- Welcome Back: Downtown Boston Launches Post-COVID Reopening Campaign
Out to Launch, Steve McClellan - Wednesday, July 7, 2021
The creative, produced and executed by Ronin Advertising, includes social media posts featuring Downtown's "BID Ambassadors." ...
- Michigan Aims To Resume Attracting Tourists
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 24, 2021
Michigan Economic Development Corp.’s Travel Michigan is planning promotions for the Great Lakes state, where tourism is the third-largest industry after autos and agriculture. The department had its marketing budget slash ...
- NY Hearts UM, Names It Agency Of Record
MediaDailyNews, Joe Mandese - Thursday, June 24, 2021
IPG Mediabrands' UM unit has been named the media agency of record for NYC & Company, New York City's official marketing and tourism organization. Billings were not disclosed, but t ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. ...
- Disneyland Reopening to Out-of-State Guests
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 26, 2021
Disneyland fans from outside California will be allowed back into the park after June 14. The park reopened in late April after a 412-day, pandemic-induced shutdown – but only to California resident ...
- Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
Marketing Daily, Tanya Gazdik - Sunday, May 16, 2021
Over half (54%) of all U.S. respondents earning more than $50,000 are considering domestic air travel for their next trip. ...
- Travel + Leisure: Extending A Venerable Brand
Marketing Insider, Harvey Chipkin - Wednesday, May 12, 2021
The T+L name, purchased by hotel company Wyndham, now replaces time-share brands Wyndham Destinations and Club Wyndham, among others. ...
- Email Part Of Connecticut's $1.2 Million Tourism Campaign
Around the Net in Email, Ray Schultz - Tuesday, May 11, 2021
Connecticut has launched a $1.2 million marketing campaign to promote its tourism. The effort will include earned media, including email, and TV and social media
campaigns. ...
- Puerto Rico Aims To Discourage Scofflaw Travelers
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 2, 2021
While tourism is starting to recover worldwide, Puerto Rico has a message to travelers who don’t want to follow its rules. Travelers who are unwilling to present negative COVID-19 tes ...
- Colombia Launches Brand Manifesto: 'Most Welcoming Place On Earth'
Marketing Daily, Tanya Gazdik - Sunday, May 2, 2021
The message will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel. ...
- Monterey County CVB Launches Largest Effort Ever
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2021
"Most people have spent the past year at home dreaming about where they would travel," Monterey County CVB's Rob O'Keefe tells "Marketing Daily." ...
- NYC Spends $30 Million On Tourism Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 25, 2021
A $30 million New York City tourism campaign launching in June is being funded with federal stimulus money. The effort dwarfs any similar promotion in recent memory. In typical year ...
- Visit Milwaukee Positions City As Meeting Destination
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2021
Meetings industry research indicates 64% of planners surveyed reported they're planning in-person events in 2021. ...
- Reinventing The Hotel Stay
Marketing Insider, Harvey Chipkin - Monday, April 19, 2021
Last August Hyatt launched a hotel "workcation" package, Work from Hyatt. ...
- Mexico Rebrands Baja Norte, Launches Campaign To Promote It
Out to Launch, Larissa Faw - Friday, April 9, 2021
The new name is Baja California. Enigma Creative, a Tijuana-based creative and advertising agency, developed the logo and brand guidelines. ...
- Florida Governor, Cruise Lines Threatens To Sue CDC Over Cruise Ban
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 29, 2021
Florida Gov. Ron DeSantis is threatening to file a lawsuit if one of the state's biggest tourism sectors is not allowed to resume operations soon. “Appearing at Port Canaveral wi ...
- Oregon Campaign Targets Post-Lockdown Travel/Tourism Dreamers
MAD, Larissa Faw - Friday, March 5, 2021
The campaign, developed by Levelwing, is awarding a total of 2,021 free hotel room nights valid from June 1 to December 31. Winners also receive free meals at local restaura ...
- Beer Companies Seek Naming Rights At Florida Theme Parks
Marketing Daily, P.J. Bednarski - Wednesday, February 24, 2021
The bill narrowly won approval earlier this month from the state House Regulatory Reform Subcommittee. ...
- Subaru Expands Partnership With Adventure Lifestyle Company
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2021
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at various Powdr locations. ...
- New Zealand, Closed To Tourists, Urges Residents To Step Up
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 11, 2021
A recent Tourism New Zealand ad shows a a khaki-clad employee of the fictional Social Observation Squad rescuing wayward travelers from the clichés of Kiwi tourism. “Lower those arms ni ...
- Philadelphia Would Rather Be With USIM
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors. The leisure travel marketing account had no full-time incumbent. ...
- Benicia, CA Tourism 'Escapes' COVID Challenges
MAD, Larissa Faw - Monday, January 25, 2021
As the pandemic hindered tourism, a city in San Francisco Bay area turned to Creative Digital Agency (CDA) to forge a different path as it attempted to navigate these unprecedent ...
- Amazon Rescues Small, Medium-Sized Businesses From COVID-19 Lockdowns In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 29, 2020
Amidst in-store shopping restrictions in some states, during the holiday season U.S. small and medium-sized businesses sold nearly 1 billion products in Amazon's store. ...
- Travel Coalition Collaborates With Facebook On 'Look Book'
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build video "instant experiences." ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Hawaiian Airlines Knows Consumers Are Stir-Crazy
Marketing Daily, Tanya Gazdik - Monday, November 16, 2020
The effort from the airline taps into intense desire to travel after months on lockdown. ...
- Travel Brands Prepare To Welcome Stir-Crazy Consumers
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 26, 2020
As the world begins to shift from dreaming to planning and even travel again, Hilton is debuting a global campaign. ...
- Seattle, Florida Launch Targeted Tourism Campaigns
MAD, Larissa Faw - Monday, October 12, 2020
The "Do Something" campaign highlights Seattle's King County workers, such as bakers, chefs, toy shop and bookstore owners. ...
- Hard To Be Positive As TV, Showbiz Take COVID Hit
TVBlog, Adam Buckman - Monday, October 12, 2020
When or if the pandemic ever ends, will TV come back the same as before, or has it been damaged or changed now beyond repair? ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they want politicians to help them. ...
