- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic quarantine, up 10% this week globally ...
- Microsoft Advertising Introduces New Conversion Options
Search Insider, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
MediaDailyNews, Laurie Sullivan - Wednesday, April 8, 2020
Cloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its first awareness campaign, but made its greatest impact with out-of-home media. ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
- Former Apple, Gap, Intuit Analytics Guru Charged With Changing Amperity's Direction
Data & Programmatic Insider, Laurie Sullivan - Monday, April 6, 2020
Analytics guru Chris Chapo refers to himself as a "design thinker," which reflects a problem-solving approach he learned while working at Apple. ...
- Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus Checks
Search Marketing Daily, Laurie Sullivan - Friday, April 3, 2020
Stimulus checks are coming, but when and what consumers will buy is on the minds of advertisers as they contemplate media-buying budgets and messaging. ...
- Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19
Search Marketing Daily, Laurie Sullivan - Thursday, March 26, 2020
The virtual event also provides guidance from scientists at the Chan Zuckerberg Biohub and developers from Slack, Pinterest, TikTok, Twitter, WeChat, Giphy, and Slow Ventures. Engineers from these tech companies ...
- Email Meter, Analytics Firm, Emerges From Stealth Mode
Email Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Email Meter provides email statistics for Gmail enterprise domains, covering employee performance in marketing, sales and HR. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manual ...
- Etsy Prepares To Rollout Mandatory Advertising Program
Search Marketing Daily, Laurie Sullivan - Friday, March 13, 2020
A mandatory advertising program for all Etsy sellers will roll out in April that the company says will help increase web traffic to shops and eliminate the risk of them ...
- LinkedIn Asks Supreme Court To Intervene In Battle Over Scraping
Digital News Daily, Wendy Davis - Monday, March 9, 2020
A recent federal appellate decision that requires LinkedIn to allow its site to be scraped by analytics company hiQ Labs threatens users' privacy, the company argues in a petition filed ...
- Esri Expands Data Licensing Arrangement With Infogroup
Email Marketing Daily, Ray Schultz - Thursday, March 5, 2020
Infogroup data will now be available to clients through Esri's ArcGIS Marketplace. ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have Fun
MediaDailyNews, Joe Mandese - Wednesday, March 4, 2020
There's a fundamental disconnect between the goals of the ad industry to become more serious, analytical and both quantitatively and qualitatively "data-intensive" and the culture of American universities educating the ...
- Viacom, Comscore To Settle Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Friday, February 28, 2020
Comscore and Viacom have agreed to settle class-action complaints alleging they violated young children's privacy by harvesting their data. ...
- Fastbase Names Kevin Rodgers As CEO
Digital News Daily, Ray Schultz - Monday, March 2, 2020
Rodgers replaces founder Rasmus Refer as the data analytics firm moves to its next stage. ...
- Facebook Sues Mobile Analytics Company OneAudience Over Data Mining
Digital News Daily, Wendy Davis - Thursday, February 27, 2020
The mobile analytics company OneAudience improperly collected a host of data from Facebook users -- including names, emails, call logs, and location data -- the social networking platform alleged in ...
- Validity To Acquire Email Analytics Firm 250ok
Email Marketing Daily, Ray Schultz - Friday, February 28, 2020
The purchase of 250ok follows Validity's acquisition of Return Path, BriteVerify and other service providers. ...
- What's Next For CX? Brands Are Lagging At It, Study Finds
Email Insider, Ray Schultz - Thursday, February 27, 2020
Most firms lack enterprise-wide CX analytics, and few are gaining context-based insights, NTT reports. ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Digital News Daily, Laurie Sullivan - Wednesday, February 19, 2020
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal of cookies, advertisers will need to ...
- Has Influencer Marketing Just Been Busted?
London Blog, Sean Hargrave - Thursday, February 20, 2020
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent? ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- First Responders: Phone And Email Are The Go-To Channels For Customer Support
Email Insider, Ray Schultz - Monday, February 17, 2020
But many also use texting and in-app messaging to reach out, UJET reports. ...
- Search Data Reveals Super Bowl Ads' Staying Power For Brands
Search Insider, Laurie Sullivan - Monday, February 17, 2020
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics f ...
- Creatives Count -- And They're Taking On New Tasks, Survey Finds
Email Insider, Ray Schultz - Friday, February 14, 2020
Almost 90% of execs surveyed agree that creative work is important for driving business objectives, InSource reports. ...
- Why Consumers Fall In Love With Brands
Search Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. ...
- Older TV Viewers Have Stronger Ad 'Attention' Than Younger Viewers
Television News Daily, Wayne Friedman - Wednesday, February 12, 2020
Viewability and attention increase for viewers in each succeeding age segment, according to the study. TVision defines "viewability" as how effectively viewers are kept in the room while ads are ...
- What If Google Acquired Tesla? One Analyst Says No
Search Marketing Daily, Laurie Sullivan - Monday, February 10, 2020
A group led by MIT engineers and Wall Street analysts are speculating about the sale of Tesla to Google and what it would mean for the technology and automotive industries. ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-Used
Video Insider, Karlene Lukovitz - Tuesday, February 11, 2020
Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily vs. 70% for Instagram and 66% ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no identifiable customer data being shared by ...
