- Nurse, Former Navy Corpsmen Live Streams Public Service Messages With COVID-19 Insight, Information
Search Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2020
An ER and public health nurse who works on the front lines fighting the COVID-19 pandemic is sharing knowledge and insights with the community through a Facebook Live stream. ...
- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website and purchase data, the company says. ...
- NBCU Starts Massive COVID-19 PSA TV Effort With Talent, Marketers, Ad Tech
Television News Daily, Wayne Friedman - Friday, March 27, 2020
Over a dozen marketers and ad-tech companies have donated commercial airtime, service fees, and data and/or with distribution on their own platforms to run the NBCU-created Ad Council PSAs. ...
- Rhode Island Census Count Campaign Alters Course Amid Pandemic
MAD, Larissa Faw - Thursday, March 26, 2020
In-person visits are out as ad agency Nail Communications added a "digital door to door" component to its campaign to count the undercounted in the state. ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- Chacka Marketing Launches Creative Services Practice
Search Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services division to augment its support in paid search, social media and display advertising on Wednesday. ...
- It's All In The Algorithms: Gmail Is Not 'Throttling' Candidates' Emails, Expert Says
Email Insider, Ray Schultz - Monday, March 9, 2020
Where political emails land depends on many variables determined by algorithms, not a plot by Google to "throttle" political emails, says Tom Sather, Validity Senior Director Of Marketing. ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search ads since 2014, as more than 40 brands are running noncompliant FDA search engine marketing ads on Google. ...
- 'BuzzFeed' Launches Texting Campaign Around Coronavirus
Publishers Daily, Melynda Fuller - Wednesday, March 4, 2020
The publisher launched a new coronavirus texting campaign with Subtext that allows it to send information and answer questions. ...
- Pluto TV Upgrades, Refreshes Brand ID, Launches Branding Campaign
Digital News Daily, Karlene Lukovitz - Tuesday, March 3, 2020
A new logo, brand ID elements and a campaign spanning TV, digital, social, OOH are rolling out in conjunction with new features to make the viewing experience easier. ...
- Trump Campaign Urges Judge To Throw Out Robo-Texting Lawsuit
Digital News Daily, Wendy Davis - Thursday, February 27, 2020
Three Minnesota residents who are suing Trump's campaign over unwanted robotexts should not be allowed to proceed with their claims, Trump's campaign argues. ...
- Century 21 Promises Agents Won't Ghost Clients
Marketing Daily, Tanya Gazdik - Wednesday, February 26, 2020
The campaign from MullenLowe breaks March 3 and includes three 30-second TV spots, social and digital. ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, Rob Williams - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers. ...
- Political Email Dumpster: Messages Are Landing in Gmail Promo Tab, Report Alleges
Email Insider, Ray Schultz - Wednesday, February 26, 2020
Is Gmail throttling political emails? A new report from The Markup claims that it is. ...
- SharpEnd Teams To Scale Interactive Bottle Caps
Connected Thinking, Chuck Martin - Tuesday, February 25, 2020
The London-based "agency of things" has signed a strategic partnership with a manufacturer of closures for spirits and wine and a pioneer in connected caps. ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. ...
- Election Insecurity: Campaigns Fail To Protect Themselves Against Spoofing
Email Insider, Ray Schultz - Tuesday, February 4, 2020
The safest candidates are Biden, Bloomberg and Steyer. The most vulnerable are Trump and Sanders, FireOak Strategies reports. ...
- Super Bowl Advertisers Get Creative To Rank Higher In Search
Search Marketing Daily, Laurie Sullivan - Monday, February 3, 2020
Merkle's Digital Bowl Report found that some 85% of advertisers developed display or paid-social ads that coordinated with the game or their ad, while 62% leveraged influencers or celebrities as ...
- Everything Is Now D2C
MAD London, James Shepherd - Monday, February 3, 2020
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships. ...
- Demandbase Adds Automation Feature To Account-Based Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Dynamic Audiences can help firms send content based on offline and online behavior, the company says. ...
- Boris Spent GBP46m On Preparing Virtually Nobody For Brexit
London Blog, Sean Hargrave - Tuesday, January 28, 2020
An official report shows that "Get Ready for Brexit" had little impact and was poorly set up. ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with TV set-top data analytics firm FourthWall ...
- Content-Driven Campaigns Expected To Grow
Research Intelligencer, Joe Mandese - Monday, January 27, 2020
Content marketing is far from a fad, according to a new analysis published by eMarketer. Citing a World Media Group study conducted late last year, the analysis shows 79% of ...
- Intema Wins $104,000 LeadFox Email Contract
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
LeadFox will use Intema's eFlyerMaker.com platform for its email campaigns, Intema reports. ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Search Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
- Google My Business Gets Automated Call Tracking Via Third Party
Search Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates the platform's integration with Google My Business (GMB). ...
- ZINFI Adds Through-Channel Campaign Features To Its Platform
Email Marketing Daily, Ray Schultz - Friday, January 17, 2020
The tool will help brands deploy through-channel automation. The channels include email. ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf. ...
- Brightcove Debuts App For Managing Video Marketing Campaigns
Email Marketing Daily, Ray Schultz - Wednesday, January 15, 2020
The new tool facilitates delivery by email and other channels, the company says. ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers to create and buy longer commercial segments targeted at specific audiences through addressable
advertising. ...
