- Emily Hochberg Named Editor Of Insider Travel
Publishers Daily, Ray Schultz - Monday, October 18, 2021
Enhanced digital vertical has United Airlines as its launch partner. ...
- Pinterest Broad-Term Travel Searches Up, Branded Down
Inside Performance, Laurie Sullivan - Friday, October 15, 2021
Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed duri ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- Report: Big Changes Looming For Travel, Tourism Category
Mediapsssst, Richard Whitman - Wednesday, October 6, 2021
Shifts include a transformed hotel business, as many have begun to focus on subscriptions versus nightly rates. ...
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 6, 2021
Google has spent years reducing its carbon footprint. Now it's focused on helping people using its platforms reduce theirs. ...
- Toyota, Vail Partnership Features Activities
Marketing Daily, Tanya Gazdik - Thursday, September 30, 2021
This season will include the debut of the Toyota Banked Slalom course at Breckenridge and enhancements to the Toyota Race Center at Beaver Creek. ...
- Amusement Park Targets Gen Z With Tinder Halloween Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 28, 2021
Halloween Haunt events are a popular date night for young adults, and Tinder users fall within that target audience, says Cedar Fair CMO. ...
- 'Vacationer 'Magazine Relaunches To Better Serve LGBTQ+ Community
Publishers Daily, Ray Schultz - Friday, September 24, 2021
The magazine will be accompanied by a web travel series: 'Check Your Luggage.' ...
- Criteo Data Analyzes Summer Travel, Retail Holiday Trends
Inside Performance, Laurie Sullivan - Tuesday, September 21, 2021
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by product category across more than 15,000 retailers worldwide, with data forecasts and advice around the upcoming
holiday season. ...
- Acquiring Customers: The Financial Impact Of Bots, Invalid Clicks
Inside Performance, Laurie Sullivan - Monday, September 20, 2021
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. ...
- Windstar Cruises Offers Online Treasure Hunt
Marketing Daily, Tanya Gazdik - Wednesday, September 15, 2021
The company is running an online video treasure hunt to help educate consumers about Windstar's points of difference. ...
- Analysts Track Search Trends As Summer Comes To A Close
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most keywords, with 22 of 60 ter ...
- Celebrity Cruises Targets Everyone
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 9, 2021
Celebrity Cruises has launched a multimillion-dollar global campaign aimed at promoting cruising to literally everyone. “According to Celebrity, the campaign blends ‘new luxury experiences’ with ‘places and people at i ...
- More Woes For Travel Brands As Europe Reinstates Restrictions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 31, 2021
Airlines and hotels are taking another hit as Europe has voted to reinstate a ban on travelers from the U.S. “The United States didn’t get to stay long on Europe&rsquo ...
- Report: Airbus Could Replace In-Flight Print Magazine With Digital
Publishers Daily, Ray Schultz - Friday, August 27, 2021
'SkyMall' could join 'American Way' on the scrap heap of airline print publications ...
- Paying For Content And Experiences - But Not Always Media Ones
TV Watch, Wayne Friedman - Wednesday, August 25, 2021
Venice is now set to charge an entry fee to all tourists who wander around the beautiful, singular city. ...
- Anglo Ad Markets Surge 52% During Q2, 25% in First Half
MediaDailyNews, Joe Mandese - Monday, August 23, 2021
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 25% during the first half, including a 52% spurt during Q ...
- Brands See Hikes In Wholesale Shopper, Home Improvement Personas, Study Shows
Email Marketing Daily, Ray Schultz - Friday, August 20, 2021
Golf enthusiasts also increased, along with weekend travelers. But concertgoers decreased, Gravy Analytics reports. ...
- 74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 19, 2021
The report by Uberall and MomentFeed finds that consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. ...
- Chicago Hotels Lose 10,000 Room Nights Due To Delta Variant Concerns
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 13, 2021
Chicago hotels saw 10,000 room nights canceled over the next two weeks, all within the past 10 days. Most were booked by business travelers, some whose companies are now delayi ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted their focus from targeting financial services to gaming, travel and leisure industries. ...
- Rising Ad Prices: What They Really Mean For Brands
Inside Performance, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. ...
- FreightWaves Founder Charles Fuller Acquires 'Flying' Magazine
Publishers Daily, Ray Schultz - Thursday, July 29, 2021
Fuller plans to invest in online platforms as part of an ambitious digital media plan. ...
- The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
Email Insider, Ray Schultz - Thursday, July 29, 2021
User-generated travel content works well in email, the web and social, PhocusWire reports. ...
- Travel Industry Faces Scrutiny Regarding Inclusion
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 27, 2021
How travel service providers approach diversity is under scrutiny after a year of social justice protests. “In the wake of George Floyd’s killing, everybody from hotel operators to luggage make ...
- Getaway Boosts Metrics With Tailored Emails
Around the Net in Email, Ray Schultz - Wednesday, July 28, 2021
Vacation cabin provider Getaway used its customer engagement platform to create tailored emails that boosted its metrics across the board. It did this with the help of Braze. Here ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S.
Inside Performance, Laurie Sullivan - Monday, July 26, 2021
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expec ...
- CTV Key In Driving Travel Advertising Rebound
Advanced TV Insider, Karlene Lukovitz - Friday, July 23, 2021
CTV ad impressions and spending were up 320% and 390%, respectively, in this year's first half, reports TVSquared. ...
- 'Travel & Leisure' Offers Special Features In Its 50th Anniversary Issue
Publishers Daily, Ray Schultz - Tuesday, July 20, 2021
Meredith magazine takes a look back at its history, while also providing new digital content. ...
- Understaffed Travel Industry Can't Handle Pent-Up Demand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 19, 2021
Americans are trying to get back out and travel after 16 months spent largely at home. But millions are finding that the travel industry isn’t yet ready for them.“I equa ...
