- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- Is Digital Audience Accountability Going On Hiatus?
RTBlog, Joe Mandese - Monday, October 19, 2020
At a time when digital media appears to be accelerating share gains vs. traditional media, questions regarding its underlying veracity -- especially the accountability and measurement of its audience delivery ...
- Amazon Advertisers Up Spend During Two Days Of Prime
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Kenshoo clients running Amazon Advertising during the Prime sale days spent 3.8x more on advertising vs. the daily average of the 30 days leading up to Prime Day 2020, according ...
- Keeping Shoppers In The Know: Demand Is High For Delivery And Return Alerts
Email Insider, Ray Schultz - Friday, October 16, 2020
Companies that can deliver proactive communication about delivery and returns are more likely to draw repeat business, Narvar reports. ...
- The Lump Of Coal This Christmas: Consumer Fraud
Email Insider, Ray Schultz - Thursday, October 15, 2020
ACI projects a 27% Increase in ecommerce buying. But the value of fraudulent transactions has also been going up. ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- Consumers Want To Shop Both Online And In Stores This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
But more shoppers are planning to buy online than in brick-and-mortar locations, InMoment reports. ...
- Harmelin Media Doubles Down On Ecommerce
Mediapsssst, Richard Whitman - Tuesday, October 13, 2020
The Bala Cynwyd media and marketing agency is launching a dedicated ecommerce service, since consumer interest in online shopping has soared during the pandemic. ...
- Email Tsunami: Inboxes Will Be Crammed During The Election And Holidays
Email Insider, Ray Schultz - Tuesday, October 13, 2020
Email deliverability will be hurt, but there are ways to ensure messages hit the inbox and not the spam folder, Essence of Email reports. ...
- Most High Earners Plan To Spend More This Holiday Season: Study
Email Marketing Daily, Ray Schultz - Tuesday, October 13, 2020
Consumers crave the in-store experience, but high-income shoppers will research gifts before they buy, AKI finds. ...
- A Very Merry COVID Christmas? Pandemic Will Permanently Change Consumer Behavior: Analysts
Inside Performance, Laurie Sullivan - Tuesday, October 13, 2020
Capital Markets Analysts believe the impact of COVID-19 will extend into 2021 and "almost certainly solidify the permanent changes in consumer behavior brought about by this pandemic." ...
- Black Friday Still Leads In Consumer Perception Of Deals, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 12, 2020
Amazon Prime Days comes in a close second to Black Friday -- edging up from third last year, NPD reports. ...
- Horizon's Night Market Taps Chulis For New Data Science Role
MAD, Larissa Faw - Friday, October 9, 2020
Data science veteran Kimberly Chulis is well known for her innovative work in advanced analytics, predictive modeling and cloud-based ML and AI solutions for major technology companies such as Microsoft ...
- Prime Day Cometh, Scrambling Holiday Forecasts
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 12, 2020
Many respondents in one study say they intend to shop earlier, with 67% planning to start before Thanksgiving. ...
- Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 11, 2020
Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. Prosecutors could force Google to sell ...
- Amazon Prime Day Seems Set For A Bonanza, But 46% Plan To Skip It, Study Says
Email Marketing Daily, Ray Schultz - Friday, October 9, 2020
Most older consumers plan to participate, an increase over last year, Allocadia reports. ...
- It's Time For Ecommerce Firms To Invest In Content
Around the Net in Email, Ray Schultz - Thursday, October 8, 2020
Good content can help ecommerce brands define their brands and show their core values. David Gibbons, of Adorama Business Solutions, explains why online retailers need to
invest in content now. ...
- Where's The Christmas In Emails? Retailers Forgot Holidays And Personalization Last Month
Email Insider, Ray Schultz - Thursday, October 8, 2020
Only four retailers included holiday messaging, and most sent generic blasts, SmarterHQ reports. ...
- Havas Ups Its Game In Ecommerce With New 'Market' Offering
Mediapsssst, Richard Whitman - Wednesday, October 7, 2020
It's a no-brainer for brands and agencies to spruce up their capabilities in that space. ...
- Harry & David Finds Success With Cookieless Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
BritePool, MediaMath, and Sonobi have completed their first real-time test using the BritePool ID to find identified Harry & David customers on the open web. ...
- Performance Marketing, How Marketers Use It And What They Plan To Spend
Inside Performance, Laurie Sullivan - Tuesday, October 6, 2020
The best performance-marketing channels are not always the most obvious, as survey results from Ascend2 on budgets and the most effective channels reveal. ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to create shoppable posts, sync products, and integrate with Instagram Checkout. ...
- Email Tech Stacks Up: Brands Evaluate Tools Prior To Holiday Shopping Peak
Email Insider, Ray Schultz - Monday, October 5, 2020
Email and SEO solutions are the tools being most evaluated for purchase, ClickZ reports. ...
- Holiday 2020: Smaller Spend, Unpredictable -- And Maybe More Human
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 5, 2020
In one study, 41% of consumers surveyed -- nearly tripled from last year -- are planning on spending less. ...
- Amazon Gains Product Searches, As Google Shares Continue To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
COVID-19 is changing ecommerce behavior more than first expected. Raymond James data shows a clear increase in searches on Amazon -- and how search engines lost share in September vs. ...
- Boomers Plan To Buy More Online, Study Says
Email Marketing Daily, Ray Schultz - Friday, October 2, 2020
Almost half will increase their digital shopping after the COVID-19 pandemic, LaserShip reports. ...
- Amazon Prevails In Lawsuit Over Teen's Overdose On Caffeine Powder
PolicyBlog, Wendy Davis - Thursday, October 1, 2020
Ohio's highest court unanimously ruled Amazon was not responsible for the death of a teen who ingested a fatal overdose of caffeine powder sold on the company's marketplace as a ...
- Amazon Resolves Battle In Pennsylvania Over Shoddy Marketplace Merchandise
Digital News Daily, Wendy Davis - Wednesday, September 30, 2020
Amazon has settled a high-stakes battle over its liability for defective merchandise that left a woman blind in one eye. ...
- The 700 Million-Package Pileup: Online Holiday Shopping Surge Means Stress On System, Salesforce Predicts
Email Insider, Ray Schultz - Thursday, October 1, 2020
Marketers better have those email triggers in place -- returns are likely to rise in proportion to orders, according to forecasts. ...
- David's Bridal Adds AR And 3D For Determined Brides
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2020
Customers can view gowns at a full 360-degree angle. They can walk around the dresses and see how they'll look next to bridesmaids' dresses. ...
