- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds. ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 2018 and had worked on Trump's re-election campaign? Would the outcome have been different? ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Dubb And ActiveCampaign Partner On Email Video Offering
Email Marketing Daily, Ray Schultz - Wednesday, January 13, 2021
The arrangement allows users to share videos and track engagement, the companies say. ...
- Salesforce 'Takes Action' To Block RNC Emails That Deny Election Results
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Salesforce company ExactTarget had sent hundreds of emails claiming fraud. The Trump campaign has been silent in the email channel since Jan. 6. ...
- Marketing All-Star: Claudine Patel
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embracing disruption. As general manager of marketing for Reckitt Benckiser’s Nor ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Who Won The Battle Of The Presidential Campaign Emails
Around the Net in Email, Ray Schultz - Friday, January 8, 2021
Team Trump was hyperactive during the recent election cycle, sending 12 emails to subscribers within one 24-hour period. Here’s an analysis of who won the battle of the Presidential ema ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agency Metric Theory, which focuses on campaigns across Google, Facebook, Amazon and programmatic. ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.video looked at YouTube data for sponsored campaigns that ran on its social commerce platform in 2019 and compar ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Black Friday Redefined In Google, Wyclef Jean Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
Black Friday took on new meaning Monday with the Grammy-winning artist Wyclef Jean performing an animated jingle he wrote to support shopping at black-owned small businesses this holiday season. T ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting any marketing dimensions to more rapidly support optimizing ROI and/or brand equity. ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 CEO R.J. Talyor. "It has ...
- The Q3 Count: Email Opens and Conversions Jumped YoY
Email Insider, Ray Schultz - Friday, November 6, 2020
Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports. ...
- Trump Campaign Urges Judge To Dismiss Robotexting Suit, Says Law Was Unconstitutional
Digital News Daily, Wendy Davis - Monday, November 2, 2020
"The campaign cannot be held liable for violating a statute that was unconstitutional when it sent text messages during the 2015-2019 class period," lawyers for the Trump campaign argue. ...
- Biden's Website Gains More Visibility In Google Search -- What It Means
Inside Performance, Laurie Sullivan - Monday, November 2, 2020
A study of Biden and Trump site rankings found Biden site performance was boosted by queries about the Trump Tax Calculator and by the terms "obama care" and "gun contr ...
- A Guide To Triggered Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, October 28, 2020
Triggered emails drive engagement and revenue. Here is a primer on how to create a triggered email campaign. ...
- Trump, Biden Campaigns Are Wide Open To Spoofing, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
Valimail reports that there is massive vulnerability at every level of the election system, as the FBI reports that Iran and Russia have access to U.S. voter registrations. The stu ...
- New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
The new email marketing tool can be integrated with CRM systems, the company reports. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Bra ...
- Agencies Lend Their Talents To Get-Out-The-Vote Campaigns
MAD, Larissa Faw - Friday, October 16, 2020
One Example: Connecticut's Fairfield County Community Foundation teamed with agency Haddad & Partners for a public service campaign. ...
- MessageGears And Sageflo Team Up On Data Access For Email, SMS Campaigns
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
MessageGears and Sageflo say the integration will help to eliminate the data-friction issues that often plague marketers. ...
- Facebook And Twitter Restrict 'New York Post' Story About Biden
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
President Trump blasted Facebook and Twitter for taking steps to prevent people from spreading a controversial "New York Post" story about Democratic candidate Joe Biden. ...
- Campaign-Genius Unveils Plug-In For Sending Real-Time Email Content
Email Marketing Daily, Ray Schultz - Thursday, October 15, 2020
The new tool, offered in partnership with BEE, helps firms get around the high cost of real-time email, the company claims. ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Inside Performance, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers," said Ryan Detert, CEO at Influential. "I'm not a singer or dancer, but I own several handles ...
- Political Email Campaigns Use 'Devious' Fundraising Tactics, Princeton Study Finds
Digital News Daily, Wendy Davis - Monday, October 5, 2020
"We find that manipulative tactics are the norm, not the exception," authors of a study of political email campaigns write. ...
- Triblio Offers New Tool For Automating ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The new service helps brands unify the buyer across sales and marketing channels, the company says. ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
