- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers like Smart & Final earn a larger share of online revenue through a managed native advertising program. ...
- Consumers Buying More Fake Health, Beauty Products As Ecommerce Surges
Inside Performance, Laurie Sullivan - Tuesday, July 7, 2020
About 64% of U.S. consumers say they lost money purchasing poor-quality health and beauty goods online in the past year, especially since the beginning of the pandemic. The average loss ...
- Horizon Media Creates First eCommerce Upfront
MAD, Larissa Faw - Thursday, July 2, 2020
The eCommFronts: Click & Connect event -- to be held July 13-17 -- will include Amazon, Google, Facebook, Instacart, Walmart, and PromoteIQ/Kroger each providing an overview of the landscape and ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- Email Upgrades For Restaurants During The Pandemic
Around the Net in Email, Ray Schultz - Monday, June 29, 2020
Communication with restaurant customers is critical in this time of lockdowns. That’s where email comes in. Here is a list of email upgrades that can quickly drive value for restaurants.&n ...
- Wishpond Forms Email Integration With Shopify To Help Ecommerce Brands
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Shopify merchants will have access to a variety of email tools, including a drag-and-drop campaign creation feature, Wishpond says. ...
- Sephora Debuts Social Shopping With Instagram
Marketing Daily, Sarah Mahoney - Friday, June 26, 2020
The beauty retailer has some 20 million Instagram followers and says the new checkout includes 80 brands, including Drunk Elephant and Milk Makeup. ...
- Ferrero And The Great Chocolate Search Of 2020
Brand Insider, Steve Smith - Friday, June 26, 2020
The company's ecommerce partners became critical for maintaining sales as strung-out chocoholics scrambled for their comfort fix. ...
- New Ecommerce Shoppers Plan To Continue After Pandemic: Study
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
And they plan to increase their frequency. The biggest boom has been in healthcare products, Adelphic reports. ...
- Nike Says Pandemic Powering Digital Transformation
Marketing Daily, Sarah Mahoney - Thursday, June 25, 2020
The Beaverton, Oregon-based company says that even as physical retail reopens, strong ecommerce trends are continuing. ...
- Ecwid Partners With Mailchimp To Provide SMB Ecommerce Brands With Email Marketing Tools
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Ecwid, a competitor to Shopify and Magento, hopes to empower SMBs to create targeted email marketing campaigns. ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Inside Performance, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis ...
- Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, June 24, 2020
Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. ...
- LAFCO Improves Email Results With Zinnelo
Around the Net in Email, Ray Schultz - Tuesday, June 23, 2020
Fragrance and body care retailer LAFCO has improved its email open and click rates with a loyalty campaign fueled by Zinnelo. In addition, the firm has achieved a 26.72% boost ...
- Six Top Email Platforms For E-Commerce Brands
Around the Net in Email, Ray Schultz - Tuesday, June 23, 2020
Email marketing is only as good as the software that supports it. Here are six of the best email platforms for e-commerce businesses. ...
- Despite Ecommerce Gains, Pandemic Not So Kind To D2C Brands
D2C FYI, Sarah Mahoney - Monday, June 22, 2020
An intriguing new study finds pet care and fitness are the only two D2C categories living up to past performance levels. ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 17, 2020
The partnership will combine ecommerce performance analytics with enterprise marketing technology to power online advertising, as ecommerce becomes a staple for consumers. ...
- BrightWave Named Email Agency Of Record By Eddie Bauer
Email Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
BrightWave will manage the email channel and inbox experience for Eddie Bauer, the agency says. ...
- 'Hidden Value' Reveals Amazon's Media Assets Currently Worth Half A Trillion Dollars
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2020
If its media advertising and subscription-based media assets were broken out as a separate business, Amazon's media properties -- Prime, Twitch, Music, etc. -- would be valued as a half-trillion-dollar ...
- Why Aren't Magazines Leveraging Retailers' Ecommerce Platforms?
Publishers Daily, Jerry Lynch - Tuesday, June 16, 2020
Print magazines should be marketed, sold and delivered to homes or picked up at stores - via retailers' now-common "click-and-collect" programs. ...
- France Ecommerce Boost From COVID Likely To Continue
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 16, 2020
GlobalWebIndex survey from April reported 23% of internet users in France ages 16 to 64 said they expected to visit physical stores less frequently post-pandemic, and 27% planned to spend ...
- Let's Make A Deal: Consumers Open Emails With Discounts In The Subject Line, Study Shows
Email Insider, Ray Schultz - Tuesday, June 16, 2020
Amazon far outperforms other retailers with its email marketing, SparkPost and SurveyMonkey report. ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Inside Performance, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, according to data released this week. Here's the list. ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year -- and travel is picking up, according to Adobe data. ...
- Instacart Advertising Business Benefits, In Part, From $225 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
The new capital will go toward supporting its shopper community with new services and features. ...
- Businesses See Online Growth During Pandemic: Study
Digital News Daily, Ray Schultz - Thursday, June 11, 2020
Many brands are investing in websites, mobile apps and social media, Bloomreach and Forrester Consulting report. ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study Shows
Email Insider, Ray Schultz - Thursday, June 11, 2020
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. ...
- With Fewer Hugs, Consumers Plan To Spend More On Dad
Marketing Daily, Sarah Mahoney - Wednesday, June 10, 2020
The National Retail Federation reports 75% of consumers surveyed plan to celebrate Father's Day in some way, down a bit from 2019. ...
- Owned Vs. Rented Channels: Which Are Best For Retailers?
Around the Net in Email, Ray Schultz - Wednesday, June 10, 2020
Rented and owned channels are both useful to retailers. Here’s a review by James Glover, CEO of Coherent Path, of the benefits provided by each. Email is part of the ...
- B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Email Insider, Ray Schultz - Wednesday, June 10, 2020
Seventy-one percent of B2B brands admit they have a "customer-centricity gap," but they're working on it. Email is seen as an effective channel, yet it lags behind paid social media, ...
