- Longtime Disney Exec Kevin Mayer Exits, Named CEO Of TikTok
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Mayer, who will also be COO of ByteDance, the Chinese company that owns TikTok, had been chairman of Disney's Direct-to-Consumer & International unit since early 2018. ...
- MediaCom Wins Duracell's Global Media Account
MAD, Steve McClellan - Wednesday, May 13, 2020
The award, effective July 1, came after a formal review that began last November. The incumbent was Publicis Groupe's Starcom. ...
- WPP Bracing For 'Tough' Second Quarter
MAD, Steve McClellan - Wednesday, April 29, 2020
WPP reported a 4.9% revenue decline from continuing operations (excluding the impact of the Kantar sale) with a 3.3% dip in organic net revenue. The good news: China appears to ...
- WPP Revenues Down In Q1
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
A trading update from WPP shows that revenue fell by a little over 3% in the first quarter. According to "The Times," underlying revenue was down by a little more ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...
- Consumer Confidence Seen As Great Unknown Post COVID-19
AI & IoT Daily, Chuck Martin - Tuesday, April 14, 2020
While COVID-19 is disrupting some supply chains, the great unknown for the future is consumer confidence, according to a new study. In addition to development and the introduction of 5G ...
- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 9, 2020
Mobile use continues to rise, but in a jerking pattern. Overall in-app purchase revenue rose steadily in the past few weeks during the pandemic quarantine, up 10% this week globally ...
- Huawei Wants Google Apps For Its App Store
Around the Net In Digital, Ray Schultz - Thursday, April 2, 2020
Huawei, largely cut off from working with Google, is hoping Google will publish some apps, including Gmail, in the Huawei AppGallery. However, the chances of that seem minimal. ...
- March Was Bad, April Will Be A 'Car Crash'
London Blog, Sean Hargrave - Tuesday, March 31, 2020
That's how execs are warning the next month will pan out as ad spending contracts by as much as 50%. ...
- Ecommerce Ad Spending Rising Globally
Inside Performance, Laurie Sullivan - Monday, March 23, 2020
Ecommerce ad spending in the U.S. jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. ...
- Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China
MediaDailyNews, Joe Mandese - Thursday, March 19, 2020
The global ad-spending outlook has been revised downward by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details on confirmed cases as well as active cases, recoveries, and fatalities. The map is interactive and changes frequently. ...
- Coronavirus Delays Google's Mandatory Move To Online Video Parallel Tracking, Product Rollouts
Inside Performance, Laurie Sullivan - Friday, March 13, 2020
Coronavirus seems to be testing tech companies, with some pushing out original deadlines to accommodate any chaos the unexpected virus might have caused. ...
- 'Big Data' Shows Encouraging Signs Of Consumer, Industrial Normalization In China
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
While China's industry marketing and consumer spending patterns are not necessarily correlated to other industrialized nations, especially the U.S., there are encouraging signs of "normalization" in China in the period ...
- Coronavirus: Worldwide Search Data Reveals Astonishing Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 12, 2020
Experimental AI technology from Perion Network's search technology division CodeFuel shows the road that coronavirus takes and how the virus changes consumer behavior. ...
- Kantar Study Finds Chinese Population Changed Media Habits To Research Coronavirus
Research Intelligencer, Joe Mandese - Tuesday, March 10, 2020
At the height of China's Coronavirus outbreak, the nation's population dramatically altered their media consumption habits, diverting two-hours-plus daily to researching the epidemic online, according to findings of an in ...
- Twitter To Remove Hate Content That Notes Disability, Disease
Digital News Daily, Gavin O'Malley - Friday, March 6, 2020
Because the coronavirus is understood to have originated in China, reports of aggression toward people of East Asian descent have been on the rise. ...
- 'GQ China' Editor Exits Amid Staff Disruptions
Publishers Daily, Sara Guaglione - Friday, February 28, 2020
GQ China editorial director Ming Zeng leaves a week after deputy editor Tao He resigned, following charges of misconduct. ...
- Baidu Develops Fever-Screening System, Sees Coronavirus Search Queries Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 28, 2020
Baidu developers have leveraged its facial recognition and other AI technology to create a way to remotely screen human body temperature. The fever-screening system, which is being used for railway ...
- Coronavirus To Push Smartphone Market Down: Study
AI & IoT Daily, Chuck Martin - Friday, February 28, 2020
Global shipments of smartphones will decline 2% this year due to the impact of the Covid-19 virus, according to the International Data Corporation. Shipments in Q1 are projected to drop ...
- China, US And Germany Are Worst Offenders For Spam
Around the Net In MAD London, Sean Hargrave - Tuesday, February 25, 2020
China leads the world for spam, following by the US and then Germany, according to new research featured in "Netimperative." ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Google AdMob and Google Ad Manager for violating Google's disruptive ads policy and disallowed interstitial policy. ...
- Dentsu Sees Shift In Search Based On Coronavirus
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
A Dentsu report titled "The 2020 Coronavirus outbreak: Implications in China market and how should brands respond" examines the economic outlook and immediate consumer impact. ...
- China's Expulsion Of 'WSJ' Reporters Feeds Coronavirus Fears
Publishing Insider, Rob Williams - Thursday, February 20, 2020
On Wednesday, China revoked the press credentials of the 'WSJ' reporters as punishment for an opinion piece published by the newspaper. ...
- Kantar And Coronavirus: How To Understand Consumer Buying Behavior
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 19, 2020
Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 to ...
- Coronavirus Impacts Apple's Revenue, Employees In China
Digital News Daily, Gavin O'Malley - Tuesday, February 18, 2020
The devastating effects of the coronavirus in China have hit Apple's business on multiple fronts. COVID-19 has also affected demand for Apple's products in the country. ...
- Analysts Reassess Coronavirus, Anticipate 'Domino Effect' From Product Delays
MediaDailyNews, Laurie Sullivan - Tuesday, February 18, 2020
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue ...
- Coronavirus Forces China To Reinvent Digital
Digital News Daily, Laurie Sullivan - Friday, February 14, 2020
Coronavirus will push more advertising and services online as brands look to reach workers asked to work remotely and consumers looking for entertainment to relieve their boredom, says Danielle Bailey, ...
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2020
The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Gerry Rice said Thursday, but ad industry insiders are speculating about the impact, analyzing numerous possibilities and seeing how ...
- Facebook Joins Sony And Amazon In Dropping Out Of MWC
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
Facebook has become the latest high-profile technology company to pull out of Mobile World Congress in Barcelona later this month, over fears of coronavirus, "The Independent" reveals. ...
