- Big Money Going To Mobile Imaging Tech
MoBlog, Erik Sass - Wednesday, April 15, 2015
The next big area of mobile differentiation will be high-technology cameras with sophisticated 3D capabilities, judging by such recent developments as Apple's acquisition of LinX, along with reports of maj ...
- Jameson Pioneers 3D Social Video For St. Patrick's Day Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, March 17, 2015
The brand is sending photos to Facebook users who are in or near certain New York bars. The #ShotsEyeView images are photos of neighborhoods and bars that were taken, throu ...
- The North Face's VR Takes Shoppers To Yosemite, Moab
Marketing Daily, Sarah Mahoney - Friday, March 13, 2015
The company is offering a glimpse of "The North Face VR" at SXSW, and intends to roll the experience, created with Jaunt, out to stores in Chicago, New York a ...
- Are You Ready For 3-D Printing?
Research Brief, Jack Loechner - Tuesday, March 3, 2015
Systems for additive manufacturing, or 3-D printing as it's better known, represent just a fraction of the $70 billion traditional machine-tool market worldwide. Yet given the likelihood that this technolo ...
- Mazda Leaps Off The Page In Norway With 3D Ads
Marketing Daily, Karl Greenberg - Tuesday, January 20, 2015
The ads use an an optical illusion to make the creative look 3D, so one does not need special technology, wearables, or other enhancements to make it work, whether ...
- Camelot To Launch 3D Augmented Reality 'Christmas Cash' Scratchcards
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
National Lottery operator Camelot has partnered with augmented reality start-up Blippar to add a 3D layer to its "Christmas Cash" scratchcards. The deal means a National Lottery player who downloa ...
- Virtual Reality ROI? Virtually Nonexistent
Online Spin, Cory Treffiletti - Wednesday, July 30, 2014
Are you ready for a world of virtual realities embedded with brands? Trust me - I'm not, either, but it seems ad world is getting ready (once again) to embra ...
- Dum Dums Creates Drumming App
Marketing Daily, Karlene Lukovitz - Thursday, July 10, 2014
The "Dum Dums Drums" app features the brand's mascot, Dum Dums Drum Man, in 3D animation, challenging players to "repeat the beats" and match his drumming skills by tapping dru ...
- Amazon Takes Wraps Off Fire Phone
Mobile Marketing Daily, Mark Walsh - Wednesday, June 18, 2014
Amazon on Wednesday unveiled its long-rumored smartphone, providing consumers with another device tailored to buying digital and physical goods from the online retail giant. Dubbed the Fire Phone, the n ...
- Twitter-Powered Vending Machine Creates 3D Oreos
Marketing Daily, Karlene Lukovitz - Thursday, March 6, 2014
To use the machines, people browse a selection of trending flavors displayed on a large touchscreen panel on the front of the machine. They choose from among whichever of t ...
- How Google's Project Tango Can Support Advertisers
SearchBlog, Laurie Sullivan - Monday, February 24, 2014
Mobile phones that can sense 3D motion and geometry in a touchscreen app. That's one of Google's next big projects. It all sounds pretty cool, but will the project t ...
- BelVita Uses 3D Printing For Campaign Trophies
Marketing Daily, Karlene Lukovitz - Friday, February 14, 2014
Mondelez International's brand is running a campaign that celebrates "morning wins" through Twitter, a TV ad, radio promotions, branded content partnerships and -- in what appears to be a fir ...
- Nine-Day NewFronts Begin April 28; Prelim Sked Unveiled
Online Video Daily, P.J. Bednarski - Thursday, February 6, 2014
At least twenty online video providers will strut their stuff beginning April 28, and more could be added. ...
- Michael Bay On Stage Meltdown at CES Samsung Event
Around the Net in Video, P.J. Bednarski - Tuesday, January 7, 2014
Director Michael Bay, who Samsung intended to have hype some of its new products at CES, instead panicked when his Teleprompter froze, and walked off stage. He's apologetic now b ...
- Apple Eyes Kinect-Creator PrimeSense
Around the Net In Online Marketing, Gavin O'Malley - Monday, November 18, 2013
Apple is reporedly in talks to buy 3-D sensing company PrimeSense. Yet, “the deal is not yet done, and that its reported valuation would not represent a huge win f ...
- Netflix Takes the Ultra Plunge; For Now, the World Yawns
VidBlog, P.J. Bednarski - Monday, November 4, 2013
Netflix is experimenting with Ultra HD video, and hopes to be presenting some content in so-called 4K by next year. Unfortunately for them, that's probably years before more than ...
- CBSNews.com Will Recreate JFK Assassination in Real Time
VidBlog, P.J. Bednarski - Friday, November 1, 2013
CBSNews.com will try something a little unusual with its JFK commemoraion of the 50th anniversary, streaming its 1963 coverage online in what would have been real time back then.For man ...
- SpringBoard Video Sells 3-D-Like Effects to Advertisers
Around the Net in Video, P.J. Bednarski - Tuesday, October 29, 2013
SpringBoard Video, in suburban LA, launched a service that adds 3-D-like effects to online videos. Springboard is the video production division of Evolve Media, which started offering it to so ...
- ABC Station in Phila Will Offer 'Virtual View' App That May Make TV Picture Look Like 3D
Around the Net in Video, P.J. Bednarski - Friday, October 18, 2013
WPVI, the ABC station in Philadelphia will soon offer Virtual View — an augmented reality experience that will make its debut at the Philadelphia Thanksgiving Day Parade. Viewers need ...
- Pioneer Augments Reality To Bring Ads To Life
Marketing Daily, Laurie Petersen - Friday, August 16, 2013
"We took a look at the industry and realized car and audio marketers basically were all doing the same thing," Diana Leano, assistant brand manager for the car electronics divisio ...
- Mountain Dew Launches 'Portraits' Campaign
Marketing Daily, Karlene Lukovitz - Friday, August 2, 2013
PepsiCo's Mountain Dew has launched new "Portraits" ads featuring NASCAR driver Dale Earnhardt Jr., pro snowboarder Danny Davis and pro skateboarder Paul Rodriguez. The 30-second ads launched online on Au ...
- Haagen-Dazs Offers Cutting-Edge AR App
Marketing Daily, Karlene Lukovitz - Friday, August 2, 2013
Haagen-Dazs has launched a "Concerto Timer" app that entertains brand fans while they wait for the two minutes needed to let their Haagen-Dazs ice cream soften slightly (or "temper"), ...
- Microsoft Testing "Touch" Technology
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 5, 2013
Microsoft’s research unit is testing a touch screen that displays 3D images, which can be “felt” and manipulated. “The project combines an LCD flat panel screen with force sensors a ...
- ESPN Cancels 3D Network
MediaDailyNews, Wayne Friedman - Wednesday, June 12, 2013
Following the big slowdown in theatrical 3D films -- and that of overall 3D TV adoption by consumers -- ESPN will be closing down ESPN 3D, its TV channel, ...
- 3D Printing On The Moon With Moondust 'Ink'
Marketing: Green, Sarah DaVanzo - Wednesday, May 29, 2013
As unbelievable as it might sound, in our lifetime, housing structures will be "printed" on the moon, using moondust as "ink." ...
- What To Make Of Hologram Phone Rumors
Around the Net In Online Marketing, Gavin O'Malley - Friday, May 10, 2013
What does Wired.com’s Roberto Baldwin think of Amazon’s rumored 3D holographic screen-packing smartphone? It’s a “very dumb idea,” he declares. “The last place you want images floating in space ...
- Kia Does Interactive Dunk With Blake Griffin
Marketing Daily, Karl Greenberg - Thursday, March 28, 2013
Kia has crossed the court a few times with NBA All-Star Blake Griffin, using him to hilarious effect in campaigns by AOR David & Goliath. First, he was in ...
- Caribou Launches TV Spot, 3D Billboard, More
Marketing Daily, Karlene Lukovitz - Thursday, March 7, 2013
The 30-second TV spot, which will air in Minneapolis (Caribou's headquarters city and its largest market), shows people enjoying pleasurable, mostly outdoor moments as a voiceover and on-screen titles conv ...
- LinkedIn Revs Rocket, Testing New Ad Format
Online Media Daily, admin - Thursday, February 7, 2013
Professional networking site LinkedIn on Thursday reported revenue increased 81% in the fourth quarter, fueled by strong growth across all three of its key business lines. Like Facebook, LinkedIn h ...
- Qualcomm Expanding 3D AR Technology For Brands
Online Media Daily, Laurie Sullivan - Friday, January 25, 2013
Qualcomm is working to develop augmented reality for more complex 3D objects via affordable phones. The goal is to provide brands with a new revenue stream from virtual items th ...
