- Facebook's AR Glasses Technology Will Be Provided From Devon
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2020
One of Britain's oldest technology companies, Devon-based Plessey, has had its wearable technology bought by Facebook for use in AR glasses, "The Telegraph." ...
- Facebook To Invest In Plessey, Up AR Future
Digital News Daily, Gavin O'Malley - Monday, March 30, 2020
Keith Strickland, Plessey's co-CEO-CTO, said he was committed to making Facebook the first name in augmented-reality hardware. ...
- COVID-19 Drives AR, VR Headset Shipments Down 11%: IDC
AI & IoT Daily, Chuck Martin - Monday, March 23, 2020
Worldwide shipments of augmented and virtual reality headsets are estimated to decline 11% in the first quarter and 24% in the second quarter, according to the International Data Corporation (IDC ...
- AR, VR Investments Slide For Year
Connected Thinking, Chuck Martin - Monday, March 16, 2020
Virtual and augmented reality live in a state of future potential. After cardboard VR viewers and failed consumer AR glasses, the technologies just aren't catching on. ...
- Puma Taps AR For Sneakers Campaign
Around the Net in IoT, Chuck Martin - Friday, March 13, 2020
Puma us using augmented reality to launch its new campaign in India for its ‘Play On’ pack of sneakers. ...
- Magic Leap Explores Selling: Report
Around the Net in IoT, Chuck Martin - Thursday, March 12, 2020
Mixed reality startup Magic Leap is exploring options including a sale, according to published reports. ...
- Apple Is Developing A New App
Around the Net In Digital, Gavin O'Malley - Wednesday, March 11, 2020
Ahead of its iOS 14 launch, Apple is developing a new app that will allow users to get more information about the world around them by using an augmented reali ...
- Snapchat AR Filter Added For Series Promo
Around the Net in IoT, Chuck Martin - Tuesday, March 10, 2020
Disney’s basic cable channel Freeform and Snapchat have teamed for a campaign using Snapchat’s front-facing AR Marker. ...
- Snapchat Adds AR Lenses To 'Replace' Land
Around the Net in IoT, Chuck Martin - Tuesday, February 25, 2020
Snapchat is adding two ground replacement Lenses, enabling users to swap solid pavement for lava or reflective water. ...
- Apple Enables Purchasing Via 'Quick Look'
Around the Net in IoT, Chuck Martin - Thursday, February 20, 2020
So shoppers with iOS can use augmented reality to see items in space and then make a purchase, Apple is expanding its concept of Quick Look. ...
- Augmented Reality Tapped For Fashion Week Trends
Around the Net in IoT, Chuck Martin - Tuesday, February 18, 2020
The company behind the YouCam Makeup app is partnering with an on-demand beauty service provider so customers can virtually try on looks that we trending during Fashion Week. ...
- Herstory App Shines Light On Female Accomplishments
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically. ...
- 64% Of Consumers Look To 5G For Better VR, AR: Study
AI & IoT Daily, Chuck Martin - Thursday, February 13, 2020
A majority of consumers are interested in using the new 5G cellular speeds to gain a better augmented and virtual reality experience, according to a new study. More than ha ...
- Papa John's Uses Snapchat For Another Valentine's Day Campaign
Digital News Daily, Gavin O'Malley - Tuesday, February 11, 2020
The pizza company got a big boost in ad awareness, along with sizable pizza sales, last year. It hopes to repeat its ad success. ...
- 2020 Outlook: Next-Gen Tech Trends And Implications For Brands
MediaDailyNews, Adam Simon - Wednesday, February 12, 2020
Here is a look at the ways in which next-generation technologies are beginning to shape consumer attention. ...
- Snap's Revenue Up 44% YOY, Global Daily Users Rise
Digital News Daily, Gavin O'Malley - Wednesday, February 5, 2020
The "camera company" posted better-than-expected global daily active user numbers of 218 million, which were up 17%, year-over-year. ...
- John Lewis Launches AR Sofa Tool
Around the Net In MAD London, Sean Hargrave - Friday, January 31, 2020
John Lewis is tapping into augmented reality to allow its app users to visualise what sofas and armchairs would look like in their home, "Mobile Marketing"r reports. ...
- Pinterest Debuts AR 'Try On' Tool, Part Of Mobile Commerce Strategy
Digital News Daily, Gavin O'Malley - Tuesday, January 28, 2020
In close partnership with top beauty and cosmetic brands, Pinterest launched an augmented-reality tool designed to help users find the perfect shade of lipstick. ...
- Pinterest Visual Search Tool Attracts Estee Lauder, Sephora, Lancome
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 28, 2020
A Pinterest Try-On Feature that works with Lens, the company's visual search tool, has attracted some of the top beauty brands. The tools can recognize about 2.5 billion objects, whi ...
- Panda Express Taps AR For Lunar New Year
AI & IoT Daily, Chuck Martin - Monday, January 20, 2020
The Celebration of Good Fortune provides an interactive way to tap into the culture and symbolism behind Lunar New Year. ...
- Creative All Star: Terry Young
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
Much like the agency he founded -- Sparks & Honey -- Terry Young defies a simple description. He began his career in the late 90s at seminal digital agency IPG ...
- What You Read: The 'Connected Thinking' Top 10 In 2019
Connected Thinking, Chuck Martin - Tuesday, December 31, 2019
Drones, augmented reality and artificial intelligence are among the topics of the top-10 stories read here this past year. ...
- Google Creates View Santa In 3D, Demonstrates Importance Of Timing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 24, 2019
Some believe Santa warps time to deliver all the gifts worldwide in 24 hours. Google Maps knows different. ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in an "all out war" with SVOD, big growth in user-initiated formats, a continuing explosion of native advertising, and unprecedent ...
- Snap Invites Brands To Make Logos Searchable
Digital News Daily, Gavin O'Malley - Friday, December 20, 2019
The new feature will recognize items like McDonald's fries or a can of Coke, and then respond by unlocking branded AR Lenses. ...
- 32 Games Created For Bose Audio AR
AI & IoT Daily, Chuck Martin - Friday, December 20, 2019
The games were created through Playcrafting, a community of U.S. game creators. ...
- You & Mr Jones CEO Shares 2020 Predictions As Company Announces $200M In Funding
Digital News Daily, Laurie Sullivan - Tuesday, December 10, 2019
The CEO of You & Mr Jones believes the next decade will see more change in marketing and business worldwide compared with the past 10 years. ...
- How Will Augmented Reality Change Publishing?
Publishing Insider, Rob Williams - Friday, November 29, 2019
It's important to not underestimate how significant AR experiences will be to consumers in the next decade. AR is about to become much more immersive. ...
- Isobar Sees A Future Of 'Augmented Humanity'
Connected Thinking, Chuck Martin - Wednesday, November 27, 2019
Isobar sees the trend of augmented experiences developing balanced relations between digital and physical worlds. ...
- 'The New Yorker' Debuts AR Feature 'Animate Objects,' Applies New Tech To Storytelling
Publishers Daily, Melynda Fuller - Tuesday, November 26, 2019
The feature was built using Apple's ARKit. The objects are each backed by sound, with many supplemented by audio voiced by various comedians, such as Erik Bergstrom, Karen Chee a ...
