- Fashion Brands Tank, Household Brands Thrive Online During COVID-19 Crisis: Study
Email Marketing Daily, Ray Schultz - Tuesday, March 31, 2020
Home furnishing sites are thriving, but not fashion brands, Namogoo reports. ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. ...
- Retail Messaging Losing Efficacy During Pandemic
Research Intelligencer, Rob Williams - Monday, March 30, 2020
Almost half of online shoppers said the messaging from retailers all sounds the same, limiting its effectiveness during the coronavirus pandemic. ...
- Consumers Are Jaded Over Retailer COVID-19 Messages, Study Shows
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
Some say communications about COVID-19 are making them more afraid to visit retail stores, Digital Commerce 360 reports. ...
- Groupon Ousts CEO, COO
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 25, 2020
Rich Williams has been relieved of the title of Groupon CEO a month after the deals site reported a dismal fourth-quarter performance. Williams will continue as an employee and the ...
- Customer Acquisition For Ecommerce Brands
Around the Net in Email, Ray Schultz - Thursday, March 26, 2020
Email plays a key role in helping ecommerce firms acquire new customers. It consists of sending customized messages to prospects, depending on where they are in the buying process. Here ...
- Tech Platforms Urged To Crack Down On COVID-19 Related Price Gouging
Digital News Daily, Wendy Davis - Wednesday, March 25, 2020
"We believe you have an ethical obligation and duty to help your fellow citizens in this time of need by doing everything in your power to stop price gouging in ...
- Nike's Work-Out-At-Home Apps Boost Revenues
Marketing Daily, Sarah Mahoney - Wednesday, March 25, 2020
Apps offering workout-at-home coaching saw an 80% increase in China during the quarter, leading the company to extend such offerings here in the U.S. ...
- The Pandemic Barometer: Email Opens Are Up, But Revenue Down In Some Sectors
Email Insider, Ray Schultz - Wednesday, March 25, 2020
Food is by far the number one shopping category, with non-essential items trailing in the distance, BounceX reports. ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases Rise
Search Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
TransUnion identified a 23% increase in ecommerce transactions in the week after the World Health Organization declared the outbreak a pandemic -- March 11 -- compared to the year-ago per ...
- Words Matter: B2B Buyers Need Clear Product and Pricing Info, Study Says
Email Insider, Ray Schultz - Tuesday, March 24, 2020
Salespeople drive B2B sales, but only to the extent that they offer clear information and have strong digital support, judging by Turning B2B Salespeople Into Strategic Advisors, a study by ...
- Cautious Brits On Lockdown Are Not Shifting Spend Entirely Online
London Blog, Sean Hargrave - Tuesday, March 24, 2020
Grocery deliveries are up a little, but frightened consumers are ordering fewer online meals as the economy takes a huge hit. ...
- The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak
MediaDailyNews, Jeff Larson - Tuesday, March 24, 2020
Media consumption will significantly increase as our routines and habits adjust to a new reality. Which media channels will grow the most? ...
- Facebook Takes Tougher Stance On Ads For Face Masks, Sanitizers
Digital News Daily, Gavin O'Malley - Friday, March 20, 2020
Policymakers are going after tech giants for not controlling the distribution of essential medical products. ...
- Despite Crisis, Most Consumers Are Not Shopping More Online: Study
Digital News Daily, Ray Schultz - Monday, March 23, 2020
But they are going into retail stores to stock up on essential items, Shopkick reports. ...
- Ecommerce Ad Spending Rising Globally
Search Insider, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- Amazon Focusses On Stocking Essential Items Only
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2020
The "BBC" is reporting that Amazon is blocking non-essential items from its warehouses in Europe and the US so it can focus on stocking essential household and medical goods. ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impact of COVID-19 on the delicate brand-consumer relationship. ...
- How COVID-19 Is Hurting Retail
Around the Net In Brand Marketing, Ray Schultz - Wednesday, March 18, 2020
Retailers are concerned about the dip in the consumer mood and the prospect of a recession. Here’s an analysis of the situation. ...
- Lands' End Heads To Kohl's, Shakes Off Sears Era
Marketing Daily, Sarah Mahoney - Tuesday, March 17, 2020
In 150 stores, Kohl's will offer Lands' End seasonal collections, including outerwear in fall/winter and swimwear in spring/summer. ...
- Amazon Goes On Hiring Spree In The US
Around the Net In MAD London, Sean Hargrave - Tuesday, March 17, 2020
Amazon has revealed it is on a hiring spree as it witnesses a surge in demand for deliveries. "City A.M." reveals the company is expecting to take on 100,000 new ...
- Ecommerce Revenue And Conversions Down In Most Categories, COVID-19 Dashboard Says
Email Marketing Daily, Ray Schultz - Tuesday, March 17, 2020
But rates have surged for the at-home convenience market, WITHIN reports. ...
- Search, Ecommerce Could Save Retail During Coronavirus
Search Marketing Daily, Laurie Sullivan - Monday, March 16, 2020
eMarketer expects the percentage of U.S. consumers age 65+ buying online, not just browsing or searching, to rise 4.3% in 2021 to 30.2 billion. It may be critical now, given ...
- Baseball Newsletter To Feature Brand Shopping
Email Marketing Daily, Ray Schultz - Monday, March 16, 2020
BaseballFYI, a free weekly newsletter, will offer shopping experiences from Benja. ...
- Don't Abandon Your Abandoned Cart Email Program
Around the Net in Email, Ray Schultz - Friday, March 13, 2020
Brands sometimes neglect their abandoned cart email programs. Ryan Phelan explains why that’s a bad idea and how you can get your program back on track so that it’s contributing ...
- Why Brands Need To Personalize All Retail Touchpoints
Around the Net in Email, Ray Schultz - Friday, March 13, 2020
Retail customers are shopping through many more touchpoints than they were just a few years ago. And service has to be consistent in all those channels, including email. Here’s a ...
- Coronavirus-Related Search Data Shows Surprising Effect On Retail Sites
Search Marketing Daily, Laurie Sullivan - Thursday, March 12, 2020
The impact of coronavirus on retail is a "Black Swan event" -- one that comes as a surprise and has a major influence, said Udayan Bose, CEO of NetElixir. ...
- Social Distancing Like St. Louis In 1918, Only With Search
Search Insider, Laurie Sullivan - Thursday, March 12, 2020
Unlike in 1918, when the Spanish Flu killed thousands of people, the world offers businesses some amazing technology in ecommerce, search and video conferencing to connect brands with consumers. ...
- Why Retailers Need To Integrate Their Data Sources
Around the Net in Email, Ray Schultz - Wednesday, March 11, 2020
Retailers now get data from multiple sources — mobile, web, social media, email, and in-store. But it’s hard to make sense out of it all when disparate systems create siloed ...
