- The COVID-19 Email Surge: One Out Of Every 15 Emails Now Mentions The Crisis
Email Insider, Ray Schultz - Wednesday, April 1, 2020
Validity reports that COVID-19 emails are less likely to land in the spam folder. And they have high open rates. ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavior, the company says. ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
"For organic content, embrace the fact that you're on YouTube and don't focus on click-through rates because viewers really aren't interested in doing that. You just want them to stay ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Search Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracting ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, Rob Williams - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers. ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh. ...
- 6sense Debuts Service To Help B2B Account Teams
Email Marketing Daily, Ray Schultz - Friday, February 21, 2020
The new offering, Next Best Actions, delivers prioritized recommendations to business development representatives, the company says. ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw CMO ...
- Footwear Brands Send Too Many Emails: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Footwear brands ask for email addresses every time customers visit their web sites. But they also have many strengths, Customer Portfolios reports. ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communities and vice versa, CMO Alison Hiatt said in a presentation at MediaPost's Brand Marketing Summit QSR on Mon ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- Cosmetics Firm e.l.f. Gets Its Moment In TikTok Sun
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
The brand sparked the biggest TikTok brand challenge in history, which ignited a global viral moment that attracted celebrities and shook dance floors from Chicago to Berlin. ...
- Braze Appoints Winkles As CFO And Walpert Levy To Board
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Winkles and Walpert Levy will help Braze pursue growth, the company says. ...
- Did GDPR Give Email Marketing A Massive Engagement Boost?
London Blog, Sean Hargrave - Monday, February 3, 2020
The figures are in -- and engagement is through the roof in 2019 compared to 2019. ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent study by the Association of National ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, Rob Williams - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research. ...
- Body-Positive Campaign Shapes Up To Be Winning Strategy
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
Having scaled so fast, however, they realized they needed to take a step back and focus on engaging their customer base in a meaningful way, while still maintaining sales momen ...
- Digital Engagement Remains Flat, Despite Ad Innovation Efforts
Research Intelligencer, Joe Mandese - Monday, January 6, 2020
The good news is that ad engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study from UBS' Evidence Lab. The ...
- B2B Marketers Align With Keywords 'Merry Christmas,' 'Happy New Year'
Search Marketing Daily, Laurie Sullivan - Thursday, December 19, 2019
B2B marketers are more engaged during the week of Christmas and New Year's. This is when ad engagement for business brands on LinkedIn increases, according to a study released Thurs ...
- Chartbeat Releases List Of 2019's Most Engaging Stories
Publishers Daily, Sara Guaglione - Wednesday, December 18, 2019
Human interest and features scored well this year. Celebrity profiles were less prominent compared to 2018's list. ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand Engagement
Research Intelligencer, Joe Mandese - Tuesday, December 17, 2019
Instagram remains the most effective media platform in terms of generating responses to brand content, according to the latest edition of social media tracker ListenFirst's industry benchmarks report. Content response ...
- John Lewis Crowned Best Christmas Ad By 'The Drum'
Around the Net In MAD London, Sean Hargrave - Monday, December 9, 2019
"The Drum" has been taking a look at the Christmas ads for 2019 and rating them according to how well they engage audiences. Top of the list is John Lewis ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- MPA: Magazines Hit Audience Of 2 Billion, Titles Found More Engaging Online
Publishers Daily, Sara Guaglione - Thursday, December 5, 2019
The report found that 81% of the time, audiences to magazine media sites are more engaged than those consuming similar content on non-magazine brand sites. ...
- Thanksgiving Outpulled Cyber Monday In Email Opens: Study
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
Cyber Monday pulled fewer opens than it did in 2018, Constant Contact reports. ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, research shows. ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has been beaten into second place by Very's "Pass The Parcel" Christmas advert for emotional engagement, according to research from ...
