- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate. ...
- Alpha Foods Ribs Popeyes About Those Underperforming Roosters
QSR Land, Sarah Mahoney - Tuesday, August 3, 2021
Alpha Foods is out to make the poultry skirmishes a little more interesting, ruffling the feathers of the Flock Market aimed at America's "chickenflation" worries. ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total of $669 billion. ...
- How To Tell When A New Media Is Worth Exploring
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
The video interview between Didit Co-Founder Kevin Lee and ad guru David Berkowitz discusses brand voice, creative excellence, and digital out of home. ...
- You Don't Have to Be... JewBelong's Judaism Rebranding Project
Brand Insider, Steve Smith - Friday, July 23, 2021
Even a crusty, jaded critic of the advertising industry like me can be a sucker for a great ad concept like JewBelong out-of-home campaigns on New York streets. ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop "smart cities." ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York C ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electric vehicle charging stations network Volta has struck a deal to feed Bloomberg Media's "air pollution scoreboard" data a ...
- Supreme Court To Intervene In Battle Over Digital Billboards
Digital News Daily, Wendy Davis - Tuesday, June 29, 2021
The Supreme Court will consider whether a Texas city's restrictions on digital billboards runs afoul of the First Amendment. ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on college campuses. ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and expand its presence in cities li ...
- GroupM Tracking Study Signals Boon For Out-of-Home Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time inside with digital and analogue med ...
- Data Shows People On The Move And What It Means For Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once again king, but a new report from the DPAA suggests it is finding its way back in the roy ...
- Jeep Launches Charging Station Takeover
Marketing Daily, Tanya Gazdik - Thursday, June 10, 2021
Jeep is the first brand to make use of Volta's weather-based technology in its creative. ...
- Frank Resigns As Geopath President, 'Coup By Anna' Cited
MediaDailyNews, Joe Mandese - Wednesday, May 26, 2021
Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president of Geopath, the advertising and med ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DOOH product suite, providing everything marketers need to plan, execute, and measure DOOH campaigns. ...
- OAAA Buyer's Guide: It's The Video, Stupid
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major push to equate video ads in digital out-of-home venues with linear TV, OTT and streaming, the OAAA today is releasing its first "Buyer's Guide" devoted to vid ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are you kidding me? ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH Media
MediaDailyNews, Joe Mandese - Friday, May 7, 2021
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are exposed to digital out-of-home media. T ...
- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking what the next "normal" will look like. It will be distinctly digital, for one thing. ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-Time
MediaDailyNews, Joe Mandese - Thursday, April 29, 2021
One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to a partnership with a digital ad-monitori ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000
MediaDailyNews, Joe Mandese - Thursday, April 22, 2021
Digital out-of-home video advertising network Screenvision Media this morning announced a flurry of new movie theater affiliates adding 1,000 screens to its movie theater network over the past 12 month ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022
Television News Daily, Wayne Friedman - Tuesday, April 6, 2021
For the ViacomCBS AVOD, this includes all digital ads -- on desktop, laptops, mobile, tablets and other internet-connected devices. ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- New Twist On OOH: Q&A With FrontRunner's Nathan Elliott
MediaDailyNews, Charlene Weisler - Wednesday, March 17, 2021
FrontRunner's technology turns retailers' empty window fronts into street-level digital canvases for brands to engage with consumers. ...
