- Email Swipe File Program Is Offered
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
The program provides users with swipe files that can be customized for six email sequences including new customer onboarding, webinar invitation, webinar follow-up, product launch, abandoned cart, and sales ca ...
- Vizio-Led OAR Addressable TV Effort Certifies 7 Ad-Tech Partners
Television News Daily, Wayne Friedman - Thursday, July 1, 2021
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressable TV ad campaigns with top TV networks. ...
- Price Biggest Driver Of Consumer Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
But many will dump a brand when there is a change in price, Bluecore reports. ...
- COVID-19 Litmus Test: The Most-Affected Consumers Have Different Needs, Expectations
Email Insider, Ray Schultz - Monday, June 28, 2021
Social proof is a more important factor for the most-affected consumers than those least affected, The University of Georgia and Worthix report. ...
- How IBM Watson Advertising Plans To Use AI To Reduce Bias
Inside Performance, Laurie Sullivan - Monday, June 28, 2021
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate. ...
- IBM Watson Embarks On Project To Reduce Bias In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 25, 2021
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. ...
- Why The World's Greatest Brands Are Helping Consumers Build Their Own
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the equity of their own consumers. ...
- Service Helps CPGs Determine Best Email Offer Based On Price Sensitivity
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
RevTrax helps clients place the best offer at the point of open, based on location, device and other non-PII information. ...
- Amazon Prime Day Drove 53% Hike In Ad Spending YoY
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
But return on ad spend declined this year, reports Jungle Scout. ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lions had their greatest ingenuity behind the scenes leveraging invisible data that rendered powerful brand experiences that made the ...
- Four Ways To Improve Email Campaigns In The Real Estate Business
Around the Net in Email, Ray Schultz - Monday, June 21, 2021
Email marketing is becoming ever more important in the real estate industry. a study by the National Association of Realtors found that 92% prefer to communicate with clients via email. He ...
- Sex Sells, But Older Sex Wins Lions
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"I've never seen an older generation photographed like that," said Cannes Lions jury President Liz Taylor. ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, which allows marketers to reuse creative concepts for multiple campaigns and provides the flexibility through AI to automate a ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
- StackAdapt Forecasts Campaign Delivery And Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, June 14, 2021
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" to eventually help marketers forecast performan ...
- Mondelez Runs Google Ads, Oracle Bluekai Campaign In Pakistan To Honor Teachers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Mondelez's tribute campaign showed that despite pandemic-related challenges, Pakistan's teachers found a path to ensure that learning goes on. ...
- Publicis Integrates 'Disinformation' Ratings Into Programmatic Buys, To Power Public Health Campaign
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into two aspects of its organization: blacklisting fake news sites programmatically, a ...
- How Can Publishers Meet Demand For Ad Flexibility Amid Trending Topics?
Publishing Insider, Rob Williams - Tuesday, May 25, 2021
Amid the competition for consumer attention, campaigns that refer to the news or put into context can be powerful. ...
- Pivoting Into Ecommerce Cautiously: What Marketers Should Know
Data & Programmatic Insider, Laurie Sullivan - Monday, May 24, 2021
Sidecar's recent report analyzes a year's worth of data, providing insights for marketers mapping out campaigns and tracking performance for the remainder of the year. ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers. ...
- Email Part Of Connecticut's $1.2 Million Tourism Campaign
Around the Net in Email, Ray Schultz - Tuesday, May 11, 2021
Connecticut has launched a $1.2 million marketing campaign to promote its tourism. The effort will include earned media, including email, and TV and social media
campaigns. ...
- Michelin, Goodyear Play Up Mobility, History
Marketing Daily, Tanya Gazdik - Sunday, May 9, 2021
Michelin and Goodyear are both launching creative efforts that highlight the important role that tires have had throughout history. ...
- Broadband Industry Financed Phony Comments Against Net Neutrality
PolicyBlog, Wendy Davis - Thursday, May 6, 2021
"In April 2017, the country's largest broadband companies banded together to fund a campaign to generate millions of comments for the FCC's 2017 net neutrality rulemaking proceeding," a new repo ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Inside Performance, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand how they evaluate their advertising creati ...
- Apple Drives Billions In Revenue Through Content
Inside Performance, Laurie Sullivan - Thursday, April 29, 2021
During its Q1 earnings call, Apple on Wednesday reported its services group generated record revenue of $16.9 billion, thanks to offerings in App Store, cloud, music, video, advertising and paym ...
- Prospective Adobe Tool Will 'Read' Content To Measure Style Impact
Publishers Daily, Ray Schultz - Wednesday, April 28, 2021
Project Catchy Content is one of seven possible solutions unveiled during The Adobe Summit. ...
- El Pollo Loco Starts 'Strong Like a Madre' Campaign
QSR Land, Sarah Mahoney - Tuesday, April 27, 2021
El Pollo Loco wants to do more than serve Mom lunch this year.Its #StrongLikeAMadre contest is helping mothers get back to work. ...
- Ram Truck Salutes 'American Working-Class Heroes'
Marketing Daily, Tanya Gazdik - Sunday, April 25, 2021
The effort is tied to the automaker's spring commercial truck season sales event that offers special incentives on the Ram Commercial lineup. ...
- Visit Milwaukee Positions City As Meeting Destination
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Meetings industry research indicates 64% of planners surveyed reported they're planning in-person events in 2021. ...
- A Review Of Twilio SendGrid Marketing Campaigns
Around the Net in Email, Ray Schultz - Wednesday, April 14, 2021
Twilio SendGrid Marketing Campaigns is a tool designed for mid-size companies seeking to send email at scale. Here is a review by PC magazine. ...
