- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer client ...
- Elm Street Technology Acquires OutboundEngine To Serve Real Estate Industry
Email Marketing Daily, Ray Schultz - Monday, September 27, 2021
Elm Street's Elevate helps companies conduct email, web, text and SEO campaigns, the company says. ...
- 'Southern Living' Will Highlight 2021 Idea House Across Channels
Publishers Daily, Ray Schultz - Tuesday, September 7, 2021
The Louisville, Kentucky, house will be featured on various platforms -- print, TV and online -- highlighting the concept of a "forever home." ...
- Conde Nast Space Is Sub-Leased To Marketing SaaS Company
Around the Net In Publishing, Ray Schultz - Tuesday, August 31, 2021
A 48,000 square-foot chunk of Conde Nast’s space at One World Trade Center in New York has been subleased to Constellation Agency, a marketing tech company, through leasing firm Advanc ...
- Location-Data Broker X-Mode Acquired By Digital Envoy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 4, 2021
IP Intelligence company Digital Envoy on Wednesday announced the acquisition of X-Mode Social, which focuses on location data for the financial, cyber security, real estate and advertising industries. ...
- Conde Nast Parent Pays $10 Million In Back Rent For Trade Center Office
Publishers Daily, Ray Schultz - Monday, August 2, 2021
The publisher had been withholding rent since January, but will be able to sublet roughly one-third of its space. ...
- Four Ways To Improve Email Campaigns In The Real Estate Business
Around the Net in Email, Ray Schultz - Monday, June 21, 2021
Email marketing is becoming ever more important in the real estate industry. a study by the National Association of Realtors found that 92% prefer to communicate with clients via email. He ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
NEC Corporation will announce a partnership with Idomoo, which helps brands personalize videos using first-party data. ...
- Watchdog Refers Quicken Loans To FTC Over Privacy Claims In Facebook Ads
Digital News Daily, Wendy Davis - Wednesday, May 19, 2021
The ads, which touted mortgage refinancing at low rates, allegedly claimed "No Registration, No Log In." ...
- Realtor.com Helps Home Buyers Find Humor
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2021
"if a cacti family, a vampire and a troll couple can do it with Realtor.com, so can everyone," Huge's Fede Garcia tells "Marketing Daily." ...
- Realtor.com Aligns With NFL Draft
Marketing Daily, Tanya Gazdik - Sunday, May 2, 2021
The creative harnesses the topicality of the draft and the brand's humor to showcase Realtor.com's unique selling proposition, per the company. ...
- Yelp, Zillow Analyze Digital Nomads
Inside Performance, Laurie Sullivan - Wednesday, April 28, 2021
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospe ...
- Zillow's Site Traffic Rises As Advertising Declines
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Some 48.6% of respondents to a study said they would rather search and browse Zillow listings than have sex, and 41% said their browsing habit has caused problems in the ...
- Dentsu Confirms It May Sell Its Tokyo Headquarters Building
Mediapsssst, Richard Whitman - Friday, April 9, 2021
It's all part of a broader transformation plan. Dentsu said it would realize a gain on the sale of the two properties -- one in Tokyo, the other in Kamaku ...
- Email Subject Lines For Apartment Marketers
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
Email subject lines have to be well-written and formatted. But there are special requirements when the sender is offering apartments. Here are four tips for choosing the right keywords f ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022. ...
- 'Southern Living' Plans 2021 Idea House For Summer, Focuses On A Forever Home
Publishers Daily, Fern Siegel - Wednesday, March 17, 2021
This year's model focuses on the "forever home," one designed to accommodate all stages of life and address the evolving needs of families. ...
- Conde Nast Rent Dispute Highlights NYC Office Dilemma
Publishing Insider, Rob Williams - Friday, February 12, 2021
Advance Magazine Publishers Inc. refused to pay $2.4 million for January after asking for a reduction in rent and square footage, according to a Feb. 3 bond document. ...
- Dentsu Reportedly Pondering Sale Of Its Tokyo HQ Building
Mediapsssst, Richard Whitman - Sunday, February 7, 2021
The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be unveiled later this month. ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021. ...
- Tool Can Help Real Estate Agents Write Better Emails: Analysis
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Lavender, a browser extension tool, can help real estate agents write more confident emails and increase their open rates. Here is a report on how it works. ...
- 'Forbes' Launches Real Estate Platform For Luxury Properties
Publishers Daily, Sara Guaglione - Monday, December 14, 2020
Forbes Global Properties is invitation-only and links buyers with real-estate firms. ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- 'Curbed' Relaunches As Part Of 'New York' Magazine
Publishers Daily, Sara Guaglione - Tuesday, October 13, 2020
Curbed will specifically focus on New York City, but will also cover trends and developments globally. The new site features four main sections. ...
- Yelp, Zillow Data Rank Best Suburbs To Escape Cities
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2020
People are searching for new places to live as many now work from home. Buyers now seek a new balance of indoor and outdoor space while still maintaining that big-ci ...
- H&R Block, Nextdoor Project Reduces Social Isolation During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
The project invests in programs that support small businesses and builds connections in communities to combat increasing social isolation. ...
- Mailchimp To Move Into Larger Space In Atlanta
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The future headquarters includes 300,000 square feet of office space as part of the Fourth Ward Project. ...
- Phishing Artists Use Microsoft Logo and Dotloop Boilerplate, Retarus Says
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
The emails contain links to fake real estate contracts, with the object of getting victims to surrender their passwords. ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that shows search trends on the s ...
- Google Launches Home Buying, Refinance Tools, Resources
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2020
The most searched mortgage-related questions in the past year in the U.S. are thing like what is a mortgage, what is PMI, should I refinance, what is APR, what ...
