- Nissan Rolls Out Campaign For Titan, Hints At Hauler
Marketing Daily, Karl Greenberg - Tuesday, June 10, 2014
Nissan is also about to show the 2015 version of either the Titan or the Frontier mid-size pickup. They aren't saying which. However, the automaker has tweeted a shot ...
- How Google Diversifies Ad-Supported Satellite Services
SearchBlog, Laurie Sullivan - Tuesday, June 3, 2014
It became obvious early on that Google's Project Loon and its acquisition of robotics and hardware companies eventually would lead it to build satellites that bring Internet connectivity to peop ...
- Macy's Reignites American Icons Campaign
Marketing Daily, Sarah Mahoney - Thursday, April 17, 2014
Macy's is revisiting last year's American Icons marketing campaign, this time tapping the likes of swimmer Ryan Lochte, model Ireland Baldwin, and actress Zooey Deschanel. And in addition to t ...
- Activision, 72andsunny Launch Major Job Placement Effort For Vets
MAD, Larissa Faw - Wednesday, April 2, 2014
The client has created The Call Of Duty Endowment, which is designed to help job-seeking veterans find employment. The agency, meanwhile, has overseen the creation of "The Honest Truth," ...
- Walgreens Posts Record Sales; CVS Targets Vets
Marketing Daily, Sarah Mahoney - Tuesday, March 25, 2014
"Our second-quarter performance ... was marked by solid top-line growth driven by record quarterly sales and record second-quarter prescriptions filled," says Greg Wasson, Walgreens president and CEO, in a releas ...
- Discovery Rebrands Military Channel Into American Heroes Channel
MediaDailyNews, Wayne Friedman - Friday, January 10, 2014
Shifting more network brand associations, Discovery Communications will change the name The Military Channel to the American Heroes Channel. The change will occur on March 3 for its 62 milli ...
- Military Offers Recruits "Second Start" After Social Media Mistakes
The Social Graf, Erik Sass - Wednesday, December 4, 2013
Probably like many folks out there, I am of two minds about the whole "lasting repercussions from doing stupid stuff and stupidly putting it on your stupid social media profil ...
- Ten-Hut! New Agency Skill: Close-Order Drill
Mediapsssst, Richard Whitman - Wednesday, September 11, 2013
Also, Anomaly's "unique talent" Bittman takes his leave and WPP's David Spitz goes native while Bentley Solve(s) a roster issue. ...
- About Face. Forward March
Marketing: Causes, Paul Jones - Tuesday, September 3, 2013
The military, like your cause marketing campaign, has a sense of mission. Sometimes the mission is very narrowly defined and time-limited. When a squad goes out on patrol at nigh ...
- Pentagon Bows Twitter for Military
The Social Graf, Erik Sass - Monday, August 12, 2013
Over the last couple years the Department of Defense has adopted social media to facilitate communication within the U.S. military, with sites modeled loosely on civilian equivalents like milBook (Facebo ...
- US Army Blocks Access To Guardian Website
Around the Net In OMD Europe, Nina Lentini - Sunday, June 30, 2013
A spokesman said the military was filtering out reports and content relating to government surveillance programs to preserve "network hygiene" and prevent any classified material appearing on unclassified parts ...
- New Social Nets for Military Personnel
The Social Graf, Erik Sass - Wednesday, June 26, 2013
Recently a number of new social networks for veterans and active-duty military personnel have launched, with the goal of fostering continuing connections both inside and outside the service. Unsurprisingly, the ...
- Barbasol Writes The Book On Manliness
Marketing Daily, Sarah Mahoney - Sunday, June 16, 2013
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on Amazon. Priced at $19.19 (the year the shaving cream company was founded), t ...
- Dollar General, P&G Team Up For Vets
Marketing Daily, Sarah Mahoney - Wednesday, June 5, 2013
Point-of-sale materials, in-store fliers, the P&G brandSAVER and the retailer's website steer shoppers toward special deals on such P&G brands as Tide, Gain, Downy and Febreze. The effort is al ...
- Macy's Cranks Up Cause-Linked Shopping
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2013
Macy's, which has long used shopping events to link with popular causes, says it will sell $3 shopping passes, which earn customers 25% off much of the store's merchandise. A ...
- Daily Mail Online Vilified Over Sniper Photo, ID
Around the Net In OMD Europe, Nina Lentini - Thursday, May 23, 2013
The Daily Mail has faced fierce criticism from readers after publishing the photograph of a British Army sniper who killed two Taliban gunmen in Afghanistan - in a report blasti ...
- Macy's Unrolls Summer Americana Campaign
Marketing Daily, Sarah Mahoney - Wednesday, April 10, 2013
In an effort to build on its positioning as America's department store, Macy's says it will introduce an "American Icons" summer campaign, a tribute that ranges from baseball and grilli ...
- Troops To Get Slim Jims Bearing Messages From Home
Marketing Daily, Karlene Lukovitz - Friday, January 25, 2013
The campaign, created by marketing agency TRIS3CT, is part of Slim Jim's ongoing partnership with World Wrestling Entertainment and the annual WWE/USO "Tribute to the Troops" program, as well ...
- Amid Gun-Control Protests, Walmart Vows To Hire Vets
Marketing Daily, Sarah Mahoney - Tuesday, January 15, 2013
In what amounts to a ginormous hug for some of its most devoted customers, Walmart intends to hire 100,000 veterans in the next five years. And starting on Memorial Da ...
- Army Uses Stories To Boost Minority Officer Corps
Marketing Daily, Aaron Baar - Thursday, January 3, 2013
Facing requirements to increase minority representation in its officer corps, the U.S. Army is launching a campaign targeted toward the African-American community showcasing the leadership qualities and elite status th ...
- Australia Considers Deleting Recruits' Social Profiles
The Social Graf, Erik Sass - Friday, December 14, 2012
With cyber-warfare on the minds of security officials around the world, more attention is being paid to the security risks presented by social media. This week an Australian analyst recommend ...
- Google Launches VetNet
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 28, 2012
Google has set up a program and site for U.S. veterans transitioning from military to civilian life. The site, VetNet, combines three veteran-focused NGOs with a little help from Googl ...
- UK Teen Arrested For Burning Poppy Post
Around the Net In OMD Europe, Nina Lentini - Monday, November 12, 2012
A teenager arrested on Remembrance Sunday on suspicion of posting a picture of a burning poppy on Facebook is being questioned by police. The 19-year-old was held after the ima ...
- Harley-Davidson Helps Wounded
Marketing Daily, Tanya Gazdik - Sunday, November 11, 2012
Harley-Davidson is continuing its tradition of honoring United States military veterans throughout the month of November. ...
- Haggar: Trade In Pants For Purple Hearts
Marketing Daily, Sarah Mahoney - Monday, October 29, 2012
In its fifth annual fund raising effort for the Military Order of the Purple Heart, Haggar is once again inviting American men to take off their gently-used pants and tra ...
- USAA Cements Relationships With Vets
Marketing Daily, Aaron Baar - Tuesday, October 23, 2012
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, tells "Marketing Daily." "These are challengi ...
- NASCAR, Partners, Back Troops Online And Off
Marketing Daily, Karl Greenberg - Monday, July 2, 2012
Stock-car racing organization NASCAR is rolling toward Independence Day and the two big races during the holiday weekend with a cause-marketing program, "NASCAR Unites - An American Salute, it launch ...
- The Best Marketing For The U.S. Marines
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 1, 2012
Forget the new ad campaign the Marines have been running. It pales in comparison to this photo essay with testimonials on what boot camp is like. It's hell, but ...
- NASCAR Supports Military Families With Initiative
Marketing Daily, Karl Greenberg - Monday, April 9, 2012
NASCAR is launching "NASCAR Unites - An American Salute," a program to support U.S. military families.Starting and ending at summer races at Charlotte Motor Speedway (Memorial Day Weekend,May 26-27) a ...
- Video Games: Propaganda, Military Training Tools?
Around the Net In OMD Europe, Nina Lentini - Wednesday, March 21, 2012
"It's Monday night, the kids are in bed, and I am trying to kill Osama bin Laden. I stalk through his Abbottabad compound and I aim my rifle at t ...