- Braze Offers New Engagement Tools And Expands Partnerships
Email Marketing Daily, Ray Schultz - Tuesday, October 12, 2021
The company offers analytics and email features to help firms market to customers in a changing privacy landscape. ...
- New Qualtrics Product Combines Customer Emotions And Other Data
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Experience ID is based on call center transcripts, social media posts, product reviews and survey data, the firm says. ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Inside Performance, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. ...
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Inside Performance, Laurie Sullivan - Wednesday, October 6, 2021
Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decisi ...
- How Facebook's 'Technical Mistake' Affected Some Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
Brands talked about the widespread implications of the Facebook outage for the ad ecosystem In "real-time marketing" moments on Twitter, Forrester VP and Research Director Mike Proulx said. Some bran ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to CEO Craig Benner. ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting for 35% of overall digital video ad impressions in Q2 2021. ...
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 3, 2021
You & Mr Jones has acquired a majority stake in Brazil-based DP6, expanding its global tech and data capabilities with key partners Google and Salesforce in Latin America. ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraising tool. ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts to consumers, and in turn, increase returns from performance marketing. ...
- Google Makes Data-Driven Attribution Default Model In Privacy Landscape
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Machine learning, data-driven attribution will become the default model for all new Google Ads conversion actions. The company said it will migrate many of its existing users to this mo ...
- Piano Launches Analytics Platform That It Says Provides Single Source Of Data
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
The company feels it is challenging Google and Adobe with a privacy-compliant, portable data product. ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud Services
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 22, 2021
Skai, formerly Kenshoo, has partnered with Snowflake to offer its research and market intelligence data through the cloud services platform. ...
- Sendinblue Acquires Three Ecommerce Firms For $47 Million
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
Sendinblue's acquisition of Chatra, Metrilo and PushOwl will bring chat, push and analytic capabilities, the company says. ...
- The Worm In The Apple: Mail Privacy Protection Takes Effect
Email Marketing Daily, Ray Schultz - Monday, September 20, 2021
Validity is introducing measurement enhancements to help brands cope with the change. What will the impact be on BIMI? ...
- CDP Strategy To Drive Revenue, Study Shows Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Merkle sees marketers struggling to maintain compliance and ensure a safe way to collect first-party data, identify customers, and use that data to power experiences. ...
- Inbox Monster Debuts Email Deliverability Tools And Testing Solution
Email Marketing Daily, Ray Schultz - Friday, September 17, 2021
The firm's new Inbox Pulse helps emailers send campaigns without incurring additional expense, the company says. ...
- LinkedIn Says Analytics Company In Scraping Fight Quietly Shuttered In 2018
Digital News Daily, Wendy Davis - Tuesday, September 14, 2021
LinkedIn has told a federal judge that analytics company hiQ Labs, which has been fighting a high-profile battle against LinkedIn since 2017 over its scraping policies, actually went out ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce and Slack. ...
- Mediaocean Integrates TikTok: Enables Agencies To Plan, Buy, Measure, Optimize
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
Mediaocean, Madison Avenue's legacy media-buying processing systems provider, which sometimes gets knocked for not being flexible and progressive when it comes to new media options, this morning announced a de ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metrics for invalid traffic across desktop, in-app and now CTV. ...
- Loyalty Firm Clarus Commerce Acquires Digital Engagement Company PrizeLogic
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
The combined firms offer a range of loyalty marketing services and PrizeLogic's Engage CDP. ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand Online
MediaDailyNews, Colin Kirkland - Thursday, September 9, 2021
MediaKits, a new creator-first data analytics company, has updated the decades-old media kit, or press kit, for influencers, musicians, and athletes. ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to see their share of the digit ...
- LinkedIn Urges Judge To Toss Lawsuit Over Ad Metrics -- For Good
Digital News Daily, Wendy Davis - Thursday, September 2, 2021
LinkedIn is urging a federal judge to dismiss claims brought by TopDevz and recruiting platform Noirefy over erroneous metrics. ...
- How Loyal Are Your Customers?
Inside Performance, Laurie Sullivan - Thursday, September 2, 2021
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline. ...
- Mobile Purchases Rose 30% Through Apps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 1, 2021
The Mobile Shopping Apps Report provides key insights into consumer purchase behavior -- suggesting that mobile retail is here to stay, regardless of store re-openings. ...
