- Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Striking digital out-of-home signage and special branded "news boxes" of print editions of "Good Neighbor News" will break Tuesday in Times Square. ...
- Uber Digital Out-of-Home Inventory Now Available Via Vistar's Programmatic Exchange
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The uber OOH network features two-sided digital car-top screens on more than 3,000 participating drivers' vehicles in major cities. ...
- Supreme Court Weighs Austin Curbs On Billboards
Digital News Daily, Wendy Davis - Thursday, November 11, 2021
An Austin, Texas ordinance that only allows digital billboards on an advertiser's premises doesn't "skew the marketplace for speech or suppress any ideas," a lawyer for the city told t ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo will now begin to display the name of Crypto exchange Gemini. For the past week, the billboard pulled phras ...
- Lexus Ride-Sharing Activation Helps Target Younger Drivers
Marketing Daily, Tanya Gazdik - Wednesday, October 20, 2021
The activation played into Lexus' experimental philosophy to try new things, Lexus' Vinay Shahani tells "Marketing Daily." ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, October 1, 2021
The trade group Out of Home Advertising Association of America is siding with two ad companies that are urging the Supreme Court to invalidate Texas restrictions on digital billboards. ...
- Right-Wing Advocacy Group Urges Supreme Court To Nix Texas Billboard Restrictions
Digital News Daily, Wendy Davis - Tuesday, September 28, 2021
Americans for Prosperity argues that the ordinance should be struck down as a "content-based" restriction on speech. ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers. ...
- Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme Court
Digital News Daily, Wendy Davis - Wednesday, September 22, 2021
Two ad companies want to convert non-digital outdoor ads to digital ones on 83 billboards in Austin, and claim in a lawsuit that the distinction between on-premises and off-premises digit ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaign, set out to explore how people react when the "most wholesome and good things" in life are thro ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to support out-of-home media and its digital counterparts across programmatic and through omnichannel strategies. The idea is to integrate DO ...
- Outfront Media, Biden Administration, Others Urge Court To Reinstate Curbs On Digital Signs
Digital News Daily, Wendy Davis - Monday, August 23, 2021
"Outfront has a strong interest in preserving the historical and content-neutral manner in which the permitting of distinct types of advertising structures has long been regulated," Outfront Media writes ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
MediaDailyNews, Joe Mandese - Thursday, August 19, 2021
The new service covers both static and digital out-of-home ads, enables marketers to plan, target and measure sales lift when Americans see an out-of-home ad. ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital Billboards
Digital News Daily, Wendy Davis - Friday, August 13, 2021
A local ordinance banning digital billboards in locations other than the advertisers' premises doesn't violate the First Amendment, officials in Austin, Texas argue to the Supreme Court. ...
- GroupM, Hivestack Forge Alliance In Singapore
Mediapsssst, Richard Whitman - Tuesday, August 10, 2021
The deal enables clients of GroupM agencies Mindshare, MediaCom, Wavemaker, Essence, m/SIX and Xaxis to participate in the partnership. ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate. ...
- Alpha Foods Ribs Popeyes About Those Underperforming Roosters
QSR Land, Sarah Mahoney - Tuesday, August 3, 2021
Alpha Foods is out to make the poultry skirmishes a little more interesting, ruffling the feathers of the Flock Market aimed at America's "chickenflation" worries. ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- How To Tell When A New Media Is Worth Exploring
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
The video interview between Didit Co-Founder Kevin Lee and ad guru David Berkowitz discusses brand voice, creative excellence, and digital out of home. ...
- You Don't Have to Be... JewBelong's Judaism Rebranding Project
Brand Insider, Steve Smith - Friday, July 23, 2021
Even a crusty, jaded critic of the advertising industry like me can be a sucker for a great ad concept like JewBelong out-of-home campaigns on New York streets. ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop "smart cities." ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
