- MDC's CES Tour Pitches SwaS: 'Screen With A Service'
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that might have walked the floors ...
- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhere in their pages “We propose to be the Warby Park ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- Netflix, UNIT9 Enable Holograms Inspired By 'Midnight Sky' Movie, Forge Emotional Connections
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
The social hologram and digital microsite, inspired by "Midnight Sky," introduces an augmented reality tool to send hologram video messages to friends and family for the holidays. ...
- Google Creates Augmented Reality Beauty Experiences That Connect Customers, Brands
Inside Performance, Laurie Sullivan - Thursday, December 17, 2020
Augmented reality is behind Google's new beauty feature for mobile phones. L'Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury are participating in the rollout. ...
- Global Head Of IBM Watson Advertising Dubs 2021 The Year Of Evolution
Data & Programmatic Insider, Laurie Sullivan - Monday, December 14, 2020
Sheri Bachstein, global head of IBM Watson Advertising and The Weather Company, believes 2021 will see more advanced technologies such as AI and AR come into play across a varie ...
- 'National Geographic' Creates Interactive Instagram AR Dinosaur Experience
Publishers Daily, Sara Guaglione - Wednesday, November 25, 2020
Users can see Spinosaurus, Deinonychus and the Yi Qi AR experiences when using a smartphone. This is the first Nat Geo AR activation to take place underwater. ...
- Verizon's Technology Will Change BuzzFeed's Ad Products
Publishing Insider, Rob Williams - Monday, November 23, 2020
Verizon is looking for digital content that gives people a reason to sign up for 5G service. ...
- How Home Depot Uses Augmented Reality To Boost Conversions
Around the Net in Email, Ray Schultz - Friday, October 23, 2020
Home Depot has lifted engagement and conversion with augmented reality capabilities or its app an the mobile web. Here’s how the retailer rolled these tools out prior to the COVID- ...
- Snap Shocks Analysts With Soaring 52% Gain In Ad Revenues
Digital News Daily, Wayne Friedman - Wednesday, October 21, 2020
"As the most efficient advertising vehicle for marketers looking to target 13-to-34 year-olds," Snap is "starting to see major brands embrace the platform for broad reach," writes MoffettNathanson analyst Micha ...
- Foursquare Develops Whispering Apple AirPod App With Far-Reaching Impacts For Ad Industry
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The virtual assistant, which whispers local recommendations and other snippets into the wearer's headphones or earbuds, launched Tuesday in the Apple App Store. The technology has the ability to alt ...
- Verizon 5G 360-Degree Camera To Perform At Indianapolis 500
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 21, 2020
5G changes the way broadcasters and content producers create events, enabling them to produce them from anywhere with more unique camera angles and control the view from a smartphone wi ...
- Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
Digital News Daily, Ray Schultz - Friday, August 14, 2020
Firms say cybersecurity, cloud computing, and automation technologies have helped them survive the crisis, GlobalData reports. ...
- Allure's November Issue Is Dedicated To Sampling, Shopping For Beauty Products
Publishers Daily, Sara Guaglione - Friday, July 24, 2020
The November print issue adjusts to changing realities. It will consist of four sections, like a department store: Makeup, Skin, Hair and Fragrance. It won't have a front of bo ...
- Google's Experimental Sodar VR Tech Identifies Distance
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 1, 2020
An experimental technology from Google lets people know if they are standing too close to another individual. It’s called Sodar and uses augmented reality to overlay a digital guide th ...
- Facebook Takes On Zoom With Messenger Rooms
Digital News Daily, Gavin O'Malley - Friday, April 24, 2020
Designed to serve as a virtual space for people to connect and hang out for free, Rooms can accommodate groups of up to 50 people at a time. People won ...
- Magic Leap Cuts Half Of Workforce
Around the Net in IoT, Chuck Martin - Thursday, April 23, 2020
Magic Leap is restructuring in the face of the COVID-19 pandemic, resulting in the layoff of 1,000 of its employees. ...
- Media Veteran David Levy Joins AR Company Board
Mediapsssst, Richard Whitman - Tuesday, April 21, 2020
According to the company, Levy will help lead and introduce Strax's SaaS AR platform as a way to "mass-augment" fan experiences and better connect brands to consumers. ...
- Foodie Finds AR App Debuts, Apple's Native AR Tech Hits iPad Pro
Marketing Daily, Steve Ellwanger - Wednesday, April 15, 2020
Restaurants photograph their food items and Foodie Finds turns them into augmented visuals within the app. ...
- Universal Movie Campaign Adds AR Snapchat Lens
Around the Net in IoT, Chuck Martin - Monday, April 13, 2020
To promote Trolls World Tour, Universal Pictures turned to Snapchat to create a Lens for consumers to turn their selfies into characters from the movie. ...
- Snapchat Launches AR Lens For COVID-19 Donations
AI & IoT Daily, Chuck Martin - Wednesday, April 8, 2020
Snapchat introduced a new augmented reality feature allowing users to scan 23 international currency notes and donate to COVID-19 relief. The Snapchat Lenses are intended to bring awareness to t ...
- Regal Intros AR Game For Homebound Consumers
Around the Net in IoT, Chuck Martin - Wednesday, April 8, 2020
Regal Entertainment has added an augmented reality feature to its app for consumers spending time at home due to COVID-19. ...
- Ikea Store Operator Buys Startup To Advance Virtual Shopping
AI & IoT Daily, Chuck Martin - Thursday, April 2, 2020
Ingka Group, owner and operator of 380 Ikea stores in 30 countries, has acquired Geomagical Labs, a 3D and visual artificial intelligence startup. ...
- Virtual Try-Ons Offered Free For Beauty Brands
AI & IoT Daily, Chuck Martin - Tuesday, March 31, 2020
Perfect Corp., maker of the virtual beauty app YouCam Makeup, is making three digital service programs available so beauty brands can boost new user engagements. ...
- Facebook's AR Glasses Technology Will Be Provided From Devon
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2020
One of Britain's oldest technology companies, Devon-based Plessey, has had its wearable technology bought by Facebook for use in AR glasses, "The Telegraph." ...
- Facebook To Invest In Plessey, Up AR Future
Digital News Daily, Gavin O'Malley - Monday, March 30, 2020
Keith Strickland, Plessey's co-CEO-CTO, said he was committed to making Facebook the first name in augmented-reality hardware. ...
- COVID-19 Drives AR, VR Headset Shipments Down 11%: IDC
AI & IoT Daily, Chuck Martin - Monday, March 23, 2020
Worldwide shipments of augmented and virtual reality headsets are estimated to decline 11% in the first quarter and 24% in the second quarter, according to the International Data Corporation (IDC ...
- AR, VR Investments Slide For Year
Connected Thinking, Chuck Martin - Monday, March 16, 2020
Virtual and augmented reality live in a state of future potential. After cardboard VR viewers and failed consumer AR glasses, the technologies just aren't catching on. ...
- Puma Taps AR For Sneakers Campaign
Around the Net in IoT, Chuck Martin - Friday, March 13, 2020
Puma us using augmented reality to launch its new campaign in India for its ‘Play On’ pack of sneakers. ...
- Magic Leap Explores Selling: Report
Around the Net in IoT, Chuck Martin - Thursday, March 12, 2020
Mixed reality startup Magic Leap is exploring options including a sale, according to published reports. ...
