- Taboola's Planned Purchase Of Connexity Expands Menu For Publishers
Publishing Insider, Rob Williams - Monday, July 26, 2021
The acquisition can help Taboola to offer publishers a bigger menu of options, including native advertising for products and services. ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...
- Bread, Not Chocolate: Parents Are Focusing On Basic Back-To-School Needs
Email Insider, Ray Schultz - Thursday, July 22, 2021
Families are buying school supplies and clothes, and they want discounts, Rakuten finds. ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased 8.5% while online sales grew ...
- Parents Are Ready To Spend On Back-To-School Items, Study Finds
Email Marketing Daily, Ray Schultz - Monday, July 19, 2021
Most parents plan to shop this year, with a majority expecting to do so online, Mulberry finds. ...
- Effective Ecommerce Requires Thoughtful Investment
Marketing Insider, James Flynn - Monday, July 19, 2021
Free delivery/returns isn't always easy to achieve -- though cited as top reason for buying online by 60% of respondents in GlobalWebIndex study. ...
- Amazon Hit With Lawsuit By Feds Over Dangerous Merchandise
PolicyBlog, Wendy Davis - Thursday, July 15, 2021
Amazon has allowed outside vendors to use its platform to sell flammable nightgowns for children, defective carbon monoxide detectors and hair dryers that fail to meet Underwriters Laboratories' safety standa ...
- CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. ...
- The Free-Shipping Catch: Brands Have To Offer It If They Want The Order
Email Insider, Ray Schultz - Tuesday, July 13, 2021
Consumers also demand free shipping, and most will buy more if a brand provides it, Ware2Go reports. ...
- Consumers Spending Habits During Inflation Could Create Turmoil For Marketers
Inside Performance, Laurie Sullivan - Tuesday, July 13, 2021
This is why marketers may need to rethink the way they target ads as inflation continues to rise. ...
- Study: Almost All Consumers Track Packages, And Many Find It Addictive
Email Marketing Daily, Ray Schultz - Monday, July 12, 2021
Almost 90% of shoppers have experienced a late delivery. Some say they suffer nervous impatience, 4over reports. ...
- BuzzFeed's Public Filings Show Sunny Outlook For Ecommerce
Publishing Insider, Rob Williams - Monday, July 12, 2021
The company forecasts that its total revenue will increase to $1,063 billion by 2024. Ad revenue won't keep pace with that growth. The big driver will be ecommerce, ...
- Merkle Buys LiveArea: Details Behind The Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 9, 2021
Craig Dempster, Merkle CEO, opens up about the company's future in commerce. ...
- Criteo Names Nola Solomon As Senior Vice President, Go-To-Market
Email Marketing Daily, Ray Schultz - Friday, July 9, 2021
Prior to this, Solomon was a VP at NBCUniversal Media, and has also worked at Dailymotion and The Trade Desk. ...
- Summer Must-Haves: Sunscreen, Road Trip And A Camera Strategy!
MAD, Amy Lanzi - Thursday, July 8, 2021
While more consumers are flocking to physical stores, their mobile device is still very much part of the equation - helping them with list making, documenting experiences, exploring reviews, a ...
- VMLY&R Commerce Taps Reilly To Lead NA Performance Media Efforts
MAD, Steve McClellan - Thursday, July 8, 2021
TJ Reilly has been a marketing analytics consultant for the past four years and previously held senior analytics roles at Signet Jewelers, eBay, Clearsaleing, and Rosetta. ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. ...
- Namogoo Acquires Remarkety, Adds SMS And Email Capabilities
Email Marketing Daily, Ray Schultz - Thursday, July 8, 2021
The acquisition is the Israel-based company's second. Last year, it purchased Personali. ...
- Pay To Play: Consumers Are Highly Willing To Join Premium Loyalty Programs
Email Insider, Ray Schultz - Wednesday, July 7, 2021
Most shoppers are tired of redeeming points, and will join a paid program if the benefits are right, Clarus Commerce reports. ...
- Gannett's Expansion Of 'Reviewed' Highlights Ecommerce Ambitions
Publishing Insider, Rob Williams - Wednesday, July 7, 2021
Ecommerce surged in the past year as people shopped online more often while stuck at home during the pandemic. ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In Stores
Email Insider, Ray Schultz - Thursday, July 1, 2021
BOPIS and online shopping in general are popular, Mood:Media reports, while 48% of worldwide shoppers worry about catching COVID-19 in stores -- only a slight decline from 49% in 2 ...
- Pandemic Hangover: Consumers Are Wary As They Resume Purchasing
Email Insider, Ray Schultz - Wednesday, June 30, 2021
Some consumers are ready to shop again. But many are cautious and are sticking to essentials, Alchemy Worx reports. ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 29, 2021
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Report, a survey exploring the state of U.S. microbusinesses and their outlook as they emerge from the COVID-19 pande ...
- Netflix Should Expand Consumer Products Biz, Explore Ad Option: Analyst
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
The streamer has long resisted a move to add an advertising option to its service. ...
- Amazon, Dwayne Johnson Deal Could Yield Ecommerce Opps, As Well As Prime Video Hit
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
Amazon said the deal for a Christmas-themed action flick, "Red One," could also "reach beyond entertainment across multiple industries and businesses." ...
- Delivering The Goods: What Shoppers Want Online And In-Store
Email Insider, Ray Schultz - Tuesday, June 29, 2021
Consumers are wary of newer technologies. They want free delivery above all, Euromonitor International and the National Retail Federation report. ...
- Price Biggest Driver Of Consumer Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
But many will dump a brand when there is a change in price, Bluecore reports. ...
- Buy Small Fry: Consumers Turn To Mom & Pop Brands During Pandemic
Email Insider, Ray Schultz - Thursday, June 24, 2021
Almost half of consumers have bought more with small businesses worldwide during the pandemic. And many are willing to share personal data with them, Sendinblue and CITE Research report. ...
- Amazon Prime Day Drove 53% Hike In Ad Spending YoY
Email Marketing Daily, Ray Schultz - Thursday, June 24, 2021
But return on ad spend declined this year, reports Jungle Scout. ...
