- Agencies Lend Their Talents To Get-Out-The-Vote Campaigns
MAD, Larissa Faw - Friday, October 16, 2020
One Example: Connecticut's Fairfield County Community Foundation teamed with agency Haddad & Partners for a public service campaign. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- Facebook And Twitter Restrict 'New York Post' Story About Biden
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
President Trump blasted Facebook and Twitter for taking steps to prevent people from spreading a controversial "New York Post" story about Democratic candidate Joe Biden. ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get around the high cost of real-time email, the company claims. ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles on ...
- Political Email Campaigns Use 'Devious' Fundraising Tactics, Princeton Study Finds
Digital News Daily, Wendy Davis - Monday, October 5, 2020
"We find that manipulative tactics are the norm, not the exception," authors of a study of political email campaigns write. ...
- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketing channels, the company says. ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
- CNN Launches Brand Campaign For Ecommerce Hub 'Underscored'
Publishers Daily, Sara Guaglione - Monday, September 21, 2020
The campaign focuses on the research, reviews and curation behind the guides published on the CNN vertical. ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- Warner Records, Billboard Partner On First-Ever Flexi-Disc Ad For Dua Lipa Grammy Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Warner Records teamed with Billboard to run the magazine's first-ever flexi-disc advertisement. The GRAMMY campaign ran for global superstar Dua Lipa. ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
Email Insider, Ray Schultz - Friday, September 18, 2020
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report. ...
- Open, Click, Buy: Automated Email Metrics Boomed In Q2
Email Insider, Ray Schultz - Thursday, September 17, 2020
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports. ...
- Biden Is Beating Trump In Email: Analysis
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Biden's email campaigns have a 40% higher read rate than Trump's, but both candidates are routinely landing in the spam folder, SparkPost's John Landsman reports. ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches with brand partners that include Activision ...
- B2B Marketers Should Rely On First-Party Data
Around the Net In Digital, Ray Schultz - Tuesday, September 15, 2020
New rules are affecting the way marketers use targeting data. In B2B, first-party data is the best asset when conducting digital campaigns. ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display & Video 360, providing a way to combine creative and media workflows to boost campaign performance. ...
- Northwestern Mutual Highlights Real Client Stories
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
The aim is to "make the brand more accessible and to reframe people's understanding of financial planning," Northwestern Mutual's Lee Hurley tells "Marketing Daily." ...
- Queen For A Day: Why Burger King Proudly Planted One On Ronald McDonald
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
To help celebrate gay pride, Burger King has literally planted one on arch rival McDonald's spokescharacter Ronald McDonald. ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVerify to launch a contextual targeting solution that advertisers can run in campaigns. ...
- For #LaborDayOn, Red Wing Reaches Out To The Unemployed
Marketing Daily, Sarah Mahoney - Thursday, September 3, 2020
The company known for ultra-tough footwear wants to help America's 25 million unemployed people get back to work. ...
- Carhartt Hard Hat Campaign Celebrates Laborers On Labor Day
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
The campaign features yellow hard hats representing job openings from construction to manufacturing and transportation. Online purchases of Carhartt products will go to SkillsUSA on Labor Day. ...
- Trump-Biden Debates Will Be Four Weeks Of Uncivil War
TVBlog, Adam Buckman - Friday, September 4, 2020
The two presidential candidates will face off in three debates, while their vice-presidential running mates will grapple verbally in one debate. ...
- For U.S. Open, Nike Spotlights The Venus & Serena Show
Marketing Daily, Sarah Mahoney - Monday, August 31, 2020
Nike has introduced "You can't stop sisters," the latest in its "Can't Stop Sport" campaign. ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but the small business owners that constitute ...
- 'I Could Stand In The Middle Of The South Lawn And Shoot Holes In The People's House'
Red, White & Blog, Joe Mandese - Friday, August 28, 2020
The 2020 Republican National Convention ended the way the 2016 RNC did, with a lawless criminal being nominated the party's presidential candidate while in the process of breaking the ...
- Virtual GOP, Night 4: Trump Brings Tastelessness To A Whole New Level
TVBlog, Adam Buckman - Friday, August 28, 2020
Only Trump could conceive of -- and have the audacity to actually stage -- a fireworks show over the nation's beloved National Mall to promote his reelection. ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the biggest paid media factor in the ...
- Lunya Urges Women To Vote In Bed
D2C FYI, Sarah Mahoney - Monday, August 24, 2020
The D2C brand's new "Vote in Bed" campaign promotes absentee voting from the comfiest spot in the house. ...
