- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing ...
- Performance Marketing, Advertising Blazes New Trails In Search, Digital
Inside Performance, Laurie Sullivan - Friday, May 15, 2020
Welcome to the first edition of "Search & Performance Marketing Daily." While the emphasis remains on search advertising and marketing, you also will read and learn about how to prove ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- The Queen's Speech To Be Splashed Across Piccadilly Lights
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2020
The Queen's morale-boosting speech to the nation on COVID-19 is being splashed on the famous Piccadilly Lights this month. "Campaign" reveals the words of encouragement to the nation will not ...
- 'We Deliver' -- Advertisers Change Messages On OOH
MediaDailyNews, Ken Klein - Friday, March 27, 2020
There's a new adjective in advertising: "contactless." Advertisers -- big brands and local small businesses -- are changing copy in the context of COVID-19. ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casinos to shut down. The virus forced Jeremie Watkins, managing partner and co-founder of Kre8 Media Outdoor Advertising, which ...
- Lyft, Uber Cars Offer Traveling DOOH Billboards
Digital News Daily, Laurie Sullivan - Tuesday, February 25, 2020
The trial kicks off in Atlanta, Dallas, and Phoenix with the potential to expand nationwide. ...
- Verizon Media Teams With VIOOH To Reach Digital OOH Screens In 60 Cities Worldwide
Publishers Daily, Melynda Fuller - Tuesday, February 18, 2020
Campaigns launched through the new partnership will appear in high-trafficked areas, such as shopping centers, airports and commuter transport links, including London Transport. ...
- Verizon Media And VIOOH Partner On JC Decaux Outdoor Inventory
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Verizon Media and VIOOH have partnered to allow JC Decaux's out-of-home inventory to be sold on its demand-side platform, "The Drum" writes. ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wraps their cars in advertising and then tracks who sees the ad. ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure return on ad spend. ...
- Branded Cities Taps Kronengold As Chief Brand Officer, Expands Beyond OOH
MediaDailyNews, Fern Siegel - Monday, January 27, 2020
Vivian Kronengold is charged with repositioning the digital OOH signage company as a full-serve sales and marketing company for advertisers. ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ad dollars globally and $8.5 billion in the U.S. Total global spending this year will amount to $615.4 billion, ...
- Media All Star: Nicolas Bidon
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
When Nicolas Bidon took the helm of Xaxis a couple of years ago, the WPP unit has already been through many changes -- in leadership and in business models. Not ...
- Clear Channel Wins Digital Outdoor Brief For Hammerson
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Shopping mall owner Hammerson has appointed Clear Channel to run its network of 233 digital screens across 12 shopping locations, including The Bullring in Birmingham and Brent Cross in London, ...
- Adsquare Launches Outdoor Programmatic Service
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Digital out-of-home will become more programmatic as Adsquare announces that JCDecaux, Posterscope and Kinetic are launch partners for its Out of Home Planner service, "Campaign" reports. ...
- Verizon Media Streamlines DOOH Ad Solutions With New Offering
Publishers Daily, Melynda Fuller - Thursday, December 12, 2019
The resulting end-to-end content management and advertising stack is intended to boost revenue and optimize operations for DOOH publishers. ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed Halsey concert aimed at transforming Times Square into a massive silent disco. ...
- Programmatic DOOH Takes Hold In Japan As Olympics Approach
Digital News Daily, Karlene Lukovitz - Thursday, December 5, 2019
New Dentsu, NTT Docomo joint venture Live Board, with a marketplace powered by market-tailored Hivestack ad-server tech, is enabling impression-based DOOH buys at scale in a fragmented Japanese DOOH media ...
- Vitamin Shoppe Adds Data-Driven, In-Store Sampling
Connected Thinking, Chuck Martin - Monday, December 2, 2019
Rather than samples being blindly handed to passersby, data about who is receiving the samples is being captured. ...
- Coca-Cola Plans Biggest Ever 'Holidays Are Coming' Campaign In London
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Coca-Cola is planning its biggest ever "holidays are coming" campaign with takeovers of London rail stations as well as karaoke sessions, supported by a choir, during which the Piccadilly Lights ...
- Technology Powers OOH Growth For 2020
Marketing Daily, Irina Zeltser - Sunday, November 17, 2019
DOOH offers dynamic creative capabilities, allowing brands to change messaging based on any number of criteria. ...
- JCDecaux Expands Giants Screen Network Beyond London
Around the Net In MAD London, Sean Hargrave - Thursday, November 7, 2019
JCDecaux is expanding its large digital screen network outside of London to new cities, including Birmingham, Manchester, Leeds, Liverpool, Sheffield and Edinburgh, according to Mediatel. ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling through a brand crisis and plans to step up its marketing efforts by investing in a performance strategy as ...
- Sorrell: Digital Makes Outdoor More Transparent, Attractive
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it's probably still best served as a specialty practice at most ad ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This week, the cloud-based custom business music service will announce a unique partnership with SafeGraph. ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketing campaigns only use validated first-party data to increase privacy compliance and improve user trust. It also helps marketers ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the country to better understand what's driving more downloads of apps. ...
- Why SVOD + The Big 3 Will Benefit DOOH
RTBlog, Joe Mandese - Monday, September 23, 2019
The migration of viewers from linear TV to online video has some obvious advertising casualties, but there also is one less-than-obvious beneficiary: digital out-of-home advertising, especially place-based video networks. What's ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable transit environments and inflight food and beverage messages throughout mall food courts. ...
