Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to adopt and adapt," says James Fo ...

The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than 15 U.S. states. ...

The rise in CTV audiences and advertising, and D2C initiatives, has also driven a surge in experimentation with QR codes to drive viewers to sites and yield sales conversions. B ...

Interactive stickers on bananas will link consumers to Chiquita-inspired music playlists with themes including "tropical vibes." ...

Burger King is adding a floating QR code on its TV commercials to offer consumers at home a chance to score a free Whopper. ...

Shanghai Disney Resort is resuming partial operations, with guests required to provide code indicating they have been cleared not to have COVID-19. ...

Authorities in Moscow are using a QR code system to track city residents whenever they leave their home. ...

The Central Bank of Brazil has introduced a new national QR code standard intended to make mobile payments more universal. ...

Before entering public spaces in Shanghai, residents were given QR codes that display a color indicating if a person is safe to travel to a specific area. ...

Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. ...

Scanning the QR code launches an interactive mobile game where consumers can play to win Malibu-branded swag and receive cocktail recipes. ...

Success with the Internet of Things depends a lot on things working together. For example, smart voice systems in the home are most effective when integrated with other things ...

"Chiquita will be the first brand to bring Snapchat visual recognition technology into the fresh produce aisle," says company exec. ...

The poultry processor is adding QR codes on Foster Farms turkey packages for consumers to access cooking advice, in addition to Dori's turkey helpline. ...

The new Scan and Pay feature is being added to the retailer's mobile app and will be piloted starting with 14 stores in Dallas. ...

Hamburger buns now can come with a QR code baked in, thanks to a mobile payment service company. The code on the bun allows a quick scan to pay f ...

Google is updating Now on Tap with the ability to translate foreign languages found in any app. “On Tap can now also read QR and bar codes, as well as suggest interesti ...

There's still a lot of mobile scanning going on. While talk about QR codes has moved to the back burner, being replaced by the likes of beacons, augmented reality a ...

Mobile payment is not the only -- or even the most interesting -- use of NFC. The technology virtually eliminates the friction inherent in other forms of mobile activation, includi ...

"We're a food company, and we know we're not traditional tailgating fare," John Lewicki, senior director of global sports marketing at McDonald's, tells "Marketing Daily." "But we wanted to ta ...

Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on the dispenser's home screen, follow t ...

Mobile technology that allows consumers to buy directly from television, print and outdoor adverts is to be used by Waitrose, Argos and Laura Ashley from next month. PowaTag uses ...

Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if not most) codes simply led to a websit ...

QR codes got somewhat of a bad rap early on. It wasn't that the two-dimensional codes couldn't be easily read with a smartphone, it was more of what happened afte ...

Both publishers and advertisers greatly accelerated their use of mobile activation codes in 2013. the number of titles using the print2mobile method editorially was up more than 200%. So reade ...

QR codes are on the move - literally. I've seen quite a lot of different mobile technologies at the Money2020 conference in Las Vegas over the last couple of da ...

National dental insurance provider United Concordia is launching a cause marketing campaign designed to directly engage consumers while promoting better oral hygiene. The multichannel campaign supports three relevant national charit ...

Kraft Foods' Corn Nuts yielded an engagement rate of 12.4% and an interaction rate of 22.9% by offering interactive, frequently updated content in display ads across scalable media, reports Roxan ...

With Microsoft announcing plans Monday to shut down its Tag technology by 2015, it cast further skepticism around the future of QR codes and other mobile activation platforms like augment ...

Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform to the other before the Redmon ...