- VR, Future TV, Robotics Among 'Best Inventions Of 2019'
Connected Thinking, Chuck Martin - Thursday, November 21, 2019
The list of 100 top inventions includes devices for hearing and seeing, navigating and learning. ...
- Wayfair Adds New AR Mobile Shopping Features
AI & IoT Daily, Chuck Martin - Thursday, November 14, 2019
Shoppers can use the AR and 3D tools to visualize how products will look and fit in their space. ...
- Google Open-Sources Its Cardboard Augmented Reality Project
Inside Performance, Laurie Sullivan - Thursday, November 7, 2019
Google is allowing developers to create experiences for Android and iOS devices to entice them to build apps for its Cardboard augmented reality project, but will they provide Search experien ...
- Virtual, Augmented Reality Startups Valued At $45 Billion
Connected Thinking, Chuck Martin - Wednesday, October 30, 2019
While virtual and augmented reality may not be creating as much market buzz as a few years back, there still is plenty of money flowing around the space. While ...
- Time Spent With Digital Continues To Surge, Advertising Doesn't Necessarily Follow
Research Intelligencer, Joe Mandese - Monday, October 21, 2019
Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usa ...
- Apple Plans AR Glasses Likely Aimed At Mass Market
Marketing Daily, P.J. Bednarski - Wednesday, October 9, 2019
Apple expects the product to come to market early next year. ...
- Modelo Taps AR For Day Of The Dead Campaign
AI & IoT Daily, Chuck Martin - Monday, October 7, 2019
The AR experience, created with Groove Jones, depicts traditional imagery on an oversized mural resembling a hand-painted portrait. ...
- Virtual Try-Ons Of Rare Sneakers Launched
Connected Thinking, Chuck Martin - Monday, October 7, 2019
Goat, a marketplace for buying and selling authentic vintage and new sneakers, is introducing an AR-powered try-on feature. ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allowed the user to explore information about the RDX model in ways unique to each channel. ...
- Amazon To Launch Smart Glasses With Alexa And AR
Around the Net In MAD London, Sean Hargrave - Thursday, September 26, 2019
Amazon is to launch a pair of smart glasses that will remind the public of the failed Google Glass project, "The Telegraph" writes. The glasses with offer a voice assista ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Inside Performance, Laurie Sullivan - Wednesday, September 25, 2019
Visual search has increasingly become a channel that can drive consumers from becoming aware of a product to making a purchase. ...
- 'InStyle' Pilots AR Try-Ons For Beauty Advertisers
Publishing Insider, Rob Williams - Wednesday, September 25, 2019
'InStyle' tested the feature in its June issue, letting readers scan quick-response (QR) codes in its print or digital editions with a mobile phone to activate the virtual try-on. ...
- Facebook Launches Ads Consumers Can Play With
Around the Net In MAD London, Sean Hargrave - Friday, September 20, 2019
"The Drum" reveals that Facebook has devised three new advertising formats "you can play with." They include polls, augmented reality and playable spots. ...
- Isobar Playbook: 2020 Will Be Year 'XR' Explodes
Research Intelligencer, Joe Mandese - Friday, September 13, 2019
"We believe 2020 will be the year that XR explodes into the public consciousness," Isobar's just-published "XR Playbook" asserts, even as it goes on to tick off a significant numb ...
- Top Barriers To Consumer Adoption Of Virtual Reality: Hardware And Content
Research Intelligencer, Joe Mandese - Wednesday, September 11, 2019
The retail cost of head-mounted displays is the No. 1 barrier to mass consumer adoption of virtual reality, according to the top-line findings of an in-depth extended reality industry repor ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality lesson plan that teaches them how to use the entire bird. It has four chapters in 3D, the sa ...
- Gartner Optimistic About Visual Search As An Emerging Technology
Inside Performance, Laurie Sullivan - Thursday, August 29, 2019
Gartner classifies visual search as an emerging technology, on par with results of an eMarketer survey suggesting that few consumers "regularly" use it. ...
- Mercedes-Benz Launches AR Virtual Tennis Lesson At U.S. Open
AI & IoT Daily, Chuck Martin - Thursday, August 22, 2019
As part of its sponsorship of the U.S. Open, Mercedes-Benz USA is introducing an augmented reality experience featuring U.S. Open champion Sloane Stephens. The interactive consumer exhibition at the US ...
- Toyota Partners With 'Road and Track' For Supra Effort
Marketing Daily, Tanya Gazdik - Sunday, August 18, 2019
Tapping into the nostalgia for fold-out car posters, the national campaign features a custom poster with a QR code that launches an AR experience. ...
- Shoppers Warm To Augmented Reality But Not Smart Speakers
Connected Thinking, Chuck Martin - Wednesday, August 14, 2019
A Gfk study found 25% of shoppers are likely to try AR or VR to aid in shopping next year. ...
- Amping Up The Power Of Packaging With AR
MAD, Mauricio Ruiz - Thursday, August 1, 2019
Product packaging may provide one of the most evolved, immersive, empowering creative opportunities within your future brand experience. ...
- Dali Museum Takes Augmented Reality Mainstream
Connected Thinking, Chuck Martin - Sunday, July 21, 2019
Augmented reality has been kicking around for quite a number of years. Back in 2012, I sat down with the leadership team of augmented reality pioneer Layar at its headquarte ...
- 'Time' Moon Landing Anniversary Issue Features Jimmy Dean Cover Ad, VR App
Publishers Daily, Sara Guaglione - Friday, July 19, 2019
Jimmy Dean is celebrating 50 years this year, too, and is also the sponsor of Time's new augmented reality and virtual reality app. ...
- Southwest Airlines Taps AR For 'Shark Week' Promo
AI & IoT Daily, Chuck Martin - Wednesday, July 10, 2019
The AR experience allows consumers to "swim with sharks" after downloading a filter to their phone. ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. ...
- L'Oreal Conversion Rates Triple With AR
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
L'Oreal has revealed that conversion rates triple when it uses augmented reality to allow customers to check out a new look on themselves, "The Drum" reports. ...
- Google Testing Augmented Reality 3D, YouTube Live Stream Display Ad Formats
Digital News Daily, Laurie Sullivan - Thursday, June 20, 2019
Technical and financial hurdles and uncertainty about the use of AR tech in campaigns are some perceived challenges marketers face, according to data released by Unity Technologies this week. ...
- Live Nation, Hyundai Team Up For Off-The-Wall AR Experience
Marketing Daily, P.J. Bednarski - Thursday, June 20, 2019
Fans will be able to see a three-dimensional, four-sided view of live performances from Atlanta's 25th Annual Music Midtown Festival this September. ...
- Columbia Sportswear Company Taps AR To Show Outdoor Gear
Connected Thinking, Chuck Martin - Monday, June 10, 2019
It's taken some time, but augmented reality is finally being used for some practical applications. ...
- Verizon Media's Digital Brands Ramp Up Editorial Initiatives Around Pride
Publishers Daily, Sara Guaglione - Friday, June 7, 2019
Verizon Media's digital brands and content studio are producing 5B, a documentary spotlighting those who cared for patients of the first HIV/AIDS ward unit, an editorial series and an augment ...
