- Disney's Exodus From Facebook Benefited Amazon
Inside Performance, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as early as late June to show their solidarity with the #stophateforprofit campaign. Here's what the data looks like. ...
- An Analytics Wake-Up Call for the Post-Covid-19 Economy
Around the Net in Email, Ray Schultz - Tuesday, August 4, 2020
Brands need to reimagine their businesses in the post-Covid-19. They need to move to the next stage in making decisions based on data and analytics. Here’s a guide to how.&n ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The Journey
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 3, 2020
India's digital growth has become a focus for many U.S. companies. Google plans to invest about $10 billion in India in the next few years. About half of its 1.3 ...
- Moz Connects Search Analytics To Google Data Studio
Inside Performance, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page analytics for brands and digital agencies. ...
- LinkedIn Makes Final Plea For Supreme Court To Hear Battle Over Scraping
Digital News Daily, Wendy Davis - Friday, July 17, 2020
"Because of the decision below, anyone can now deploy automated 'bots' to scrape and exploit massive quantities of personal information from public-facing websites," LinkedIn writes in its latest attempt to ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara Walters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 13, 2020
Dana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchors, then decided she wanted to be a storyteller behind the cameras. ...
- Analytics And AI Firm SAS Taps MWG For Global Assignment
Mediapsssst, Richard Whitman - Friday, July 10, 2020
The assignment for McCann and CRM specialist MRM will include the development of a global campaign highlighting the company's ability to help organizations in their digital transformations through innovative analytics ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth Influencers
Television News Daily, Wayne Friedman - Wednesday, July 8, 2020
Screen Engine/ASI is partnering with audience solutions and consumer data company Dstillery to better target word-of-mouth audiences for entertainment marketers. ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With Issues
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
People who discuss racial justice or major health issues have 21 more brand-related conversations a week than the average American, with social media chatter focused more on racial justice and ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sachs and Microsoft shows, as Expedia Group Media Solutions pumps financial support into advertising. ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Usage Declines Slightly Among Major Streamers, Steady Or Higher For Mid-Level Streamers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
Some mid-level services continue to show gains or remain steady, while bigger, more widely used and distributed services including Netflix, Amazon Prime Video, Hulu, and Disney+ all slipped during the ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedIn
Digital News Daily, Wendy Davis - Thursday, June 25, 2020
hiQ Labs is asking the Supreme Court to leave in place an injunction that requires LinkedIn to allow its pages to be scraped. ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities and public health officials should notify consumers about the practice before asking them to consent to the data's collection, ...
- Small Business Advertisers Sue Google For Antitrust Violations
Inside Performance, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creating a monopoly in digital advertising and sued the company for antitrust violations under the Sherman Act and California's ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
The first quarter saw a 161% increase in CTV fraud vs. Q1 2019, with more than 500 fraudulent apps associated with CTV, according to new research from DoubleVerify. ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology to power online advertising, as ecommerce becomes a staple for consumers. ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data released ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience Targets
Television News Daily, Wayne Friedman - Wednesday, June 10, 2020
Inscape has created a product called National Representative Panel, produced with data analytics company Dativa, that will now include demographic and targeted breakdowns of data. ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
Acknowledging that its efforts have yielded only "limited progress," the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing this morning sent a letter to their boards ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and content creators with access can rate their video against its ad-friendly guidelines. Creators tell YouTube what's in the video, ...
- Analytics Fitness Test: HBR Study Finds Holes In Performance
Email Insider, Ray Schultz - Monday, June 8, 2020
Few firms are skilled at delivering real-time customer interactions across touchpoints and devices. ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Inside Performance, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn't have seemed any more insider-like or personal. ...
- Global Video Ad Impressions Slip As Connected TV Soars
Television News Daily, Wayne Friedman - Wednesday, June 3, 2020
With lower mobile and PC video usage and lower overall automotive spend, global video ad impressions slipped 8% in the most recent week vs. the same week a year before. ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and data enrichment with a focus on identity, attribution and mobile ...
