- Travel + Leisure: Extending A Venerable Brand
Marketing Insider, Harvey Chipkin - Wednesday, May 12, 2021
The T+L name, purchased by hotel company Wyndham, now replaces time-share brands Wyndham Destinations and Club Wyndham, among others. ...
- Clicking Through To The Click-Through: Global Rates During A Rough Time
Email Insider, Ray Schultz - Tuesday, May 11, 2021
Email engagement rose globally during the pandemic, and North America was above average in several metrics, Acoustic reports. ...
- Colombia Launches Brand Manifesto: 'Most Welcoming Place On Earth'
Marketing Daily, Tanya Gazdik - Sunday, May 2, 2021
The message will be leveraged in marketing and sales communications campaigns to inspire future leisure and business travel. ...
- Monterey County CVB Launches Largest Effort Ever
Marketing Daily, Tanya Gazdik - Tuesday, April 27, 2021
"Most people have spent the past year at home dreaming about where they would travel," Monterey County CVB's Rob O'Keefe tells "Marketing Daily." ...
- How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends
Search & Performance Marketing Daily, Jim Yu - Wednesday, April 28, 2021
Although COVID-19 cases are dropping in many states, life isn't back to normal just yet. ...
- Mother's Day In-Person Plans, Travel Up From Last Year, Microsoft And Shopkick Data Show
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 26, 2021
This Mother's Day, 61% of people in the U.S. plan to celebrate in-person and 79% plan to shop in-store for a gift, according to data released by Microsoft and Shopki ...
- Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Video Insider, Karlene Lukovitz - Tuesday, April 27, 2021
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite. ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack and produced some unexpected results, ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no plans to travel, Redpoint Global reports. ...
- Consumers Longing To Travel Plan To Hit The Road In The Next 6 Months
Email Insider, Ray Schultz - Tuesday, April 20, 2021
The travel market should recover, but most trips will be domestic, Criteo reports. One thing to note: brands should highlight pet accommodations. ...
- Reinventing The Hotel Stay
Marketing Insider, Harvey Chipkin - Monday, April 19, 2021
Last August Hyatt launched a hotel "workcation" package, Work from Hyatt. ...
- In First Post-Pandemic Comp, Publicis Continues To Lag
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
In its first quarter to reflect the year-over-year impact of the pandemic, albeit partially, Publicis Groupe reported a moderate decline in net revenues, but actually posted organic growth. ...
- Some Consumers Are Ready To Shop In-Store, But Will Continue Their Digital Habits
Email Marketing Daily, Ray Schultz - Friday, April 9, 2021
Brands should continue developing their digital skills, including email marketing. A new study finds small signs of recovery for the travel industry. ...
- Four Seasons Aggressive SEM Campaign Pays Off
The MediaPost Cases, Lisa Singer - Friday, April 9, 2021
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementali ...
- Minnesota Town Offers Chance To Swim With Alligators As April Fool's Joke
Email Marketing Daily, Ray Schultz - Friday, April 2, 2021
Visit Winona sent an email blast and created a spoof website to promote the presence of alligators in the town. ...
- Six Tips For Creating Email Travel Campaigns
Around the Net in Email, Ray Schultz - Thursday, April 1, 2021
Email is a widely used channel in the fiercely competitive travel industry. But is everyone doing it right? Here are six tips for creating winning travel campaigns. ...
- Hotels.com Launches Tax Season Promotion
Marketing Daily, Tanya Gazdik - Wednesday, March 31, 2021
Contest entrants fill out a form that calculates pandemic-related "expenses" like takeout boxes accumulated and hours lost on TikTok. ...
- Wyndham's Road-Tripper Campaign Hits The Road As Hotels Ramp Up Incentives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 31, 2021
In the latest PSA-style video launched today, Oliver Hudson is the voice of the football bobblehead helping friends prepare for their first road trip in a year. ...
- Florida Governor, Cruise Lines Threatens To Sue CDC Over Cruise Ban
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 29, 2021
Florida Gov. Ron DeSantis is threatening to file a lawsuit if one of the state's biggest tourism sectors is not allowed to resume operations soon. “Appearing at Port Canaveral wi ...
- 'Departures' Plots Digital Course As It Departs Meredith
Publishers Daily, Ray Schultz - Friday, March 26, 2021
American Express and Meredith, which for years had a custom-publishing agreement for 'Departures' and 'Centurion' magazines, have parted ways. ...
- Pinterest's 'Travel Personas' -- How Do Searches Add Up?
Inside Performance, Laurie Sullivan - Tuesday, March 23, 2021
Pinterest grouped travel-related searches into eight unique "travel personas" to help marketers better understand their key audience. ...
- Hawaii Sees Busiest Travel Day Since Pandemic Began
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 16, 2021
Forget Miami Beach. On Saturday Hawaii saw the busiest day of tourism than the state has seen since the start of the pandemic.The Hawaii Tourism Authority noted that about 18,7 ...
- Why These Markets Attract And Keep Consumers On Sites Longest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
The data is the basis for a report published today by Perficient in which Eric Enge, principal of digital marketing solutions for the company, analyzed traffic patterns in the U. ...
- Marketing Health And Safety In Hotels
Marketing Insider, Harvey Chipkin - Wednesday, March 10, 2021
Forbes Travel Guide, best known for its star rankings of hotels around the world, is now moving into the health certification marketplace. ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by t ...
- Beer Companies Seek Naming Rights At Florida Theme Parks
Marketing Daily, P.J. Bednarski - Wednesday, February 24, 2021
The bill narrowly won approval earlier this month from the state House Regulatory Reform Subcommittee. ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Inside Performance, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are ear ...
- Subaru Expands Partnership With Adventure Lifestyle Company
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2021
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at various Powdr locations. ...
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Even as ad agencies consider plans for returning to life as "normal," including business travel to clients and industry events, most big advertisers plan to stay close to home f ...
- New Zealand, Closed To Tourists, Urges Residents To Step Up
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 11, 2021
A recent Tourism New Zealand ad shows a a khaki-clad employee of the fictional Social Observation Squad rescuing wayward travelers from the clichés of Kiwi tourism. “Lower those arms ni ...
