- Get A Shot, Then A Beer, With Help From New Miller Lite T-Shirt
Marketing Daily, P.J. Bednarski - Thursday, April 15, 2021
The $10 "Almost Miller Time" T-shirt comes with one sleeve missing so the wearer is vaccination-ready. ...
- Yes, You Are That Bitter! Hop Valley Beer Can Prove It To You
Marketing Daily, P.J. Bednarski - Wednesday, April 7, 2021
Introducing the IBU-O-Meter, which uses an algorithm to measure the nastiness of your Twitter rants. ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in the Los Angeles Sparks' 25-year history. ...
- The Miller Lite Candle: Rekindling Memories Of Times You Were Lit
Marketing Daily, P.J. Bednarski - Tuesday, March 23, 2021
Candles evoke smells of Game Day (salted peanut, jalapeno, cracked leather), Beer Garden and Dive Bar. ...
- The Stella Artois 'Fund' Aims To Be Standard For Pours
Marketing Daily, P.J. Bednarski - Monday, March 15, 2021
Stella Artois introduced a clever take on filing taxes with the introduction of its own definitely not-real-life investment adviser firm, Stella Mutual. ...
- Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part II
Marketing Daily, P.J. Bednarski - Friday, March 12, 2021
The 2021 ad says: "Can't make it to the pub? Bring the pub home to you." ...
- Social Media Is Marketing Battlefield For Beer Brands
Marketing Daily, P.J. Bednarski - Tuesday, March 9, 2021
Bud Light ranked fifth in overall paid share of voice in social media among beer brands, but led in total consumer engagement. ...
- Bud's New 'Select' Low-Cal Beer Comes With Big Taste -- That's No Lie
Marketing Daily, P.J. Bednarski - Monday, March 1, 2021
A polygraph expert in a darkened room asks Budweiser's head brewer if 99-calorie Budweiser Select tastes like Budweiser. ...
- Beer Companies Seek Naming Rights At Florida Theme Parks
Marketing Daily, P.J. Bednarski - Wednesday, February 24, 2021
The bill narrowly won approval earlier this month from the state House Regulatory Reform Subcommittee. ...
- What's A Beer? Anheuser-Busch Suit Re Corona Seltzer Poses Question
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, February 18, 2021
Constellation, which owns Corona beer brand in U.S., claims hard seltzer is defined as a beer. Anheuser-Busch says no. ...
- To Make Consumers Look Again, Miller Genuine Draft Has A New Label
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, February 16, 2021
Marketing manager says the newest look resonated with test audiences, with purchase intent 50% higher than for current packaging. ...
- Anheuser-Busch Super Bowl Image Ad Kind Of... Sobering
Marketing Daily, P.J. Bednarski - Thursday, February 4, 2021
When is happy hour again? Vignettes in this spot include a funeral and a co-worker comforting someone who just got fired. ...
- Long Story: Lite Beer Marketing Stunt Depends On Lengthy Set-Up
Marketing Daily, P.J. Bednarski - Monday, February 1, 2021
Miller Lite drinkers are "encouraged" to occupy themselves by inputting long URL when Michelob Ultra's ad airs during the Super Bowl. ...
- Coors Says It Will Help You Dream Ad It Can't Show You During Super Bowl
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, January 28, 2021
With A-B controlling ad space for the SB, Coors decided instead to go where no marketer has gone before -- into viewers' dreams. ...
- Ultra-Popular Michelob Ultra Inherits 'Happy' Star Role In Super Bowl
Marketing Daily, P.J. Bednarski - Monday, January 25, 2021
SB spot features athletes partying while a voiceover asks if winning makes us happy, or if being happy makes us winners. ...
- Budweiser Relocates Super Bowl LV Media Buy To Support COVID-19 Vaccine Awareness
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
For the first time in 37 years, Budweiser is forgoing its iconic in-game Super Bowl LV airtime on television. ...
- Yuengling Beer To Launch In Western States
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 18, 2021
Yuengling beer will become available throughout Texas beginning some time this fall. Last year, D.G. Yuengling & Son brewing, the oldest continuing brewery in the nation, formed a partnership wi ...
- Coors Light Pushes To Finally Get Tom Flores Into NFL Hall Of Fame
Marketing Daily, P.J. Bednarski - Thursday, January 7, 2021
An ad plays up his nickname -- The Iceman, for his cool demeanor -- and shows him chilling in his backyard. ...
- How Dry I Am: Non-Alkie Bevs Push Sober January
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, January 6, 2021
O'Doul's is hooking up with dating site Match.com to give daters more non-drinking options when they search for someone new. ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- For Budweiser, Clorox, Pandemic's Effects Were First Hard To Imagine
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, December 31, 2020
The beer and liquor industry faced abrupt crises in 2020, while brands like Lysol and Charmin hit new heights. ...
- Budweiser Zero Starts Club For Drinkers Who Want Sober January
Marketing Daily, P.J. Bednarski - Wednesday, December 30, 2020
Team Zero helps support new abstainers by having celebrity athletes send motivational emails all month. ...
- Miller High Life Honors Its History With Champagne Packaging
Marketing Daily - Top of the News, P.J. Bednarski - Monday, December 28, 2020
The "champagne of bottled beers" is now available in champagne-sized bottles. ...
- During The Pandemic, Heineken Cardboard Cutouts Mean You Care
Marketing Daily, P.J. Bednarski - Friday, December 11, 2020
If you can't see your friends in person, is getting a cardboard cutout of them an adequate substitute? ...
- For Coors Light, B.Y.O.B Now Means Build Your Own 'Beerman'
Marketing Daily, P.J. Bednarski - Thursday, December 10, 2020
There are snowmen. And there is Coors Light's Beerman, a strange snow-based fellow now showing up in a holiday commercial. ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe Wine
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ride from the proud drivers of Budweiser's wagon. ...
- Miller Lite Goes To Holiday Office Party, Wants To Leave Early
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
Its latest video ends with a printed message that reads, "One good thing to come out of 2020? The end of work holiday parties." ...
- Non-Alcoholic Beers In Tune With Pandemic Times
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 30, 2020
Officially, the CDC is saying, "Use of alcohol or drugs may alter judgment and make it more difficult to practice COVID-19 safety measures." ...
- Molson Coors Says Many Will Be Crying In Their Beers This Holiday Season
Marketing Daily, P.J. Bednarski - Thursday, November 26, 2020
"The beer industry is preparing for a winter fraught with uncertainty," notes Mike Schouten, Molson Coors' shopping insights manager for the on-premise segment. ...
- In A Tough Year, Heineken Says, Enjoy The Misery of The Holidays
Marketing Daily, P.J. Bednarski - Tuesday, November 24, 2020
The new ad is a video montage of all those irritating annual holiday "traditions" -- like when the star atop the tree isn't right. ...
