- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 2018 and had worked on Trump's re-election campaign? Would the outcome have been different? ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for every site visit, the company says. ...
- Instinct Vs. Data -- What Marketers Choose To Use
Inside Performance, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- Fertility App Must Inform Users About Privacy Prosecution, FTC Says
PolicyBlog, Wendy Davis - Thursday, January 14, 2021
In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them with outside companies. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Coherent Path Integrates Its Email Application With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Retailers can use the combined service to send the right balance of content to customers, the companies claim. ...
- Marketing Analytics Predictions For This Year
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Brands will be focusing on media-mix modeling as part of their analytics strategies this year. Here are three predictions for marketing analytics in 2021. ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics
MediaDailyNews, Michael McLaren - Thursday, January 7, 2021
"Clickstream analytics" has seen an uptick in intent among brands. We can infer from this data that brands are reacting to the impending demise of the third-party cookie, coupled wi ...
- Amperity CMO Always Dreamed About Working At Microsoft
Inside Performance, Laurie Sullivan - Thursday, January 7, 2021
"High growth -- that's what I'm addicted to," said Amperity's recently appointed chief marketing officer. "How you find it. How you do it. How you make it successful. Each compa ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in TV data research company Alphonso for nearly $80 million. Alphonso will continue to operate as an independent business und ...
- Kantar Partners With Adthena For Its Search Data, Insights
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Data and insights company Kantar will announce an exclusive partnership Tuesday with Adthena, an AI-powered search intelligence company. ...
- Moore Acquires Amergent, Donor Management Firm
Email Marketing Daily, Ray Schultz - Tuesday, January 5, 2021
Amergent helps clients create email and direct mail fundraising campaigns. ...
- Predictions: Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards
Inside Performance, Laurie Sullivan - Thursday, December 31, 2020
Zoom became a verb in 2020. Cloud services showed their worth. Apple, Microsoft, Amazon, Alphabet and Facebook will be in better shape next year than most companies, as the wor ...
- It's The Disinformation, Stupid
RTBlog, Joe Mandese - Monday, December 28, 2020
As 2020 comes to an end, will next year return to a more balanced sense of reality? You know, one based on facts, not divisive demagoguery? ...
- Infogain Adds Absolutdata To Its AI Portfolio
Email Marketing Daily, Ray Schultz - Thursday, December 24, 2020
The purchase will provide Infogain's customers with access to Absolutdata's AI tool, the companies say. ...
- Kenshoo's Acquisition Of Signals Analytics Creates New Business Unit
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Kenshoo will expand its data and analytics capabilities with the acquisition and will create a new business unit to help resolve one of the biggest challenges faced by brands duri ...
- Snapchat Takes On StitcherAds As Certified Partner
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 22, 2020
StitcherAds is Snapchat's only partner approved for custom overlay templates and offline conversions API, with the goal of driving more in-store sales for advertisers. ...
- Mobile Users Consented To Share Analytics Data With Developers, Google Argues
Digital News Daily, Wendy Davis - Monday, December 21, 2020
Google is urging a federal judge to dismiss claims that it violated mobile users' privacy by sending analytics data about their web activity to outside developers. ...
- Georgia Senate Run-Off Approaches Half Billion Ad Dollars
MediaDailyNews, Wayne Friedman - Monday, December 21, 2020
Democratic contender Jon Ossoff has spent the most at $94.2 million, with fellow Democratic contender Raphael Warnock at $64.7 million. Incumbent Republican contenders' spending is now behind both Democratic candidate ...
- One-On-One: Inside Merkle Global CEO Craig Dempster's World
Data & Programmatic Insider, Laurie Sullivan - Monday, December 21, 2020
Craig Dempster, global CEO, Merkle, has worked for the customer experience management company for about 15 years. How he got there seems more serendipitous than he acknowledges. ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployment claims, the 15-year mortgage rate, uncertainty indexes, and the effective federal funds rate. These indicators were compared wi ...
- Report Ranks Who And What Were Most Engaging In 2020 TV
TVBlog, Adam Buckman - Friday, December 18, 2020
"American Idol" judge Katy Perry was No. 1 in social engagement among prime-time series talent. ...
- What To Expect From Mobile Ad Spend
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, December 16, 2020
Mobile ad spending in the United States is forecast to reach $96.07 billion this year, lower than eMarketer's pre-pandemic estimate of $105.34 billion. Despite this year's "blip," monetization remains ...
- ShopFluency Offers Data Tools To Help Small Brands ID Their Best Customers
Email Marketing Daily, Ray Schultz - Wednesday, December 16, 2020
The firm also provides integrations with Klaviyo and Mailchimp, allowing firms to maintain segmented email lists. ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely to beat their revenue goals, research suggests. Yet most companies now struggle to align their strategies with new custom ...
- Facebook's WhatsApp Blasts Apple Over Privacy Labels
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. ...
- CallRail Pulls In $56 Million In New Funding
Email Marketing Daily, Ray Schultz - Thursday, December 10, 2020
Lead-generation and analytics firm CallRail is investing in staff and hoping for further growth in 2021, it says. ...
