Four years ago, HP started the journey by owning its own data. "Getting through legal and procurement took a full year." Then it took on email, "and pulled that one ...

Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. ...

A powerful new DMP providing "second-party" data from thousands of retailers and brands revealing the journey of how, what, when, where and why consumers make their purchases online has just ...

PebblePost, which created programmatic direct mail, recently closed a $25 million series C funding round led by Advance Venture Partners (AVP). ...

It's easy to bemoan the presence of two giants, Google and Facebook- aka the duopoly - as the demise of digital advertising. What makes things worse is that the rest ...

Advertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology space -- must understand that consolidation doesn't signal the end of programmatic innovation, nor the revolutionary spirit associated with ...

Advertisers on The Trade Desk platform can now do targeted TV buys through internet-connected TVs, including smart TVs and streaming devices, using their first- and third-party data. Marketers can measure ...

Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from "quality publishers" programmatically "at scale." ...

Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app environments for both display and video ...

Recognizing that the biddable media marketplace dynamics are evolving and that lines between so-called "first-" and "second-price" auction models are blurring, OpenX is introducing a new product that makes the ...

The concept of an industrywide single user ID that every advertiser can agree to use is nothing new, but it recently resurfaced in the form of an advertising consortium dedicated ...

Triton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically for digital audio. The platform, built to meet the Interactive Advertising Bureau's OpenRTB protocol, will integrate with audio-optimized demand-side ...

Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Lock, that it said offers a secure environment to conduct data-driven targeting, allowing buyers and sellers to maintain control ...

Authenticated customer data in omnichannel marketing is a challenging issue. How does ad tech confront it? ...

Advertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms and initialisms to help brands and agencies understand the technology (and to make it easier to sell). While this ...

In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explained what's gong on with the company's restructuring and what areas it is focused on. ...

As Rocket Fuel restructures to grow its platform and enterprise business, it's tapped ad-tech partner AudienceX to run its small business and independent agency accounts. Those accounts will still run ...

Mediaocean, a provider of workflow management software, announced it will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for agencies. ...

After more than a decade of covering the industry's leading programmatic ad-tech players, I can tell you it gets harder and harder to tell their technology apart. As it turns ...

Scott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWire that "SSPs are considered a necessary, and even vital, part of the digital ecosystem, providing a valuable link ...

Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will begin licensing its proprietary data to ...

With the vast amount of user data floating around for sale today, some wide-eyed advertisers might be coaxed into believing that, if they could only reach deeper into their pockets ...

Cardlytics announced its new Syndicated Audiences solution available through The Trade Desk on Friday. ...

Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, which has patent-pending technology that aims to help publishers improve monetization by making ad inventory completely viewable. The supply-side ...

This week, NBCUniversal made a splash by announcing the extension of NBCUx, its digital programmatic platform, to linear TV. ABI asked some industry players for initial reactions. ...

The programmatic queries-per-second (QPS) arms race must end. Isn't the industry mature enough to stop the "mine is bigger than yours" argument? To that end, it's time to introduce a ...

The Wall Street Journal picked up AdExchanger's story on the meaning of layoffs at ad tech firms. As firms see no exit, they're trimming costs and focusing on revenue growing ...

For many advertisers, 50% of programmatic ad buys have a single destination: nowhere. It might sound cliched, but if you're not minding the shop, half of your programmatic buying could ...

Kelly Wenzel, chief marketing officer at Centro, a digital advertising technology firm that's on the front lines of marketing technology, thinks consolidation of ad tech systems, the arms race for ...

Media buyers are more equipped than ever to handle programmatic media. The self-service user interfaces (UIs) of DSPs empower media professionals to truly bid on the right impressions at the ...