- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision to develop ...
- Taking A Cue From The Quarantine: Consumers Are Engaging And Shopping More, Study Shows
Email Insider, Ray Schultz - Tuesday, June 9, 2020
Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports. ...
- WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
MAD, Steve McClellan - Thursday, May 28, 2020
The agreement gives WPP agencies and clients access to the SuperAwesome team, which develops secure children's technology, as well as its engagement platform and array of tools. ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey of ...
- B2B Prime Time: Tuesdays and Wednesdays Are The Best Days To Send Content
Email Insider, Ray Schultz - Friday, May 22, 2020
But audience engagement went down in most channels except email in 2019, NetLine reports. ...
- Verizon Media Shifts Event To Digital, Sees Highest Engagement
Publishers Daily, Sara Guaglione - Thursday, May 21, 2020
The event serves as a first-look for employees at new products and services launching at the company. It's usually held across five Verizon Media campuses. ...
- The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use
Email Insider, Ray Schultz - Tuesday, May 19, 2020
Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement. ...
- Engagio Enhances ABM Sales Service With Inbox Mining Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Sales teams have access to emails and calendars to better understand target accounts, the company says. ...
- Groove Lands $12 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Capital One Ventures joined the funding round after trying Groove's ABM platform itself. ...
- 'Pod' People Are Gaming Instagram Engagement Rates
Social Media Insider, Gavin O'Malley - Wednesday, May 6, 2020
Members of groups that sometimes number well up in the thousands are engaging in "reciprocity abuse" to artificially drive up posts for promoted content, political causes and other reasons, finds ...
- Slumberkins: Coping And Comfort Sell Themselves Now
Brand Insider, Steve Smith - Wednesday, April 29, 2020
Slumberkins was built for this crisis, even if the founders of the emotional learning brand never quite had it in mind. In 2016, best buds Callie Christensen and Kelly Oriard ...
- Braze Enhances Platform, Partners With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, April 21, 2020
Braze has also expanded its partnership with Snowflake to provide a unified view of the customer, the company says. ...
- 'Architectural Digest' Reports Boost In Traffic, Engagement, Launches 'AD Visits' Series
Publishers Daily, Melynda Fuller - Thursday, April 16, 2020
To better serve readers, 'AD' changed its editorial strategy, turning the editorial focus on stories around quarantine-adjacent terms, such as WFH setups, rearranging your space, organizing and
cleaning. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- The COVID-19 Email Surge: One Out Of Every 15 Emails Now Mentions The Crisis
Email Insider, Ray Schultz - Wednesday, April 1, 2020
Validity reports that COVID-19 emails are less likely to land in the spam folder. And they have high open rates. ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavior, the company says. ...
- Beardbrand Finds Winning Formula With YouTube Soft Sell
The MediaPost Cases, Nina Lentini - Friday, March 20, 2020
"For organic content, embrace the fact that you're on YouTube and don't focus on click-through rates because viewers really aren't interested in doing that. You just want them to stay ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Inside Performance, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities including the N95 face mask suggested by the medical community for people with respiratory issues to protect against contracting ...
- One-Third Of Social Influencers Buy Fake Engagement Activity
Research Intelligencer, Rob Williams - Monday, February 24, 2020
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers. ...
- Pancheros Juices Its Mobile App Program; Loyalty Ensues
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh. ...
- 6sense Debuts Service To Help B2B Account Teams
Email Marketing Daily, Ray Schultz - Friday, February 21, 2020
The new offering, Next Best Actions, delivers prioritized recommendations to business development representatives, the company says. ...
- Here's A Brand Whose Marketing Is All PR, Social Engagement
Show Daily: Videos, Staff Writers - Monday, February 24, 2020
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw CMO ...
- Footwear Brands Send Too Many Emails: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 18, 2020
Footwear brands ask for email addresses every time customers visit their web sites. But they also have many strengths, Customer Portfolios reports. ...
- Salt And Straw Banks On Community Partnerships
Show Daily, Nina Lentini - Monday, February 17, 2020
It is seriously in the business of building its brand into communities and vice versa, CMO Alison Hiatt said in a presentation at MediaPost's Brand Marketing Summit QSR on Mon ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- ...
- Cosmetics Firm e.l.f. Gets Its Moment In TikTok Sun
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
The brand sparked the biggest TikTok brand challenge in history, which ignited a global viral moment that attracted celebrities and shook dance floors from Chicago to Berlin. ...
- Braze Appoints Winkles As CFO And Walpert Levy To Board
Email Marketing Daily, Ray Schultz - Thursday, February 6, 2020
Winkles and Walpert Levy will help Braze pursue growth, the company says. ...
- Did GDPR Give Email Marketing A Massive Engagement Boost?
London Blog, Sean Hargrave - Monday, February 3, 2020
The figures are in -- and engagement is through the roof in 2019 compared to 2019. ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
