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  • AOL Secures Rights To Carry ESPN Video
    [Video] Distinguishing itself further from other content portals, AOL has secured rights to carry ESPN video directly on AOL Video and AOL Sports. AOL is the first portal to carry ...
  • Yahoo Rolls Out AMP
    Yahoo on Monday formally announced its one-stop-shop advertising platform aimed at streamlining the process of buying and selling online ads across digital formats. Called AMP from Yahoo, the system will ...
  • Yahoo Digs In, Again Rejects Microsoft Offer
    Ratcheting up the tension in its takeover battle with Microsoft, Yahoo again rejected the software giant's acquisition offer Monday as too low. Yahoo reiterated its position that Microsoft's unsolicited offer ...
  • Microsoft Sets April 26th Deadline For Yahoo Merger
    Microsoft on Saturday gave Yahoo three weeks (until April 26) to engage in merger negotiations and reach a deal--otherwise the company will reduce its $44.6 billion unsolicited offer and unseat ...
  • MSN Launches Caress Brazilian Experience
    MSN has launched a new branded entertainment experience for Caress Brazilian Experience. For the launch of Exotic Oil Infusions, Caress has partnered up with Nichole Sherzinger and the Pussy Cat ...
  • Yahoo Loses Rogers To Topspin Media
    Ian Rogers, Yahoo's vice president of video and music applications, has left the Web portal to launch an online music startup called Topspin Media. Disclosing the move on his personal ...
  • AOL Launches Games Through Mobile Portal
    AOL is launching a new ad-supported games site through its mobile portal. The casual and multi-player games will be provided by Cellufun while AOL's Third Screen Media will sell advertising ...
  • Yahoo Hopes To 'Shine' With New Women's Site
    [Online Publishing] Acting on its oft-stated strategy to become the "starting point" for most consumers, Yahoo is focusing on a new audience: Women. With the launch of Yahoo Shine today, ...
  • Microsoft Partners With Social Networks To Improve Data Portability
    [Social Networks] Adapting to an increasingly open and wall-less Web, Microsoft on Tuesday agreed to let users of its Windows Live platform share their contact lists with five of the ...
  • Yahoo Launches New System For Ranking Job Listings On HotJobs
    Yahoo has launched a new system for ranking job listings on HotJobs that borrows from the company's search and targeting technologies to improve matches between job seekers and employers. The ...
  • MediaZone Offers IndyCar Subscription Portal
    Online broadcaster MediaZone, in partnership with IndyCar Series, ESPN and SportVision, on Tuesday announced the launch of a subscription portal offering live coverage of the 2008 IndyCar Series race series. ...
  • ISPs Need To Overhaul Spam Reporting System: Survey
    [Email] The definition of spam has changed from the permission-based regulatory definition of "unsolicited commercial email" to a subjective, perception-based definition centered on consumer dissatisfaction, according to a recent survey ...
  • If It Ain't Broke...Perhaps It's Slow
    Google announced recently on the Inside AdWords blog that a new variable will be applied to Google's Quality Score. This time around, Google is assessing the load time associated with ...
  • FCC Schedules Do-Over For Net Neutrality Hearing
    With complaints still pending against Comcast for blocking traffic to peer-to-peer sites, the Federal Communications Commission is taking the unusual step holding a second public hearing about network management practi ...
  • Yahoo Releases Financial Goals; Will Microsoft Increase Offer?
    Bullish financial projections released by Yahoo Tuesday could lead Microsoft to boost its original $44.6 billion bid for the Web portal, according to Internet analysts. That was certainly Yahoo's intention ...
  • AOL's Platform-A Offers Combo Of Feedpoint, Outsearch
    AOL on Monday announced today that its Platform-A ad platform now offers a combined offering of Quigo's FeedPoint search marketing solution with Advertising.com's OutSearch product. The SEM business will handle ...
  • Yahoo, Click Forensics Join To Battle Click Fraud
    [Search] Faced with a growing threat to Web marketing, Yahoo and Click Forensics are combining efforts to battle click fraud in the first partnership between a search engine and an ...
  • ImpreMedia Snags Former Yahoo Hispanic Division Director
    ImpreMedia, publisher of Spanish-language newspapers like El Diario La Prensa and Hoy, has named Liz Sarachek Blacker senior vice president, online sales. Blacker will be responsible for expanding impreMedia's online ...
  • AOL's Ad Network Moves: A Lesson In Being Ahead Of The Curve
    While Time Warner may have put AOL on the buyer's block, with its stable of ad networks--including ThirdScreenMedia for mobile, Lightningcast for video, and Tacoda for behavioral and the original ...
  • ExpoTV Hires Yahoo Vet Rubinstein
    David Rubinstein is joining ExpoTV as vice president of media sales, the company announced Thursday. Rubinstein comes to the company from Yahoo, where he was a senior category director working ...
  • MSN Loses CMO Bradford
    In another blow to MSN's sales efforts, chief media officer Joanne Bradford has opted to leave the company for advertising startup Spot Runner. Bradford's move comes on the heels of ...
  • AOL Perseveres In Courtship Of Bebo
    [Social Networks] Betting on Bebo to reach increasingly social-centric Web users, AOL has announced plans to buy the nation's fourth-largest social network for $850 million. "Bebo will be the cornerstone ...
  • Former AOL Exec Joins ExtendMedia
    Digital content services company ExtendMedia announced the appointment of former AOL executive Tom MacIsaac to the company's board of directors. MacIsaac is currently the President of Cove Street Partners, a ...
  • Online Coupons Tied To Loyalty Cards Raise Privacy Concerns
    AOL is expected to announce today a free consumer service that ties online coupons to loyalty cards, and privacy experts are less than pleased. However, supporters say that while the ...
  • Viebranz Sacked By AOL For Slowness: Sources
    Curt Viebranz was sacked as president of AOL's Platform-A division because he wasn't integrating its various parts fast enough, a source close to the situation said Tuesday. "It was not ...
  • Google: Travel Advertisers Experiment With TV, Radio, YouTube
    Travel advertisers, including major brands like Hyatt, Avis and Priceline, are increasingly turning to Google for more than just search ads. They're leveraging the giant's online video, social media and ...
  • Google Plans Moves In Display Ads; Murdoch Won't Fight Microsoft For Yahoo
    Tim Armstrong, Google's president of advertising and commerce for North America, said the company would be "disappointed" if it doesn't attain a "very significant position" in the display ad market ...
  • AOL Names Advertising.com's Clarizio Platform-A President
    AOL named Lynda Clarizio president of Platform-A as part of the consolidation and integration plan for AOL's industry-leading advertising business. Clarizio has been president of Advertising.com, one of the businesses ...
  • Dunkin' Donuts, Yahoo Team Up To Offer News, Sports
    [Social Networks] Dunkin' Donuts makes fresh coffee and tasty treats daily. Now it plans to serve up morning news and sports, too. The retailer has signed a deal with the ...
  • Eco-Friendly Portal RiverWired Raises $1.5 Million In Seed Funding
    RiverWired has raised $1.5 million in a round of seed-stage funding. Currently in public beta at www.riverwired.com, the New York-based online community features eco-friendly professional and user-generated multimedia content. RiverWired ...