- Project Bernanke Is Not Google's First Secret
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. ...
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- Publicis Groupe's Epsilon, Trade Desk Form Strategic Partnership
MAD, Larissa Faw - Thursday, April 8, 2021
The intent is to bring together these two massive networks to maintain connectivity with consumers amid the deprecation of third-party cookies. ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, and BritePool
ID. ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more on premium inventory than user-generated content to drive traffic. The partnership reaches more than 226 million unique users month ...
- Madison Avenue, Brand Thyself
RTBlog, Joe Mandese - Monday, January 18, 2021
As far as industrial roadways go, Madison Avenue has lost its luster on Wall Street. That is more or less what the subject line of an email dispatch from "Campaig ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction in the digital out-of-home advertising industry, a group of leading suppliers have joined to create a new, simplified standardizati ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaigns and having the best context for their campaign messages. ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that o ...
- How The 'Future 40' Are Transforming Real-Time Marketing
RTBlog, Joe Mandese - Monday, July 8, 2019
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data
RTBlog, Joe Mandese - Monday, October 29, 2018
A powerful new DMP providing "second-party" data from thousands of retailers and brands revealing the journey of how, what, when, where and why consumers make their purchases online has ju ...
- PebblePost Uses $25M Funding To Tie Programmatic Closely With Direct Mail
Data & Programmatic Insider, Laurie Sullivan - Monday, August 27, 2018
PebblePost, which created programmatic direct mail, recently closed a $25 million series C funding round led by Advance Venture Partners (AVP). ...
- Many Battlefronts In War Against Duopoly
Digital News Daily, Benjamin Hansz - Thursday, June 14, 2018
It's easy to bemoan the presence of two giants, Google and Facebook- aka the duopoly - as the demise of digital advertising. What makes things worse is that the re ...
- Programmatic Consolidation Shouldn't Signal End Of Innovation
Digital News Daily, Amanda Bleich - Wednesday, April 4, 2018
Advertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology space -- must understand that consolidation doesn't signal the end of programmatic innovation, nor the revolutionary spirit associated wi ...
- The Trade Desk Starts Connected TV Audience Targeting, Attribution
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
Advertisers on The Trade Desk platform can now do targeted TV buys through internet-connected TVs, including smart TVs and streaming devices, using their first- and third-party data. Marketers can measu ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP
Digital News Daily, Joe Mandese - Tuesday, September 19, 2017
Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from "quality
publishers" programmatically "at scale." ...
- Adform Accredited For Viewability Across Entire Stack
Digital News Daily, Joe Mandese - Tuesday, September 12, 2017
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and vid ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites Transparency
Digital News Daily, Joe Mandese - Thursday, September 7, 2017
Recognizing that the biddable media marketplace dynamics are evolving and that lines between so-called "first-" and "second-price" auction models are blurring, OpenX is introducing a new product that makes t ...
- Where Do Publishers Stand On Industrywide User ID?
Publishers Daily, Paul Lentz - Saturday, July 29, 2017
The concept of an industrywide single user ID that every advertiser can agree to use is nothing new, but it recently resurfaced in the form of an advertising consortium dedicat ...
- Triton Digital Launches Audio-Centric Supply-Side Platform
Digital News Daily, Tobi Elkin - Friday, June 23, 2017
Triton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically for digital audio. The platform, built to meet the Interactive Advertising Bureau's OpenRTB protocol, will integrate with audio-optimized demand-si ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, that it said offers a secure environment to conduct data-driven targeting, allowing buyers and sellers to maintain contr ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?
RTBlog, Tobi Elkin - Friday, June 2, 2017
Authenticated customer data in omnichannel marketing is a challenging issue. How does ad tech confront it? ...
- Avoid Checklist Mentality When Shopping For Creative Tech
Real-Time Daily, Kelsey Meuse - Monday, May 8, 2017
Advertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms and initialisms to help brands and agencies understand the technology (and to make it easier to sell). While th ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is focused on. ...
- Rocket Fuel Taps AudienceX To Service SMB And Indie Agency Accounts
Real-Time Daily, Tobi Elkin - Friday, January 20, 2017
As Rocket Fuel restructures to grow its platform and enterprise business, it's tapped ad-tech partner AudienceX to run its small business and independent agency accounts. Those accounts will still r ...
- Mediaocean's Smart Move To Automate Billing And Account Management With DSPs
RTBlog, Tobi Elkin - Thursday, October 27, 2016
Mediaocean, a provider of workflow management software, announced it will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for agencies. ...
- How's The Programmatic Sector Doing? Look At Its People, Not Its Machinery, To Find Out
RTBlog, Joe Mandese - Monday, October 3, 2016
After more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell their technology apart. As it tur ...
- It's RIP For Supply-Side Platforms And Here's Why
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Scott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWire that "SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable li ...
- Demand-Side Targeted TV Developer Centriply To License Its Data: Eyes Political, Studios, Hedge Funds
Television News Daily, Joe Mandese - Monday, August 22, 2016
Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will begin licensing its proprietary data ...
- Are You Using All Your First-Party Data?
Real-Time Daily, Zach Schapira - Sunday, July 17, 2016
With the vast amount of user data floating around for sale today, some wide-eyed advertisers might be coaxed into believing that, if they could only reach deeper into their pocke ...