- 'Bolt To The Bar' For A Free Michelob Ultra On Saturday
Marketing Daily, Les Luchter - Wednesday, July 21, 2021
Campaign is part of Michelob Ultra's Beer Run program, giving out free brews all summer in exchange for proof of any exercise activity. ...
- Budweiser Enlists NBA Stars For Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 12, 2021
Budweiser is launching a global campaign tied to the NBA Finals featuring two-time league MVP Giannis Antetokounmpo and his brother Thanasis, both members of the Milwaukee Bucks. The effort, “Never Dream Alone,” tel ...
- Coors Light Brews Stanley Cup Ice Into Special Beer
Marketing Daily, Les Luchter - Monday, July 12, 2021
Ice from Champions Tampa Bay Lightning rink was collected and purified for brew shipped to 15 Tampa bars in special promo. ...
- I'm Dreaming Of A Good TV Ad
TV Watch, Wayne Friedman - Tuesday, July 6, 2021
Molson Coors created a lighthearted commercial that viewers could "see" while sleeping. ...
- Budweiser Reboots 'Independence Day' For Post-COVID World
Marketing Daily, Les Luchter - Wednesday, June 30, 2021
Actor Bill Pullman reprises his iconic role as President Whitmore to declare, "This thing will rue the day it ever messed with us." ...
- T-Mobile's 5G Network Briefly Includes 5Gin, 5Ginger Beer
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Carrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity 5G network to a potential 150 million people. ...
- Lagunitas Boondoggles With Doggies
Marketing Daily, Les Luchter - Tuesday, June 22, 2021
Dog owners can enter contest to win Visa gift card and branded merch for themselves and their pooches. ...
- The Sudsiest Of Promos: Beer Companies Push Branded Merch
Marketing Daily, Les Luchter - Wednesday, June 16, 2021
Get your dumbbell-shaped drinking vessel, your Coors Light doggie beer holder, your Bud-branded surf clothing right here! ...
- AB InBev, Diageo, MolsonCoors In Cross-Hairs Of Underage Drinking Study
Marketing Daily - Top of the News, Les Luchter - Monday, June 14, 2021
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to specific brands. ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage
Marketing Daily, Les Luchter - Monday, June 7, 2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos in the run-up to Father's Day. ...
- Golden Road Brewing Launches 'Tourism' Campaign For Imaginary Mango County
Marketing Daily, Les Luchter - Tuesday, June 1, 2021
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, the county's "#1 (and only) travel agent," in campaign spots. ...
- Heineken USA Targets In-Car Responsible Drinking Message To California Drivers
Marketing Daily, Les Luchter - Thursday, May 27, 2021
Drivers will get a Waze top-of-screen notification once they've keyed in their destination and have stopped for at least four seconds. ...
- Stella Artois Makes Chess Move With Grandmaster Hikaru Nakamura
Marketing Daily, Les Luchter - Monday, May 24, 2021
Event will feature Nakamura and challengers attempting to break his Chess.com record for opponents defeated in an hour of bullet chess. ...
- Craft Beer Industry Faces Sexism, Assault Accusations
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 19, 2021
A post asking for women’s stories about sexism in the beer industry has resulted in a deluge. “Thousands of messages — and counting — sent to brewer Brienne Allan (w ...
- Budweiser Gets Its Holiday Cans In A Row
Marketing Daily, Les Luchter - Monday, May 17, 2021
There'll be red, white and blue designs for July 4, and winter holiday cans featuring Wilson, a one-and-a-half-year-old Saint Bernard from Colorado. ...
- Miller Plans To Launch Competing Seltzers Into 'Oblivion'
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, May 11, 2021
"Miller is unapologetically 'about' beer. The only way we will ever launch a [hard] seltzer is if we're launching it into oblivion," says company VP. ...
- 'Talking' Coors Beer Can Lauds Drinkers For Healthy Baby Steps
Marketing Daily, P.J. Bednarski - Thursday, May 6, 2021
The Coors Pure tag is, "It's organic -- but chill about it," so ad shows woman who went for "a walk/run" instead of jog. ...
- What's Sillier? Turtle Racing, Or Creating A 'Champagne of Beers' Region?
Marketing Daily - Top of the News, P.J. Bednarski - Wednesday, May 5, 2021
Imitating the French, Miller High Life aims to have the area around its brewery in Milwaukee designated "The Champagne of Beers Region." ...
- Dos Equis Welcomes Customers Back To Bars For Cinco De Mayo
Marketing Daily - Top of the News, P.J. Bednarski - Monday, May 3, 2021
In latest spot, one bar-goer in training can' t button his pants past those COVID pounds, while another leaves in house slippers. ...
- The Kona Brewing 'Bruddahs' Are Back With More Wisdom For Mainlanders
Out to Launch, Steve McClellan - Friday, April 30, 2021
"Dear Mainland" campaign spots from agency Duncan Channon focus on baseball. ...
- Summer Stimulation: Bud Light Offers $10M Ticket Giveaway To Games, Concerts
Marketing Daily, P.J. Bednarski - Wednesday, April 28, 2021
Ad shows actor Sam Richardson reciting program perks in the style of a Washington bureaucrat reading details of a new piece of legislation. ...
- Stella Artois Hopes New Bottles Help Restaurants Stay Alive
Marketing Daily, P.J. Bednarski - Monday, April 26, 2021
Some proceeds from sale of newly packaged brew are going toward the James Beard Foundation's Open For Good program. ...
- Get A Shot, Then A Beer, With Help From New Miller Lite T-Shirt
Marketing Daily, P.J. Bednarski - Thursday, April 15, 2021
The $10 "Almost Miller Time" T-shirt comes with one sleeve missing so the wearer is vaccination-ready. ...
- Yes, You Are That Bitter! Hop Valley Beer Can Prove It To You
Marketing Daily, P.J. Bednarski - Wednesday, April 7, 2021
Introducing the IBU-O-Meter, which uses an algorithm to measure the nastiness of your Twitter rants. ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in the Los Angeles Sparks' 25-year history. ...
- The Miller Lite Candle: Rekindling Memories Of Times You Were Lit
Marketing Daily, P.J. Bednarski - Tuesday, March 23, 2021
Candles evoke smells of Game Day (salted peanut, jalapeno, cracked leather), Beer Garden and Dive Bar. ...
- The Stella Artois 'Fund' Aims To Be Standard For Pours
Marketing Daily, P.J. Bednarski - Monday, March 15, 2021
Stella Artois introduced a clever take on filing taxes with the introduction of its own definitely not-real-life investment adviser firm, Stella Mutual. ...
- Guinness Puts Irish Smile On For St. Paddy's Day Pandemic Part II
Marketing Daily, P.J. Bednarski - Friday, March 12, 2021
The 2021 ad says: "Can't make it to the pub? Bring the pub home to you." ...
- Social Media Is Marketing Battlefield For Beer Brands
Marketing Daily, P.J. Bednarski - Tuesday, March 9, 2021
Bud Light ranked fifth in overall paid share of voice in social media among beer brands, but led in total consumer engagement. ...
