- FreightWaves Founder Charles Fuller Acquires 'Flying' Magazine
Publishers Daily, Ray Schultz - Thursday, July 29, 2021
Fuller plans to invest in online platforms as part of an ambitious digital media plan. ...
- The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
Email Insider, Ray Schultz - Thursday, July 29, 2021
User-generated travel content works well in email, the web and social, PhocusWire reports. ...
- Travel Industry Faces Scrutiny Regarding Inclusion
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 27, 2021
How travel service providers approach diversity is under scrutiny after a year of social justice protests. “In the wake of George Floyd’s killing, everybody from hotel operators to luggage make ...
- Getaway Boosts Metrics With Tailored Emails
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Vacation cabin provider Getaway used its customer engagement platform to create tailored emails that boosted its metrics across the board. It did this with the help of Braze. Here ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Inside Performance, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expec ...
- CTV Key In Driving Travel Advertising Rebound
Advanced TV Insider, Karlene Lukovitz - Friday, July 23, 2021
CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. ...
- 'Travel & Leisure' Offers Special Features In Its 50th Anniversary Issue
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Meredith magazine takes a look back at its history, while also providing new digital content. ...
- Understaffed Travel Industry Can't Handle Pent-Up Demand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 19, 2021
Americans are trying to get back out and travel after 16 months spent largely at home. But millions are finding that the travel industry isn’t yet ready for them.“I equa ...
- 'The Washington Post' Will Provide Live Coverage Of Jeff Bezos' Ascent Into Space
Publishers Daily, Ray Schultz - Monday, July 19, 2021
The program is being co-sponsored by the Post, Discovery and Storied Media Group. ...
- Yuck! A&E Air Travel Reality Show Reveals Why It's Best To Stay Home
TVBlog, Adam Buckman - Tuesday, July 20, 2021
A new summer reality series on A&E serves as a reminder of how far the quality of air travel has declined in the years many of us have been al ...
- Land Rover Supports Virgin Galactic's Space Flight
Marketing Daily, Tanya Gazdik - Tuesday, July 13, 2021
Partners since 2014, Land Rovers tow Virgin Galactic space vehicles, transport astronauts and support day-to-day operations. ...
- Consumers Spending Habits During Inflation Could Create Turmoil For Marketers
Inside Performance, Laurie Sullivan - Tuesday, July 13, 2021
This is why marketers may need to rethink the way they target ads as inflation continues to rise. ...
- In Tough Times For Luggage, Away Reveals New Brand Strategy
D2C FYI, Sarah Mahoney - Tuesday, July 6, 2021
Strategy is built on the core belief that "the more everyone travels, the better we all become," says a spokesperson. ...
- Marriott Debuts Biggest Global Campaign To Date
Marketing Daily, Tanya Gazdik - Tuesday, July 6, 2021
The campaign includes a Pinterest quiz resulting in a board tailored to the user's travel motivations. ...
- Cruise, Airlines Ad Spending Lags Behind Customer Readiness
Marketing Daily, Tanya Gazdik - Tuesday, June 29, 2021
Cruise and airline spending is down 58% in 2021 compared to 2019, per MediaRadar. ...
- Hotels.com Seeks Vegas Hotel Resident
Marketing Daily, Tanya Gazdik - Thursday, June 24, 2021
A consumer will win a month's stay in Las Vegas, with a week each at four hotels including The Cosmopolitan and Park MGM. ...
- U.S. Travel Association Launches Campaign To Encourage Business Meetings
Marketing Daily, Tanya Gazdik - Thursday, June 17, 2021
Business travel, which declined 69% in 2020 from the previous year, is not projected to return to pre-pandemic levels until 2024. ...
- Southwest Airlines, 'LA Times' Team For Podcast
Publishers Daily, Ray Schultz - Wednesday, June 16, 2021
New series focuses on experiences of employees during airline's 50-year history. ...
- Hard Rock Partners With Soccer Star
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2021
Grey Group Spain created a video to introduce Lionel Messi 's partnership with the hospitality company. ...
- What Apple's Privacy Pivot Means For Marketers
Marketing Insider, Harvey Chipkin - Tuesday, June 15, 2021
Consumers simply want control over the ads they see -- and in time, companies will start doing a better job of persuading people to opt in. ...
- Fake Online Reviews Becoming A $152 Billion Problem, CHEQ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 14, 2021
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million reviews a month using a combinati ...
- Thrillist To Launch A LGBTQIA+ Travel Channel
Publishers Daily, Ray Schultz - Tuesday, June 8, 2021
Orbitz and American Express sponsor content highlighting friendly destinations. ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- Fit To Fly: Travelers Are Ready, But They're Still Worried About Health
Email Insider, Ray Schultz - Monday, June 7, 2021
Email is the top channel choice for travel updates, beating phone and text, Braze reports. ...
- Affirm Enlists Celebs For Vacation Sweepstakes
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
Each week of the campaign will have a theme inspired by the travels of Henry Golding, Nina Dobrev, Ashley Graham and Indya Moore. ...
- Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically
MediaDailyNews, Joe Mandese - Tuesday, June 1, 2021
With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improved dramatically from just three months ago, according to a n ...
- Horizon Media Taps Kuehn For Business Solutions Role
MAD, Steve McClellan - Wednesday, May 26, 2021
Kuehn joins from Merkle, where she has spent the last four-plus years, most recently as EVP of the Dentsu audience targeting firm's travel, media and entertainment practice. ...
- Expedia Group's Vrbo Captures Real-Life Reunions
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2021
The spot debuted Tuesday night on "The Voice" season finale and was introduced by John Legend, who is also featured in the spot. ...
- Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
Marketing Daily, Tanya Gazdik - Sunday, May 16, 2021
Over half (54%) of all U.S. respondents earning more than $50,000 are considering domestic air travel for their next trip. ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. ...
