- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLoC, a suite of technologies to target ads on the web. ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Digital News Daily, Wendy Davis - Monday, April 12, 2021
Facebook is telling a federal judge that its ability to protect users from scraping depends on its power to prevent companies like BrandTotal from collecting data from the site. ...
- Power My Analytics Acquires eComIQ
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The purchase will allow Power My Analytics to support larger organizations, the company says. ...
- Wavemaker Adds To C-Suite: Recruits Data, Growth Officers
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
GroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Hernoux Chief Data and Analytics Officer, and ad agency vet Alex Norman Chief Growth Officer. ...
- Email Is Basis Of A New Content Engagement Analytics Platform
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
Brandcast's new service allows brands to provide secure content experiences with no passwords. ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend. ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw the merger with Rubicon Project and the acquisition of SpotX to form Magnite. ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." ...
- Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
Email Insider, Ray Schultz - Tuesday, April 6, 2021
From customer data ownership to omnichannel audience modeling, these are the things that every brand must understand, Deloitte Digital says. ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- How Neustar Changes Customer Identity Data Management
Data & Programmatic Insider, Laurie Sullivan - Monday, April 5, 2021
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need to think outside their silos. Working with one provider drives accuracy and less data loss. ...
- The Fourth-Party Cookie - How It Looks And Acts
Inside Performance, Laurie Sullivan - Friday, April 2, 2021
Cookie-fatigued advertisers who are thinking too much about Google's Cohorts might get a chuckle from this one. ...
- BrandTotal 'Recklessly' Built Data-Harvesting Business, Facebook Tells Court
Digital News Daily, Wendy Davis - Monday, March 29, 2021
"BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, all programmed and designed to automatically scrape user and advertising-related data (without Facebook's permission)," the company says papers fil ...
- Are You Hip To Your Data Culture? Operations People Are More Into It Than Marketers
Email Insider, Ray Schultz - Monday, March 29, 2021
Few companies say all departments can conduct basic data and analytics tasks, Alation reports. ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.
Digital News Daily, Karlene Lukovitz - Wednesday, March 24, 2021
The partnership with OOH supply platform Place Exchange gives Verizon Media's DSP users access to the largest OOH and place-based media companies in the U.S. and Canada. ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes to its page experience in May. BrightEdge research reveals which industries may see a boost in ranking and whi ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficient in which Eric Enge, principal of digital marketing solutions for the company, analyzed traffic patterns in the U. ...
- BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation'
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Analytics company BrandTotal says it could face "immediate liquidation" unless it is granted an injunction prohibiting Facebook from blocking the newly configured UpVoice extenstion. ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing a ...
- Performance Data Making A Difference -- What Types And Why
Inside Performance, Laurie Sullivan - Friday, March 12, 2021
How often do marketers optimize for social commerce media spend? What tools might they rate highest? Where do the most valuable insights on performance originate? ...
- If It's Tuesday, Count On 87.1 Emails: That's What Professionals Get
Email Insider, Ray Schultz - Monday, March 8, 2021
Friday is the slowest weekday, and weekends are even slower, EmailAnalytics reports. ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This is one way Google can ga ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. ...
- What CMOs Know: They Expect An Uptick In Digital Spending This Year
Email Insider, Ray Schultz - Monday, March 1, 2021
But private equity partners will be more demanding of growth, Chief Outsiders reports. ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%. ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors wi ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...
- Court Sides With Facebook Over BrandTotal Ban
Digital News Daily, Wendy Davis - Monday, February 22, 2021
A federal judge has dismissed analytics company BrandTotal's claims that it was wrongly banned from Facebook's platform, allowing BrandTotal to reformulate some claims and bring them again. ...
