- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Inside Performance, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C. ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. ...
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
Inside Performance, Laurie Sullivan - Thursday, October 7, 2021
The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns. ...
- Campaign Drives Awareness Of COVID-19's Impact On Black Communities
MediaDailyNews, Colin Kirkland - Wednesday, October 6, 2021
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation and spread awareness of how the pandemic affects Black lives in particular. ...
- Twitter's 'Best Of Tweets' Competition Open For Submissions
Digital News Daily, Colin Kirkland - Tuesday, October 5, 2021
Brands can gain recognition for meaningful Twitter campaigns, although there is no actual prize. ...
- Spirits Marketer Brown-Forman Taps Sid Lee For Digital Strategy, ESG Initiatives
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Kicks off with redesigned brown-forman.com, "microvideos" highlighting social and environmental initiatives. ...
- YouTube Brings Performance To CTV Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 4, 2021
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video action campaigns. ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for daily budgets. ...
- Roku's New TV Marketing Pushes Easy Streaming
TV Watch, Wayne Friedman - Friday, October 1, 2021
Yes, it's got a library and the "OK" push is good. But is it enough? ...
- CM Group Forms Loyalty Integration With Annex Cloud
Email Marketing Daily, Ray Schultz - Wednesday, September 29, 2021
Email marketers can now drive customized campaigns using first-party data and the Annex suite of tools. ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanced audience segments for all national TV and other media campaigns. ...
- Twitter Brands #ExtremeWeather To Bring Attention To Climate Change, Offers API To Third Parties
MediaDailyNews, Colin Kirkland - Saturday, September 25, 2021
The first-ever campaign from Twitter's developer platform team hopes to help people understand the impact of extreme weather events. ...
- New York Times 'Trust Is' Campaign Ads Run On TikTok
MediaDailyNews, Colin Kirkland - Tuesday, September 21, 2021
The "Times'" brand-marketing campaign, "The Truth Takes a Journalist," spotlights some of its own 1700+ journalists as they film themselves reporting on stories across the globe. For the first ti ...
- Ad Industry To Combat Hate Speech Via Same Platform Perpetuating It: Social Media
MediaDailyNews, Joe Mandese - Monday, September 20, 2021
The ANA will oversee the #EngageResponsibly campaign breaking later this year. ...
- Inbox Monster Debuts Email Deliverability Tools And Testing Solution
Email Marketing Daily, Ray Schultz - Friday, September 17, 2021
The firm's new Inbox Pulse helps emailers send campaigns without incurring additional expense, the company says. ...
- Shutterstock Launches National TV Campaign, Rebrands As Content Creation Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, agencies and brands. ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Smart Display campaigns into one option, the company announced Wednesday. ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. ...
- Email Marketing Tools Are Offered To...Libraries
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Springshare is debuting a platform that marries the firm's existing CRM product with email. ...
- Tinuiti Wants CMOs To 'Rethink' Advertising And Marketing, Launches First Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing and the way they prioritize pressing issues, from data privacy to walled gardens. ...
- Syte Partners With Movable Ink On Dynamic Content In Holiday Emails
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The combined platforms will facilitate creation of 1:1 emails, allowing brands to send hyper-personalized email marketing ahead of the holiday season, the companies say. ...
- Mozilla Firefox Secret Menu Campaign Debuts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 2, 2021
Mozilla Firefox's Secret Menu Campaign highlights all the hidden features in the new Firefox browser. ...
- Google To Shutter Expanded Text Ads
Inside Performance, Laurie Sullivan - Wednesday, September 1, 2021
Responsive search ads will become the only search ad type that marketers can create or edit in standard search campaigns. ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaign, set out to explore how people react when the "most wholesome and good things" in life are thro ...
- Tesla Found To Invest In Organic, Paid Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Tesla doesn't typically invest in paid social media advertising, but apparently it does through organic content across Facebook, Instagram, YouTube, Twitter, and LinkedIn. ...
- FCB, Spotify Launch 'Playlist' Campaign Targeting CMOs
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
In an unusual B2B campaign utilizing a popular consumer ad medium, FCB New York has teamed with Spotify to celebrate high-profile CMOs of CVS, Kimberly-Clark, Frito-Lay, Intuit and Indeed ...
- Back-To-School Emails Are Pulling Higher Conversion Rates Than Last Year, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, August 24, 2021
Women remain the main purchasers within households, producing a 160% higher conversion rate than men, LiveIntent reports. ...
- Pinterest Digs Into Computer Vision To Launch Diversity-Driven Search Tool
Inside Performance, Laurie Sullivan - Wednesday, August 18, 2021
The search feature launches with the campaign, See Yourself. Pinterest scheduled the campaign to run across Twitter, Instagram, Facebook, and YouTube. The idea is to highlight the ways Pinterest use ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." ...
- Facebook Digital Ads One Year After A Public Breakup
Inside Performance, Laurie Sullivan - Monday, August 16, 2021
A report shows brands' and advertisers' digital spend with Facebook since boycotts following the "Stop Hate for Profit" campaign called out Facebook for not doing enough to stop hate speec ...
