- Mexico Rebrands Baja Norte, Launches Campaign To Promote It
Out to Launch, Larissa Faw - Friday, April 9, 2021
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines. ...
- Florida Governor, Cruise Lines Threatens To Sue CDC Over Cruise Ban
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 29, 2021
Florida Gov. Ron DeSantis is threatening to file a lawsuit if one of the state's biggest tourism sectors is not allowed to resume operations soon. “Appearing at Port Canaveral wi ...
- Oregon Campaign Targets Post-Lockdown Travel/Tourism Dreamers
MAD, Larissa Faw - Friday, March 5, 2021
The campaign, developed by Levelwing, is awarding a total of 2,021 free hotel room nights valid from June 1 to December 31. Winners also receive free meals at local restaura ...
- Beer Companies Seek Naming Rights At Florida Theme Parks
Marketing Daily, P.J. Bednarski - Wednesday, February 24, 2021
The bill narrowly won approval earlier this month from the state House Regulatory Reform Subcommittee. ...
- Subaru Expands Partnership With Adventure Lifestyle Company
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2021
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at various Powdr locations. ...
- New Zealand, Closed To Tourists, Urges Residents To Step Up
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 11, 2021
A recent Tourism New Zealand ad shows a a khaki-clad employee of the fictional Social Observation Squad rescuing wayward travelers from the clichés of Kiwi tourism. “Lower those arms ni ...
- Philadelphia Would Rather Be With USIM
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors. The leisure travel marketing account had no full-time incumbent. ...
- Benicia, CA Tourism 'Escapes' COVID Challenges
MAD, Larissa Faw - Monday, January 25, 2021
As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to forge a different path as it attempted to navigate these unprecedent ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billion products in Amazon's store. ...
- Travel Coalition Collaborates With Facebook On 'Look Book'
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build video "instant experiences." ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Hawaiian Airlines Knows Consumers Are Stir-Crazy
Marketing Daily, Tanya Gazdik - Monday, November 16, 2020
The effort from the airline taps into intense desire to travel after months on lockdown. ...
- Travel Brands Prepare To Welcome Stir-Crazy Consumers
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 26, 2020
As the world begins to shift from dreaming to planning and even travel again, Hilton is debuting a global campaign. ...
- Seattle, Florida Launch Targeted Tourism Campaigns
MAD, Larissa Faw - Monday, October 12, 2020
The "Do Something" campaign highlights Seattle's King County workers, such as bakers, chefs, toy shop and bookstore owners. ...
- Hard To Be Positive As TV, Showbiz Take COVID Hit
TVBlog, Adam Buckman - Monday, October 12, 2020
When or if the pandemic ever ends, will TV come back the same as before, or has it been damaged or changed now beyond repair? ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they want politicians to help them. ...
- Visit Florida Campaign Targets In-State Residents
MAD, Larissa Faw - Tuesday, September 15, 2020
The unusual tactic reminds Floridians of all the trip-worthy destinations available in their home state. ...
- 75+ Travel Brands Including Delta, Disney, Hilton, Partner For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The brands spent months examining the question: What is the right message for potential travelers while the nation navigates the realities of a pandemic? ...
- Chicago Loses 30,000-Person Convention As Cancellations Creep Into 2021
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 27, 2020
The toll the coronavirus is taking on tourism in major cities has no end in sight. The Chicago Dental Society meeting, which was scheduled for Feb. 25-27 at McCormick Plac ...
- Indian River County Debuts Online Promotional Tourism Series
MAD, Larissa Faw - Tuesday, August 11, 2020
The Florida tourism region is moving beyond the scenic one-page ads or 15-second clips to instead showcase its amenities through a five-episode series airing on IGTV and YouTube. ...
- Engine To Rev Up Aruba's Media Business
Accounts on the Move, Larissa Faw - Tuesday, August 11, 2020
The Aruba Tourism Authority (A.T.A.) is appointing Engine as media agency of record following a competitive review. The remit includes developing and activating the overall media strategy in the U. ...
- Tourism Promotions: Plenty To See Right Here
Marketing Daily, Julia Cullinan, Ken Klein - Thursday, July 9, 2020
With long-range and international travel stalled by the COVID-19 pandemic, tourism promoters are using out-of-home and other media to tout closer destinations. ...
- North Dakota Looks To Nimble Marketing
Marketing Insider, Harvey Chipkin - Monday, July 13, 2020
In January, North Dakota started using the tagline "Follow your curiosity, not the crowds." Now that advice has taken on tremendous power. ...
- Los Cabos Co-Opts COVID-19 Safety Rules For Travel Ads
Out to Launch, Larissa Faw - Thursday, July 9, 2020
Ads link COVID-19 safety guidelines to resort settings, like "Stay At Home" while watching a gorgeous sunset. ...
- M&C Saatchi Lands $12 Million Iceland Tourism Account
MAD, Larissa Faw - Thursday, June 25, 2020
Many are looking to see how tourism rebounds in the country, as Iceland is one of the first countries to openly embrace foreign visitors. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutic ...
- OOH Awards Showcase Past As Prologue
MediaDailyNews, Anna Bager - Wednesday, May 27, 2020
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 2 ...
- Anticipating Pent-Up Demand, Vegas Reminds Tourists It Will Be Open Soon
MAD, Larissa Faw - Tuesday, May 19, 2020
So far there is no date set for the reopening of Las Vegas casinos. ...
- Summer Road Trips Planned By 31% Of Americans
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
There is a significant amount of pent-up demand for travel, GasBuddy CMO Michael DiLorenzo tells "Marketing Daily." ...
- Destinations Remind Travelers Of Sights To Be Seen When Restrictions Lift
MAD, Larissa Faw - Monday, May 4, 2020
Destinations are launching tourism campaigns to keep the locales top of mind for when visitors are allowed to travel again in the post-pandemic period. ...
