- As Purchase Habits Change, Impact Of Direct Mail Remains
Marketing Insider, Rebecca Brooks - Thursday, May 21, 2020
Direct mail generates more response than digital efforts like email, social, and paid search (nearly 10 times). ...
- Postal.io Raises $9 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
The company claims that email is fading during the COVID-19 pandemic and urges brands to use direct mail. ...
- USPS Faces Declining Volume During COVID-19 Crisis
Around the Net in Email, Ray Schultz - Wednesday, April 8, 2020
Brands that market both by email and paper mail should note the mounting problems faced by the U.S. Postal Service. Businesses have turned from the mail during the COVID-19 outbreak ...
- Publishers Seek Relief On Postal Rates During COVID-19 Crisis
Publishing Insider, Rob Williams - Friday, April 3, 2020
The News Media Alliance asked the U.S. Postal Service to adopt measures to cut mailing costs amid the coronavirus pandemic. ...
- British Postal Workers To Vote On Possible Strike
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
Direct mail marketers beware-- "The Times" brings news that the Communication Workers Union is issuing ballot papers for a vote next week on possible strike action. It would be the ...
- Fund-Raising Buddies: Email And Direct Mail Should Be Used Together
Email Insider, Ray Schultz - Tuesday, February 25, 2020
It's hard to say which channel influences the other most. But EveryAction is determined to pinpoint this in its new study. ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email. ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketing platforms, is available due to an integration with Zapier, the company says. ...
- Direct Mail Still Outperforms Email And Digital Marketing: Opinion
Around the Net in Email, Ray Schultz - Friday, December 13, 2019
Email is fast and cheap, but direct mail still works for restaurants and other businesses. That’s because the recipient, not a computer algorithm, decides what to do with it. Here’s ...
- Christmas Post Office Strike Vote Overturned
Around the Net In MAD London, Sean Hargrave - Thursday, November 14, 2019
Direct mail marketers and online retailers can breathe a massive sigh of relief. Sky News reports the Post Office has been successful in overturning a decision by postal workers to ...
- Cruise Planners Enhances Email, Direct Mail Targeting For Travel Advisors
Email Marketing Daily, Ray Schultz - Thursday, October 17, 2019
The firm is now able to create lists based on geo-targets and past travel preferences and whether someone is a repeat or new customer. ...
- Direct Mail Tops Email In Cart Abandonment Conversions: Study
Around the Net in Email, Ray Schultz - Wednesday, October 16, 2019
Direct mail performs better than email in reversing cart abandonments, according to a study by Go Inspire. Postal mail pulls 113.5% of the email conversion rate, pointing to the usefulness ...
- Direct Mail Still Effective With Hispanics
Marketing Insider, Karla Fernandez Parker - Wednesday, September 25, 2019
In 2018, the direct-mail response rate for house lists was an incredible 9% -- nearly double that of the previous year. ...
- New Voice Tech Ties Direct Mail To Personal Assistants
AI & IoT Daily, Ray Schultz - Wednesday, September 18, 2019
Gunderson Direct offers Respond Fast, a voice-activated call to action. Customers can respond to offers via Alexa or Google Assistant. ...
- B2B Channel Wrestling: Which Is First, Email Or Direct Mail?
Email Insider, Ray Schultz - Tuesday, September 10, 2019
Statistics show that marketers rate paper mail as more efficient than email. But both have their place in the mix. ...
- For Questions About The Cloud, Google Points To The Cloud
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
"Ask the Cloud" allowed CTOs to ask all of their questions about the cloud to The Cloud itself, thus avoiding that whole fear-of-looking-dumb thing. ...
- Snail Mail Beats Email In Survey
Email Insider, Ray Schultz - Thursday, August 1, 2019
The respondents say direct mail pulls the highest ROI of the channels they use-and the best response, LOB reports. ...
- Xpressdocs Acquires Direct Mail Firm Amazingmail
Email Marketing Daily, Ray Schultz - Wednesday, June 12, 2019
Xpressdocs Partners, a firm that supports marketing in email and other channels, will gain access to Amazingmail's direct mail API. ...
- Paper Mail On New Trail: SMBs Use It With Email, Other Channels
Email Insider, Ray Schultz - Thursday, June 6, 2019
Over a quarter of SMBs send direct mail, The Manifest reports. But over half utilize email. ...
- Most Retail Buying Decisions Are Made At Home: Study
Around the Net in Email, Ray Schultz - Tuesday, March 26, 2019
A study found that 88% of all key purchase decisions are made or discussed at home, and that spouses are the people most frequently consulted. In addition, direct mail is ...
- Planting The Seeds Of Personalization
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Listen in as Kellen Fitzgerald, senior marketing manager, digital and client experience at Tarte Cosmetics, describes how her brand amped up its personalization efforts over the last year. "We hit ...
- Tying Search To Programmatic And Direct Mail Improves Results
Inside Performance, Laurie Sullivan - Wednesday, February 27, 2019
Shoppers browsing websites generate triggers and signals. Marketers need to create real-time data to identify interests from page visits, time spent on sites, keyword searches, cart abandonment, and behavioral activ ...
- Millennials Can't Even Lick A Stamp: Report
Email Insider, Ray Schultz - Friday, February 15, 2019
Studies show young people still prefer email over other marketing channels. But that may be changing too. ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures show the opposite happened. ...
- Wunderman: An American Master
Email Insider, Ray Schultz - Friday, January 11, 2019
Lester Wunderman was not focused on email marketing in particular. But everything he did paved the way for it. ...
- Didit Makes Eleventh Acquisition -- Is Twelve Close Behind?
Inside Performance, Laurie Sullivan - Friday, January 11, 2019
When I first met founder Kevin Lee, Didit was focused on search engine marketing and advertising. The acquisition of Print Digital Plus is part of Lee's plan to build out ...
- List Muffling: A Guide To Email Name Suppression
Email Insider, Ray Schultz - Monday, December 24, 2018
There are both regulatory and marketing reasons to suppress email addresses, OPTIZMO advises in a new paper. ...
- Marketing Twofer: Email And Direct Mail Work Best Together, Study Finds
Email Insider, Ray Schultz - Friday, December 21, 2018
A joint email and direct mail campaign pulls six times the incremental revenue of an email-only effort, Go Inspire Group reports. ...
- Postal Email Service Used For Fraud, ID Theft, Sources Say
Around the Net in Email, Ray Schultz - Wednesday, December 19, 2018
Criminals are using the U.S. Postal Service’s Informed Delivery service to rack up fraudulent credit card charges, intercept packages and commit identity theft, sources charge. The service sends emails to ...
- Search Tops Digital Media Buys For Large Local Advertisers
Inside Performance, Laurie Sullivan - Monday, December 17, 2018
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. In fact, they spend on average ...
