- Shoppers Like Virtual Try-On For Products Like Eyewear, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Most who have experienced the virtual try-on have gone on to buy the product, Vertebrae reports. ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces an augmented reality tool to send hologram video messages to friends and family for the holidays. ...
- 3D Search, Physna Readies A Google Ads Auction-Based Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
Developers are working to implement an advertising model where brands can participate in a bidding auction, similar to Google Ads, to advertise their parts, from car to printer. ...
- With 3D Bioprinting, KFC Takes New Route To Faux Fowl
QSR Land, Sarah Mahoney - Tuesday, July 21, 2020
The process involves additive bioprinting technology that uses chicken cells as well as plant material, with "almost no animal involvement." ...
- BBC News Webpages Move To Faster PWAs
Publishers Daily, Sara Guaglione - Thursday, July 25, 2019
Progressive web apps (PWAs) will ensure faster load times, a smoother flow between articles and improved ad layout. It also gives advertisers improved flexibility and increased viewability. ...
- Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S.
Inside Performance, Laurie Sullivan - Friday, March 15, 2019
Bing, Samsung and Starcom are running a test of a 3D ad format -- the first in the industry to run on desktop and mobile through the Bing Ads platfor ...
- Behavioral Trends For Indecisive Consumers Show Longer Path To Purchase
Digital News Daily, Laurie Sullivan - Friday, November 23, 2018
A study found 69% of U.S. and UK shoppers won't make spontaneous decisions in gift buying, so the path to purchase is potentially longer than expected. ...
- Walmart Goes 3D; Hires Design Guru At Officer Level
Marketing Daily, Sarah Mahoney - Monday, July 2, 2018
The discounter's latest efforts to upscale its e-commerce includes a 3-D shopping experience and hiring of Valerie Casey. ...
- Delta Hotels By Marriott Seeks To Lead 3D Revolution
MAD, Larissa Faw - Tuesday, January 30, 2018
Developed with technology partner Matterport, the hotel chain is currently scanning all of its properties with a specially-equipped camera that will produce 3D views of hotel rooms, as well ...
- The Lessons In Keurig's 'No Win' Situation
Marketing Daily, Aaron Baar - Monday, November 13, 2017
In today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to move quickly. ...
- VR's The Next 3D, Right?
London Blog, Sean Hargrave - Friday, July 14, 2017
It's talked up as the future of entertainment industry but if virtually free 3D couldn't make it, what chance does VR have?is ...
- How To Look Embarrassingly Like A Phishing Email
Around The Net In EU Email Marketing, Sean Hargrave - Monday, May 22, 2017
ComputerWeekly.com is calling out IBM for a rather ironic email which featured all the hallmarks of a phishing demand, although it was actually trying to promote a seminar on t ...
- NEW! Helsinki's 'Men Of Rock' Statues Receive 3-D KISS Masks
Out to Launch, Amy Corr - Thursday, May 18, 2017
Public transportation gets a bad rap, so the Finnish National Railway company, known locally as "VR," decided to change consumer perception with a campaign that had nothing to do wi ...
- IoT, AI Lead All Business Tech Investments - By A Lot
Connected Thinking, Chuck Martin - Thursday, April 13, 2017
Big companies are betting that the Internet of Things and artificial intelligence will bring about the biggest changes in their businesses and they're putting up money to back that u ...
- Are You Ready For Social VR?
Social Media Insider, Thom Forbes - Thursday, March 30, 2017
Linden Lab, which created the created the virtual world Second Life in 2003, is in "invite-only, creator-preview" mode for Sansar, a new VR-based platform that has been described as ...
- OmniVirt's Michael Rucker On Virtual Reality
Marketing Daily, Aaron Baar - Wednesday, December 28, 2016
The technology's ability to immerse consumers into a new world in which they are surrounded by a product experience is truly enticing. But the technology is still new. ...
- Why Is Snap Looking For 3-D Animators?
Around the Net in Video, P.J. Bednarski - Tuesday, December 6, 2016
Snapchat parent, Snap Inc., is looking for 3D animators, 3D engineers, character riggers, and character modeler positions for its research department. That could indicate a deeper push into augmented reality ...
- Microsoft Unveils 3D Tools And Upmarket Surface Pro
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
New 3D creation and editing tools are being added to the next edition of the Windows 10 operating system, including a revamped version of Paint. The firm also revealed ...
- Online Marketing Retail, Polo Red Ralph Lauren - Cross-continental mobile camapaign
OMMA Magazine Supplement, OMMA Editors - Tuesday, August 23, 2016
Online Marketing Retail, Polo Red Ralph Lauren - Cross-continental mobile camapaign ...
- 3D-Mapping Startup Civil Maps Gets $6.6M
Around the Net in Mobile, Gavin O'Malley - Monday, July 18, 2016
3D-mapping startup Civil Maps just announces a $6.6 million investment round led by Motus Ventures, with participation from Ford, Yahoo cofounder Jerry Yang’s AME Cloud Ventures, Wicklow Capital, and StartX Stanfor ...
- Is VR The New 3D TV? Marketers, Excited -- The Public, Passive
London Blog, Sean Hargrave - Monday, June 13, 2016
New research shows little appetite or understanding for VR at home. Could VR be the next 3D TV, with an Oculus gathering dust next to 3D specs? ...
- Facebook Adds Video To Comments
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 10, 2016
Continuing to encourage engagement with new video features, Facebook will now let users leave video comments and replies. Facebook needs people to share more personal posts, and it is betti ...
- ConEd 'Manages' Energy In New B2B Campaign
MAD, Larissa Faw - Thursday, June 9, 2016
ConEd is introducing a new business-to-business campaign to educate managers of commercial buildings on how they can save money and protect the environment. ...
- See Steph Curry In 360 Degrees. Amazing!
Around the Net in Video, P.J. Bednarski - Tuesday, May 31, 2016
Technology acquired by Intel creates a new kind of replay, one that combines the video with a single still frame that can now be viewed in three dimensions from a ...
- Are You Ready To Integrate IoT And VR?
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, April 25, 2016
The Internet of Things and virtual reality are poised to explode driven by fast-growing consumer adoption of the technology and rapidly decreasing cost to create 3-D content. ...
- Mattel Launching 3D Printer
Around the Net in IoT, Gavin O'Malley - Tuesday, February 16, 2016
Mattel is diving into 3D printing technology with the ThingMaker 3D-printer, which will let kids and their parents “print” anything action figures to jewelry. “The system is available for preord ...
- VR: Or, Nausea As Added Value
Mobile Insider, Steve Smith - Tuesday, December 15, 2015
Early VR tests still make me more queasy than engaged. Enthusiasts should look to 3D and interactive narrative as cautionary tales. ...
- Adding Buzz, Boom And 3D Touch To Your Mobile Ads
Mobile Marketing Daily, Mahi de Silva - Wednesday, October 28, 2015
As a publisher, being able to augment your content with a custom series of vibrations is an exciting opportunity. For advertisers, syncing a haptic track to a rich media ...
- Digital Ad Measurement Firm Integral Ad Science Receives $67 Million
Real-Time Daily, Tyler Loechner - Friday, July 31, 2015
Integral Ad Science, a digital ad measurement firm, on Friday announced it has closed a $27 million round of funding. The company also announced it has received a debt facili ...
