- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- OOH Awards Showcase Past As Prologue
MediaDailyNews, Anna Bager - Wednesday, May 27, 2020
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, ...
- Anticipating Pent-Up Demand, Vegas Reminds Tourists It Will Be Open Soon
MAD, Larissa Faw - Tuesday, May 19, 2020
So far there is no date set for the reopening of Las Vegas casinos. ...
- Summer Road Trips Planned By 31% Of Americans
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
There is a significant amount of pent-up demand for travel, GasBuddy CMO Michael DiLorenzo tells "Marketing Daily." ...
- Destinations Remind Travelers Of Sights To Be Seen When Restrictions Lift
MAD, Larissa Faw - Monday, May 4, 2020
Destinations are launching tourism campaigns to keep the locales top of mind for when visitors are allowed to travel again in the post-pandemic period. ...
- U.S. Travel Association Tries To Salvage National Tourism Week
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2020
The group created a 45-second video that shows how "the spirit of travel moves America forward" and will "help rebuild our economy." ...
- Cabin Fever: Most Americans Are Planning A Trip, Or Dreaming About Traveling
MAD, Larissa Faw - Friday, April 24, 2020
Findings from a BVK survey find consumers are split on the kind of messaging they want or don't want from the tourism industry right now. ...
- Virginia, Chile Introduce Virtual Destination Campaigns
Out to Launch, Larissa Faw - Thursday, April 16, 2020
"It's time to pause, but the landscapes you've been longing to visit will be here waiting for you," a Chile video notes. ...
- Pure Michigan Offers Virtual Travel During Shelter-In-Place
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2020
#VirtualPureMichigan invites travelers to experience the state virtually while they help curtail the spread of the COVID-19 pandemic by staying at home. ...
- Florida Tourism's Emerald Coast Rebrands
Out to Launch, Larissa Faw - Tuesday, March 10, 2020
The new name is Destin-Fort Walton Beach, Florida -- a term locals already use. ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negative near-term business results for U.S. media and entertainment companies, says Neil Begley, senior vp, Moody's Investors Service, who ...
- Prepared To Be 'Whelmed' In Kissimmee, Fla.
MAD, Larissa Faw - Thursday, January 23, 2020
Experience Kissimmee is shifting from traditional tourism spots to branded content that plays like a travel documentary. ...
- NYC&Co Forms Partnership With Manchester, UK
MAD, Larissa Faw - Friday, January 17, 2020
It's a two-year deal designed to increase the number of tourists and other travelers between the two cities. ...
- Tampa Bay, Seattle Invite Tourists To Come In From The Cold
MAD, Larissa Faw - Wednesday, January 15, 2020
Tampa Bay is targeting Toronto and enlisting rideshare drivers as part of its campaign. Seattle is focusing on indoor fun. ...
- Fires Prompt Tourism Australia To Reduce Campaign
Marketing Daily, Tanya Gazdik - Monday, January 6, 2020
Tourism directly employs 646,000 Australians (1 in 19) making up 5.2% of Australia's workforce. ...
- Colorado Embraces Its Snowy Side
MAD, Larissa Faw - Monday, November 25, 2019
The state's tourism office is out with a new campaign from MMGY and Karsh Hagan that doubles down on its best-known winter resource: snow. ...
- Central PA Tourism Group 'Happy' With Rebranding
Out to Launch, Larissa Faw - Thursday, November 7, 2019
Central PA Convention & Visitors Bureau is changing its name to the Happy Valley Adventure Bureau. ...
- Brand USA, United Airlines Partner
Marketing Daily, Tanya Gazdik - Wednesday, November 6, 2019
The agreement makes United Airlines the exclusive airline sponsor of Brand USA's third IMAX film, "Into America's Wild," premiering in February. ...
- Scandinavian Airlines Encourages Tourism
Marketing Daily, Tanya Gazdik - Monday, October 14, 2019
Through market research and data, the airline was able to identify the most popular reasons to visit the region. ...
- NYC & Company Launches Largest Global Push
MAD, Larissa Faw - Thursday, October 10, 2019
NYC & Company launches a $20 million initiative set to appear in 22 markets through 2020, including first-time targets Ireland and Singapore. ...
- Michigan Governor Axes Pure Michigan Ads
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, October 1, 2019
Michigan Gov. Gretchen Whitmer exercised a line item veto for Michigan’s budget, eliminating the $36 million Pure Michigan tourism campaign that began in 2008 and are narrated by actor Tim ...
- Seattle Blows Kisses To Glass Artists, Promotes Tourism
MAD, Larissa Faw - Monday, September 30, 2019
The organization claims there are more master glass artists in Seattle than anywhere else in North America. ...
- Win A Trip To...Somewhere: BVK's Mystery Tourism Campaign
MAD, Larissa Faw - Monday, September 16, 2019
The aptly titled "Destination Unknown" campaign is called the first campaign to advertise a region without disclosing the location. ...
- Bahamas Could Face Tourism Declines Due To Hurricane
Marketing Daily, Tanya Gazdik - Monday, September 9, 2019
The Bahamas Ministry of Tourism & Aviation is asking travelers with plans to visit other islands to keep their reservations. ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality Campaigns
Digital News Daily, Laurie Sullivan - Thursday, September 5, 2019
Personalized dynamic creative ads are especially effective in the travel and hospitality industries. ...
- It's A Jungle Down There: Costa Rica's Latest Tourism Campaign
MAD, Larissa Faw - Wednesday, September 4, 2019
Costa Rica Tourism Institute launches campaign in the U.S. and Canada -- which, combined, is the country's largest source of visitors. ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution toward more of these awareness channels and actually prove the return on ad spend." ...
- North Carolina's Next 'Travel Agent' Will (Bow) Wow You
MAD, Larissa Faw - Wednesday, August 28, 2019
The winning canine candidate will help pet-owning travelers learn about the state's woof-worthy destinations. ...
- New Utah Tourism Campaign Focuses On Sustainability
MAD, Larissa Faw - Thursday, August 15, 2019
The "Do It Like a Local" messaging provides tips to create what the group calls ""informed, sustainable visitors." ...
- Concerns For Safety Rise Among American Travelers
Mediapsssst, Richard Whitman - Wednesday, July 10, 2019
Over-tourism and climate change will have a significant impact on destination choices in the coming years, according to a new report from MMGY Travel Intelligence. ...
