- Visible Wireless: Grass Roots Branding and Media Planning
The MediaPost Cases, Lisa Singer -
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have inform ...
- Leveraging Performance Video on Amazon
The MediaPost Cases, Lisa Singer -
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully targeti ...
- Shining a Light on Bayer's Game-Changing VP
MediaPost Connect, Lisa Singer - Thursday, November 18, 2021
Bayer's Denise Vitola was pressured to change her appearance early in her career - - straighten your hair, wear less makeup, not that jewelry. Initially she conformed until realizing ...
- IAS Signal Reporting Platform Becomes Foundation Of Future Projects
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Integral Ad Science on Wednesday announced the global launch of IAS Signal, a unified reporting platform now available to more than 2,000 advertisers and publishers worldwide. ...
- Clorox's VP: Making Waves One Step at a Time
MediaPost Connect, Lisa Singer - Tuesday, November 2, 2021
"It continues to be the fuel for why I want to be out there." The fuel, that Vivian Chang, Clorox's VP of Growth, Clorox D2C, uses to not only crea ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- Edelman Taps Gyro Co-Founder Becker For New Integration Role
MAD, Steve McClellan - Thursday, June 10, 2021
As global chair of integration, Christoph Becker is tasked with driving integration across Edelman's array of offerings including creative, data & intelligence, digital and strategic planning. ...
- New NBCU Integration Formats Blur Lines Between Ads, Content
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
New formats allow for integrating product ads into existing "canvasses" in shows, like laptop screens; a "seamless" transition between show and commercial; and using celebs to introduce commercials. Interactive featur ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to brands buying advertising media on Facebook and Instagram. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says. ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span linear and digital inventory across all its platforms on local, national and global levels, the company announced Tuesday ...
- WFA Report Finds Holding Company Model Doesn't Deliver Better Integration
Mediapsssst, Richard Whitman - Thursday, November 21, 2019
Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation and delivery, testing and segmenting a ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allowed the user to explore information about the RDX model in ways unique to each channel. ...
- How National Brands Create Local Relevance With Connected TV
Television News Daily, Jim Wilson - Monday, July 15, 2019
Advertisers are increasingly combining the power of traditional TV and OTT, including local broadcaster inventory, to extend both reach and engagement, which is driving measurable outcomes. ...
- RadioOne-Reach Media Promotes Rahmani To SVP, National, Network Sales
MediaDailyNews, Fern Siegel - Monday, March 11, 2019
The new title expands Rahmani's responsibilities for sales, partnerships and sponsorships for Radio One's 59 stations and Reach Media's syndicated-network programs. ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year. ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and four blockbuster trailers complemented by "official" branded assets including movie website, social handles, IMDB/Wiki pages, digital banners and video ...
- AMG/Parade Names Corrine Barcia VP, Integrated Marketing, CNX EIC Standen To Depart
Publishers Daily, Melynda Fuller - Friday, December 7, 2018
Garcia will work across platforms to execute marketing programs that include video and integrated campaigns, as well as with digital ad operations. ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...
- Saatva Pulls Covers Off First Integrated Brand Campaign
MAD, Larissa Faw - Friday, September 21, 2018
The two-minute spot follows a couple using the "Sleep Guide" to navigate the chaotic world of mattress buying. ...
- Epsilon Wins Sparkling Ice AOR
MAD, Larissa Faw - Thursday, August 16, 2018
The agency will lead creative strategy, media, analytics and shopper solutions in North America per a new three-year contract. ...
- Didit Makes Bid To Acquire Gawker
Publishers Daily, Sara Guaglione - Wednesday, May 30, 2018
Marketing and communications firm Didit has made a $1.1 million stalking horse bid for shuttered gossip site Gawker. Didit wants to relaunch Gawker.com with a new editorial mission: "Gawker F ...
- Conde Nast's Chief Data Officer Wants To Transform Company Into Leading Data-Driven Publisher
Publishing Insider, Melynda Fuller - Friday, March 16, 2018
Conde Nast is working to give customers not only the ability to execute marketing campaigns, but also the tools to help them understand and manage their customers better. ...
- Nielsen To Measure Branded Integrations
Digital News Daily, Alex Weprin - Tuesday, February 6, 2018
The company's new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it is onscreen and in the progra ...
- No Commercials? No Problem. Brand Integrations Thrive On Streaming Platforms
Video Insider, Alex Weprin - Tuesday, January 30, 2018
Streaming services like Netflix and Amazon Prime Video may be commercial-free, but that doesn't mean they are off-limits to marketers seeking exposure to relevant consumers. ...
- OKRP Bulks Up On Digital, Acquires Juice Interactive
MAD, Larissa Faw - Wednesday, October 11, 2017
Founded in 2004 by partners JoAnn Leonard and Tim Rawls, Juice Interactive works with various clients, including Mead Johnson Nutrition, MillerCoors and SAP Hybris. ...
- Oath Benefitting from Google-Facebook Duopoly
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Are publishers combating or benefitting from the Google-Facebook duopoly? Speaking on the "Activating Against People-Based Targeting" panel at MediaPost's OMMA at Advertising Week, Oath SVP of Demand Sales Jay Seidem ...
- SoLoMo Powers Cross-Channel
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
During the "Data, IDs and Machines" panel at OMMA at Advertising Week, Liliana Caro, Global CMO, Kinetic Worldwide, highlighted the social-location-mobile trifecta as being particularly effective in facilitating integration acro ...
- Adobe Releases AI-Driven Retail Tools For Experience Cloud
Email Marketing Daily, Jess Nelson - Wednesday, September 27, 2017
Adobe unveiled a host of new retail tools in its Experience Cloud on Wednesday, developed to help retail brands deliver more personalized customer experiences in a changing landscape. ...
