- Amazon Grows Total Video-Music Spend To $11 Billion
MediaDailyNews, Wayne Friedman - Friday, April 16, 2021
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to i ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. ...
- Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 16, 2021
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. ...
- Three Top Execs To Depart Shopify
Around the Net in Email, Ray Schultz - Thursday, April 15, 2021
Shopify CEO Tobi Lutke reports that three of the firm’s seven top executives are leaving the company in the coming months. These include Shopify’s chief talent officer, its chief leg ...
- Rinkit Partners With Emarsys, Email Database Grew Last Year
Around the Net in Email, Ray Schultz - Thursday, April 15, 2021
Rinkit, an online home and garden retailer, is partnering with Emarsys to better engage with customers. The firm’s email database expanded by 70,000 customers to 300,000 last year. ...
- Emailers, Beware: Gen Z Is Far From Loyal To Brands
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, Sitecore reports. ...
- Ecommerce Feeding Off Growth During Pandemic Year, Salesforce Data Shows
Inside Performance, Laurie Sullivan - Thursday, April 15, 2021
The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital gains extended their growth into ...
- Overstock Hires CMO From Amazon To Focus On Mobile And Brand
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Overstock CEO Jonathan Johnson is "stoked" to have Elizabeth Solomon join the company from Amazon, where she most recently was head of global private brands. ...
- Alibaba Group Co-Founder's Ant Group Expected To See Slower Growth
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 13, 2021
Beijing is forcing Jack Ma's financial-technology giant, Ant Group, to scale back its activities and dismantle the company that have given it a big advantage over rivals and China's ban ...
- Shopify Offers Email Tool To Merchants
Around the Net in Email, Ray Schultz - Friday, April 9, 2021
Shopify is making its email marketing feature available to merchants worldwide. Here is an analysis of what the tool can do, and how to use it. ...
- Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital Habits
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recovery for the travel industry. ...
- Why Amazon Continues To Take Google Share
Inside Performance, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how. ...
- Most Consumers Are Using BOPIS -- Or Will, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Two-thirds of shoppers would use an automated locker system for pickup if offered, Package Concierge reports. ...
- Maternity Marketer Says Its Database Was Breached
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
Apparel marketer Destination Maternity revealed that a database containing personal information on customers was breached last month. Included were names, email addresses, phone numbers and
potentially due dates. ...
- Digital Boomerang: New Online Customers Drive Boost In Returns
Email Insider, Ray Schultz - Monday, April 5, 2021
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. ...
- How Google's Path To Ecommerce Looks Different Than Amazon's
Inside Performance, Laurie Sullivan - Monday, April 5, 2021
When talking about "the elephant in the room" these days, it's sometimes difficult to determine which one. It depends on whether you're speaking about ecommerce or advertising, but perhaps n ...
- GroupM's New Commerce Czar: Andrew Ruegger
MAD, Steve McClellan - Wednesday, March 31, 2021
Ruegger has been promoted to president of GroupM Commerce amid a pandemic-driven surge in ecommerce sales globally. ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- Retailers Adapt To Resale-Loving Shoppers
Marketing Daily, Sarah Mahoney - Tuesday, March 30, 2021
Almost half -- 48% -- of all Americans shopped resale during the pandemic, especially intensifying their spending on home decor. ...
- Channel Surfing: Consumers Expect Retailers To Meet Them Where They Are
Email Insider, Ray Schultz - Tuesday, March 30, 2021
There has been a big uptick in omnichannel demand over the past year. And brands are investing to try to meet it, Talkdesk reports. ...
- A Guide To Email Marketing For Ecommerce Brands
Around the Net in Email, Ray Schultz - Monday, March 29, 2021
Email is one of the most valuable assets ecommerce brands have for staying in touch with customers. But many could still use some advice on how to use it. He ...
- Future Global Charts Ecommerce Course For Cookieless Web
Publishing Insider, Rob Williams - Monday, March 29, 2021
"We focus on what we like to call 'commerce content.' Mike Peralta, Future's global CRO, said in an interview. ...
- The Simple 4th Ave. Market Equation: Don't "Leverage" Community -- Invest In It
Brand Insider, Steve Smith - Friday, March 26, 2021
4th Ave. Market is a two-year-old D2C grounded in a century-old tradition and business model. The e-retail platform for hair, beauty and personal care products for consumers of color ...
- Senate Bill Requires Transparency About High-Volume, Third-Party Sellers On Online Marketplaces
Email Marketing Daily, Ray Schultz - Friday, March 26, 2021
The INFORM Consumers Act mandates that email addresses and other contact information must be revealed. ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
- ByteDance Buys Gaming Studio For $4B In Move Toward Ecommerce, Less Reliance On Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
ByteDance's push into gaming will diversify its business model away from advertising toward ecommerce and other forms of monetization. ByteDance spent a reported $4 billion this week to buy Shanghai-bas ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across video and photo content. Peacock wi ...
- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
Yahoo is reimagining and redesigning its web and mobile experiences across ecommerce, email, search, and news. It has stepped up to become a major platform by personalizing and monetizing i ...
- Retailer Uses Text And Virtual Appointments To Engage Shoppers
Around the Net in Email, Ray Schultz - Monday, March 22, 2021
Retail apparel brand Henry Rosen is using text messages, web technology and virtual appointments to connect with shoppers. Each of its 400 store clothing advisors has one appointment per day.&n ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. ...
