- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Week, and Emmys drove engagement on E! News' digital platform, E! Online, to an all-time high across digital a ...
- 'L.A. Times' Doubles Size of its Audience Engagement Team, Promotes Unit's Director
Publishers Daily, Tony Silber - Thursday, October 7, 2021
Expanding the audience team will enhance the LAT's ability to reach new subscribers and extend its impact, executives said in a memo to staff. ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? ...
- Twitter To Pay $809 Million To Settle Investor Claims Over User Metrics
Digital News Daily, Wendy Davis - Monday, September 20, 2021
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. ...
- Post-COVID 'Normalcy' Hammers TV Network News Trust, Biden's Too
Marketing Politics Weekly, Joe Mandese - Monday, August 9, 2021
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicati ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to June, but engagement is only so-so compared with that of Continental Europe, Acoustic reports. ...
- Hearst Agency iCrossing Acquires UK's Mediablaze, Ups Digital Engagement
Publishers Daily, Ray Schultz - Tuesday, August 3, 2021
Mediablaze will combine its digital skills with iCrossing's global reach and access to Hearst's consumer insights. ...
- Be Bold, Relentless & Authentic: An Innovator's Path to Success
MediaPost Connect, Lisa Singer - Wednesday, August 4, 2021
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss early on in her career. S ...
- Dixa Snares $105 Million In Series C Funding
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Dixa, a customer engagement platform based in Europe, has raised $105 million in Series C Funding. The round was led by General Atlantic. ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Inside Performance, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are mo ...
- MCI Names Oscar Cerezales As Chief Strategy Officer
Email Marketing Daily, Ray Schultz - Wednesday, July 7, 2021
Cerezales will help clients with their go-to-market plans and growth, the agency says. ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. ...
- Entertainment Lions Recognize Long-Form Content, Signaling Attention Spans Are Not Eroding
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
In defiance of conventional ad industry wisdom about consumers' increasingly shortened attention spans, this year's Entertainment Lions winners were full of long-form content examples. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- Email Deliverability: The Hero's Journey
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
What do you do when faced with poor inbox placement rates and high spam rates in GMAIL? If you're Terminix, your email hero begins a deliverability journey. Segmenting the audien ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emerging as a second choice, MoEngage reports. ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad netwo ...
- Ecommerce Confidential: What Shoppers Want, And In What Channels
Email Insider, Ray Schultz - Thursday, May 27, 2021
Consumers prefer email over all other channels, and SMS comes in a very distant third, Shopify partners find in a survey. ...
- Engaging Loyal Customers: Beyond Points and Punches
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
Incentives, discounts and loyalty points are all well and good when getting a loyalty app program off the ground, but over the long haul it takes diversification of benefits a ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. ...
- Aspect Software And Noble Systems Merge To Form Alvaria
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Abry Partners will be majority owner of the customer experience provider. The combined transaction is valued at over $1 billion USD. ...
- The Digitized Future Is Here
Digital News Daily, Kelsey Robinson - Tuesday, May 4, 2021
As new shopping formats are adopted at scale, marketers are asking what the next "normal" will look like. It will be distinctly digital, for one thing. ...
- The Tyranny Of Email: Many Workers Would Rather Quit Than Open More
Email Insider, Ray Schultz - Thursday, April 22, 2021
Almost half of work-at-home employees would prefer to clean their bathrooms rather than scroll through their emails, Superhuman reports. ...
- Companies Partner To Provide B2B Intent Data
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
B2B marketers will have access to more in-depth first-party intent data within the RollWorks ad platform, the company says. ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, the firms say. ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultural moments and music to celebrity conversations. This movement turned YouTube into the virtual stage for cultural moments ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, according to a study from Wistia released Wednesday. ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
