- Storeless Stores, Live Shopping, And Other 2021 Trends IAB Identified
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
In 2021, the fastest-growing, most successful brands will be storeless and will rely on data, become live, participatory and entertaining and will remain local and stream content, according to T ...
- 40-Year-Old 'City Pages' Is Shuttered
Publishing Insider, Rob Williams - Wednesday, November 4, 2020
The arts publication first made its name covering the city's music scene, as performers like Prince were rising to global fame. ...
- Google Trends Reveal What Voters Think
Inside Performance, Laurie Sullivan - Tuesday, November 3, 2020
What issues will drive the results of the presidential election Tuesday? Google Trends data reveals some of the top issues collectively driving decisions. ...
- Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
The pandemic has changed the playbook. In a study of how people and brands have responded to the pandemic and how some brands were able to flourish, Deloitte found th ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreaks. It appears that people go to Google before seeing their doctor, helping to identify COVID hot spots, Ma ...
- Report: 2020 Magazine Covers Feature Black People 3X More Than In Past 90 Years
Publishers Daily, Sara Guaglione - Friday, October 16, 2020
There were about 40 total covers of non-ethnic magazines that showed Black subjects as "respected, celebrated or as everyday Americans," according to research. ...
- Most High Earners Plan To Spend More This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Consumers crave the in-store experience, but high-income shoppers will research gifts before they buy, AKI finds. ...
- 'Philadelphia Inquirer' To Close Printing Plant, 500 Staffers Laid Off
Publishers Daily, Fern Siegel - Monday, October 12, 2020
At present, the 'Inquirer' is in negotiations to unload the 45-acre property, opened in 1992. Sale monies will be used, in part, to enlarge severance packages for laid-off employees ...
- Hearst Magazines Highlights Food Trends Amid Pandemic
Publishers Daily, Sara Guaglione - Thursday, October 8, 2020
According to a new Hearst survey, one in four Americans are into eating less meat, and 40% of respondents have tried plant-based products. ...
- Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup To Holidays
Email Insider, Ray Schultz - Wednesday, October 7, 2020
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports. ...
- The 700 Million-Package Pileup: Online Holiday Shopping Surge Means Stress On System, Salesforce Predicts
Email Insider, Ray Schultz - Thursday, October 1, 2020
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. ...
- Why SEO-Driven Curbside Pickup Will Be Holiday's Secret Sauce
Search & Performance Marketing Daily, Jason White - Tuesday, September 29, 2020
Two primary headwinds will impact performance -- localized community COVID-19 outbreaks and shipping delays -- as marketers approach the holiday season. ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital Advertising
Digital News Daily, Tim Lardner - Thursday, September 24, 2020
As digital becomes the new battleground for brand-building, performance and political marketing, here is how marketers can prepare for the most competitive three-month stretch in digital marketing and
media. ...
- 3 Biggest Impacts On Business From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
The biggest impacts on businesses revealed in a study from Catchpoint might surprise marketers, as companies like Verizon Wireless look to fill hundreds of permanent work-from-home customer service
positions. ...
- Meredith Tracks Back-to-School Trends, Buying Safety, Educational Products
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
Parents are more worried about safety than the emotional benefits to their kids as schools reopen -- which is affecting purchases. ...
- Tribune Licenses WaPo's Ad Tech, More Tribune Newsrooms Shutter
Publishers Daily, Sara Guaglione - Thursday, August 13, 2020
Tribune Publishing will license The Washington Post's revenue platform Zeus Technology to optimize ad performance and delivery. ...
- How Newspapers Can Profit With Cuts To Print Days
Publishing Insider, Rob Williams - Friday, August 14, 2020
Printing issues three to five days a week has the best chance of generating an operating profit, according to a financial model. ...
- Data Never Sleeps -- And Neither Do Consumers Who Use Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2020
Domo on Wednesday released its annual "Data Never Sleeps" report that analyzes online user behavior through the data generated by devices and the people who use them. ...
- Moms Drop Back-To-School Budgets With COVID, But Stock Up On Masks, Health Aids
MAD, Larissa Faw - Thursday, August 6, 2020
Spending shifts as the pandemic redefines school experience and options. ...
- Horizon Media Creates First eCommerce Upfront
MAD, Larissa Faw - Thursday, July 2, 2020
The eCommFronts: Click & Connect event -- to be held July 13-17 -- will include Amazon, Google, Facebook, Instacart, Walmart, and PromoteIQ/Kroger each providing an overview of the landscape a ...
- Report: News Deserts Grow Across U.S.
Publishers Daily, Sara Guaglione - Thursday, June 25, 2020
In the last 15 years, a total of 2,100 newspapers have shuttered -- almost one-quarter of the 9,000 newspapers that were being published in 2004. ...
- Report: 4% Rise In Americans Paying For News
Publishers Daily, Sara Guaglione - Tuesday, June 16, 2020
The two most popular subscriptions are 'The New York Times' or 'The Washington Post.' ...
- What's Important To Gen Z Now?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Rebellious yet positive, Gen Z will change society with their influence and viewpoints on racial equality, especially among the tech-savvy. ...
- Connected TV Q1: Modest CPM Declines, But Higher Revenues
TV Watch, Wayne Friedman - Monday, June 1, 2020
The big loss of traditional TV dollars may have migrated to connected TV platforms. Total advertising from all digital platforms was up 12%. ...
- More Facebook Staffers Will Work Remotely In Future
Digital News Daily, Gavin O'Malley - Thursday, May 21, 2020
"There are some very clear benefits to remote work," CEO Mark Zuckerberg said. "It lets us access talent pools outside of traditional tech hubs in big cities." ...
- How The Pandemic Is Revolutionizing Retail (And How Brands Can Use Media To Thrive)
MAD, Elizabeth Fermon - Thursday, May 14, 2020
Despite likely broad changes to the retail experience, one in four people say shopping is the activity they are most looking forward to after quarantine. ...
- CBS Renews Many Shows, But When Will They Air?
TV Watch, Wayne Friedman - Friday, May 8, 2020
TV and media executives are mulling a bifurcated start to the TV season -- some in September, some in January. ...
- Missed Ad Opportunities Jumped To 46% In Q1, Even As Streaming, VOD Soared
Video Insider, Karlene Lukovitz - Tuesday, May 5, 2020
As shelter-at-home orders rolled out in mid-March, advertiser pullback resulted in a 27% increase in ads not filled or not played during streaming -- which leaped 57% YoY, driven ...
- What Does TV Advertising Look Like After COVID-19?
TV Watch, Wayne Friedman - Monday, April 27, 2020
In the U.S., we are beginning to see hints of slowing TV usage -- flattening of the curve of sorts. No, things haven't dipped back to historical trends. It ju ...
