- Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence -- both pandemic and political -- including its impact ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue Battle
Digital News Daily, Wendy Davis - Wednesday, February 3, 2021
California resident Jeremiah Revitch has reached a settlement with Moosejaw and is releasing ad-tech company NaviStone from his claims, but NaviStone is seeking to continue the legal battle, in hop ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% send no messages at all to that group, Virtuous and NextAfter report. ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asians, Pew Research reports. ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. ...
- Alleged Pro-Trump Rioter Fired By Direct Marketing Company
Marketing Daily, Ray Schultz - Friday, January 8, 2021
The unnamed employee, who was fired from Navistar Direct Marketing, was identified by his company badge in a picture distributed by Washington, DC police. ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel. ...
- Direct Mail And Email Used In Survey Outreach To New Mothers
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Direct and email were used in a campaign to reach new mothers in North Carolina for health research. Women who received a postal mailer enrolled at a 4.1% rate, a ...
- Direct Mail Is The Anti-Email: Opinion
Around the Net in Email, Ray Schultz - Tuesday, December 29, 2020
Email marketers face a great wall — everyone with an email address has a ton of bricks in their inbox. But postal boxes are far from overcrowded — that’s w ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much more. But the old formula is a good place to start. ...
- Driving ROI With Tactile Marketing Automation
Around the Net In Digital, Ray Schultz - Friday, December 4, 2020
Automation can get you only so far: Customers crave intimacy. The solution is to merge digital channels with direct mail via tactile marketing automation. ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local advertising this year is projected ...
- Jock Bickert, Founder Of The Lifestyle Selector, Dies
Digital News Daily, Ray Schultz - Tuesday, November 24, 2020
Bickert was an early believer in telling consumers how their data was being used. ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...
- DatabaseUSA Offers List Of SMBs That Have Failed During COVID-19
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
The company also provides files of startups and executives at home, with email addresses. ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the biggest paid media factor in t ...
- The USPS Comes Around: Digital Preview Program Is Booming
Email Insider, Ray Schultz - Friday, July 24, 2020
Informed Delivery now has 20 million people signed up. That's quite an email list. ...
- USPS Delivers 12 Billion Mail Images To Consumers
Around the Net in Email, Ray Schultz - Wednesday, July 22, 2020
Informed Delivery, the U.S. Postal Service program that sends mail previews via email has delivered 12 billion digital images to 24 million consumers last year, and is adding 200,000 custome ...
- UNICEF USA Taps Infogroup For Donor Acquisition Program
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
The charity hopes to identify prospective donors and improve performance. ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practices, and help marketers understand when to use specific tactics. ...
- As Purchase Habits Change, Impact Of Direct Mail Remains
Marketing Insider, Rebecca Brooks - Thursday, May 21, 2020
Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times). ...
- Postal.io Raises $9 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
The company claims that email is fading during the COVID-19 pandemic and urges brands to use direct mail. ...
- USPS Faces Declining Volume During COVID-19 Crisis
Around the Net in Email, Ray Schultz - Wednesday, April 8, 2020
Brands that market both by email and paper mail should note the mounting problems faced by the U.S. Postal Service. Businesses have turned from the mail during the COVID-19 outbre ...
- Publishers Seek Relief On Postal Rates During COVID-19 Crisis
Publishing Insider, Rob Williams - Friday, April 3, 2020
The News Media Alliance asked the U.S. Postal Service to adopt measures to cut mailing costs amid the coronavirus pandemic. ...
- British Postal Workers To Vote On Possible Strike
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
Direct mail marketers beware-- "The Times" brings news that the Communication Workers Union is issuing ballot papers for a vote next week on possible strike action. It would be t ...
- Fund-Raising Buddies: Email And Direct Mail Should Be Used Together
Email Insider, Ray Schultz - Tuesday, February 25, 2020
It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study. ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email. ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketing platforms, is available due to an integration with Zapier, the company says. ...
- Direct Mail Still Outperforms Email And Digital Marketing: Opinion
Around the Net in Email, Ray Schultz - Friday, December 13, 2019
Email is fast and cheap, but direct mail still works for restaurants and other businesses. That’s because the recipient, not a computer algorithm, decides what to do with it. Here&rsquo ...
- Christmas Post Office Strike Vote Overturned
Around the Net In MAD London, Sean Hargrave - Thursday, November 14, 2019
Direct mail marketers and online retailers can breathe a massive sigh of relief. Sky News reports the Post Office has been successful in overturning a decision by postal workers ...
