- Election News Gains Following, But Can It Be Monetized?
Publishing Insider, Rob Williams - Thursday, October 22, 2020
Publishers may not be able to capitalize on their web traffic. Advertisers tend to block spots appearing next to political or pandemic news. ...
- New TV Season, Marked By Massive Entertainment Ad Declines, Kicks Off With Fewer New Shows
Television News Daily, Wayne Friedman - Wednesday, October 21, 2020
Total national TV entertainment advertising sank 25% in September to $2 billion -- mostly due to the lack of TV network prime-time programming for the new TV season, according to ...
- Study Finds Most Will Be Glued To Election Results, But Biden Supporters More Likely To Believe Them
Marketing Politics Weekly, Joe Mandese - Monday, October 19, 2020
More than half of American voters plan to follow the results of the 2020 election "very closely" on Election Day, but supporters of Democratic challenger Joe Biden are more apt ...
- Enquiring Minds Want To Know How Rupert Murdoch Became David Pecker
Red, White & Blog, Joe Mandese - Monday, October 19, 2020
Rupert Murdoch's media empire arguably did more than any other source to help the President get elected in 2016, and it appears to be doing everything it can to help ...
- Voice Of America: On PBS, The Times Of Walter Winchell
TVBlog, Adam Buckman - Monday, October 19, 2020
Walter Winchell, the gossip-columnist star of newspapers and radio whose career was derailed in the television era, gets the "American Masters" treatment this week. ...
- BBC Offers Compelling Look At Visual Storytelling On Facebook
Publishing Insider, Rob Williams - Friday, October 16, 2020
Facebook has become a focal point for innovation in "graphical storytelling" to reach younger audiences. Publishers should take note. ...
- NBC News, ProPublica Invest In Regional Coverage
Publishers Daily, Sara Guaglione - Tuesday, October 13, 2020
Both organizations have expanded coverage. The nonprofit news organization will establish two new units covering the South and Southwest. ...
- Publishers Should Focus On Key Pandemic Topics As Readers Lose Interest
Publishing Insider, Rob Williams - Tuesday, October 13, 2020
There is a growing partisan divide with Republicans being even more likely than Democrats to indicate they have lost interest in coronavirus news. ...
- Hard To Be Positive As TV, Showbiz Take COVID Hit
TVBlog, Adam Buckman - Monday, October 12, 2020
When or if the pandemic ever ends, will TV come back the same as before, or has it been damaged or changed now beyond repair? ...
- The Flies Have It: 2020 Veep Debate Soars 56% Over 2016
Marketing Politics Weekly, Joe Mandese - Thursday, October 8, 2020
Nearly 58 million people watched the vice presidential debate between Mike Pence and Kamala Harris in Salt Lake City Wednesday night, an increase of 55.9% over the 37.2 million people ...
- CBS Heads Into Fall Season With New 'Brand Identity' Promo, Marketing Effort
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
The CBS branding change will take effect across entertainment, news, sports, studios, TV stations and syndication divisions and will roll out across CBS News content leading up to the 2020 ...
- VP Debate TV Ratings: Fox News Tops In Total Viewers, ABC Leads In Key Demographics
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
Total debate viewing across all networks airing the event soared 56% higher to 57.9 million viewers vs. the 2016 event's total of 37.2 million. The largest demographic for the debate ...
- MAGGOT Is The New MAGA
Red, White & Blog, Joe Mandese - Thursday, October 8, 2020
Ever since the Nixon/Kennedy debate, televised debates have been less about substance and more about optics. So all other things being equal, the optics of a fly landing on Mike ...
- Google Set To Strike A Deal With French Government On News
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, October 7, 2020
Google is set to reach a deal to pay French publishers for their news used on its platform, the company told Reuters on Wednesday. The deal would come on the eve of ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- Is Kylie Jenner The Next Katie Couric?
Social Media Insider, Larissa Faw - Wednesday, October 7, 2020
More than a third of 16- to 24-year-olds (38%), 25- to 34-year-olds (38%), and 35- to 44-year-olds (34%), worldwide, turn to influencers for news. ...
- Malicious Cloned Sites, Malvertising Put Publishers, Advertisers, Consumers At Risk
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
Cloned versions of banks such as HSBC and Paragon Bank as well as global media sites experienced major losses and fake news this year. ...
- Supreme Court To Consider Cross-Media Ownership Rules
Digital News Daily, Wendy Davis - Friday, October 2, 2020
The Supreme Court agreed on Friday to hear an appeal by the FCC over its attempt to loosen restrictions on broadcasters' ability to own newspapers in the same market. ...
- Google To Invest $1 Billion In Publishers, Introduces News Showcase Product
Publishers Daily, Sara Guaglione - Thursday, October 1, 2020
The investment, which will license news content over the next three years, is Google's biggest financial commitment to news organizations to date. ...
- Google News Showcase In Search Launches For Publishers With $1 Billion Investment
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2020
The project will feature editorial curation from award-winning newsrooms to give those searching for information greater insight on articles, starting on Android devices and eventually serving up on Google News ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debates between Donald Trump and Joe Biden -- was down 13% to 73.1 million TV viewers across 16 networks ...
- Fox News Layoffs Hit Research, Straight News Ops Hardest, Reports Daily Beast
Around the Net In Digital, Karlene Lukovitz - Wednesday, September 30, 2020
The recent layoffs of an estimated 70 staff at Fox News "cut most deeply into the channel's straight-news operations at Fox News Digital and elsewhere, according to insiders, while protecting ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likelihood ...
- Newsletter Opens Peaked During DNC, GOP Conventions: Study
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
Mondays and Tuesdays see the most open-rate spikes during the election campaign season, LiveIntent reports. ...
- Relax, Drink, Prove Performance: How Firstleaf Increased Wine Subscriptions
Inside Performance, Laurie Sullivan - Wednesday, September 30, 2020
Taboola data on news readership trends shows an 80% increase in people reading about wine and spirits since the COVID-19 pandemic began. ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for three major cable TV news networks up 40% to 47% vs. the same period a year ago, with ...
- YouTube Levels Playing Field For Independent News Providers
Publishing Insider, Rob Williams - Tuesday, September 29, 2020
Some 26% of U.S. adults said they get news on the video-sharing site, and about three quarters of those people describe YouTube as an "important" news source. ...
- Only The Best People Vs. Losers And Suckers
Red, White & Blog, Joe Mandese - Tuesday, September 29, 2020
As far as campaign managers go, the President's defy his assertion that he hires "only the best people." Optics aside, there seems to be a pattern here. ...
- Google Says Australia's Media Code Is Unfair, Unworkable
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 28, 2020
Google is opposed to forced payments, advance notice of algorithm changes, and a requirement to share information with media companies. ...
- Microsoft Takes On Deepfakes
Inside Performance, Laurie Sullivan - Friday, September 25, 2020
Microsoft's partnership with the AI Foundation makes the tools available to organizations involved in the news process and political campaigns. ...
