- Conde Nast Rent Dispute Highlights NYC Office Dilemma
Publishing Insider, Rob Williams - Friday, February 12, 2021
Advance Magazine Publishers Inc. refused to pay $2.4 million for January after asking for a reduction in rent and square footage, according to a Feb. 3 bond document. ...
- Dentsu Reportedly Pondering Sale Of Its Tokyo HQ Building
Mediapsssst, Richard Whitman - Sunday, February 7, 2021
The estimated price tag is $2.9 billion, and the rumors come as the holding company is finalizing plans for a companywide restructuring to be unveiled later this month. ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes in the ad industry in 2020, which will manifest in the ways consumers bond with brands in 2021. ...
- Tool Can Help Real Estate Agents Write Better Emails: Analysis
Around the Net in Email, Ray Schultz - Wednesday, December 30, 2020
Lavender, a browser extension tool, can help real estate agents write more confident emails and increase their open rates. Here is a report on how it works. ...
- 'Forbes' Launches Real Estate Platform For Luxury Properties
Publishers Daily, Sara Guaglione - Monday, December 14, 2020
Forbes Global Properties is invitation-only and links buyers with real-estate firms. ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- 'Curbed' Relaunches As Part Of 'New York' Magazine
Publishers Daily, Sara Guaglione - Tuesday, October 13, 2020
Curbed will specifically focus on New York City, but will also cover trends and developments globally. The new site features four main sections. ...
- Yelp, Zillow Data Rank Best Suburbs To Escape Cities
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 9, 2020
People are searching for new places to live as many now work from home. Buyers now seek a new balance of indoor and outdoor space while still maintaining that big-ci ...
- H&R Block, Nextdoor Project Reduces Social Isolation During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
The project invests in programs that support small businesses and builds connections in communities to combat increasing social isolation. ...
- Mailchimp To Move Into Larger Space In Atlanta
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The future headquarters includes 300,000 square feet of office space as part of the Fourth Ward Project. ...
- Phishing Artists Use Microsoft Logo and Dotloop Boilerplate, Retarus Says
Email Marketing Daily, Ray Schultz - Wednesday, September 2, 2020
The emails contain links to fake real estate contracts, with the object of getting victims to surrender their passwords. ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey of homes from various geographical regions, drawing from Zillow's Urban-Suburban Market Report that shows search trends on the s ...
- Google Launches Home Buying, Refinance Tools, Resources
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 22, 2020
The most searched mortgage-related questions in the past year in the U.S. are thing like what is a mortgage, what is PMI, should I refinance, what is APR, what ...
- ActivePipe Debuts Tool to Help Real Estate Teams Email Property Matches
Email Marketing Daily, Ray Schultz - Wednesday, July 22, 2020
Smart Match curates emails based on prior interactions, preferences and survey results. ...
- Blizzard Internet Marketing Is Acquired Again
Around the Net in Email, Ray Schultz - Monday, June 29, 2020
Beyond Pricing has acquired Blizzard Internet Marketing two years after was acquired by RedAwning. Beyond Pricing, which serves the short-term rental market, will integrate Blizzard’s suite of service into i ...
- Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 16, 2020
About 10% more marketers are paying for higher visibility on Google this year vs. last. They're paying for Google Ads, Local Service Ads, and other programs, according to data releas ...
- McClatchy Closes Newsrooms In 7 Markets
Publishers Daily, Melynda Fuller - Thursday, June 11, 2020
The pandemic accelerated the company's need to work remotely. It's now becoming a permanent reality. ...
- Massive New Global Phishing Scam Detected
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
Spoofed voicemail emails appear to be coming from a PBX integration. And other schemes are on the rise. ...
- Realtor's Email Blast Provokes Death Threat: Report
Email Marketing Daily, Ray Schultz - Monday, May 18, 2020
A Corcoran Group agent reportedly sent a mass email to a rented list, and received "written threats to kill." ...
- 'Curbed' To Fold Into 'New York' Magazine
Publishers Daily, Sara Guaglione - Wednesday, April 29, 2020
'Curbed' will maintain its own URL, but also appear on the 'New York' homepage and site navigation, similar to other standalone publications, like 'The Cut' and 'Vulture.' ...
- Ellie Mae Unveils Email, Texting Tool For Mortgage Lenders
Email Marketing Daily, Ray Schultz - Tuesday, April 14, 2020
LeadManager Essentials allows lenders to follow up on leads and abandoned applications, the company says. ...
- Five Email Trends That Real Estate Agents Should Be Aware Of
Around the Net in Email, Ray Schultz - Thursday, April 9, 2020
Real estate agents rely heavily on email marketing. But they need to stay on top of email trends. Here are five developments that they should be aware of, including interactivi ...
- In Crisis Mode: Real Estate Pros Seek Tech And Are Using Email During COVID-19 Outbreak
Email Insider, Ray Schultz - Friday, March 27, 2020
Many agents are making greater use of personalization because they now have time to do it, a study by ActivePipe finds. ...
- Study Tells Real Estate Agents: Use Email, It Works
Email Marketing Daily, Ray Schultz - Thursday, March 19, 2020
ActivePipe says email produces $42 in ROI for every dollar spent, versus $2 for social. ...
- Real Estate Platform StreetEasy Paints NYC With Pulp-Noir OOH Blitz
Marketing Daily, Steve Ellwanger - Monday, March 2, 2020
Desired but often hard-to-find home amenities like washers, dryers and bathtubs star in StreetEasy's latest campaign, titled "It's Okay To Look." ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Inside Performance, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how th ...
- Email Video Messaging Tool Offered To Real Estate Sellers
Email Marketing Daily, Ray Schultz - Friday, January 31, 2020
Real estate agents and teams can send videos via email and text from desktop and mobile, CINC says. ...
- Three Email Marketing Tips For Real Estate Agents
Around the Net in Email, Ray Schultz - Monday, January 20, 2020
On the one hand, real estate agents can engage clients and improve their results with email marketing. But they can also alienate clients with emails that miss the mark. He ...
- A Guide To Email Marketing For Realtors
Around the Net in Email, Ray Schultz - Friday, January 10, 2020
The real estate business could boom in 2020 between a millennial housing boom and a strong economy. But it needs a marketing backup. Here is a guide to why a ...
- EU Gives Airbnb And Facebook An Early Christmas Present
London Blog, Sean Hargrave - Friday, December 20, 2019
Uber will be wondering why it's a cab company but Airbnb isn't a real estate agent. ...
