- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, according to a study from Wistia released Wednesday. ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- SparkPost-Litmus Integration Aims For Toggle-Free Email Creation
Email Marketing Daily, Ray Schultz - Tuesday, March 23, 2021
The Litmus Enterprise will be available in SparkPost's Design Tracker, the companies say. ...
- IAB Pushes Out AR Guide To Accelerate Immersive Advertising, Camera Strategies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
AR users in the U.S. this year are estimated to reach 85 million, according to Statista. Social distancing and contact-free interactions accelerated the pace of mobile phones being used ...
- Consumers Willing To Share Data For Low-Cost Streamers: Study
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Fifty-four percent of consumers will view ads on streaming ad-supported platforms for a lower monthly subscription cost and 82% of parents are ready to browse and buy products online whi ...
- Google Search Terms Identify How Gamers Changed Behavior During COVID-19 Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 15, 2021
Gaming became a major pastime and a way to socialize while social distancing during COVID-19 lockdowns. Google identified this trend through increases in search terms and downloads, especially early o ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But brands faced challenges in accommodating them, Acquia reports. ...
- Brands Showing Greater Interest In Relationship Marketing
MediaDailyNews, Michael McLaren - Monday, March 8, 2021
Marketers have long placed an outsized emphasis on acquiring new customers through demand-gen programs, but in recent weeks "relationship marketing" has been trending among brand marketers. ...
- QSR Brands Fumble The Social-Media Funnel
QSR Land, Sarah Mahoney - Tuesday, March 9, 2021
A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers. ...
- Corporate Email Volume Grew In 2020, As Did Response, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, March 3, 2021
Despite the growth of corporate email, especially during the COVID pandemic, only 60.5% of employees ever read them, PoliteMail reports. ...
- Deep Digital: How Customer Engagement Changed During The Pandemic
Email Insider, Ray Schultz - Thursday, February 25, 2021
Most brands worldwide say they would have been severely hurt last year if they had not digitized, Twilio reports. ...
- Winning Engagement: Brands Are Spending More On Messaging
Email Insider, Ray Schultz - Friday, February 19, 2021
Firms that see themselves as excellent at engagement are more likely to spend more. ...
- Mood Modulation: TV, Movie Content Key To Audience Engagement
TV Watch, Wayne Friedman - Thursday, February 18, 2021
Instead of conventional labels, what if the mood is posed as "sarcasm," "vengeful" and "terminally-ill/criminal minded"? ...
- Church's Chicken Draws Higher Conversions With Digital Upgrade
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
Church's Chicken says it pulled a 77% spike in delivery sales, and a new web conversion rate of 16%. ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." that ran in the U.K. ...
- Data Goldmine: Why Microsoft Pursued Pinterest
Inside Performance, Laurie Sullivan - Thursday, February 11, 2021
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns a ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1.8 -- the average number of people in the room -- vs. 2.0 a year ago. ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Inside Performance, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in t ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that takes more than three seconds to load. ...
- Corona Hard Seltzer Transports Consumers To A Virtual Tropical Beach
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 3, 2021
The WebAR experience supported by Blippar, which enables brands to prove performance, will run across digital ads and social media channels in more than 15 U.S. states. ...
- Terminus And Outreach Integrate Their Platforms
Email Marketing Daily, Ray Schultz - Monday, February 1, 2021
The integration ties insights from Outreach with the email and web personalization features of Terminus. ...
- Social Media-Related Entertainment, Sports Records Lower Q4 Engagement
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Much premium TV network content was delayed or cancelled starting in Q4 due to the pandemic, and rescheduled for this month or in the coming weeks. ...
- Virtual Events Boomed In 2020 Despite Obstacles: Study
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Most events were free, and half of those who registered converted, Bizzabo reports. ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-used channel, behind push notifications, CleverTap reports. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M
Marketing Daily, P.J. Bednarski - Wednesday, January 13, 2021
"We were interested in what Twitter's permanent suspension of Trump will mean for his exposure ability," said exec at influencer marketing firm Klear. ...
- Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
Inside Performance, Laurie Sullivan - Monday, January 11, 2021
Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account. ...
- Consumers Want Warm And Cuddly Ads, Study Finds
Marketing Daily, Ray Schultz - Friday, January 8, 2021
Consumers are turned off by content that evokes sadness, fear and anger, Allocadia reports. ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year -- which includes $9.7 billion in box-office revenues posted a year ago. ...
