- A Review Of Twilio SendGrid Marketing Campaigns
Around the Net in Email, Ray Schultz - Wednesday, April 14, 2021
Twilio SendGrid Marketing Campaigns is a tool designed for mid-size companies seeking to send email at scale. Here is a review by PC magazine. ...
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- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation. ...
- TBWA\Chiat\Day LA Leads Effort To Curb Vaccine Skepticism Within BPOC Community
Mediapsssst, Richard Whitman - Thursday, April 8, 2021
The agency orchestrated the production of a filmed roundtable featuring Black artists and health experts addressing vaccine benefits. ...
- Hulu Starts New On-Air Campaign: 'Start With Hulu'
Television News Daily, Wayne Friedman - Wednesday, April 7, 2021
The campaign, which will run through the fall, features characters who realize their favorite shows are on Hulu and a fantasy montage where people ask: "Everything I love is ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Six Tips For Creating Email Travel Campaigns
Around the Net in Email, Ray Schultz - Thursday, April 1, 2021
Email is a widely used channel in the fiercely competitive travel industry. But is everyone doing it right? Here are six tips for creating winning travel campaigns. ...
- Common B2B Email Marketing Mistakes
Around the Net in Email, Ray Schultz - Wednesday, March 31, 2021
Poor personalization can lead to rapid disengagement from B2B emails. Jahia’s Justin Sharaf describes some of the mistakes B2B brands make in email campaigns. ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says such data is useful in email campaigns. ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabilities has resulted in missed revenue. ...
- Toyota Collaborates With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
The sponsorship includes a custom comic-book cover featuring the Sienna with Marvel heroes, Toyota's Monique Nanclares tells "Marketing Daily." ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace of mobile phones being used ...
- 2021 Rising: D2C Emails Pulled Higher Conversion Rates
Email Insider, Ray Schultz - Tuesday, March 16, 2021
Emails also generated higher click-throughs, with mobile devices leading the way, LiveIntent reports. ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands discern buying signals via Salesforce Einstein, the company says. ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," said LiveIntent CMO Kerel Cooper. ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year in 2020, Criteo reports. ...
- Ad Watchdog Tells AT&T To Stop Saying 5G Will Be Built On 'Best Network'
Digital News Daily, Wendy Davis - Wednesday, February 24, 2021
BBB National Programs' National Advertising Review Board found that claim problematic. ...
- Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
Video Insider, Karlene Lukovitz - Tuesday, February 23, 2021
Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions. ...
- Like A Bully Stealing Lunch Money In A Walled Schoolyard
RTBlog, Joe Mandese - Monday, February 22, 2021
Facebook likes to tout how much it has done in recent years to deter bullying of, and by, its users, which is ironic when you consider the social network h ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. This time, DISQO analyzed viewer behavior. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- Mustang Mach-E Looks To Search To Inform Creative
Marketing Daily, Tanya Gazdik - Thursday, February 11, 2021
"We really want to put our best foot forward in the electric vehicle space," Ford's Thea Toney tells "Marketing Daily." ...
- Foursquare Expands Data Partnerships As COVID-19 Forces Brands To Localize Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
With different lockdown rules in every state, brands must localize messages based on consumers' experience. Location-based data seems to be the answer, says Oz Etzioni, Clinch CEO. ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, it says. ...
- No Let-Up So Far In All-Out Promotion Campaign For Discovery+
TVBlog, Adam Buckman - Friday, February 5, 2021
Discovery's scorched-earth promotion campaign for its new streaming service has not visibly ebbed since the last time the "TV Blog" got into this subject on January 8. ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% send no messages at all to that group, Virtuous and NextAfter report. ...
- Telestax Launches Tool To Help Firms Send Email, SMS Voice
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Telestax's Campaign Manager allows firms to create campaigns from one application, the company says. ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports. ...
- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization. ...
