- This Holiday, Military Causes Stand Out
Marketing Daily, Sarah Mahoney - Tuesday, December 14, 2010
Whole Foods Market says it is offering free shipping on its holiday gift boxes to soldiers deployed overseas. Sears -- already a big military supporter through its Heroes at Ho ...
- Sears' Kenmore 'Baking for the Troops'
Marketing Daily, - Tuesday, December 7, 2010
For every "like" the page gets, "Baking for the Troops" will send a dozen cookies with a personalized message. Once the total reaches 250,000, the Hoffman Estates, Ill.-based retailer wi ...
- Harley-Davidson To Spend Holidays With Troops
Marketing Daily, - Wednesday, November 24, 2010
Bikes Over Baghdad (BOB) is a BMX bicycle exhibition with action sports athletes, announcers and ramp builders. This is the third year the group has performed for the troops ...
- Happy Smiles of the People Is Great
OMMA Magazine, Celia Farber - Tuesday, November 9, 2010
This summer, Kim Jong Il and the government of North Korea launched a Twitter feed, officially marking the dawn of a media era characterized by satire and surrealism. The Nor ...
- U.S. Army Puts Marketing Guns Into Social Media
Marketing Daily, Karl Greenberg - Thursday, November 11, 2010
"We are the ultimate considered purchase: you buy this product, you could lose your life. Right now, you aren't signing up for employment, you are signing up for deployment. ...
- Walmart Gives $10 Million To Veterans Groups
Marketing Daily, - Monday, November 8, 2010
The Bentonville, Ark.-based company, and its Walmart Foundation, says the funds will be used to support nonprofits "that assist our veterans in their pursuit of higher education and enable th ...
- The Metropouloses Have Blue Ribbon Plans For Pabst Empire
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
Matt Schwartz has a detail-rich piece on how Evan and Daren Metropoulos -- the jet-setting bros whose billionaire dad ("Mr. Shelf Space" C. Dean Metropoulos) now owns Pabst Brewing ...
- Top General Resigns Over 'Rolling Stone' Comments
MediaDailyNews, Erik Sass - Wednesday, June 23, 2010
Gen. Stanley McChrystal, the top U.S. commander in Afghanistan, was relieved of his command because of disdainful remarks quoted in Rolling Stone -- a reminder of the power of investigati ...
- Scion Enlists Troops for Customizing Campaign
Marketing Daily, - Wednesday, June 16, 2010
Scion will announce three finalists who will get the cars and money to actually do the customizing, which they have 12 weeks to complete. The Grand Prize winner and te ...
- American Airlines Thanks Troops, Vets, Families
Marketing Daily, Tanya Gazdik - Tuesday, May 25, 2010
Advertising critic Lewis Lazare of the Chicago Sun-Times called the spots "emotionally gripping" and lauded the airline for launching them "after a long string of fairly ho-hum TV ads." ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winning recording artist Wyclef Jean, and "Queen of Latin Pop" Paulina Rubio. With Western Union as the sponsor, t ...
- Ford Brings Cars, Charity Program To Military Bases
Marketing Daily, - Thursday, April 22, 2010
Ford is launching a program this week that links test drives of Ford vehicles on military bases to donations to local chapters of the National Military Family Association. The progra ...
- WWII Museum Kiosks Promo HBO's 'Pacific'
Marketing Daily, Aaron Baar - Thursday, March 11, 2010
The 16 museums will use their databases to promote the kiosks and their exhibits, Civic Entertainment Group's Seth Grossbard says. CEG is also working with a number of military suppo ...
- Air Force Revamps Web Site, Mobile
Marketing Daily, - Wednesday, February 17, 2010
The U.S. Air Force has added an interactive extension of its current campaign, including a redesign of its Web site and mobile site. The work features real women and m ...
- Lowe's Expands Military Discount
Marketing Daily, - Thursday, February 11, 2010
While both Lowe's and the Home Depot have long used 10% discounts to woo veterans during promotional periods, Lowe's says it will make the 10% discount permanent, available to a ...
- Harley-Davidson Salutes America's Military
Marketing Daily, - Monday, November 2, 2009
Harley-Davidson has declared November "Military Appreciation Month," giving consumers the ability to offer a thank you to servicemen and -women through the company's web site. ...
- U.S. Marines Emphasize 'Few' In New Effort
Marketing Daily, Aaron Baar - Monday, September 28, 2009
"We had been talking about the purpose of service, with a symbolic line of Marines standing from sea to shining sea," Marshall Lauck, management director of JWT Atlanta, tells Marketi ...
- With Recruiting Goals Exceeded, Marines Toughen Their Ad Pitch
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
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- Air Force Targets Millennials In New Effort
Marketing Daily, Karl Greenberg - Thursday, July 2, 2009
The new effort, says a spokesperson, is "really to highlight the some of the more interesting career fields airmen are involved in today with high-tech." The ads broke this wee ...