coors
Marketing Daily - Top of the News, Les Luchter - Friday, July 30, 2021
"The demand for [hard seltzer] Topo Chico is incredibly strong," with demand from across many demographic groups, said company CEO. ...
- 'Bolt To The Bar' For A Free Michelob Ultra On Saturday
Marketing Daily, Les Luchter - Wednesday, July 21, 2021
Campaign is part of Michelob Ultra's Beer Run program, giving out free brews all summer in exchange for proof of any exercise activity. ...
- Budweiser Enlists NBA Stars For Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Budweiser is launching a global campaign tied to the NBA Finals featuring two-time league MVP Giannis Antetokounmpo and his brother Thanasis, both members of the Milwaukee Bucks. The effort, “Never Dream Alone,” tel ...
- Coors Light Brews Stanley Cup Ice Into Special Beer
Marketing Daily, Les Luchter - Monday, July 12, 2021
Ice from Champions Tampa Bay Lightning rink was collected and purified for brew shipped to 15 Tampa bars in special promo. ...
- I'm Dreaming Of A Good TV Ad
TV Watch, Wayne Friedman - Tuesday, July 6, 2021
Molson Coors created a lighthearted commercial that viewers could "see" while sleeping. ...
- Budweiser Reboots 'Independence Day' For Post-COVID World
Marketing Daily, Les Luchter - Wednesday, June 30, 2021
Actor Bill Pullman reprises his iconic role as President Whitmore to declare, "This thing will rue the day it ever messed with us." ...
- T-Mobile's 5G Network Briefly Includes 5Gin, 5Ginger Beer
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Carrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity 5G network to a potential 150 million people. ...
- Lagunitas Boondoggles With Doggies
Marketing Daily, Les Luchter - Tuesday, June 22, 2021
Dog owners can enter contest to win Visa gift card and branded merch for themselves and their pooches. ...
- The Sudsiest Of Promos: Beer Companies Push Branded Merch
Marketing Daily, Les Luchter - Wednesday, June 16, 2021
Get your dumbbell-shaped drinking vessel, your Coors Light doggie beer holder, your Bud-branded surf clothing right here! ...
- AB InBev, Diageo, MolsonCoors In Cross-Hairs Of Underage Drinking Study
Marketing Daily - Top of the News, Les Luchter - Monday, June 14, 2021
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to specific brands. ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage
Marketing Daily, Les Luchter - Monday, June 7, 2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day. ...
- Golden Road Brewing Launches 'Tourism' Campaign For Imaginary Mango County
Marketing Daily, Les Luchter - Tuesday, June 1, 2021
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, the county's "#1 (and only) travel agent," in campaign spots. ...
- Heineken USA Targets In-Car Responsible Drinking Message To California Drivers
Marketing Daily, Les Luchter - Thursday, May 27, 2021
Drivers will get a Waze top-of-screen notification once they've keyed in their destination and have stopped for at least four seconds. ...
- Stella Artois Makes Chess Move With Grandmaster Hikaru Nakamura
Marketing Daily, Les Luchter - Monday, May 24, 2021
Event will feature Nakamura and challengers attempting to break his Chess.com record for opponents defeated in an hour of bullet chess. ...
- Craft Beer Industry Faces Sexism, Assault Accusations
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 19, 2021
A post asking for women’s stories about sexism in the beer industry has resulted in a deluge. “Thousands of messages — and counting — sent to brewer Brienne Allan (w ...
- Budweiser Gets Its Holiday Cans In A Row
Marketing Daily, Les Luchter - Monday, May 17, 2021
There'll be red, white and blue designs for July 4, and winter holiday cans featuring Wilson, a one-and-a-half-year-old Saint Bernard from Colorado. ...
