- Just Like Old Times At The Bar Again -- But That Bud Light Is 'Certified Fresh'
Marketing Daily, P.J. Bednarski - Friday, May 22, 2020
"Bud Light: Certified Fresh" program pledges to replace old beer at COVID-19-shuttered bars and restaurants finally opening up all over the nation. ...
- Peyton Manning Has Starring Role For Michelob Ultra This Sunday
Marketing Daily, P.J. Bednarski - Thursday, May 21, 2020
Manning will show up in three new Michelob Ultra commercials, digitally inserted -- deepfake style -- into scenes from the classic golf comedy "Caddyshack." ...
- New Miller Ads Fete High Life In Pandemic Time
Marketing Daily, P.J. Bednarski - Monday, May 18, 2020
The newest batch of commercials celebrate building a beer-can pyramid, shaving your head and throwing peanut shells into a wastepaper basket. ...
- Tough Times For Anheuser-Busch, As Pandemic Creates Big Global Declines
Marketing Daily, P.J. Bednarski - Friday, May 8, 2020
One-third of Anheuser-Busch InBev sales come from "on-premise" locations -- not only bars and restaurants, but sports arenas and concert venues. ...
- Work Fast, Win Zoom Call For Mom, Wait For Surprise
Marketing Daily, P.J. Bednarski - Thursday, May 7, 2020
Those who want to win a Zoom call with pop star Maluma should "drop [MichelobUltra] a comment telling us why your mom is great using #Ultramom and #sweepstakes." ...
- Simple: Court Says Bud Light's 'Corn Syrup' Ad Tells It Like It Is
Marketing Daily, P.J. Bednarski - Monday, May 4, 2020
An appeals court last week seems to have ended the hair-splitting about what Bud Light can or can't say in its ads. ...
- The Promise Of Free Beer Becomes Pandemic Tradition -- Not Annual, We Hope
Marketing Daily, P.J. Bednarski - Thursday, April 30, 2020
Coors Light, Anheuser-Busch InBev among those giving away beer to various kinds of folks, including couples who had to postpone their wedding day. ...
- Cancelled Events Result In Kegs Going Stale
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 27, 2020
With all events being cancelled nationwide due to the pandemic, kegs of beer in stadiums, concert halls, restaurants and bars are going stale. In March alone, roughly 10 million gallons ...
- 'Wassup!!??' -- Budweiser's Updated Ad Surprisingly Relevant
Marketing Daily, P.J. Bednarski - Thursday, April 23, 2020
Celebrities use video calls to check in on friends and relatives, making "Whassup" at once a greeting and a health check. ...
- Bud Light Encourages Virtual Boos During NFL Draft
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 21, 2020
Bud Light has a promotion inviting fans to #BooTheCommish via tweets, prior to the NFL Draft on Thursday night. Booing NFL Commissioner Roger Goodell is a draft day tradition with ...
- Stella Artois' Multinational Campaign To Help Bars, Restaurants Weather Crisis
MAD, Steve McClellan - Monday, April 20, 2020
The Anheuser-Busch InBev beer brand has launched a gift-card matching program and an ad campaign from agency Gut to promote it. ...
- Have A Workout, Then Pop A Michelob Ultra, Virtually -- Then Leave A Tip
Marketing Daily, P.J. Bednarski - Wednesday, April 15, 2020
Michelob Ultra spearheads a virtual workout series led by top trainers and private gym owners financially stung by the COVID-19 pandemic. ...
- Nielsen Data Says Alcoholic Beverage Sales Through The Roof
Marketing Daily, P.J. Bednarski - Tuesday, April 7, 2020
Online alcohol sales are also up a whopping 243% from a year ago. ...
- Tough Times Ahead For Craft Brewers, Say Experts
Marketing Daily, P.J. Bednarski - Tuesday, March 31, 2020
Bar, restaurant closings bad for craft biz since so many breweries sell a high percentage of beer through their taproom or brewpub. ...
- Where To Find Bud Light: A Pub Service Announcement
Marketing Daily, P.J. Bednarski - Thursday, March 26, 2020
#OpenForTakeout invites companies to list their venue on a website directory so drinkers can reference it to find a place nearby. ...
- Anheuser-Busch Beer Promotes Dog Fostering, Adoption
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2020
Midwest Animal Rescue and Services was chosen because many Busch drinkers live in the Midwest, Anheuser-Busch's Daniel Blake tells "Marketing Daily." ...
- Anheuser-Busch InBev Turning Leftover Alcohol Into 1M Bottles Of Sanitizer
Marketing Daily, P.J. Bednarski - Monday, March 23, 2020
Making a big push with alcohol-free and low-alcohol beer, company has probably never had had so much "leftover" alcohol to give. ...
- A Beer That's Also A Seltzer Is NOT A Beltzer, But A Spritzen
Marketing Daily, P.J. Bednarski - Tuesday, March 17, 2020
Introducing Leinenkugel's Spritzen, the "beer with a splash of seltzer," as it proclaims on its label. Spritzen means "splash" in German. ...
- If You Have A Favorite NFL Player, Dump A Bud Over His Head
Marketing Daily, P.J. Bednarski - Tuesday, March 3, 2020
Seems like drinking a Budweiser Light, or being drenched by one, is a route to an ambassadorship and contract. ...
- Amstel Activation Hacks Sao Paulo Carnival Parades
Out to Launch, Steve McClellan - Tuesday, March 3, 2020
The official beer sponsor of the Carnival parades in São Paulo last week was AB InBv beer brand Skol. But revelers who looked hard enough with the help of some ...
- Tough Times For Anheuser-Busch InBev, CEO
Marketing Daily, P.J. Bednarski - Friday, February 28, 2020
Fourth quarter net income was down 43%. "Our performance in 2019 was below our expectations, and we are not satisfied with these results." ...
- Corona Beer Denies Virus Crisis Has Hurt Its Brand
Mediapsssst, Richard Whitman - Sunday, March 1, 2020
Corona parent Constellation Brands said concerns raised by a recent survey about the brand's business and consumer sentiment were "unfounded." ...
- Leap Day: There's A Beer For That
MAD, Larissa Faw - Thursday, February 27, 2020
Socialdeviant content planner and beer brewing enthusiast Graham Spector cooked up a citra-hopped pale variety dubbed Leap Beer. ...
- Corona Beer Goes Viral (Not In The Good Way)
MediaDailyNews, Joe Mandese - Friday, February 28, 2020
While the potential pandemic spread of the Coronavirus is impacting brands, none appear to have had their underlying brand equity affected as much as Grupo Modelo's and Anheuser-Busch InBev's Corona ...
- Yuengling's Latest Light Beer Takes Flight, With A Nod To History
Marketing Daily, P.J. Bednarski - Tuesday, February 25, 2020
Flight, a new low-calorie beer with a 4.2% alcohol content by volume, will be available in 22 states beginning in March. ...
- XFL Home Team May Be Sending Fans A Message -- On Helmets
Marketing Daily, P.J. Bednarski - Friday, February 21, 2020
The Dallas Renegades made a deal to show off the logo of the new Bud Light Seltzer from Anheuser Busch InBev. ...
- 'The Life Artois' Campaign Debuts With Big Valentine's Day Smooch
Marketing Daily, P.J. Bednarski - Wednesday, February 12, 2020
"The Life Artois" -- using imagery that recalls colorful travel art posters from the '40s and '50s -- is pitched toward women. ...
- Young Consumers Don't Love V-Day
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2020
In one poll, half of 2,000 Gen Z-ers said Feb. 14 is "a day to get drunk and party with single friends." ...
- Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands that advertised during the big game, ...
- Rodriguez And Rodriguez Star In Beer Ads On Super Bowl Sunday
MAD, Larissa Faw - Friday, January 31, 2020
Only one is actually in the big game -- a spot featuring former MLB star Alex Rodriguez for Presidente, which is backed by Anheuser-Busch. Pro Skateboarder Paul Rodriquez is fronting ...
