- Doritos, EA Give Madden New Dimension
Marketing Daily, - Monday, October 25, 2010
Through the promotion, specially marked bags of Doritos Cool Ranch and Nacho Cheese chips will contain a special code to unlock 3D content on existing Madden NFL 11 games. T ...
- CRE Launches New Research Initiative For Emerging Media
MediaDailyNews, David Goetzl - Tuesday, October 19, 2010
Niels as issued an RFP from a research firm to provide an overview on everything from 3D viewership to how people consume video on mobile devices. Eventually, CRE wants ...
- Discovery 3D Channel Announces Lineup
MediaDailyNews, - Monday, October 18, 2010
The 3D joint venture of Sony Corp., Discovery Communications and IMAX has commissioned original and exclusive series. ...
- Seeing Things: 3D Glasses Sales Lag 3D TV Expectations
MediaDailyNews, Wayne Friedman - Thursday, October 14, 2010
The slow sales of 3D TVs is not the result of the weak numbers of TV sets shipped to retailers; rather, it's from the number of 3D glasses in t ...
- Discovery 3D Venture Hires 2 Top Execs
MediaDailyNews, - Wednesday, October 13, 2010
Tim Pastore and Rod Riegel have joined the 3D joint venture of Sony Corporation, Discovery Communications and IMAX Corp. to launch one of the first 24/7, fully programmed 3D televisi ...
- The Fad That Is 3D TV.
Notes from the Digital Frontier, ryan.y - Friday, September 24, 2010
This week I want to look at a revitalized fad within consumer cinema and television. I'm talking about the recent attempt at the resurrection of stereoscopic film and television. T ...
- National Cinemedia Upgrades, More 3D Ad Options
MediaDailyNews, Erik Sass - Wednesday, October 6, 2010
National CineMedia, the nation's largest cinema advertising company, announced it will be getting another digital upgrade, courtesy of founding members AMC, Cinemark, and Regal Entertainment Group. All are installing n ...
- Just An Online Minute... Disney Tangled In Unfinished Business With Tron:Legacy
Just An Online Minute, Kelly Samardak - Tuesday, October 5, 2010
Yesterday afternoon I sat in a half-filled movie theatre, watched a 30 second clip of "Secretariat," saw an exclusive 3D trailer for "Tron: Legacy," watched 21 minutes of straight-from-the-editing-room "Tro ...
- Mitsubishi Goes To The Movies In Promo
Marketing Daily, - Friday, October 1, 2010
The campaign, which launched upon the release of the 3D film "Legends of the Guardians" last week, showcases the company's 3D DLP Home Cinema TVs. The campaign is designed ...
- DirecTV's Doyle Calls 3D 'Niche' Prospect
MediaDailyNews, David Goetzl - Thursday, September 16, 2010
As debate stirs about the ultimate popularity of 3D TV, DirecTV CFO Patrick Doyle said he believes it will remain a "niche product" and the province of early adopters f ...
- Scion Launches First NFL Ads to Tout New TC
Marketing Daily, Karl Greenberg - Monday, September 13, 2010
The effort also includes movie theater lobby posters paired with 3D ads for the tC creatively mirroring the digital game and running prior to the dystopic horror film, "Resident Evi ...
- Rao, Ringwald Join Sony/Discovery 3D Venture
MediaDailyNews, - Monday, September 13, 2010
Julia Rao and Mark Ringwald have joined the 3D joint venture of Sony Corp., Discovery Communications and IMAX Corporation to launch one of the first 24/7, fully programmed 3D televisi ...
- 3DTV Elicits High Interest From Gamers, Movie Fans
MediaDailyNews, Wayne Friedman - Monday, September 13, 2010
Challenges exist for 3DTV -- such as those crazy glasses and high costs -- but there is big early interest for the technology among video gamers and heavy moviegoers. Almo ...
- Honda Campaign Shows How Opposites Attract
Marketing Daily, Karl Greenberg - Thursday, September 9, 2010
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be the first 3D advertiser in N ...
- Study: 3DTV Catching On, Yet Obstacles Remain
Marketing Daily, Aaron Baar - Thursday, September 9, 2010
"It's got a lot of positives and a lot of challenges to overcome," Char Beales, president and CEO of the Cable & Telecommunications Association for Marketing, tells Marketing Daily. "A ...
- Timberland Focuses On Environmental Heroism
Marketing Daily, Tanya Gazdik - Friday, September 3, 2010
The Stratham, N.H.-based retailer is launching the global campaign, with the theme "Nature Needs Heroes," in conjunction with its new Earthkeepers collection. Made with materials like recycled rubber and recycl ...
- FTC Subpoenas 48 Food Companies Marketing To Kids
Around the Net In Media, Fern Siegel - Thursday, September 2, 2010
The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens. Three years after initially delivering what is technically known as "orde ...
- CEA, ESPN Sponsor 'National 3D Demo Days'
Marketing Daily, Aaron Baar - Thursday, August 26, 2010
The CEA will promote the weekend through local and national media outreach, and has also provided partner retailers access to marketing and communication resources to help promote the weekend ...
- Foresight: CBS To Carry US Open In 3D
MediaDailyNews, David Goetzl - Wednesday, August 25, 2010
Looking to make itself synonymous with the emerging 3D TV, Panasonic will sponsor CBS' coverage of certain U.S. Open matches in the third dimension starting later this month. ...
- Toshiba To Make 3D TV, No Glasses Needed
MediaDailyNews, - Tuesday, August 24, 2010
Japanese electronics maker Toshiba Corp. is developing technology for a 3D television that won't require special glasses. ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "the machine" to drive traffic to the new TakeOnTheMachine .com site. The central conceit of the vehicle launch ...
- 3D Penetration To Rise in U.S.
MediaDailyNews, David Goetzl - Friday, August 13, 2010
IMS Research seems to believe a large number of Americans will buy new, souped-up TV sets in the next three and a half years. The firm forecasts that by t ...
- TNT Drives 3D Coverage At PGA
MediaDailyNews, David Goetzl - Tuesday, August 10, 2010
After the Masters became the first golf tournament offered in 3D in April, the third dimension continues this week at the PGA Championship. Turner Sports, which is airing the tourname ...
- National Cinemedia Runs 3D Ads
MediaDailyNews, David Goetzl - Wednesday, August 4, 2010
In-theater advertising company National Cinemedia said it will run four 3D ads in 2010 and possibly more. The company said it has run two already -- including a Samsung sp ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours the web for anything Regal, filters out the dross and naughty verbiage and displays the resulting content on ...
- Web-Enabled TV A Bigger Draw than 3-D
VidBlog, Steve Smith - Thursday, July 29, 2010
The TV industry has gotten behind 3-D in a big way this year. The electronics trade shows are brimming with high priced sets and goofy goggles. And in an otherwi ...
- Cable May Ride 3D TV Wave
MediaDailyNews, Wayne Friedman - Thursday, July 22, 2010
Too much hype over 3D TV? Some cable operators are sensing this, while other, bigger cable companies are going ahead with new technology plans. Cable has the opportunity to ri ...
- Arby's Launches 'Juniorize' Web App
Marketing Daily, - Monday, July 19, 2010
The app enables users to morph photos of themselves or friends into their own, 3-D versions of the cowboy-hatted Arby's Junior character, interact with the character, and have him se ...
- Good News For Online Video: Standard Metric May Be In Sight!
Video Insider, Randy Kilgore - Tuesday, July 13, 2010
At a recent Interactive Advertising Bureau board meeting, two very well-respected agency executives were asked what the No. 1 barrier to growth was for online advertising. The answer was "measureme ...
- Future of 3-D TV Hazy
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
The first sales figures on 3-D TVs and a new consumer survey indicate that the industry has a long way to go before the technology catches on in a b ...
