- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- New Email Tool From SparkPost Is Geared To Improve All Digital Marketing
Email Marketing Daily, Ray Schultz - Thursday, July 22, 2021
SparkPost Delivery Analytics can help brands triage email campaign performance issues early, the company says. ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outlaw a significant amount of journalism in the public interest," the Reporters Committee for Freedom of the Press, N ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- ENGINE Lets Ad Media Buyers Build, Target Profiles In One Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 15, 2021
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- LinkedIn And hiQ Continue Battle Over Users' Data
Digital News Daily, Wendy Davis - Monday, July 12, 2021
Data harvesting presents a "grave threat to privacy," LinkedIn argues in its latest attempt to prevent hiQ from scraping information about users. ...
- Didomi Raises $40 Million In Series B Round
Email Marketing Daily, Ray Schultz - Friday, July 9, 2021
The consent management firm is hoping to expand to the U.S. while building its technology platform. ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions are 56% higher year-over-year, according to DoubleVerify. The volume of CTV video ad fraud has remained steady. ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...
- 'Eavesdropping' Lawsuit Against Bose Dropped
Digital News Daily, Wendy Davis - Tuesday, July 6, 2021
After four years of litigation, an Illinois resident has dropped a lawsuit accusing headphone manufacturer Bose of wrongly collecting and sharing information about the music, radio programs and podcasts stream ...
- NCM Taps Long-Time Industry Research Vet Singh To Succeed Pulick
MediaDailyNews, Joe Mandese - Wednesday, July 7, 2021
Cinema advertising network National CineMedia (NCM) has named Manu Singh senior vice president of strategic insight & analytics, succeeding long-time media industry researcher Doug Pulick, who retired
last month. ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- Allant And Adstra Team Up To Help Mid-Market Brands Control Their Data
Email Marketing Daily, Ray Schultz - Tuesday, July 6, 2021
The partnership combines Allant's data capabilities and Adstra's third-party data and identity graph. ...
- How Agencies Acquire Data And Their Greatest Needs
Inside Performance, Laurie Sullivan - Thursday, July 1, 2021
Half of agencies participating in a study outsource data functions and cite this as a critical business strategy, while 59% said data is important to the success of the organizat ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. ...
- How Digital Evolution Is Driving Demand For Search Intelligence
Search & Performance Marketing Daily, Jim Yu - Tuesday, June 29, 2021
The pursuit of clean, useful, meaningful data to drive smarter optimizations has found an unlikely hero: search insights. ...
- ENGINE Media Exchange Releases Tool To Visualize Log-Level Data
Inside Performance, Laurie Sullivan - Friday, June 25, 2021
The company built a state-of-the-art infrastructure and visualization tool showing actionable data and filters that give marketers the insights to help them understand the efficiency of their media buys--bids a ...
- Contentsquare Names James McCormick VP Of Product Marketing, Strategy
Email Marketing Daily, Ray Schultz - Tuesday, June 22, 2021
James McCormick, formerly of Forrester Research, will be based in London. ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lions had their greatest ingenuity behind the scenes leveraging invisible data that rendered powerful brand experiences that made the ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visitors -- including mouse movements, the company says. ...
- New Email Analytics Tool Offered By Litmus
Email Marketing Daily, Ray Schultz - Wednesday, June 16, 2021
Brands can use the tool, which offers ESP integrations, to combine core email metrics with Litmus engagement data, the company says. ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Brand analytics platform Upwave has acquired the search analytics technology and code base from Croft Analytics, a marketing science consultancy. ...
- Supreme Court Orders New Look At LinkedIn Battle With hiQ Over Scraping
Digital News Daily, Wendy Davis - Monday, June 14, 2021
In an order issued Monday, the Supreme Court has given LinkedIn another opportunity to prove it's entitled to prevent analytics company hiQ Analytics from scraping data. ...
- Pathwire Joins Google Cloud Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Pathwire, which recently acquired Email on Acid, will provide services to Google Cloud Marketplace customers. ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
- Buyers, Sellers 'Massively' Differ On OTT Advertising's Status, Just 36% Of Viewers Satisfied With OTT Ads
Video Insider, Karlene Lukovitz - Monday, June 14, 2021
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than ha ...
- Commerce Signals Creates Transaction-Based Audiences For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to data released Friday. ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
