- MSG Delivers First 3D Hockey Telecast
MediaDailyNews, David Goetzl - Thursday, March 18, 2010
Icing ESPN and Comcast, a New York-area network will become the first to stream a live sports event into the home in 3D. MSG's coverage of the New York Range ...
- Masters To Tee-Off In 3D
MediaDailyNews, David Goetzl - Monday, March 15, 2010
Augusta National Golf Club, hidebound to tradition in many ways, has struck a deal with Comcast to offer the Masters golf tournament in 3D. The broadcast marks the first spor ...
- Theater Owners Plan National 3D Network
Marketing Daily, - Monday, March 15, 2010
3D movies and film advertising are about to get a big boost, courtesy of three national theater chains -- AMC, Cinemark and Regal -- which formed Digital Cinema Implementation Partne ...
- Theater Owners Plan National 3D Network
MediaDailyNews, Erik Sass - Friday, March 12, 2010
3D movies and film advertising are about to get a big boost, courtesy of three national theater chains -- AMC, Cinemark and Regal -- which formed Digital Cinema Implementation Partne ...
- Imax To Launch Portable Screens, Expand Marketing Biz
MediaDailyNews, David Goetzl - Friday, March 12, 2010
Imax is looking to go mobile and enter the experiential marketing business. The company plans to offer a portable set-up, where an inflatable dome with a giant screen would ...
- Sony Developing 3D Televisions
Around the Net In Media, Fern Siegel - Tuesday, March 9, 2010
Sony will begin selling 3D TVs in Japan on June 10 and worldwide at about the same time. 3D support and other 3D-compatible home electronics products will also be availab ...
- Samsung Global Ad Campaign Puts 3-D On Two
Marketing Daily, Aaron Baar - Tuesday, March 9, 2010
"We took a different approach to communicate our message with consumers," Sue Shim, senior vice president of Samsung's visual display division, tells Marketing Daily. "We wanted to make it mo ...
- ESPN To Launch 3D Network
MediaDailyNews, David Goetzl - Thursday, February 25, 2010
ESPN promises to launch a 3D network in time to carry World Cup games this summer. The company said it will use a Florida facility for 3D research going forw ...
- Google Adds Information To Earth
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 25, 2010
Google added two new features to Google Earth. Now you can click on the balloon in the 3D model to learn more about a place and dig deeper by followi ...
- BMW Joyfully Launches Awareness Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2010
BMW of North America has launched a new global ad push that it calls its largest brand awareness campaign in its history. The effort, "Story of Joy," began during t ...
- With CES Over, Doubts About 3-D Linger
Marketing Daily, Aaron Baar - Monday, January 11, 2010
And, while the technology was impressive, several attendees were unsure that consumers were ready or willing to put 3-D in their homes. Some said vision problems hamper their ability ...
- How iCrossing Redesigned Hyundai's Web Site
Online Media Daily, Laurie Sullivan - Monday, January 11, 2010
Hyundai officially unveiled a Web site Monday with help from digital-marketing firm iCrossing. iCrossing worked with Hyundai's marketing and IT departments to design and build the new Web site, whi ...
- CES: 3-D TV Won't Live Up To Hype
Around the Net In Media, Fern Siegel - Thursday, January 7, 2010
Television makers are showing 3-D enabled TVs this week at the Consumer Electronics Show, but mass purchasing is a long way offf. The lack of 3-D programming combined with hi ...
- Cuban On CES, Technology
Around the Net In Online Marketing, Gavin O'Malley - Friday, January 8, 2010
What technology gets Mark Cuban's attention these days? "Anything 3-D-related, anything cellphone-related," the billionaire entrepreneur tells The Journal's Digits blog from the Consumer Electronics Show in Las Vegas. Also, sa ...
- New Dimensions In Television
Marketing Daily, Robert Passikoff - Friday, January 8, 2010
Who'll be the beneficiary of technological changes? Brands to which consumers are currently loyal have a six times greater chance of being anointed the new format brand of choice. ...
- Sony Punctuates A Unified Global Brand Message
Marketing Daily, Aaron Baar - Thursday, January 7, 2010
The make.believe theme will roll out primarily online through a variety of platforms, including a make.believe channel on Crackle, Sony Pictures Entertainments's premium video network. The site will feature 90-seco ...
- Google's Next Big Land Grab Could Be, Well, Land
Online Media Daily, Joe Mandese - Friday, January 8, 2010
First search. Then display. Then offline media. Then mobile. Google's next big advertising land grab could well be real estate, and anything to do with it. In an
application ... - ESPN, Discovery Launch 3D Networks
MediaDailyNews, Wayne Friedman - Tuesday, January 5, 2010
Looking to get the jump on the next big wave of TV technology distribution, ESPN and Discovery made announcements to launch the first 3D TV networks. ...
- Patience, Big Mass Marketing Bucks Pay Off For 'Avatar'
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
During its third weekend, "Avatar" became only the fifth movie in history to pass the billion-dollar mark, the
Los Angeles Times reports
this morning. Andrew Hampp writ ...
- IMAX Theatre Gives Audiences 4D Treatment in Canada
Creative Media Blog, Amy Corr - Monday, January 4, 2010
IMAX movies give viewers distinct sensations, like a nature-sanctioned LSD trip. Sometimes, it's as if they are floating through water or skiing black diamond slopes. ...
- Augmented Reality Is Coming To A Device Near You
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 31, 2009
Wailin Wong reports that after years of use in academia and industry, with tantalizing fictional peeks of its potential on the silver screen, "augmented reality" is ready for the consum ...
- 3-D Coming To A TV Near You
Around the Net In Media, Fern Siegel - Tuesday, December 29, 2009
According to Thomson Reuters analysis, viewrs will soon be able to experience 3-D technology on their home TVs. From 2003 to 2008, patent activity in the 3-D television space gr ...
- Sony, Real D Ink 3-D Agreement
Marketing Daily, - Thursday, December 17, 2009
Sony and technology company Real D have entered into an agreement to bring the 3-D experience to consumer electronics in 2010. ...
- Unicast's Roadblock Busting 3D Rich Media Campaign For Cadillac
Online Media Daily, Gavin O'Malley - Thursday, December 17, 2009
MSNBC.com has tapped Unicast to launch a new ad campaign for Cadillac featuring customized rich media ads combined with a 3D-enabled format on the MSNBC.com home page. The campaign includ ...
- Carl's Jr. Banking On Kim Kardashian To Sell Salads
Marketing Daily, Karl Greenberg - Wednesday, December 16, 2009
In the newest TV spot, the actress is in bed with the salads. The effort, by L.A.-based Mendelsohn Zien, breaks next week on the chain's Facebook page, where she wi ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci-fi epic "Avatar" is about to test whether audiences will go along with the program. ...
- Panasonic Goes 3D For 3D
Marketing Daily, - Wednesday, September 2, 2009
Panasonic is launching a nationwide truck tour to give the public its first look at its Full HD 3D Home Theater System. The system, introduced to industry insiders and med ...
- Disney-Pixar Tweet 'UP' in Cannes
Online Media Daily, - Tuesday, May 12, 2009
"Up" director Pete Docter, producer Jonas Rivera, co-director Bob Peterson and executive producer John Lasseter will share with fans their first Cannes Film Festival experience through Twitter, as they wa ...
- Now Playing at a Theater Near You
Media Magazine, Daniel Frankel - Tuesday, May 11, 2010
Early 2010 felt like the 1950s all over again. No, cruising and poodle skirts did not come back, but the theater world became once again obsessed with 3-D technology. Whi ...
- Kissin' Computers
Media Magazine, Gaetano Pollice - Monday, March 2, 2009
Forget eharmony.com or match.com - kissmein3d.com is where it's at if you're feeling lonely and looking for virtual companionship. ...