As society reckons with the dangers of social media putting the military at risk in Afghanistan due to geo-tagging on Facebook and videos on YouTube, a quiet revolution has tak ...

With multiple missions underway around the world, the U.S. military is constantly shuffling personnel (and their families) between locations all over the planet. And while moving thousands of people lo ...

I've never understood why branches of the U.S. Armed Forces haven't been able to devise a compelling marketing campaign, at least not since the days of "Be All You C ...

The campaign, which highlights the breadth of the Marine Corps mission both in military operations and in humanitarian assistance and disaster relief in places like Haiti and Japan, aims ...

Ram Truck is making a big commitment to country music this year by expanding its relationship with Yahoo around its Ram Country on Yahoo Music channel and launching a separa ...

Banana Republic is unveiling a special program aimed at helping those in the military find civilian employment, including a special 50% off promotion for service members and their families, a ...

The Pro Football Hall of Fame has signed a deal with the U.S. Army to form an on-going marketing and student-athlete incentive program. The first activation will be the U. ...

Social media has been a boon for people enduring long separations from their loved ones, and with the Department of Defense loosening restrictions on social media activities, those benefits a ...

The U.S. Navy has a new TV spot titled "100%," created by Campbell Ewald, to introduce the deterrence tenet of Navy's Maritime Strategy. The focus is on the Navy's forwa ...

CVS Caremark is joining job fairs across the country to give veterans and military spouses employment opportunities. The effort is part of Hiring our Heroes, a yearlong nationwide campaign ...

Heinz Ketchup is distributing special 20-ounce bottles in participating restaurants across the U.S. The bottles bear "Our Turn to Serve" messaging and a QR code on their back labels, whi ...

Ad executives Alan Blum and Charles Herbstreith founded Five Point Snacks, which donates a portion of sales to an organization called the Veterans Aid Foundation. They say they plan ...

Well, blow me down: Bloomingdale's is extending two entirely different branches of military nostalgia this holiday season, featuring both Popeye the Sailor Man and Beetle Bailey on a line ...

Sears says it will partner with Rebuilding Together for a new initiative to provide homes for military families facing hardships. ...

WWE says 7-Eleven is set to be the presenting sponsor and Twix the promotional sponsor of its upcoming SummerSlam, the Stamford, Conn.-based network's second largest pay-per-view event. ...

While there are still plenty of social media skeptics out there, one group of hardnosed pragmatists -- the U.S. military -- appears to be convinced that social media has considerab ...

One element of the integrated campaign: The two brands, with support from the USO, have launched "America's Super-Soldiers," a co-branded, Facebook-hosted contest. (In the movie, Captain America is created ...

"It starts with employee recruitment and commences from the very first day. For example, USAA new employees rapidly learn what it is like to be part of the military: dini ...

It looks like the U.S. Navy is laying claim to the term, SEAL Team, having filed an application for trademarking it the same day -- May 13 -- Disney fil ...

While the U.S. military has embraced social media, albeit hesitantly, it's fair to say that social media -- an undisciplined, egalitarian free-for-all -- is a bit unnerving to the milita ...

CKE Restaurants' Carl's Jr. and Hardee's chains are launching a Stars for Troops fund-raising campaign, with proceeds to assist military families and veterans, through partnerships with Homes for Our Troo ...

Chevrolet is backing National Military Appreciation Month by expanding the GM Military Discount to military spouses and retirees. ...

The Department of Defense is moving -- slowly, cautiously, and securely -- to adopt social media for a number of purposes, including communicating with civilians, recreation for military personnel, a ...

The Home Depot, which estimates that on any given day, some 1,500 of its employees are on active military duty, says it is giving $30 million to organizations that he ...

The U.S. Army has released a new iPhone app and mobile website to complement its "Army Strong Stories" blog for Soldiers. ...

As a nation, it may be decades before we fully come to terms with the impact of our post-9/11 conflicts in Iraq and Afghanistan but there are hundreds of thousan ...

The Hooters restaurant chain, which just concluded an eight-week promotion in which customers could purchase 2011 Hooters calendars that are sent to U.S. servicemen/women stationed overseas, has sent 125,000 calenda ...

The "Dream Strong" web series features an array of soldiers who have reached leading positions and have unusual skills. Channel One News, the teen-targeting news network, is owned by All ...

The U.S. Army is launching a four-month "web series" this week as part of the Army's digital and social media strategy. ...

Morning commuters were greeted by uniformed Marines, alongside the USMC red Hummer and a Coca-Cola hybrid truck. The Coca-Cola Polar Bear passed out Coca-Cola beverages and encouraged people to dona ...