- Innovid Taps Dale Older As Chief Product Officer
Digital News Daily, Karlene Lukovitz - Thursday, October 29, 2020
Older was previousl CPO at Integral Ad Science/IAS. Innovid also promoted Yuval Pemper to chief engineering officer. ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity that has been in beta for two years. The technology has several features revolving around heat maps that aim ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Inside Performance, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holiday season -- a 55% increase YoY. ...
- Sports TV Piracy Remains A Major Challenge
Television News Daily, Wayne Friedman - Monday, October 26, 2020
Among regular TV sports viewers, 83% access illegal pirated streaming content at least once a week across the globe either paid-for or free, a recent report finds. The Middle East ...
- Facebook Battles BrandTotal Over Data Scraping
Digital News Daily, Wendy Davis - Thursday, October 22, 2020
Ad services company BrandTotal "put the security and integrity of Facebook and its users at risk," Facebook is telling a federal judge. ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Mayo ...
- Flipboard Launches 'Truth Seekers' Series, New Analytics Tools
Publishers Daily, Sara Guaglione - Tuesday, October 20, 2020
A selection of experts curated their picks for the must-read articles, on topics such as the impact of COVID-19, the economy and climate. ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation," BrandTotal writes in a request for a restraining order against Facebook. ...
- CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
Email Insider, Ray Schultz - Tuesday, October 20, 2020
Will things ever get back to normal? It's not likely as consumers move from in-store to digital, Precisely reports. Here's what they're investing in. ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing from Omnicom, Talon has been expanding ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data
and analytics. ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the consumer journey across the Web and ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on ...
- Mediassociates Names Nielsen, J&J Veteran Santa Barbara Head Of Analytics
MAD, Steve McClellan - Tuesday, October 13, 2020
Jim Santa Barbara has spent the last two decades building media analytics programs for blue chip companies like PepsiCo, Procter & Gamble and J&J. ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customers' ...
- Doing Without Surveys: Brands Cut Back As Marketing Budgets Are Reduced
Email Insider, Ray Schultz - Monday, October 12, 2020
Almost all retailers report survey declines. But most researchers expect to return to normal within months, Dooblo reports. ...
- Sailthru Offers A New Testing Engine For Retailers And Publishers
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability allows users to increase the number and effectiveness of creative tests, the company says. ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- Dish Taps Quantum Metric To Leverage Direct Consumer Data
Digital News Daily, Karlene Lukovitz - Monday, October 5, 2020
The partnership comes as increased cord cutting since the pandemic is spurring MVPDs to leverage data to improve the customer experience. ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about driving consumer attention from their own research, and argues that advertisers should advocate for industrywide infrastructure that supports linking ...
- Facebook Taps Direct Response/Analytics Vet Schultz As New CMO
MediaDailyNews, Joe Mandese - Wednesday, September 30, 2020
Facebook has tapped 13-year growth and analytics vet Alex Schultz as its new CMO, succeeding Antonio Lucio, who stepped down last month. He previously served as vice president of product ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data via its 605 PLATF0RM. ...
- Mailchimp Adds And Upgrades Ecommerce Tools For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, September 22, 2020
In addition to several email features and tools, Mailchimp is offering payment processing with Stripe. ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's digital division,
WildBrain Spark. ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
