- A Guide To Triggered Email Campaigns
Around the Net in Email, Ray Schultz - Wednesday, October 28, 2020
Triggered emails drive engagement and revenue. Here is a primer on how to create a triggered email campaign. ...
- Digital Use Is On The Rise, But Hurdles Remain, Tech Execs Say
Email Marketing Daily, Ray Schultz - Friday, October 23, 2020
Some firms fail to deliver a seamless omnichannel experience, while others have trouble leveraging data, Okta and HMG Strategy report. ...
- VanillaSoft Acquires Autoklose, B2B Email Automation Firm
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The combined platforms will enable B2B to scale their personal email outreach, VanillaSoft says. ...
- Braze Integrates With Microsoft Azure And Tealium
Email Marketing Daily, Ray Schultz - Tuesday, October 6, 2020
The arrangement with Tealium will help brands to purchase data based on attributes and other variables, the company says. ...
- German Tech Firm SAP To Acquire Emarsys, U.S.-Based Customer Engagement Platform
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Emarsys helps firms delivered personalized interactions via email, mobile, social, SMS and the web. ...
- Airship Acquires ReplyBuy, Extending Engagement Support To SMS
Email Marketing Daily, Ray Schultz - Thursday, September 24, 2020
ReplyBuy CEO Brandon O'Halloran will join Airship as GM of commerce, the company says. ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- Deloitte Digital Joins Twilio Partner Program
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Deloitte Digital will offer the Twilio product suite, including Twilio communications APIs. ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of an ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social me ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in ...
- Four Things Email Marketers Should Change During The Pandemic
Around the Net in Email, Ray Schultz - Wednesday, August 12, 2020
Email engagement has exploded during the COVID-19 pandemic. But brands have to adapt to keep up with the needs of their customers. Here are four things to you may have ...
- How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, August 12, 2020
But most consumers will share data for greater personalization, and half will pay for it, Formation reports. ...
- Engagement Starts With The Email Subject Line
Around the Net in Email, Ray Schultz - Thursday, August 6, 2020
Email marketing will be a waste of time if recipients don’t open your emails. Here is a guide to writing subject lines that will appeal to your customers. ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's Club
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2020
Mobile tech company Button enables marketers to target specific audiences and determine the optimal rate of media spend through mobile. ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying Metrics
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision to develop ...
- Taking A Cue From The Quarantine: Consumers Are Engaging And Shopping More, Study Shows
Email Insider, Ray Schultz - Tuesday, June 9, 2020
Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports. ...
- WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
MAD, Steve McClellan - Thursday, May 28, 2020
The agreement gives WPP agencies and clients access to the SuperAwesome team, which develops secure children's technology, as well as its engagement platform and array of tools. ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey of ...
- B2B Prime Time: Tuesdays and Wednesdays Are The Best Days To Send Content
Email Insider, Ray Schultz - Friday, May 22, 2020
But audience engagement went down in most channels except email in 2019, NetLine reports. ...
- Verizon Media Shifts Event To Digital, Sees Highest Engagement
Publishers Daily, Sara Guaglione - Thursday, May 21, 2020
The event serves as a first-look for employees at new products and services launching at the company. It's usually held across five Verizon Media campuses. ...
- The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing Use
Email Insider, Ray Schultz - Tuesday, May 19, 2020
Email ranks third in usage among digital channels, followed by social. A study by Salesforce reflects changing patterns in customer engagement. ...
- Engagio Enhances ABM Sales Service With Inbox Mining Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Sales teams have access to emails and calendars to better understand target accounts, the company says. ...
- Groove Lands $12 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Capital One Ventures joined the funding round after trying Groove's ABM platform itself. ...
- 'Pod' People Are Gaming Instagram Engagement Rates
Social Media Insider, Gavin O'Malley - Wednesday, May 6, 2020
Members of groups that sometimes number well up in the thousands are engaging in "reciprocity abuse" to artificially drive up posts for promoted content, political causes and other reasons, finds ...
- Slumberkins: Coping And Comfort Sell Themselves Now
Brand Insider, Steve Smith - Wednesday, April 29, 2020
Slumberkins was built for this crisis, even if the founders of the emotional learning brand never quite had it in mind. In 2016, best buds Callie Christensen and Kelly Oriard ...
- Braze Enhances Platform, Partners With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, April 21, 2020
Braze has also expanded its partnership with Snowflake to provide a unified view of the customer, the company says. ...
- 'Architectural Digest' Reports Boost In Traffic, Engagement, Launches 'AD Visits' Series
Publishers Daily, Melynda Fuller - Thursday, April 16, 2020
To better serve readers, 'AD' changed its editorial strategy, turning the editorial focus on stories around quarantine-adjacent terms, such as WFH setups, rearranging your space, organizing and
cleaning. ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
