- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking what the next "normal" will look like. It will be distinctly digital, for one thing. ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to a partnership with a digital ad-monitori ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater network over the past 12 month ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- New Twist On OOH: Q&A With FrontRunner's Nathan Elliott
MediaDailyNews, Charlene Weisler - Wednesday, March 17, 2021
FrontRunner's technology turns retailers' empty window fronts into street-level digital canvases for brands to engage with consumers. ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversification into alternative digital out-of-home ad channels, with a deal to represent ATM.TV, which installs digital advertising screens ...
- DPAA Expands Board: Adds Digital Media, Programmatic Experts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2021
DPAA on Tuesday will announce that Ivan Markman, Verizon Media chief business officer, and Jean-Christophe Conti, CEO of VIOOH, have joined the global trade group's board of directors. ...
- Advertisers Return To Taxi Media
MAD, Larissa Faw - Thursday, January 28, 2021
Advertising on Taxi cabs took a big hit at the start of the pandemic last year but it's making a comeback according to Curb Taxi Media (Curb), the largest provid ...
- Redbox, Screenvision Strike Ad Deal
Television News Daily, Wayne Friedman - Thursday, January 21, 2021
Screenvision Media will help Redbox sell national, regional and local advertising to all its platforms -- kiosk/digital, out-of-home, digital website/app and CTVs. The deal will produce "hundreds of millions ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Services, Social Justice, Budgets Issues Top The Most-Read List
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2020
COVID-19 might have been the top keyword at 'MediaPost' in terms of coverage, but when it came to search and performance marketing, readers had a thirst for information about wh ...
- Out Of Home Advertising Is The Medium Of The Future
MAD, Mark Tutssel - Tuesday, December 22, 2020
In today's high-tech, mobile-driven world, the oldest form of out of home information exchange, the poster, has a window of opportunity to become the medium of the future. Think ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry's failure to invest in education and diversity. ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 2020, while marketers latched on to performance marketing in Q3, the IAB report found. With representatives from brands a ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 11, 2020
The bi-directional taxi could position Amazon in the DOOH ad space, attaching traveling billboards to moving vehicles -- and ease the challenge of deliveries for online orders. ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- At 896 Square Feet, Toronto's New Digital Superboard Is Superbad
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
At 896 square feet, the new digital billboard installed by Pattison Outdoor on Toronto's Gardiner Expressway may not be the world's biggest, but it certainly makes an impression for driver ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 30, 2020
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding available inventory through digital out-of-home a ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
Anyone who has worked in or visited a WeWork facility likely is familiar with the digital signage that festoons its public areas with inspirational statements, various events, building housekeeping note ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To Digital
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
UZE Mobility, a mobile marketplace platform for OOH advertising, has debuted in the U.S. The company believes advertisers can offset delivery cost by allowing brands to buy media online, r ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID-19 pandemic to reach consumers, but the trend continues to reverse. Many advertisers say they expect to increase DO ...
- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examines the strengths and opportunities around digital OOH across Europe, sharing best practices around measurement and creativity. The guide w ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing media companies, buyers, and tech platforms. ...
- Flexibility Cited As Key Attribute To Programmatic OOH
MAD, Larissa Faw - Wednesday, October 14, 2020
Programmatic OOH is a relatively new revenue for digital OOH. New research finds this category is poised to form a crucial part of U.S. digital advertising strategy in the fut ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations and venues that aren't so challenged by social gathering during a pandemic. In its latest deal, it will beco ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ad models grew by 23% in 2019, topping EUR23bn, with 77% of display and more than 50% of vid ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have seen record sales during the pandemic. More than 40,462 RVs shipped in June, up 10% from a year ag ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, th ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
