- To Grow Subscriptions, Media Companies Need To Expand Beyond Super Fans
Publishers Daily, Tony Silber - Tuesday, October 12, 2021
Light readers represent the strongest growth path for mature subscription businesses in media companies. ...
- Social Net To Launch With Misinformation Filter, Touts A Brighter Future
MediaDailyNews, Joe Mandese - Tuesday, October 12, 2021
In a deal with NewsGuard, Bright will launch later this year in the U.S. and U.K. ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- Facebook To Seek New Hearing In Battle With News Anchor Over Dating Ads
Digital News Daily, Wendy Davis - Wednesday, October 6, 2021
Facebook will ask the 3rd Circuit to reconsider its decision to allow Karen Hepp to sue the company for misappropriating her image by hosting dating ads with her photo. ...
- News Revenue Hub Supports Revenue-Enhancement Initiative
Publishers Daily, Tony Silber - Tuesday, October 5, 2021
The goal is to make it easier for mission-driven digital news outlets to convert casual readers into donors. ...
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
Inside Performance, Laurie Sullivan - Tuesday, October 5, 2021
Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platfor ...
- YouTube Clamps Down On Anti-Vax Videos
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
In a new crackdown on vaccine misinformation, YouTube on Wednesday removed video channels of prominent vaccine critics, including Robert F. Kennedy, Jr, who founded the group Children's Health
Defense. ...
- NBCU Warns YouTube TV Subscribers Of Possible Blackout
Digital News Daily, Karlene Lukovitz - Monday, September 27, 2021
If no deal is reached by Sept. 30, YouTube TV subscribers could lose access to more than 14 NBC networks, and Google says it will reduce the monthly YouTube ...
- INMA Launches New Topic Program: The Advertising Initiative
Publishers Daily, Ray Schultz - Friday, September 24, 2021
INMA will offer a newsletter, master classes and video meet-ups on rejuvenating post-pandemic ad sales. ...
- Facebook's Feeble News Feed Guidelines Target Low-Quality Content
Publishing Insider, Rob Williams - Friday, September 24, 2021
The social network's content distribution guidelines say it demotes clickbait links, engagement bait, low-quality comments, sensationalist health claims and untrusted news publishers. ...
- NewsGuard Begins Rating Veracity Of YouTube News Content, Zefr First To License It
MediaDailyNews, Joe Mandese - Wednesday, September 22, 2021
NewsGuard will enable Zefr's clients to create inclusion and exclusion lists, preventing them from "overblocking" legitimate news publishers on the platform. ...
- Consumers Getting 'Regular' News From Social Media Slightly Down Vs. 2020, Local TV News Gains
MediaDailyNews, Wayne Friedman - Tuesday, September 21, 2021
Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, YouTube is next, followed by Twitte ...
- When It Comes To Unvaxxed Consumers, Study Finds Context Is King
MediaDailyNews, Colin Kirkland - Monday, September 20, 2021
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' ...
- Smaller News Audience On Social Media Is Likely Cyclical
Publishing Insider, Rob Williams - Tuesday, September 21, 2021
Facebook is the biggest source of news, with 66% of respondents saying they use the social network and 31% indicating they regularly get news on the social network, down fr ...
- Newsy Preps For October Rollout, Targets Most Broadcast Markets
Publishers Daily, Ray Schultz - Thursday, September 16, 2021
The opinion-free, 24/7 news platform will reach 90% of U.S. television homes, owner E.W. Scripps says. ...
- SmartNews' $2 Billion Valuation Reflects Tech Stance
Publishing Insider, Rob Williams - Thursday, September 16, 2021
SmartNews differentiates its platform by personalizing the experience for the reader based on their interests, and by providing a "News From All Sides" feature. ...
- Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
MediaDailyNews, James Forr - Tuesday, September 14, 2021
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts. ...
- An 'MRC' For Disinformation
Red, White & Blog, Joe Mandese - Wednesday, September 15, 2021
Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? ...
- 'Washington Post' Relaunches '202' Newsletter Suite
Publishers Daily, Ray Schultz - Monday, September 13, 2021
The "Power Up" newsletter is being rebranded as "The Early 202." It will present an early morning political briefing each weekday. ...
- Let's Talk About Trust
Media Insider, Steven Rosenbaum - Monday, September 13, 2021
Faction -- the more salacious, the better -- often draws an audience far more effectively than its boring, fact-based brethren. ...
- Havas Takes The Pledge, Vows To Throw Support Behind 'Protect Our Press'
MediaDailyNews, Joe Mandese - Monday, September 13, 2021
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. ...
- Reflections Of 9/11: How Madison Avenue Remembers It
MediaPost Weekend, Joe Mandese, Staff Writers - Saturday, September 11, 2021
Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their world. ...
- Being There, Sort Of
RTBlog, Joe Mandese - Saturday, September 11, 2021
9/11 was the last event of that magnitude to play out mostly in my mind via snippets of analog media. ...
- E.W. Scripps Names Ethan Nelson, Christina Hartman To Top Posts
Publishers Daily, Ray Schultz - Wednesday, September 8, 2021
The appointments come as Scripps seeks to launch Newsy in major markets and expands its offerings. ...
- Sports And News TV Viewing Grows On Streaming Platforms
Television News Daily, Wayne Friedman - Thursday, September 9, 2021
A study found 42% of viewers watch some sports via streaming services, and 62% also watch sports on traditional pay TV, while 61% -- those without traditional pay TV ...
- 9/11 Plus 20: TV Marks Two-Decade Anniversary Milestone
TVBlog, Adam Buckman - Thursday, September 9, 2021
As it has been in previous years, TV is the principal platform for this year's 9/11 commemorations, reminiscences and reexaminations. ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- Microsoft Start Feeds Publishers' Digital Content To Readers
Inside Performance, Laurie Sullivan - Tuesday, September 7, 2021
The news feed connects behavior as consumers jump from one device to another. ...
- Google Appeals Nine-Figure French Anti-Trust Fine
Publishers Daily, Ray Schultz - Wednesday, September 1, 2021
Google calls fine "disproportionate," and says it is working to resolve the case involving compensation of publishers. ...
- MSNBC, CNN See Slight Viewing Declines In August, Fox News Channel Grows By Double Digits
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
The big change leading to Fox's upswing was high interest in The Biden Administration's recent decision to pull all U.S. troops out of Afghanistan, according to analysts. All three networ ...
