- Mindshare Finds Pandemic Impacting Brand Access, Loyalty: Many Americans Say They'll Continue Using New Brands
MediaDailyNews, Joe Mandese - Monday, April 20, 2020
Nearly two-thirds of American consumers say they miss one or more of the brands they haven't been able to buy during the pandemic, and they are buying new ones instea ...
- Lessons From 2008 Recession: No Quick Return To Normal For Affluent Market
Marketing Insider, Michael Baer - Tuesday, March 24, 2020
Among the biggest reason why: Economic anxieties are likely to persist for years. ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome Advertising
Video Insider, Karlene Lukovitz - Tuesday, August 13, 2019
Advertisers and platforms would do well to pay close attention to Ipsos's revealing data about the spending and influence power of affluents who are heavily into streaming services. ...
- NBCU Drives 'Shop With Golf' With Golf Channel
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market for brands with its Golf Channel called Shop with Golf. ...
- 2019 Affluent Outlook: What A Difference A Year Makes
Marketing Insider, Michael Baer - Friday, February 15, 2019
Overall, economic storm clouds appeared in late Q4 '18 and clearly provided a darker context for the data. ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of the busiest gates and the main corridor that leads to baggage claim so that a highly affluent audience ...
- Study: For The Affluent, Time Is Their Most Valuable Asset
MAD, Larissa Faw - Thursday, December 27, 2018
Seismic shifts in culture, the economy and technology are reshaping views of the affluent and their expectations, according to a new report. ...
- The Influence Of Affluencers
Research Brief, Jack Loechner - Wednesday, April 4, 2018
According to a recent Ipsos Affluent Survey, Affluencers, (adults living in households with at least $125,000 in annual household income,) reflecting the top 16% of American households, and 71% ...
- Influence Squared
Research Brief, Jack Loechner - Wednesday, November 1, 2017
"Affluent" defines adults living in households with at least $125,000 in annual household income, and "Affluencers" as a group that reflects the top 16% of American households representing 71% ...
- The Future Of Luxury: Understanding The Millennial Mindset Of Success
Engage:Affluent, Cara David - Monday, July 24, 2017
Predicting the future of luxury has never been more nuanced than it is right now. Fortunately for luxury marketers, positive attitudes towards luxury act as powerful levers of purchasing behavior ...
- Luxury And The Age Of Distraction
Engage:Affluent, Thomas Sychterz - Wednesday, June 28, 2017
The erosion of attention in the era of "information overload" has become cliche. The disintegration of attention has long been related to computer technology. For instance, the first published u ...
- The IoT Checks In: Bringing Connectivity To Luxury Hotels
Marketing: Travel, Sara Bamossy - Thursday, June 8, 2017
One of the oldest industries in the world is poised to pave the way forward for one of our newest technologies, the Internet of Things (IoT). Luxury hotels could ...
- The Affluent Mobile Story Is Told Across Multiple Devices
Engage:Affluent, Lena Bourgeois - Tuesday, June 6, 2017
When pursuing an omnichannel approach, it's important to not only understand which device the consumer is on but, perhaps more importantly, that you're reaching the same consumer across various devi ...
- Stop Thinking Digital To Get The Attribution You Deserve
Engage:Affluent, Rebecca Kaplan - Wednesday, May 17, 2017
In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digit ...
- Publicis Probes Affluent Asian Travelers In New Report
MAD, Larissa Faw - Tuesday, May 16, 2017
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangements. One in four plan their purchases while still at home. About one-third of affluent Asian consumers plan ...
- Lexus, Land Rover Unveil New Campaigns
Marketing Daily, Tanya Gazdik - Thursday, May 4, 2017
Lexus is launching what it is calling a "pivotal" campaign for its new 2018 Lexus LC 500 while Land Rover is launching a campaign to highlight the Discovery's arrival ...
- Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury
Engage:Affluent, Bob Shullman - Wednesday, May 3, 2017
Based on recent questions we have received about what’s really going on with Millennial consumers and their viewpoints on luxury and upscale products and services, werecently conducted a qualitati ...
- Should Affluent Hispanics Be Considered General Market?
Engage:Affluent, Mario Carrasco - Wednesday, April 19, 2017
Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in ...
- In Luxury Auto, Dealers Must Be Data-driven
Engage:Affluent, Lena Bourgeois - Wednesday, April 12, 2017
The dealership is no longer a consumer's first stop when researching an auto purchase. While the test drive remains essential, most consumers begin their search online, drastically cutting down ...
- Luxury, In The Words Of Female And Male Luxury Buyers
Engage:Affluent, Bob Shullman - Wednesday, April 5, 2017
This month's column follows up on the many comments we received from readers of last month's column, "Luxury, In The Words Of Upscale Americans," which focused on the differences ...
- Millionaire Households Still 5% Of All Households
Research Brief, Jack Loechner - Wednesday, March 8, 2017
The number of millionaire households in the United States has grown by more than 800,000 over the past five years and by more than 1.3 million since 2006. ...
- Affluents Feel Good About 2017 Prospects
Marketing Daily, Aaron Baar - Wednesday, January 25, 2017
"In a world of uncertainty, they'll try to focus on the things they can control," says research firm Ipsos' Steve Kraus. "Products and services that offer that will do we ...
- Voice Search More Commonly Used In Public Places By Affluent Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 19, 2017
While men are more likely than women to use voice search in public restrooms, in movie theaters, and on public transportation, what does this tell advertisers and search geeks abo ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Nielsen says during the regular 2016 college football season, 58 million live-program/same-day TV viewers lived in homes with ...
- A New Generation's Behaviors Will Change Affluent Marketing
Engage:Millennials, Lena Bourgeois - Friday, November 11, 2016
Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the "normal" behaviors these marketers have come to expect. Whi ...
- Yep, The Affluent Can Improve Their Social Status. How? By Traveling
Engage:Affluent, Erik Herskind - Wednesday, August 31, 2016
Can we really achieve social status just by traveling? It wasn't that long ago when the well-to-do went straight for purchasing (and showing off) expensive new possessions. Want to g ...
- Affluents And The Bourbon Boom
Engage:Affluent, David Measer - Wednesday, July 27, 2016
If you haven't noticed, there's a boom in American whiskey right now. Led by bourbon, the category has grown 40% in the past decade, with revenue growth of 47% ...
- Credit Suisse Mulls Social Net For Super Rich
The Social Graf, Erik Sass - Thursday, December 3, 2015
Among the many trials and tribulations faced by the super-rich is the fact that they can't go on any of the big social networks without possibly running into the riff-ra ...
- Affluent GenXers Overtake Affluent Boomers
Research Brief, Jack Loechner - Tuesday, September 29, 2015
According to the 2015 Ipsos Affluent Survey USA, for the first time ever the affluent population of the United States has more Generation Xers than Baby Boomers. ...
- Affinity Credit Card Companies Need To Expand Customer Base
Marketing Daily, Tanya Gazdik - Sunday, August 30, 2015
Competition in the co-branded or affinity credit card segment continues to be fierce, according to a report from Packaged Facts. By year-end 2014, co-branded credit cards generated 31% of gener ...
