- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign Management
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
With the integration, customers who also use Microsoft's self-serve ad platform can receive real-time performance data in Centro's Basis platform, similar to the LinkedIn agreement. ...
- Wishpond Forms Email Integration With Shopify To Help Ecommerce Brands
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Shopify merchants will have access to a variety of email tools, including a drag-and-drop campaign creation feature, Wishpond says. ...
- Pretty Please: The European Rules For Email Consent
Email Insider, Ray Schultz - Thursday, June 25, 2020
Consumers have to take clear affirmative action before you can email them. Here's an overview of what that entails. ...
- Ecwid Partners With Mailchimp To Provide SMB Ecommerce Brands With Email Marketing Tools
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Ecwid, a competitor to Shopify and Magento, hopes to empower SMBs to create targeted email marketing campaigns. ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringing ...
- Foursquare Location Data Finds New Uses In Advertising Based On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Major obstacles still exist when it comes to using location data in ad campaigns, but marketers have also found new uses. ...
- Trump Punked: TikTok Teens Job Campaign By Signing Up For Rally -- And Not Showing
Email Insider, Ray Schultz - Tuesday, June 23, 2020
Activists have long turned the tools of the trade against politicos and marketers who annoy them. ...
- Wrapify Options Gig Economy Drivers To Promote 'Silence Is Not An Option' PSA
MediaDailyNews, Joe Mandese - Tuesday, June 23, 2020
Wrapify, an out-of-home media company that installs car-topper media on vehicles used by rideshare gig economy workers, is launching a new campaign in its hometown market of San Diego promoting ...
- Kenshoo, Profitero Form Targeting Partnership
Digital News Daily, Ray Schultz - Monday, June 22, 2020
The strategic partnership will enable brands to use multi-retailer analytics to drive their ad and media campaigns, especially on Amazon and Walmart. ...
- Reporter's Notebook: Trump On Tulsa Time
MediaDailyNews, Barry Friedman - Monday, June 22, 2020
The marketing disaster of President Donald Trump's first post-COVID-19 event was still reverberating Sunday morning. It had failed every metric -- messaging, tone, excitement, pretty pictures -- exposing both the ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To Come
Television News Daily, Wayne Friedman - Friday, June 19, 2020
Media spend will ramp up as the Biden Presidential campaign plans to place $15 million in traditional TV spending in the weeks to come. The Biden campaign, which had been ...
- Facebook Removes Some Ads From Trump's Re-Election Campaign, Cites Policy Against Hate
Digital News Daily, Gavin O'Malley - Thursday, June 18, 2020
The ads, claiming that "dangerous mobs of far-left groups" are disrupting American cities, featured red triangles pointing in a downward position--the symbol used by Nazis to identify political prisoners in ...
- Civil Rights Groups Launch Facebook Advertising Boycott Campaign
Digital News Daily, Karlene Lukovitz - Thursday, June 18, 2020
The NAACP and others are urging advertisers to pull all ads from Facebook during July, accusing the platform of allowing incitements to violence against protesters, turning a blind eye to ...
- Dog-Whistling Dixie, Nazis Too
Red, White & Blog, Joe Mandese - Thursday, June 18, 2020
Why use a dog whistle when you can whistle Dixie out loud for everyone to hear? That seems to be the new strategy of the President's reelection campaign, which placed ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology to power online advertising, as ecommerce becomes a staple for consumers. ...
- Google Launches Smart Campaigns Features To Aid SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create ads faster and easier. The first ad can be created in ...
- A Framework For Measuring Ad Outcome
MediaDailyNews, George Ivie - Tuesday, June 16, 2020
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable marketers to have a way to ...
- Critics Tweet That Trump Is Using Rally Sign-Ups To Build His Email List
Email Marketing Daily, Ray Schultz - Monday, June 15, 2020
The Trump campaign claims that it has 800,000 registrations for 20,000 seats, and boasts of its haul in data. ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers say brands can reach this market ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create and complete, and want the ability to dynamically change the message. Brands are talking about reducing the time to ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming Booms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
The dedicated TV section, part of new Display & Video 360 tools, makes it easier for digital media buyers to secure ad inventory on high-quality streaming content. ...
- New Open-Source App Facilitates Email Marketing Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, June 9, 2020
SendPortal is self-hosted and works with Mailgun, SES, SendGrid, Postmark and other providers. ...
- Trump Email Invites Supporters To Join 'Army:' Report
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The fund-raising email says help is needed to fight the "Liberal Mob." It offers a Trump campaign hat. ...
- Trump Wishes Himself 'Happy Birthday' With $1.5M In Google Ads
Around the Net In Digital, Gavin O'Malley - Friday, June 5, 2020
During the last week of May, President Trump's campaign spent $1.48 million on Google ads highlighting his 74th birthday, Bloomberg reports. ...
- Telecom Is Hopping: Merkle Study Shows Surge In B2B Intent
Email Insider, Ray Schultz - Friday, June 5, 2020
Sprint is first in search, and China Mobile is the leader in online content, Merkle reports. ...
- Email On Acid Adds Email Team Management Tools
Email Marketing Daily, Ray Schultz - Thursday, June 4, 2020
Team Management users can streamline reviews, get faster approvals and manage permission levels, the company says. ...
- Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting Begins
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Freedom From Facebook & Google has launched a digital ad campaign targeting Google employees, investors and analysts, and is now calling for the breakup of the company Larry Page and ...
- Two-Thirds Of Brands Plan To Increase Their Programmatic Ad Spending, Study Finds
Digital News Daily, Ray Schultz - Wednesday, June 3, 2020
But many expect modest hikes, and a third say they will reduce their budgets, Ascend2 reports. ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
A Nextdoor report suggests there is a movement to improve neighborhoods and save local businesses. People are now thinking more about rebuilding communities and there are five phases of the ...
- Don't Use Tactics From The 1980s When Sending Emails In 2020
Around the Net in Email, Ray Schultz - Friday, May 29, 2020
Sending emails based solely on demographic segments is a leftover tactic from the 1980’s. The world has changed since then — and in the last three months. Aaron Raddon, co-founder ...
