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  • Nielsen: "Power Moms" Online More Likely To Share Tips
    Women online ages 25 to 54 with at least one child are nearly twice as likely as the average Web user to offer frequent advice about topics including parenting a ...
  • 'NY Times' Columnist Krugman Wins Nobel
    The New York Times columnist and Princeton economist Paul Krugman won the Nobel prize in economics for his analysis of how economies of scale can affect trade patterns and t ...
  • Introducing Yahoo Web Analytics
    Yahoo has rebranded IndexTools as Yahoo Web Analytics, likely the first step in really giving Google Analytics a run for its money. "Its big advantage over Google Analytics is th ...
  • Coremetrics Intros New Web Analytics Platform
    Coremetrics has rolled out Coremetrics 2009, the latest version of its online marketing and analytics platform. The new release features better reporting capabilities, including more detailed mobile statistics, competitive insigh ...
  • Compete Upgrades Traffic Analytics Tool
    Compete, the Web-centric division of TNS, has added referral tracking capabilities to its Compete PRO suite of analytics tools. The new feature, called Referral Analytics, shows marketers what their t ...
  • Small Business Still Negative, But Expecting Some Improvement
    The Quarterly NFIB Research Foundation Small Business Economic Trends Data reports that the Index of Small Business Optimism rose 2.9 points to 91.1 (1986=100), continuing one of the longest strin ...
  • Media X: Garbage Out
    The death of Q&A surveys is not entirely good news for ad and media shops. They need this kind of misleading and useless marketing data to convince their clients th ...
  • [In]Sight: The Great Divide
    "It's a country whose average broadband speed is 30 times slower than the world's leader. Some say that online video will cause its Internet service to grind to a hal ...
  • I Want It My Way
    A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) shows that nine percent of U.S. adults belong in the "Ads on Emerging Media Vehicles" segment, the group ...
  • Social Networks Surge On Growing Global Audiences
    Facebook and other social networking sites are enjoying rapid growth worldwide thanks to a surge in social media activity outside the U.S., especially in emerging regions. A notable exception ...
  • NBCOlympics.com Wins Ratings Gold
    NBC's Olympic site drew an audience of more than 4 million on Saturday, leading the pack of new sites dedicated to the Beijing Games, according to Nielsen Online. Yahoo Olympi ...
  • Monster Leads Career Advertisers; Apollo Leads Education
    A drill-down into the destinations, reader demographics, advertisers, ad types, sizes and delivery for Education, Employment and Career sites in May and June ...
  • Web Analytics Firms Shift Focus To Pricing, Flexibility
    With more than two-thirds of companies satisfied with their Web analytics providers, competition will increasingly come down to pricing and flexibility rather than capabilities. So says JupiterResearch in a n ...
  • Media Metrics: No Vacation for Marketers
    Look out your window: it's summer outside. While most Americans look forward to warmer weather, taking days off from work and spending more time in the sun, many marketers can ...
  • ANA Finds Metrics, Accountability Work In Progress
    [Analytics] Under pressure from top management, the marketing and finance divisions of major advertisers are working together to make marketing operations more accountable, according to a new survey of 1 ...
  • Making Analytics Work
    Some companies invest large sums of money in multiple analytics programs only to throw up their hands and not use any program because they didn't understand the results. Leading companie ...
  • InsightExpress Offers Research Experience Monitor
    InsightExpress, a provider of digital marketing research and advertising effectiveness solutions, is launching the Research Experience Monitor. The service allows publisher and portal partners to improve their users' experiences ...
  • Enquisite Names Hoffman CEO, Adds Sales/Marketing VPs
    Two weeks after closing a $3.2 million funding round, search analytics firm Enquisite has bulked up its executive team. Mark Hoffman has been named CEO, while Dan Robbins and Sylv ...
  • Media Marketplace: Measures of Sanity
    Good luck getting through an article or conference on digital media without the assembled masses crying, "How are we going to measure it?" While budgets continue to pour into onli ...
  • Media Metrics: Hard Data
    In 2006, the federal government declared that the Internet was 99 percent porn-free, based on a study by Professor Philip Stark of University of California, Berkeley. Yet, other studies ha ...
  • Targeting: Get Off My Back
    Can we agree that there is nothing more frustrating than discovering something better, cheaper or more attractive than the item you just bought? Thanks to the power of behavioral targetin ...
  • Out of Wrack
    Fox Networks Group head Tony Vinciquerra is not happy, and he doesn't care who knows it. At least that was the case in late May when Vinciquerra told Daily Varie ...
  • The Seekers
    Imagine search that didn't need to be found. Well, it's not exactly search, then, is it? More like mystical psychic predictions (unless you're the one coding), recommendations-based algorithms are alo ...
  • Who's Next?
    Sitting around having beers with the people on your softball team, you find out some crazy stuff. Paul is an ex-Jesuit who makes a wicked gazpacho. Despite her wild sh ...
  • The Projection Booth
    Measurement is a blessing and a curse on the Internet. It's wonderful to have so many facts at our fingertips, but vexing when we don't know which ones are t ...
  • Behind the Numbers: The Energizer Bunny Sector
    At a time when many traditional media are posting double-digit reductions, it's heartening to see one that is moving in a (sort of) upward direction. That medium is digital out-of-hom ...
  • Ed:Blog
    Careful readers, data junkies, creepy and mildly anti-social OMMA stalkers (we have many), and Gaetano's mom might have noticed we've made some changes to our Data Mine section of lat ...
  • Focus: Double Bull's-Eye
    So far, targeting online has been a big tease. The promise of being able to recognize an online user, know something relevant about them, and deliver some tailored message, h ...
  • 10 Things You Need To Know About Metrics
    1. The three screens will become one. "Understanding how people consume media across these three channels, what the best ad models for each of them are, and defining the metri ...
  • RAM: Monkey See
    The biggest knock of television ratings has been that they are antiquated. So why then are the new media digerati trying to imitate that which they have scorned by creati ...