- Boomers Become YouTube Innovative Content Creators In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
With 58% of people open to watching digital content made by creators of any age, YouTube saw a growing number of boomer-age creators surface, from the U.S. and Mexico ...
- Pinterest Predicts 2021 Trends, Former Marie Claire Editor In Chief Makes The Reveal
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
Some 97% of searches on Pinterest are unbranded, giving brands a level playing field for reaching consumers during the discovery phase of their shopping experience. ...
- Sending And Spending: Email Metrics Boomed In November, Studies Show
Email Insider, Ray Schultz - Thursday, December 10, 2020
New reports from Twilio SendGrid and Omnisend show big email volume increases -- and strong results. ...
- Why 'Why' Became A Top Search Term Of 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 9, 2020
People searched more for answers, asking "why is the sky orange?" during the wildfires and "why were so many lives lost?" during COVID-19. ...
- 'Hartford Courant' Closes Office As Pandemic Forces Rethink Of Real-Estate Needs
Publishing Insider, Rob Williams - Tuesday, December 8, 2020
These disruptions are a good opportunity for every publisher to assess the changing nature of the workplace. ...
- Radio Disney To Shutter In 2021, More Company Focus On Streamers
MediaDailyNews, Fern Siegel - Friday, December 4, 2020
As the parent company restructures, and ABC News deals with its own layoffs, Radio Disney is being shuttered. ...
- Google Gift Guide Sends Shoppers To Results On Shopping, Purchases On Brand Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
The predictions in the Google Shopping Gift Guide are based on Google search trends during the past few months. ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify will announce the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform. ...
- Only In America: TV Series Spurs National Mania For Chess
TVBlog, Adam Buckman - Friday, November 27, 2020
Since the premiere of "The Queen's Gambit" on Netflix on October 23, interest in chess has soared. ...
- Performance Agency Tinuiti Adds Instacart To Offering
Inside Performance, Laurie Sullivan - Thursday, November 12, 2020
Tinuiti, a large independent performance marketing agency, on Thursday added another marketplace to its offering -- Instacart. ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends and how brands can help consumers create lasting experiences through movies, cooking, and enjoying their homes. ...
- Storeless Stores, Live Shopping, And Other 2021 Trends IAB Identified
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
In 2021, the fastest-growing, most successful brands will be storeless and will rely on data, become live, participatory and entertaining and will remain local and stream content, according to T ...
- 40-Year-Old 'City Pages' Is Shuttered
Publishing Insider, Rob Williams - Wednesday, November 4, 2020
The arts publication first made its name covering the city's music scene, as performers like Prince were rising to global fame. ...
- Google Trends Reveal What Voters Think
Inside Performance, Laurie Sullivan - Tuesday, November 3, 2020
What issues will drive the results of the presidential election Tuesday? Google Trends data reveals some of the top issues collectively driving decisions. ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found th ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Ma ...
- Report: 2020 Magazine Covers Feature Black People 3X More Than In Past 90 Years
Publishers Daily, Sara Guaglione - Friday, October 16, 2020
There were about 40 total covers of non-ethnic magazines that showed Black subjects as "respected, celebrated or as everyday Americans," according to research. ...
- Most High Earners Plan To Spend More This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Consumers crave the in-store experience, but high-income shoppers will research gifts before they buy, AKI finds. ...
- 'Philadelphia Inquirer' To Close Printing Plant, 500 Staffers Laid Off
Publishers Daily, Fern Siegel - Monday, October 12, 2020
At present, the 'Inquirer' is in negotiations to unload the 45-acre property, opened in 1992. Sale monies will be used, in part, to enlarge severance packages for laid-off employees ...
- Hearst Magazines Highlights Food Trends Amid Pandemic
Publishers Daily, Sara Guaglione - Thursday, October 8, 2020
According to a new Hearst survey, one in four Americans are into eating less meat, and 40% of respondents have tried plant-based products. ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports. ...
- The 700 Million-Package Pileup: Online Holiday Shopping Surge Means Stress On System, Salesforce Predicts
Email Insider, Ray Schultz - Thursday, October 1, 2020
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday season. ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital Advertising
Digital News Daily, Tim Lardner - Thursday, September 24, 2020
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch in digital marketing and
media. ...
- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint might surprise marketers, as companies like Verizon Wireless look to fill hundreds of permanent work-from-home customer service
positions. ...
- Meredith Tracks Back-to-School Trends, Buying Safety, Educational Products
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
Parents are more worried about safety than the emotional benefits to their kids as schools reopen -- which is affecting purchases. ...
- Tribune Licenses WaPo's Ad Tech, More Tribune Newsrooms Shutter
Publishers Daily, Sara Guaglione - Thursday, August 13, 2020
Tribune Publishing will license The Washington Post's revenue platform Zeus Technology to optimize ad performance and delivery. ...
- How Newspapers Can Profit With Cuts To Print Days
Publishing Insider, Rob Williams - Friday, August 14, 2020
Printing issues three to five days a week has the best chance of generating an operating profit, according to a financial model. ...
