- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will mean for his exposure ability," said exec at influencer marketing firm Klear. ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Inside Performance, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account. ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and anger, Allocadia reports. ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year -- which includes $9.7 billion in box-office revenues posted a year ago. ...
- Report Ranks Who And What Were Most Engaging In 2020 TV
TVBlog, Adam Buckman - Friday, December 18, 2020
"American Idol" judge Katy Perry was No. 1 in social engagement among prime-time series talent. ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much more. But the old formula is a good place to start. ...
- WhatsApp And Twilio Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
The firms are gearing up to support conversational messaging in several global markets. ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among some major Trump-centric category brands, according to Brand Keys, but TV and entertainment has climbed dramatically. ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 4, 2020
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study Finds
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Newsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Seismic Acquires Grapevine6, Launches New Social Tool
Email Marketing Daily, Ray Schultz - Tuesday, December 1, 2020
The purchase will allow sales teams to engage buyers across multiple social platforms, Seismic says. ...
- The CX Courtship: How B2B Brands Get To The Partnership Stage
Email Insider, Ray Schultz - Friday, November 13, 2020
Over a third of B2B buyers say it is difficult to choose the final supplier, Merkle reports. ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added to the SAP Customer Experience portfolio. ...
- A Guide To Triggered Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, October 28, 2020
Triggered emails drive engagement and revenue. Here is a primer on how to create a triggered email campaign. ...
- Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Some firms fail to deliver a seamless omnichannel experience, while others have trouble leveraging data, Okta and HMG Strategy report. ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreach, VanillaSoft says. ...
- Braze Integrates With Microsoft Azure And Tealium
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The arrangement with Tealium will help brands to purchase data based on attributes and other variables, the company says. ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS and the web. ...
- Airship Acquires ReplyBuy, Extending Engagement Support To SMS
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, the company says. ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Deloitte Digital Joins Twilio Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Deloitte Digital will offer the Twilio product suite, including Twilio communications APIs. ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social me ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's ...
- Four Things Email Marketers Should Change During The Pandemic
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Email engagement has exploded during the COVID-19 pandemic. But brands have to adapt to keep up with the needs of their customers. Here are four things to you may ha ...
- How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, August 12, 2020
But most consumers will share data for greater personalization, and half will pay for it, Formation reports. ...
- Engagement Starts With The Email Subject Line
Around the Net in Email, Ray Schultz - Thursday, August 6, 2020
Email marketing will be a waste of time if recipients don’t open your emails. Here is a guide to writing subject lines that will appeal to your customers. ...
