- Ad Campaign Celebrates 'Lights Up' In NYC
MAD, Steve McClellan - Tuesday, October 5, 2021
The effort is part of the broader "It's Time for New York City" tourism recovery campaign that launched earlier this year. ...
- Northwest Arkansas Aims To Attract Tech, Creative
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
The goal is to promote the region to STEM, tech, creative and entrepreneurial types who may not have NW Arkansas on their radar. ...
- Toyota, Vail Partnership Features Activities
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
This season will include the debut of the Toyota Banked Slalom course at Breckenridge and enhancements to the Toyota Race Center at Beaver Creek. ...
- Amusement Park Targets Gen Z With Tinder Halloween Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 28, 2021
Halloween Haunt events are a popular date night for young adults, and Tinder users fall within that target audience, says Cedar Fair CMO. ...
- More Woes For Travel Brands As Europe Reinstates Restrictions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 31, 2021
Airlines and hotels are taking another hit as Europe has voted to reinstate a ban on travelers from the U.S. “The United States didn’t get to stay long on Europe&rsquo ...
- Vanilla Sky -- And Beyond
Media Insider, Steven Rosenbaum - Monday, August 30, 2021
Think about the complex challenges those working for the rebirth of cities will have to tackle. ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 2020 by the COVID-19 pandemic, is showing the greatest recovery in 2021 and 2022, according to key category grow ...
- If You're A 'Bleephole' Stay Away From Mammoth Lakes
MAD, Steve McClellan - Friday, July 30, 2021
California town turned to ad agency Mering to create a campaign with not-so-subtle reminders about how to act responsibly on hiking trails. ...
- Welcome Back: Downtown Boston Launches Post-COVID Reopening Campaign
Out to Launch, Steve McClellan - Wednesday, July 7, 2021
The creative, produced and executed by Ronin Advertising, includes social media posts featuring Downtown's "BID Ambassadors." ...
- Michigan Aims To Resume Attracting Tourists
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 24, 2021
Michigan Economic Development Corp.’s Travel Michigan is planning promotions for the Great Lakes state, where tourism is the third-largest industry after autos and agriculture. The department had its marketing budget slash ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. Billings were not disclosed, but t ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. ...
- Disneyland Reopening to Out-of-State Guests
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 26, 2021
Disneyland fans from outside California will be allowed back into the park after June 14. The park reopened in late April after a 412-day, pandemic-induced shutdown – but only to California resident ...
- Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
Marketing Daily, Tanya Gazdik - Sunday, May 16, 2021
Over half (54%) of all U.S. respondents earning more than $50,000 are considering domestic air travel for their next trip. ...
- Travel + Leisure: Extending A Venerable Brand
Marketing Insider, Harvey Chipkin - Wednesday, May 12, 2021
The T+L name, purchased by hotel company Wyndham, now replaces time-share brands Wyndham Destinations and Club Wyndham, among others. ...
- Email Part Of Connecticut's $1.2 Million Tourism Campaign
Around the Net in Email, Ray Schultz - Tuesday, May 11, 2021
Connecticut has launched a $1.2 million marketing campaign to promote its tourism. The effort will include earned media, including email, and TV and social media
campaigns. ...
- Puerto Rico Aims To Discourage Scofflaw Travelers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 2, 2021
While tourism is starting to recover worldwide, Puerto Rico has a message to travelers who don’t want to follow its rules. Travelers who are unwilling to present negative COVID-19 tes ...
- Colombia Launches Brand Manifesto: 'Most Welcoming Place On Earth'
Marketing Daily, Tanya Gazdik - Sunday, May 2, 2021
The message will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel. ...
- Monterey County CVB Launches Largest Effort Ever
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2021
"Most people have spent the past year at home dreaming about where they would travel," Monterey County CVB's Rob O'Keefe tells "Marketing Daily." ...
- NYC Spends $30 Million On Tourism Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 25, 2021
A $30 million New York City tourism campaign launching in June is being funded with federal stimulus money. The effort dwarfs any similar promotion in recent memory. In typical year ...
- Visit Milwaukee Positions City As Meeting Destination
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Meetings industry research indicates 64% of planners surveyed reported they're planning in-person events in 2021. ...
- Reinventing The Hotel Stay
Marketing Insider, Harvey Chipkin - Monday, April 19, 2021
Last August Hyatt launched a hotel "workcation" package, Work from Hyatt. ...
- Mexico Rebrands Baja Norte, Launches Campaign To Promote It
Out to Launch, Larissa Faw - Friday, April 9, 2021
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines. ...
- Florida Governor, Cruise Lines Threatens To Sue CDC Over Cruise Ban
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 29, 2021
Florida Gov. Ron DeSantis is threatening to file a lawsuit if one of the state's biggest tourism sectors is not allowed to resume operations soon. “Appearing at Port Canaveral wi ...
- Oregon Campaign Targets Post-Lockdown Travel/Tourism Dreamers
MAD, Larissa Faw - Friday, March 5, 2021
The campaign, developed by Levelwing, is awarding a total of 2,021 free hotel room nights valid from June 1 to December 31. Winners also receive free meals at local restaura ...
- Beer Companies Seek Naming Rights At Florida Theme Parks
Marketing Daily, P.J. Bednarski - Wednesday, February 24, 2021
The bill narrowly won approval earlier this month from the state House Regulatory Reform Subcommittee. ...
- Subaru Expands Partnership With Adventure Lifestyle Company
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2021
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at various Powdr locations. ...
- New Zealand, Closed To Tourists, Urges Residents To Step Up
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 11, 2021
A recent Tourism New Zealand ad shows a a khaki-clad employee of the fictional Social Observation Squad rescuing wayward travelers from the clichés of Kiwi tourism. “Lower those arms ni ...
- Philadelphia Would Rather Be With USIM
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors. The leisure travel marketing account had no full-time incumbent. ...
- Benicia, CA Tourism 'Escapes' COVID Challenges
MAD, Larissa Faw - Monday, January 25, 2021
As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to forge a different path as it attempted to navigate these unprecedent ...
