- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdoor on Toronto's Gardiner Expressway may not be the world's biggest, but it certainly makes an impression for driver ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
Anyone who has worked in or visited a WeWork facility likely is familiar with the digital signage that festoons its public areas with inspirational statements, various events, building housekeeping note ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing brands to buy media online, r ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examines the strengths and opportunities around digital OOH across Europe, sharing best practices around measurement and creativity. The guide w ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Flexibility Cited As Key Attribute To Programmatic OOH
MAD, Larissa Faw - Wednesday, October 14, 2020
Programmatic OOH is a relatively new revenue for digital OOH. New research finds this category is poised to form a crucial part of U.S. digital advertising strategy in the fut ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations and venues that aren't so challenged by social gathering during a pandemic. In its latest deal, it will beco ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of vid ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have seen record sales during the pandemic. More than 40,462 RVs shipped in June, up 10% from a year ag ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but the small business owners that constitu ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 2020 year over year, totaling $181.6 million, rising to $533.8 million by 2022, according to eMarketer's forecast. The estima ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Inside Performance, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and
Dallas. ...
- Verizon Media Expands DOOH Advertising With Cooler Screens
MediaDailyNews, Sara Guaglione - Monday, June 29, 2020
Cooler Screens developed an in-store digital merchandising and media platform - cooler doors outfitted with IoT-enabled digital screens - that can display retail ads. ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Inside Performance, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions of consumers who are venturing outside to the thousands of drive-in movie theaters that are still operational. Mobile use ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketi ...
- Performance Marketing, Advertising Blazes New Trails In Search, Digital
Inside Performance, Laurie Sullivan - Friday, May 15, 2020
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read and learn about how to pro ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- The Queen's Speech To Be Splashed Across Piccadilly Lights
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2020
The Queen's morale-boosting speech to the nation on COVID-19 is being splashed on the famous Piccadilly Lights this month. "Campaign" reveals the words of encouragement to the nation will n ...
- 'We Deliver' -- Advertisers Change Messages On OOH
MediaDailyNews, Ken Klein - Friday, March 27, 2020
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19. ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder of Kre8 Media Outdoor Advertising, whi ...
- Lyft, Uber Cars Offer Traveling DOOH Billboards
Digital News Daily, Laurie Sullivan - Tuesday, February 25, 2020
The trial kicks off in Atlanta, Dallas, and Phoenix with the potential to expand nationwide. ...
- Verizon Media Teams With VIOOH To Reach Digital OOH Screens In 60 Cities Worldwide
Publishers Daily, Melynda Fuller - Tuesday, February 18, 2020
Campaigns launched through the new partnership will appear in high-trafficked areas, such as shopping centers, airports and commuter transport links, including London Transport. ...
- Verizon Media And VIOOH Partner On JC Decaux Outdoor Inventory
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Verizon Media and VIOOH have partnered to allow JC Decaux's out-of-home inventory to be sold on its demand-side platform, "The Drum" writes. ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure return on ad spend. ...
- Branded Cities Taps Kronengold As Chief Brand Officer, Expands Beyond OOH
MediaDailyNews, Fern Siegel - Monday, January 27, 2020
Vivian Kronengold is charged with repositioning the digital OOH signage company as a full-serve sales and marketing company for advertisers. ...
