- 'Stars And Stripes' Military Newspaper Safe, For Now
Publishers Daily, Sara Guaglione - Tuesday, September 8, 2020
After an outcry, the Trump administration reversed course and said it would not cut funding for the publication. ...
- Volvo Launches Tech Program For Veterans
Marketing Daily, Tanya Gazdik - Sunday, May 31, 2020
The program gives veterans the opportunity to apply the skills they gained in the military toward a civilian automotive career. ...
- New Navy Campaign Targets Gamers
MAD, Larissa Faw - Friday, April 17, 2020
Although this campaign's strategy, developed with agency Wavemaker, was established prior to the health crisis, its framework is well-suited for the current stay-at-home mandates. ...
- U.S. Navy Weighs Anchor, Lands In Digital Waters
TV Watch, Wayne Friedman - Friday, January 3, 2020
The U.S. Navy is moving all of its marketing efforts to digital/online media, including a major sports sponsorship around esports/video gaming. ...
- Sightline Media, Sandboxx Strike Ad Partnership
Publishers Daily, Melynda Fuller - Friday, December 13, 2019
Sightline Media's advertisers will now be able to reach service members as they begin their military service and their families. ...
- Verizon Media, USAA Strike Multi-Year Partnership, Create 'The Dynasty League' Series
Publishers Daily, Melynda Fuller - Monday, November 11, 2019
The series, set to launch next week, explores how playing fantasy sports has helped service members and veterans connect with others. ...
- CBS Marine Corps Lawyer Drama Conforms To Code
TVBlog, Adam Buckman - Monday, April 8, 2019
The network of "JAG" and "NCIS" now brings you "The Code," a new drama about swashbuckling lawyers in the USMC. ...
- Google, WaPo Super Bowl Ads Send Powerful Messages
Inside Performance, Laurie Sullivan - Monday, February 4, 2019
Brands used Super Bowl Llll to send some powerful messages -- not all about the brands themselves. ...
- U.S. Marines Ad Contract Up For Review
MAD, Steve McClellan - Friday, December 7, 2018
Paid media and other direct costs range between $48 and $68 million per year, based on historical pricing according to a government-issued RFP. ...
- McClatchy Partners With RIP Medical Debt To Ease Financial Burden On Veterans
Publishing Insider, Melynda Fuller - Monday, November 12, 2018
The publisher will leverage the reach of its 30 news websites and print editions across the country to urge readers to donate to RIP Medical Debt, in an effort ...
- Trust The Military
Research Brief, Jack Loechner - Tuesday, September 25, 2018
Asked in the United States earlier this year, 80% of Americans said they have confidence that the military will act in the best interests of the public. ...
- Google Rolls Out Search Engine For Veterans
Inside Performance, Laurie Sullivan - Wednesday, August 29, 2018
Google has rolled out a series of search tools to help former members of the military find jobs, which allows veterans to enter a military branch code to see resul ...
- The Gate | New York Lands Military Association AOR
Accounts on the Move, Larissa Faw - Tuesday, June 12, 2018
The Military Officers Association of America (MOAA) is appointing The Gate | New York as the non-profit's AOR following a formal review. The agency will also handle media planning a ...
- Google Publishes List Of AI Weapons Apps It Will Not Pursue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 7, 2018
Google CEO Sundar Pichai wrote that while the company will not develop artificial intelligence for weapons, it will continue to work with governments and the military in areas such ...
- GSD&M Extends 17-Year Hitch With The U.S. Air Force
MAD, Steve McClellan - Wednesday, March 21, 2018
The Omnicom shop has won a contract extension to 2027 that is valued at $741 million. ...
- After 30 Years, U.S. Marines Reenlist In The Super Bowl
MAD, Steve McClellan - Sunday, February 4, 2018
The ad in the game, "A Nation's Call," kicks off a new brand campaign for the Marines from its agency, J. Walter Thompson Atlanta. ...
- NatGeo's 'Chain Of Command': TV Takes You There
TVBlog, Adam Buckman - Monday, January 15, 2018
The series is billed as "an unprecedented collaboration with the Pentagon," which apparently allowed a level of access to offices and personnel not permitted previously, at least according to Nat ...
- The U.S. Army's Devolving Agency Review
Mediapsssst, Richard Whitman - Friday, December 15, 2017
If allegations of inappropriate conduct are true it wouldn't be the first time a big agency review has devolved into a major debacle. Remember Wal-Mart? ...
- Back In It! GAO Rules That McCann May Rejoin The U.S. Army Ad Review
Mediapsssst, Richard Whitman - Tuesday, September 19, 2017
That's got to be a big relief to the agency, which has held the account for more than a decade, reaping tens of millions in annual fees. ...
- McCann Is Eliminated From the U.S. Army Review, But Logs A Formal Protest
Mediapsssst, Richard Whitman - Monday, July 17, 2017
McCann has filed a formal Government Accounting Office protest saying that it was unfairly eliminated by the GAO, which made the decision to cut the agency before the client ...
- Marines Get New Social Media Rules After Photo Scandal
The Social Graf, Erik Sass - Wednesday, March 15, 2017
The U.S. Marine Corps is issuing new rules governing personal activity on social media in the wake of a nude photo sharing scandal that prompted congressional hearings. It is uncle ...
- Social Media Politicizing Military, Study Finds
The Social Graf, Erik Sass - Tuesday, February 28, 2017
A new study by researchers at the National Defense University found that growing adoption of social media is bringing more and more politics into the ranks of the U.S. arm ...
- President Trump To Request $54 Billion Increase In Defense Spending
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 27, 2017
According to administration officials, President Donald Trump wants to increase defense spending by $54 billion. He is expected to explain further details of his budget plan during a joint addre ...
- President Trump Selects Lieutenant General McMaster As National Security Adviser
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, February 21, 2017
On Monday, President Donald Trump announced his pick for his second National Security Adviser: Lieutenant General H.R. McMaster. Gen. McMaster joins the White House national security team after Gen. Micha ...
- President Trump's First Pick To Fill Flynn's Role Turns It Down
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 20, 2017
President Trump asked retired Vice Admiral Robert Harward to fill the role of National Security Adviser vacated by General Michael Flynn -- an offer he has been turned down. Harwa ...
- White House Denies Report That National Guard Mobilization Considered For Immigration Roundups
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 17, 2017
The White House has denied statements made in a White House document leaked by the AP that say President Trump is considering mobilizing up to 100,000 National Guard units ...
- US Air Force Begins Migrating Email To Cloud
Email Marketing Daily, Jess Nelson - Friday, February 17, 2017
Transitioning to the cloud will grant U.S. Air Force personnel a substantial increase in storage capabilities, plus the added benefit of mobile support and the ability to access email whi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 8, 2017
Hyundai saw a spectacular jump to the #2 spot of the leaderboard, thanks to the company's "A Better Super Bowl" YouTube commercial. The commercial, which shows U.S. soldiers being reunit ...
- Steven Bannon Gets National Security Council Post
Around the Net In Marketing Politics, Philip Rosenstein - Monday, January 30, 2017
Former Breitbart executive, now Trump senior adviser in the White House, has been given a seat on the “principles committee” of the National Security Council through an executive order sign ...
- President Obama Commutes Chelsea Manning's Sentence
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, January 18, 2017
In the last few days of his presidency, Barack Obama decided to commute the 35-year sentence of Chelsea Manning, an army private imprisoned for leaking classified information. Manning is schedul ...