- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges faced by brands today including t ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- JM Smucker Expands Publicis Groupe's Remit
MAD, Larissa Faw - Friday, January 22, 2021
The new responsibilities include end-to-end commerce services for the consumer packaged foods company. ...
- What's Wrong With Today's Retail Experience
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
Consumers now expect a more personalized experience from retailers. But many brands shoot themselves in the foot by running ads that annoy users by pitching the same product they a ...
- The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
Email Insider, Ray Schultz - Friday, January 22, 2021
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports. ...
- VMLY&R Commerce Continues To Build Out Global Leadership Team
MAD, Steve McClellan - Thursday, January 21, 2021
Debbie Ellison, Chief Digital Officer Geometry UK has been promoted to Global Chief Digital Officer at the newly-formed commerce operation. ...
- PayPal Transforms From Payment System To Marketing Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
PayPal continues to transform from an electronic payment system to a marketing powerhouse with several acquisitions and changes in customer behavior, accelerated by COVID-19. ...
- Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
Email Insider, Ray Schultz - Thursday, January 21, 2021
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports. ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- Big Gains In Online Sales Seen In Holiday 2020
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Digital sales tripled YOY during the recent holiday season. And more than $1 of every $4 spent on retail purchases came from online orders. Here are more stats from t ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for every site visit, the company says. ...
- Bold Commerce Raises $27 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Ecommerce firm Bold Commerce looks to expand its ability to reach shoppers in the customer journey across channels and create shoppable moments. ...
- Facebook Upgraded To 'Outperform' Despite Apple's Moves And Antitrust Headwinds
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
In a strong vote of confidence despite considerable "headwinds," a major Wall Street equities firm this morning upgraded Facebook's stock to "outperform" from "market perform" citing an acceleration of ecommer ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a study by Sidecar shows. The mo ...
- Poshmark Pops With Public Offering
D2C FYI, Sarah Mahoney - Monday, January 18, 2021
The stock price for the ecommerce reseller more than doubled in its initial public offering, ...
- Truman's: A Sustainable D2C Brand Needs a Sustainable Model
Brand Insider, Steve Smith - Tuesday, January 19, 2021
Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love ...
- Online Shopping Hit $188.2 Billion During Holidays: Adobe
Around the Net In Digital, Ray Schultz - Wednesday, January 13, 2021
U.S. consumers spent $188.2 billion online during the 2020 holiday season, a 32% increase over 2019, according to Adobe Analytics. The Cyber Monday tally hit $100 billion. ...
- The Trillion-Dollar Payday: Online Sales Exploded During Holidays, Salesforce Reports
Email Insider, Ray Schultz - Wednesday, January 13, 2021
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon." ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021. ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- Parler Sues Amazon Over Takedown
Digital News Daily, Wendy Davis - Monday, January 11, 2021
In a lawsuit filed Monday, Parler says Amazon is violating antitrust laws by "severely restraining commerce in the microblogging services market." ...
- Coherent Path Integrates Its Email Application With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Retailers can use the combined service to send the right balance of content to customers, the companies claim. ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study Shows
Email Insider, Ray Schultz - Thursday, January 7, 2021
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report. ...
- Retailing In The Post-Pandemic Future
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Drones and autonomous vehicles may be getting all the attention. But the real future for retail lies in curbside pickup, and personalized shopping driven by artificial intelligence. Here are so ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Holiday Sweet Spot: Email Conversion Rate Up 32% For Black Friday
Email Insider, Ray Schultz - Thursday, December 31, 2020
Impressions and clicks were up in several categories, LiveIntent and MediaRadar report. ...
- Why BOPAC Should Be A Key Part Of The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Curbside pickup of online orders (also known as BOPAC) spiked during the pandemic. Here is why it should be a critical part of the customer experience, and why it’s goi ...
- Got Values?: GOT BAG Bakes Meaning Into the Model
Brand Insider, Steve Smith - Thursday, December 31, 2020
"Values-based" branding is the sort of good intention that marketers can quickly exploit and wring of any remaining drop of authenticity. The German startup GOT BAG, founded four years a ...
- 50/50 Hindsight: Predictions For 2021, And How They Mirror Those Of 2020
Email Insider, Ray Schultz - Wednesday, December 30, 2020
The pandemic drove online shopping, and the consolidation trend continued unabated. None of that will change in 2021. ...
