- Yuengling Beer To Launch In Western States
Around the Net In Brand Marketing, Tanya Gazdik - Monday, January 18, 2021
Yuengling beer will become available throughout Texas beginning some time this fall. Last year, D.G. Yuengling & Son brewing, the oldest continuing brewery in the nation, formed a partnership wi ...
- Coors Light Pushes To Finally Get Tom Flores Into NFL Hall Of Fame
Marketing Daily, P.J. Bednarski - Thursday, January 7, 2021
An ad plays up his nickname -- The Iceman, for his cool demeanor -- and shows him chilling in his backyard. ...
- How Dry I Am: Non-Alkie Bevs Push Sober January
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, January 6, 2021
O'Doul's is hooking up with dating site Match.com to give daters more non-drinking options when they search for someone new. ...
- Tecate Bids 2020 Good Riddance, Uses Computer Vision To Do It
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
The video ad aims to connect the brand with Mexican Americans between the age of 21 and 35 on numerous digital platforms. ...
- For Budweiser, Clorox, Pandemic's Effects Were First Hard To Imagine
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, December 31, 2020
The beer and liquor industry faced abrupt crises in 2020, while brands like Lysol and Charmin hit new heights. ...
- Budweiser Zero Starts Club For Drinkers Who Want Sober January
Marketing Daily, P.J. Bednarski - Wednesday, December 30, 2020
Team Zero helps support new abstainers by having celebrity athletes send motivational emails all month. ...
- Miller High Life Honors Its History With Champagne Packaging
Marketing Daily - Top of the News, P.J. Bednarski - Monday, December 28, 2020
The "champagne of bottled beers" is now available in champagne-sized bottles. ...
- During The Pandemic, Heineken Cardboard Cutouts Mean You Care
Marketing Daily, P.J. Bednarski - Friday, December 11, 2020
If you can't see your friends in person, is getting a cardboard cutout of them an adequate substitute? ...
- For Coors Light, B.Y.O.B Now Means Build Your Own 'Beerman'
Marketing Daily, P.J. Bednarski - Thursday, December 10, 2020
There are snowmen. And there is Coors Light's Beerman, a strange snow-based fellow now showing up in a holiday commercial. ...
- Strange Brew: Budweiser Shares Marketing (And Its Clydesdales ) With Babe Wine
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
A cross-branded campaign features Babe wine founder Josh Ostrovsky catching a ride from the proud drivers of Budweiser's wagon. ...
- Miller Lite Goes To Holiday Office Party, Wants To Leave Early
Marketing Daily, P.J. Bednarski - Wednesday, December 2, 2020
Its latest video ends with a printed message that reads, "One good thing to come out of 2020? The end of work holiday parties." ...
- Non-Alcoholic Beers In Tune With Pandemic Times
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 30, 2020
Officially, the CDC is saying, "Use of alcohol or drugs may alter judgment and make it more difficult to practice COVID-19 safety measures." ...
- Molson Coors Says Many Will Be Crying In Their Beers This Holiday Season
Marketing Daily, P.J. Bednarski - Thursday, November 26, 2020
"The beer industry is preparing for a winter fraught with uncertainty," notes Mike Schouten, Molson Coors' shopping insights manager for the on-premise segment. ...
- In A Tough Year, Heineken Says, Enjoy The Misery of The Holidays
Marketing Daily, P.J. Bednarski - Tuesday, November 24, 2020
The new ad is a video montage of all those irritating annual holiday "traditions" -- like when the star atop the tree isn't right. ...
- Waffle House, Brewery Plan Bacon-Flavored Beer
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 17, 2020
File it under the category “everything is better with bacon,” even beer. Waffle House has teamed with Oconee Brewing Company to create a beer that delivers an aroma of breakfa ...
- Is Bud Light Infused With Tapatio Sauce A Caliente Idea?
Marketing Daily, P.J. Bednarski - Monday, November 16, 2020
Bud Light Chelada Fuego adds hot sauce to Anheuser Busch's take on an old Mexican style of mixing beer with clam juice. ...
- 'Small Brewery Sunday' Hopes To Prevent Craft Beermakers' Real Last Call
Marketing Daily - Top of the News, P.J. Bednarski - Monday, November 16, 2020
In one survey, only 78% of small breweries said they're confident they'll still be open at this time next year. ...
- 'Everyone's A Runner Challenge' Continues Michelob Ultra's Fitness Theme
Marketing Daily, P.J. Bednarski - Thursday, November 12, 2020
In one challenge, contestants tag friends who need an extra push to exercise. A winner could get a special motivational boost from celebrity trainer Ron Everline. ...
- Heineken Unveils New Agency Structure: Consolidates Media At Dentsu, Creative At 'Le Pub'
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2020
For Dentsu, the structure represents a consolidation of all of Heineken's media planning and buying services effective Jan. 1. ...
- More CPG Brands Reaching Out To Hispanic Consumers, Causes
CPG FYI, Steve Ellwanger - Friday, October 30, 2020
A 15-second campaign spot highlights Ocean Spray's Cran-Mango and Cran-Pineapple variations with a Spanish-language voiceover. ...
- Anheuser-Busch Scales Back Super Bowl Plans
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, October 25, 2020
Anheuser-Busch InBev has decided not to host the 600 people it usually brings to the Super Bowl each year. “While it will still advertise—and serve beer—throughout weeklong Super Bowl festiviti ...
- Boston Beer Not 'Normal Company,' But Its Corporate Culture Works Well
Marketing Daily, P.J. Bednarski - Sunday, October 25, 2020
If you ask CMO Lesya Lysyj for an important ingredient in Boston Beer's success, she'll say it's operating with a lot of intuition. ...
- Civic-Minded Pitch Framed As Joke: Coors Seltzer's 'The Sacrifice'
Marketing Daily, P.J. Bednarski - Sunday, October 11, 2020
"I'll lay here all day if I have to, for the rivers," says a woman vegging on a raft, seltzer can in hand. ...
- Dos Equis Contest Prize Is Social-Distance-Sized Beer Cooler
Marketing Daily, P.J. Bednarski - Friday, October 2, 2020
Winners will receive a strangely long beer cooler that doubles as a built-in six-foot measuring tool for social distancing. ...
- Anheuser-Busch Launches Scholarship To Develop More Black Brewmasters
Marketing Daily, P.J. Bednarski - Wednesday, September 23, 2020
The company will provide annual monetary awards for students pursuing STEM majors applicable to careers in brewing. ...
- Bud Light Partners With EatOkra App, Highlights Black-Owned Restaurants
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2020
The series kicks off tonight during the Cleveland Browns' season opener and highlights Cleveland's own Beckham's B & M Bar B Que. ...
- Yuengling Partners With Molson Coors, Heads Out West
Marketing Daily, P.J. Bednarski - Tuesday, September 15, 2020
Yuengling's introduction to 25 mostly western states, where it's not available now, won't happen until next year. ...
- Get A Miller Lite 'Cantenna,' Stop Illegally Streaming Football Games
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, September 15, 2020
It is, to be clear, a TV antenna -- shaped like a football goal post -- and a beer. ...
- Molson Coors Takes Big Dip Into The Non-Alcoholic Pool
Marketing Daily, P.J. Bednarski - Friday, September 11, 2020
In Southern California this month, Molson Coors will be introducing Huzzah!, described as a "seltzer that contains added probiotics to support a healthy gut." ...
- New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, September 3, 2020
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. ...
