- Ulta Beauty Outlines Major Shift In Growth Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 21, 2021
Retailer said it has "refreshed" its strategic framework with much deeper investments in digital, including ultra-fast fulfillment for digital orders. ...
- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but supply-chain constraints and rising prices wi ...
- Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO
Search & Performance Marketing Daily, Jim Yu - Wednesday, October 20, 2021
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precise ...
- Hopping On The Holiday: Most Consumers Plan To Shop Early
Email Insider, Ray Schultz - Tuesday, October 19, 2021
Almost a third of shoppers are starting in October, prompting Fluent to say, "October is the new November." ...
- New Report Explores Brand Opportunities In Burgeoning World Of 'Community Commerce'
Mediapsssst, Richard Whitman - Monday, October 18, 2021
That's not to be confused with "social commerce" which the report, from Publicis, TikTok and Warc, describes as the fast-growing retail opportunities presented by social media. Community Commerce is ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. ...
- E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
Email Insider, Ray Schultz - Tuesday, October 12, 2021
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports. ...
- Braze Offers New Engagement Tools And Expands Partnerships
Email Marketing Daily, Ray Schultz - Tuesday, October 12, 2021
The company offers analytics and email features to help firms market to customers in a changing privacy landscape. ...
- 1-800-Flowers.com Gifting Program Generates Leads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
1-800-Flowers.com launched a gifting site and platform that allows companies to gift products for programs and virtual events, supporting remote work as more organizations adopt hybrid policies. ...
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
Data & Programmatic Insider, Laurie Sullivan - Monday, October 11, 2021
The Weather Company is relying on artificial intelligence to augment the data lost from Apple's App Tracking Transparency framework. Here's how. ...
- Netflix Launches Merchandise Store On Walmart.com
Digital News Daily, Karlene Lukovitz - Monday, October 11, 2021
As with its move into games, Netflix sees the ecommerce venture as another way to help support streaming member retention, as well as bring in revenue from alternative channels. ...
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Email Marketing Daily, Ray Schultz - Monday, October 11, 2021
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. ...
- Poshmark Powers Up Its Resellers With Tech Tools
Marketing Daily - Top of the News, Sarah Mahoney - Monday, October 11, 2021
Company introduced tech tools to make it easier to get started on Poshmark and scale businesses as they become more successful. ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Cloudflare Defeats Copyright Claims Over 'Rogue' Ecommerce Sites
Digital News Daily, Wendy Davis - Thursday, October 7, 2021
A federal judge has thrown out a lawsuit accusing the company of contributing to copyright infringement by failing to remove retail sites that sold counterfeits. ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. ...
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
The new slideshow for collections feature pulls products from the brand's catalog into an automatically generated collection of ads. ...
- Canada's Very Good Food To Test U.S. Home Delivery Of Plant-Based Meat
Marketing Daily, Steve Ellwanger - Tuesday, October 5, 2021
Offering home delivery is a key expansion of Very Good Food's ecommerce initiatives in the United States. ...
- Amazon, Target Offer Early Holiday Deals
Around the Net in Email, Ray Schultz - Tuesday, October 5, 2021
Amazon has offered a plethora of early “Black-Friday Worthy” deals, following Target. Consumers are already out shopping, but retailers are facing supply-chain
issues. ...
- New Tool Can Help Ecommerce Brands Capture Email Addresses, Firm Says
Email Marketing Daily, Ray Schultz - Tuesday, October 5, 2021
Marketing platform Remarkety has debuted Email Capture Booster, a solution for recovering abandoned carts with email. ...
- How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, according to Domo, a mobile cloud-bas ...
- The Return Racket: Why Shoppers Reject Products Bought Online
Email Insider, Ray Schultz - Thursday, September 30, 2021
Misleading content -- written or visual -- is the primary culprit, and can be found in email as well as ecommerce listings, 1WorldSync says. ...
- Holiday Refresh: Marketers Seeing Higher Cost Per Clicks
Inside Performance, Laurie Sullivan - Thursday, September 30, 2021
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, according to Microsoft data. ...
- Etsy Teams With Samsung For AR Test
Marketing Daily, Sarah Mahoney - Wednesday, September 29, 2021
Etsy House lets users browse through homemade wonders, from a $5,000 contemporary sofa to $38 customized cutting board. ...
- Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday Season
Email Insider, Ray Schultz - Wednesday, September 29, 2021
Growth will come from a 20% increase in consumer prices as ecommerce brands cope with earlier ordering and other challenges. ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- Study: Consumers Trust Cross-Border Shipping When Details Are Provided Up Front
Email Marketing Daily, Ray Schultz - Tuesday, September 28, 2021
More than half of consumers will accept longer delivery times in exchange for free shipping, ESW reports. ...
- With Freestyle, Stitch Fix Aims To Disrupt Fashion - Again
D2C FYI, Sarah Mahoney - Monday, September 27, 2021
The Stitch Fix Freestyle, an evolution in its technology platform, allows anyone to shop in their own personal store. People can buy items directly from the company for the fir ...
- Google Chooses Similarweb Data To Get SMBs Ready To Cross Borders
Inside Performance, Laurie Sullivan - Monday, September 27, 2021
The free Market Finder platform helps SMBs expand internationally by identifying opportunities to export goods and services, diagnosing a business and evaluating how it's set up for opportunities to expa ...
