2151 search results for
  • Industry Watch: Virtual Vanguard
    A video of a cute 20-something Hula-Hooping in just a T-shirt and panties makes for pretty good viral, no matter what she's selling. Or not selling: One particular video, sh ...
  • Search Focus: Pass Patterns
    About 20 advertisers paid CBS as much as $2.6 million for a 30-second spot during Super Bowl XLI - and last year, one search agency in particular was able ...
  • Cross-Media Case Study: Good Red Hunting
    Underneath the sugarcoated veneer of the $15 billion North American confectionery market lurks a brutally discouraging nougat: a dependency on volatile commodities like cane, cocoa and peanuts, and a stubbo ...
  • Is that Pen in Your Pocket?
    How do you sex up a pen? That was the problem for marketers of Pentel's Hyper-G eco-friendly pen. To up the ante, the Hyper-G is aimed at digitally driven colle ...
  • Treading the Web
    Speedo is known for innovations ranging from the creation of the first-ever non-wool Racerback swimsuit in the 1920s yes, there was a time when wool was the fabric of choi ...
  • Live Wired, Die Young
    James Dean must be turning over in his grave. It seems the lure of fast cars and the open road is past its prime. This summer, Nissan is betting t ...
  • Not Like Everybody Else
    Most of us, given the chance to chat with an Intel engineer, might hope that such a conversation would happen over a few beers and quickly turn away from microchi ...
  • Cross-Media Case Study: Changing Lanes
    Hyundai's new campaign strives to bang the dents out of a battered reputation ...
  • Cruel Intentions
    Do you want to play a game? Probably not with the two psychotic young men who take a mother, father and son hostage, and torture them in Funny Games. T ...
  • Baby Bond Street
    Remember all those massages you got from mom as a baby? Well, if you're like me, probably not. The only tactile bond my mom made with me was a h ...
  • Flash in the Spam
    Without a doubt, the Web has been good to bacon. Closet bacon fanatics have united around recipes for bacon chocolates, bacon vodka and the culty "Bacon Explosion" meatloaf. Now Hormel ...
  • Sexually Transmitted Viral
    Safe is in the eye of the beholder. What about vintage porn clips, painted with strategically placed cartoon-gag covers - so the "actors" appear to be, say, eating corn ...
  • Creative Roundtable: A Revolting Development
    Will grossed-out moms help Agion clean up? ...
  • Put Her in Reverse
    The usual goal for a marketing video is that it hits YouTube and inspires an avalanche of views, responses and mash-ups from viewers. For their microsite The Drive, Mazda a ...
  • Listen All Y'all
    Showing its roots in skate culture, snowboarding behemoth Burton has thrown down the gauntlet in the war against restrictive ski resorts. ...
  • Moving Units
    In the nascent field of mobile-phone marketing, most of the early experiments have come from consumer marketers like Pepsi and Visa. But software giant Microsoft recently proved that mobile phone ...
  • Whippin' Up a Frenzy
    PETA's betting on the longest shot on the board: a ban on horse racing in the United States. (Here's a tip, buddy: It ain't never gonna happen.) In the wa ...
  • Suck It Up
    When HBO's marketing team heard about the latest show in development, they licked their chops. True Blood is a sexy suspense series chronicling the lives of vampires finally able ...
  • Countdown to Extinction
    As a light and fun distraction from the events of the day, why not ponder what 12 things you'd save if the world were ending? What a refreshing break fr ...
  • Shut Your Trap
    When I called a friend of mine, his voicemail recording went something like this: "Sorry I missed your call; please don't leave a message. I never check my voicemail." ...
  • Shopping for Shut-ins
    Those who can't be bothered to try on clothes in the store can give it a whirl online, instead. And they can do it with moose horns and a no ...