- Amazon Ads 'unBoxes' Eight Advertising And Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its two-day unboxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns to reach, relevance and resul ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to rely on in-store contextual targeting and create a different type of connection between brands and consumers. ...
- Yet One More Column 'Droning' On About The Potential Of QR Codes
Mobile Insider, Joe Mandese - Thursday, August 5, 2021
A quarter century after they were first introduced, mobile device QR codes are finally achieving mass adoption. ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to adopt and adapt," says James Fo ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than 15 U.S. states. ...
- The QR Code Also Rises... For Now
Advanced TV Insider, Karlene Lukovitz - Friday, November 27, 2020
The rise in CTV audiences and advertising, and D2C initiatives, has also driven a surge in experimentation with QR codes to drive viewers to sites and yield sales conversions. B ...
- Chiquita Adds Scannable Spotify Codes To Bananas
AI & IoT Daily, Chuck Martin - Thursday, April 30, 2020
Interactive stickers on bananas will link consumers to Chiquita-inspired music playlists with themes including "tropical vibes." ...
- Burger King Taps QR Code On TV For Free Whoppers
Around the Net in IoT, Chuck Martin - Monday, April 27, 2020
Burger King is adding a floating QR code on its TV commercials to offer consumers at home a chance to score a free Whopper. ...
- Disney Resort Opens With Green QR Code Checks In Shanghai
AI & IoT Daily, Chuck Martin - Thursday, April 23, 2020
Shanghai Disney Resort is resuming partial operations, with guests required to provide code indicating they have been cleared not to have COVID-19. ...
- QR Codes Used To Track Consumers During Pandemic
Around the Net in IoT, Chuck Martin - Thursday, April 9, 2020
Authorities in Moscow are using a QR code system to track city residents whenever they leave their home. ...
- Bank Intros National QR Code Standard
Around the Net in IoT, Chuck Martin - Friday, March 27, 2020
The Central Bank of Brazil has introduced a new national QR code standard intended to make mobile payments more universal. ...
- Personalized QR Codes Used To Track COVID-19
Around the Net in IoT, Chuck Martin - Thursday, March 19, 2020
Before entering public spaces in Shanghai, residents were given QR codes that display a color indicating if a person is safe to travel to a specific area. ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. ...
- Malibu Rum Launches Interactive Bottle Caps
Connected Thinking, Chuck Martin - Wednesday, June 5, 2019
Scanning the QR code launches an interactive mobile game where consumers can play to win Malibu-branded swag and receive cocktail recipes. ...
- QR Code On TV Ad Leads To Movie Ticket Purchase
Connected Thinking, Chuck Martin - Friday, May 24, 2019
Success with the Internet of Things depends a lot on things working together. For example, smart voice systems in the home are most effective when integrated with other things ...
- Chiquita Snapchat Campaign Taps 200 Million Bananas
AI & IoT Daily, Chuck Martin - Thursday, March 28, 2019
"Chiquita will be the first brand to bring Snapchat visual recognition technology into the fresh produce aisle," says company exec. ...
- Thanksgiving Turkey Tips Added To Foster Farms Mobile Platform
AI & IoT Daily, Chuck Martin - Wednesday, November 7, 2018
The poultry processor is adding QR codes on Foster Farms turkey packages for consumers to access cooking advice, in addition to Dori's turkey helpline. ...
- 7-Eleven Launching Customer Self-Checkout
AI & IoT Daily, Chuck Martin - Monday, November 5, 2018
The new Scan and Pay feature is being added to the retailer's mobile app and will be piloted starting with 14 stores in Dallas. ...
- Burger Bun Comes With QR Code Baked In For Mobile Payment
Around the Net in IoT, Chuck Martin - Friday, September 14, 2018
Hamburger buns now can come with a QR code baked in, thanks to a mobile payment service company. The code on the bun allows a quick scan to pay f ...
- Google Now on Tap Adds Translation Feature
Around the Net in Search Marketing, Gavin O'Malley - Thursday, July 7, 2016
Google is updating Now on Tap with the ability to translate foreign languages found in any app. “On Tap can now also read QR and bar codes, as well as suggest interesti ...
- QR Code Scans: Apple Devices 54%, Android 43%
MobileShopTalk, Chuck Martin - Monday, June 1, 2015
There's still a lot of mobile scanning going on. While talk about QR codes has moved to the back burner, being replaced by the likes of beacons, augmented reality a ...
- Tapping Into The Fun Side Of NFC
Mobile Insider, Steve Smith - Tuesday, November 25, 2014
Mobile payment is not the only -- or even the most interesting -- use of NFC. The technology virtually eliminates the friction inherent in other forms of mobile activation, includi ...
- McDonald's Loves To See You Tailgating
Marketing Daily, Aaron Baar - Wednesday, August 27, 2014
"We're a food company, and we know we're not traditional tailgating fare," John Lewicki, senior director of global sports marketing at McDonald's, tells "Marketing Daily." "But we wanted to ta ...
- 'Share A Coke' Bottles, Campaign Hit U.S.
Marketing Daily, Karlene Lukovitz - Thursday, June 12, 2014
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on the dispenser's home screen, follow t ...
- Laura Ashley, Waitrose And Argos Roll Out PowaTag Mobile Commerce
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
Mobile technology that allows consumers to buy directly from television, print and outdoor adverts is to be used by Waitrose, Argos and Laura Ashley from next month. PowaTag uses ...
- Mobile Scanning & Shoppers Looking for Value
MobileShopTalk, Chuck Martin - Tuesday, May 27, 2014
Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if not most) codes simply led to a websit ...
- QR Codes: Moving Beyond the Scan
MobileShopTalk, Chuck Martin - Thursday, March 20, 2014
QR codes got somewhat of a bad rap early on. It wasn't that the two-dimensional codes couldn't be easily read with a smartphone, it was more of what happened afte ...
- AR And Image Recognition Drive Print2Mobile Growth
Mobile Insider, Steve Smith - Tuesday, February 18, 2014
Both publishers and advertisers greatly accelerated their use of mobile activation codes in 2013. the number of titles using the print2mobile method editorially was up more than 200%. So reade ...
- The Always-in-Motion QR Code
MobileShopTalk, Chuck Martin - Tuesday, October 8, 2013
QR codes are on the move - literally. I've seen quite a lot of different mobile technologies at the Money2020 conference in Las Vegas over the last couple of da ...
