- Pandemic Or Not, Travelers Took To The Air For Holiday
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 30, 2020
Despite the CDC's recommendations not to travel or convene for the holiday, the airlines got a boost as the Transportation Security Administration set a new pandemic record Sunday for t ...
- How Brands That Cut Staff Can Reinvent Themselves
Marketing Insider, JoAnne Borselli - Tuesday, December 1, 2020
If you're a brand trying to "rethink normal" because you've been forced to cut personnel, here are some things to consider. ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca
Out to Launch, Steve McClellan - Thursday, November 19, 2020
The campaign punctuates the brand's message that "It's time to return to something brand new." ...
- Hawaiian Airlines Knows Consumers Are Stir-Crazy
Marketing Daily, Tanya Gazdik - Monday, November 16, 2020
The effort from the airline taps into intense desire to travel after months on lockdown. ...
- Disneyland Announces More Furloughs
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 10, 2020
Disneyland and Disney California Adventure is once again furloughing workers it had prematurely called back to work, anticipating reopening. In a memo to employees, Disneyland Resort President Ken Potrock blam ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
- AZDS Partners With Navis To Help Hotels Recover Abandoned Carts
Email Marketing Daily, Ray Schultz - Wednesday, November 4, 2020
Hotels suffer an 85% cart abandonment rate during bookings, the company says. ...
- Travel Brands Prepare To Welcome Stir-Crazy Consumers
Marketing Daily - Top of the News, Tanya Gazdik - Monday, October 26, 2020
As the world begins to shift from dreaming to planning and even travel again, Hilton is debuting a global campaign. ...
- As Businesses Re-open, Data Yields Insights To Help Marketers Survive Holiday Season
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 26, 2020
As new restaurants and food businesses open at pre-pandemic levels, Yelp data on the economy and Deloitte insights reveal what consumers are thinking and how they plan to shop duri ...
- Volkswagen Intros Taos SUV, Partners With Taos Ski Valley Resort
Marketing Daily, Tanya Gazdik - Saturday, October 31, 2020
"We wanted a name they could actually pronounce and one that really captures the essence of this little SUV," said VW's Scott Keogh. ...
- 'Atlas Obscura,' 'Tastemade' Create Co-branded Trips
Publishers Daily, Sara Guaglione - Thursday, October 15, 2020
The trips, which will take place in 2021, focus on unique food and travel. The two will also create a co-branded, sponsorable ad program. ...
- Carnival Cruises Cancels Itineraries Into Spring, Sells More Ships
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 14, 2020
Carnival Cruise Line announced additional voyage cancellations into late spring of next year. The behemoth cruise line also announced that it will sell Carnival Fascination, launched in 1994, and Carnival Imagination, launched in 199 ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have seen record sales during the pandemic. More than 40,462 RVs shipped in June, up 10% from a year ag ...
- Chase's Marriott Card Partners With HelloFresh
Marketing Daily, Tanya Gazdik - Tuesday, September 29, 2020
The activation is meant to "whet users' appetites for travel by allowing them to try out international dishes," says Chase's Matt Schlitz. ...
- European Travel Marketers Face Budget Cuts: Report
Marketing Daily, Ray Schultz - Friday, September 25, 2020
Most destination marketing organizations have had their budgets cut. And they want politicians to help them. ...
- U.S. Consumers Anticipate 'Muted' Holidays
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 24, 2020
In a potential sign of this year's economic troubles, 19% of U.S. consumers reported that they simply "will not be shopping" for the holidays. ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers are -- or are not -- price sensitive. ...
- Report: Domestic Traveler Confidence Grows, International Not So Much
MAD, Larissa Faw - Friday, September 18, 2020
Road warriors may also be pulling out their suitcases. After months of stagnation, the MMGY's Business Travel Safety Barometer score showed a modest increase. ...
- Re-think Travel Marketing: A Name, A Mission
Marketing Insider, Harvey Chipkin - Monday, September 21, 2020
Since forming in June, company's partners have learned multiple lessons. Among them: Don't let the pandemic crisis overwhelm you. ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Inside Performance, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available f ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Inside Performance, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday season in 2019, according to Adobe ...
- Email Marketing Can Help The Travel Business Recoup
Around the Net in Email, Ray Schultz - Friday, September 11, 2020
The travel industry is facing an existential threat caused by COVID-19. But this is no time to stop engaging with customers—especially via email. Here are some tips on what ...
- 'Conde Nast Traveler' Unveils 'New Standard' Practices In Pandemic Times
Publishers Daily, Sara Guaglione - Wednesday, September 9, 2020
The standard helps readers looking to go safely on their next trip, and guides travel providers on what travelers need when booking. ...
- 75+ Travel Brands Including Delta, Disney, Hilton, Partner For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The brands spent months examining the question: What is the right message for potential travelers while the nation navigates the realities of a pandemic? ...
- Mini Partners With Airbnb For Getaways
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The automaker wants to "put a smile on their faces during these difficult times," says Mini's Rah Mahtani. ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- Uber May Require Some Riders To Verify Mask Compliance
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 3, 2020
Uber is extending the mask verification feature used with drivers since mid-May to some riders in the U.S. and Canada by the end of September. The company has required drivers a ...
- Major Airlines Eliminate Change Fees For Good
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
Over the course of 48 hours, Delta Air Lines, United Airlines, American Airlines and Alaska Airlines announced that flight change fees have been permanently eliminated. The move comes after tempora ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
