1358 search results for
  • Minority Shopping Online Up In Numbers and Frequency
    According to a new report from The Media Audit, Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years. "The 88 markets survey ...
  • Retirees, Followed By Boomers, Will Redefine Retirement
    According to a report from The Media Audit, adults who are nearing retirement are now one of the fastest growing demographics in the country. 17.9% of all U.S. adults a ...
  • More Women In The Marketplace
    As an effective adjacency to yesterday's look at women owned businesses by the Center for Media Research, Miriam Muley, CEO of The85%Niche, and previously Executive Director of Diversity Growth Marke ...
  • Web, Store and Call Center Integral Part of Shopping
    According to a recent survey relesed by Sterling Commerce, higher-income consumers, college graduates and younger consumers have made cross-channel shopping a standard, indicating to retailers that achieving cross-channel execution c ...
  • Blowback
    Hippies became Yippies and Yuppies. They fought their parents. Then they became parents. Maybe the last time you thought about it like this was when the careerist character played ...
  • 2007 Most Popular Dogs in the U.S.
    1 Labrador Retriever 2 Yorkshire Terrier 3 German Shepherd Dog 4 Golden Retriever 5 Beagle 6 Boxer 7 Dachshund 8 Poodle 9 Sh ...
  • Behind The Wheel
    Women are on the verge, so to speak. Females between the age of 45 and 64 are the largest demographic in the United States. That's right: There are more middle-a ...
  • There's A Word For It
    Apparently scotch and martinis are the right fuel for the advertising fire. The AMC show Mad Men is mostly known for its hard-driving, hard-drinking, chain-smoking characters. But these guys (a ...
  • One Quarter of Teens Are Super Communicators
    The Pew Internet & American Life Project finds that 93% of teens use the internet, and more of them than ever are treating it as a venue for social interacti ...
  • The Buzz: Year Of Zeros And Heroes
    As the end of the year approaches, I can't help but anticipate the trends of 2008. Last year, the trends that I coined included Technoholics (the increasing obsession with anythi ...
  • One In Five Teen Boys Uploads Web Video
    From car races to comedy skits, Web videos are now twice as likely to be uploaded by boys than girls, according to the latest findings from the Pew Internet &am ...
  • Sixty Four Percent of Americans Have Money to Spend
    With the week focused on shoppers, here's some information about spenders. According to a report by The Conference Board, about 73 million US households now have discretionary (spendable) income, ...
  • Social Networkers Are Also Heavy Technology Users
    Ipsos Insight's newest report, PROFILE: Social Networker, identifies key differences in behavior and digital media consumption between those who visit social networks and those who don't. And, the report sa ...
  • Gifts Cards A Phenom in The Hispanic Market
    According to Comdata Stored Value Solutions fifth annual gift card survey of US consumers, Hispanics received gift cards with the highest average value, $71, compared to $41 for Caucasians a ...
  • Seniors Want to "Age In Place," And Want Technology To Help
    According to a new research study by Clarity and The EAR Foundation, 26% of senior citizens rated loss of independence and 13% rated moving out of home into a nursi ...
  • Syndication Society
    Television gives the boomers a unique pop-cultural glue. The generation that started with the postwar population explosion has always fancied itself something of a dandy. ...
  • Like Minded
    Sometimes trends might seem to come out of nowhere, but they don't ...
  • Anatomy of The Consumer: Taste
    Getting consumers to taste new products has long been the bane of food and beverage marketers. Sure, they can set up a fresh-faced kid at Costco with a plate ...
  • [Ad]vantage: Boomers Mean Business
    There I am, just hours after landing on St. Thomas for a few days of vacation, enjoying dinner and drinks with a group of friends at the Toad and Tar ...
  • Integrated: The Letter Between X & Z
    When I was young, I heard that we were all lazy. We were perceived as having no goals; a sulking generation clad in plaid flannel and Dr. Martens. ...
  • The Buzz: Smells Like Green Spirit
    The state of our environment has been an increasingly hot topic, appearing more and more in media and political debates. As the 2008 elections get closer, it's no doubt ...
  • Aperture: Why the Mix Doesn't Matter
    Cable television offers the viewer a smorgasbord of program choices: from Nip/Tuck to SportsCenter, Ancient Discoveries to Reno 911. Given this, you'd think crafting the right cable buy would requi ...
  • Anatomy of The Consumer: Scent
    Fans attending games one and two of the 2008 World Series at Tropicana Field in St. Petersburg, Fla., might've noticed something a little different about the stadium experience, beyond t ...
  • Productivity: Hell No, They Won't Go
    The mob of active, energetic Boomers is not about to thin out. Boomers may be aging, but it's the Boomer approach to aging that matters, not the number of candl ...
  • The Girl-Market Gap
    Okay, listen up all you teen marketers. Girls are on to you. They're tired of ads that underestimate and insult their intelligence. They want ads that are authentic, true a ...
  • InSight: Down the Rabbit Hole
    The rallying cry of "content is king" has become a byword in our frenzied media age. Yet if content is king, then media is the kingmaker. For example, if ...
  • Annotated: The Consumer
    In this issue, Caroline Krediet, planning director at Taxi New York, annotates our Frankenstein's-monster version of the consumer. Oh, it's alive - and it wants everything from warmth to sweet-smelli ...
  • Dieste Harmel & Partners - Frito Lay/Cheetos
    This campaign goes beyond targeting to reach into the very heart of a psychographic attribute that drives Mexican men, and it does it well. ...
  • Turner Broadcasting System Inc. - Chrysler Town & Country
    In a time when it's challenging to get consumers to sit through ads, Chrysler does a good job of capturing its target audience's attention by blending use of the To ...
  • Zoom Media & Marketing - Ford Focus
    This is a campaign that doesn't even look like advertising. The attractive creative easily draws attention. ...