- New Proposed Postal Rates Could Hurt Small Publishers
Publishers Daily, Ray Schultz - Monday, July 12, 2021
The rates would leap by 8% for periodicals, forcing many to trim staffs and reduce coverage. ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to online visitors' postal addresses. ...
- Direct Mail Versus Email: Which Works Best?
Around the Net in Email, Ray Schultz - Friday, June 11, 2021
Advocates for direct mail and email have been long been at odds. Which channel works better? Some observers say both channels are dying. Here is a report on how ema ...
- Consumers More Optimistic Following Chauvin Verdict, Move To Rejoin Paris Climate Accord: Study
Email Marketing Daily, Ray Schultz - Friday, April 23, 2021
Almost half of consumers feel more hopeful about the future after these two recent pivotal events, Healthline reports. ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Email Insider, Ray Schultz - Wednesday, April 7, 2021
B2B marketers agree that things will return to normal, but they differ in terms of when it will happen, with some saying it won't happen until 2022, MeritB2B reports. ...
- Digital Boomerang: New Online Customers Drive Boost In Returns
Email Insider, Ray Schultz - Monday, April 5, 2021
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and wh ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports. ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- Marriage Of Convenience: How Email And Direct Mail Work Together
Email Insider, Ray Schultz - Friday, March 19, 2021
Direct mail increases conversions in digital channels and is a more intimate experience, says Marketsmith's Rachel Schulties. ...
- Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence -- both pandemic and political -- including its impact ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue Battle
Digital News Daily, Wendy Davis - Wednesday, February 3, 2021
California resident Jeremiah Revitch has reached a settlement with Moosejaw and is releasing ad-tech company NaviStone from his claims, but NaviStone is seeking to continue the legal battle, in hop ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% send no messages at all to that group, Virtuous and NextAfter report. ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports. ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. ...
- Alleged Pro-Trump Rioter Fired By Direct Marketing Company
Marketing Daily, Ray Schultz - Friday, January 8, 2021
The unnamed employee, who was fired from Navistar Direct Marketing, was identified by his company badge in a picture distributed by Washington, DC police. ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...
- Direct Mail And Email Used In Survey Outreach To New Mothers
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Direct and email were used in a campaign to reach new mothers in North Carolina for health research. Women who received a postal mailer enrolled at a 4.1% rate, a ...
- Direct Mail Is The Anti-Email: Opinion
Around the Net in Email, Ray Schultz - Tuesday, December 29, 2020
Email marketers face a great wall — everyone with an email address has a ton of bricks in their inbox. But postal boxes are far from overcrowded — that’s w ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much more. But the old formula is a good place to start. ...
- Driving ROI With Tactile Marketing Automation
Around the Net In Digital, Ray Schultz - Friday, December 4, 2020
Automation can get you only so far: Customers crave intimacy. The solution is to merge digital channels with direct mail via tactile marketing automation. ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected ...
- Jock Bickert, Founder Of The Lifestyle Selector, Dies
Digital News Daily, Ray Schultz - Tuesday, November 24, 2020
Bickert was an early believer in telling consumers how their data was being used. ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...
- DatabaseUSA Offers List Of SMBs That Have Failed During COVID-19
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
The company also provides files of startups and executives at home, with email addresses. ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the biggest paid media factor in t ...
- The USPS Comes Around: Digital Preview Program Is Booming
Email Insider, Ray Schultz - Friday, July 24, 2020
Informed Delivery now has 20 million people signed up. That's quite an email list. ...
- USPS Delivers 12 Billion Mail Images To Consumers
Around the Net in Email, Ray Schultz - Wednesday, July 22, 2020
Informed Delivery, the U.S. Postal Service program that sends mail previews via email has delivered 12 billion digital images to 24 million consumers last year, and is adding 200,000 custome ...
- UNICEF USA Taps Infogroup For Donor Acquisition Program
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
The charity hopes to identify prospective donors and improve performance. ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
