- Anheuser-Busch Launches Scholarship To Develop More Black Brewmasters
Marketing Daily, P.J. Bednarski - Wednesday, September 23, 2020
The company will provide annual monetary awards for students pursuing STEM majors applicable to careers in brewing. ...
- Bud Light Partners With EatOkra App, Highlights Black-Owned Restaurants
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2020
The series kicks off tonight during the Cleveland Browns' season opener and highlights Cleveland's own Beckham's B & M Bar B Que. ...
- Yuengling Partners With Molson Coors, Heads Out West
Marketing Daily, P.J. Bednarski - Tuesday, September 15, 2020
Yuengling's introduction to 25 mostly western states, where it's not available now, won't happen until next year. ...
- Get A Miller Lite 'Cantenna,' Stop Illegally Streaming Football Games
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, September 15, 2020
It is, to be clear, a TV antenna -- shaped like a football goal post -- and a beer. ...
- Molson Coors Takes Big Dip Into The Non-Alcoholic Pool
Marketing Daily, P.J. Bednarski - Friday, September 11, 2020
In Southern California this month, Molson Coors will be introducing Huzzah!, described as a "seltzer that contains added probiotics to support a healthy gut." ...
- New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, September 3, 2020
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. ...
- Lawsuit Alleges AB InBev Deceives By Not Disclosing It Owns A Local Beer
Marketing Daily, P.J. Bednarski - Friday, August 21, 2020
Suit says Veza Sur "masquerades as having Latin-American roots." ...
- Bud Light Seltzer Seeks Consumer To Be Its 'CMO'
Marketing Daily, P.J. Bednarski - Wednesday, August 19, 2020
Anheuser-Busch's Bud Light Seltzer offers $5,000 a month, for three months, for its "Chief Meme Officer" to craft memes for the brand. ...
- Case Study: Waking Up To Gaming
Show Daily, Nina Lentini - Wednesday, August 19, 2020
In a category that is "growing like crazy," the brand has taken advantage of the current pandemic, with few sports in play and everyone stuck at home, to dig deeper ...
- Fat Tire Beer Introduces The $100 Six-Pack Before Everyone Else Does
Marketing Daily, P.J. Bednarski - Friday, August 7, 2020
Point is, unless the world take dramatic steps to shrink its carbon footprint, the $100 six-pack could actually become a reality. ...
- Happy Internat'l Beer Day! Miller Lite Will Buy 6-Pack For Folks In Foreign-Named U.S. Cities
Marketing Daily, P.J. Bednarski - Thursday, August 6, 2020
For those who live in places like Japan, Pennsylvania or Greece, New York, Miller Lite has a free-beer deal for you. ...
- Forget About Light Beer. Budweiser's New Zero Is Totally Alcohol-Free
Marketing Daily, P.J. Bednarski - Wednesday, July 29, 2020
It's being hawked by former NBA superstar Dwyane Wade, who Budweiser says co-founded and helped develop Zero. ...
- Beer, Seltzer Drinkers Face Crisis: A Shortage Of Cans
Marketing Daily, P.J. Bednarski - Monday, July 27, 2020
Drinkers who were once frequenting bars, with a few drafts from the tap, are now buying beer in six packs in stores instead. ...
- Via Michelob Ultra, Sportscaster Joe Buck Will Narrate Videos Of Homebound Heroics
Marketing Daily, P.J. Bednarski - Monday, July 20, 2020
Four winners of MichelobUltra contest will have Buck do play-by-play of their homemade videos of silly quarantine feats, athletic or otherwise. ...
- Molson Coors Discontinues New Beer; Future For Now's In Hard Seltzer
Marketing Daily, P.J. Bednarski - Tuesday, July 14, 2020
Saint Archer Gold beer, meant to compete with Anheuser-Busch's top-selling Michelob Ultra, is being discontinued, just six months or so after it launched. ...
- Peroni's New 'Walk With Us' Global Campaign
Out to Launch, Larissa Faw - Tuesday, July 14, 2020
Peroni Nastro Azzurro is introducing the global “Walk With Us” campaign designed to provide hope and optimism as the world recovers from COVID-19. The
creative, developed with new agency ...
- Black Is Beautiful: Craft Beer Brewed To Help Promote Racial Justice
Marketing Daily, P.J. Bednarski - Monday, June 8, 2020
Black Is Beautiful is a dark-colored imperial stout beer, which should be ready for sale by various craft brewers some time in July. ...
- Just Like Old Times At The Bar Again -- But That Bud Light Is 'Certified Fresh'
Marketing Daily, P.J. Bednarski - Friday, May 22, 2020
"Bud Light: Certified Fresh" program pledges to replace old beer at COVID-19-shuttered bars and restaurants finally opening up all over the nation. ...
- Peyton Manning Has Starring Role For Michelob Ultra This Sunday
Marketing Daily, P.J. Bednarski - Thursday, May 21, 2020
Manning will show up in three new Michelob Ultra commercials, digitally inserted -- deepfake style -- into scenes from the classic golf comedy "Caddyshack." ...
- New Miller Ads Fete High Life In Pandemic Time
Marketing Daily, P.J. Bednarski - Monday, May 18, 2020
The newest batch of commercials celebrate building a beer-can pyramid, shaving your head and throwing peanut shells into a wastepaper basket. ...
- Tough Times For Anheuser-Busch, As Pandemic Creates Big Global Declines
Marketing Daily, P.J. Bednarski - Friday, May 8, 2020
One-third of Anheuser-Busch InBev sales come from "on-premise" locations -- not only bars and restaurants, but sports arenas and concert venues. ...
- Work Fast, Win Zoom Call For Mom, Wait For Surprise
Marketing Daily, P.J. Bednarski - Thursday, May 7, 2020
Those who want to win a Zoom call with pop star Maluma should "drop [MichelobUltra] a comment telling us why your mom is great using #Ultramom and #sweepstakes." ...
- Simple: Court Says Bud Light's 'Corn Syrup' Ad Tells It Like It Is
Marketing Daily, P.J. Bednarski - Monday, May 4, 2020
An appeals court last week seems to have ended the hair-splitting about what Bud Light can or can't say in its ads. ...
- The Promise Of Free Beer Becomes Pandemic Tradition -- Not Annual, We Hope
Marketing Daily, P.J. Bednarski - Thursday, April 30, 2020
Coors Light, Anheuser-Busch InBev among those giving away beer to various kinds of folks, including couples who had to postpone their wedding day. ...
- Cancelled Events Result In Kegs Going Stale
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 27, 2020
With all events being cancelled nationwide due to the pandemic, kegs of beer in stadiums, concert halls, restaurants and bars are going stale. In March alone, roughly 10 million gallons ...
- 'Wassup!!??' -- Budweiser's Updated Ad Surprisingly Relevant
Marketing Daily, P.J. Bednarski - Thursday, April 23, 2020
Celebrities use video calls to check in on friends and relatives, making "Whassup" at once a greeting and a health check. ...
- Bud Light Encourages Virtual Boos During NFL Draft
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, April 21, 2020
Bud Light has a promotion inviting fans to #BooTheCommish via tweets, prior to the NFL Draft on Thursday night. Booing NFL Commissioner Roger Goodell is a draft day tradition with ...
- Stella Artois' Multinational Campaign To Help Bars, Restaurants Weather Crisis
MAD, Steve McClellan - Monday, April 20, 2020
The Anheuser-Busch InBev beer brand has launched a gift-card matching program and an ad campaign from agency Gut to promote it. ...
- Have A Workout, Then Pop A Michelob Ultra, Virtually -- Then Leave A Tip
Marketing Daily, P.J. Bednarski - Wednesday, April 15, 2020
Michelob Ultra spearheads a virtual workout series led by top trainers and private gym owners financially stung by the COVID-19 pandemic. ...
- Nielsen Data Says Alcoholic Beverage Sales Through The Roof
Marketing Daily, P.J. Bednarski - Tuesday, April 7, 2020
Online alcohol sales are also up a whopping 243% from a year ago. ...
