- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers are -- or are not -- price sensitive. ...
- Report: Domestic Traveler Confidence Grows, International Not So Much
MAD, Larissa Faw - Friday, September 18, 2020
Road warriors may also be pulling out their suitcases. After months of stagnation, the MMGY's Business Travel Safety Barometer score showed a modest increase. ...
- Re-think Travel Marketing: A Name, A Mission
Marketing Insider, Harvey Chipkin - Monday, September 21, 2020
Since forming in June, company's partners have learned multiple lessons. Among them: Don't let the pandemic crisis overwhelm you. ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Inside Performance, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available for ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Inside Performance, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday season in 2019, according to Adobe's ...
- Email Marketing Can Help The Travel Business Recoup
Around the Net in Email, Ray Schultz - Friday, September 11, 2020
The travel industry is facing an existential threat caused by COVID-19. But this is no time to stop engaging with customers—especially via email. Here are some tips on what to ...
- 'Conde Nast Traveler' Unveils 'New Standard' Practices In Pandemic Times
Publishers Daily, Sara Guaglione - Wednesday, September 9, 2020
The standard helps readers looking to go safely on their next trip, and guides travel providers on what travelers need when booking. ...
- 75+ Travel Brands Including Delta, Disney, Hilton, Partner For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The brands spent months examining the question: What is the right message for potential travelers while the nation navigates the realities of a pandemic? ...
- Mini Partners With Airbnb For Getaways
Marketing Daily, Tanya Gazdik - Tuesday, September 8, 2020
The automaker wants to "put a smile on their faces during these difficult times," says Mini's Rah Mahtani. ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- Uber May Require Some Riders To Verify Mask Compliance
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 3, 2020
Uber is extending the mask verification feature used with drivers since mid-May to some riders in the U.S. and Canada by the end of September. The company has required drivers and ...
- Major Airlines Eliminate Change Fees For Good
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 2, 2020
Over the course of 48 hours, Delta Air Lines, United Airlines, American Airlines and Alaska Airlines announced that flight change fees have been permanently eliminated. The move comes after temporary ...
- The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
Email Insider, Ray Schultz - Wednesday, September 2, 2020
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports. ...
- JetBlue Expands Goldman Sachs Partnership, Intros Puerto Rico Credit Card
Marketing Daily, Tanya Gazdik - Monday, August 31, 2020
The airline is the inaugural partner for the MarcusPay by Goldman Sachs platform. ...
- United Plans To Furlough Pilots Unless Granted Federal Relief
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
United Airlines plans to furlough almost 3,000 pilots this fall due to a sharp decline in travel thanks to the COVID-19 pandemic. The layoffs can still be avoided, though, if ...
- Study: Travelers Plan To Extend Summer Through 'Stretch Season'
MAD, Larissa Faw - Tuesday, August 25, 2020
A new study finds 54% of U.S. travelers say they're more likely to travel in the fall this year than in previous years due to pandemic disruptions. ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and do, and several companies are tracking progress through Google Search. Volume is leaning toward out-of-home activities, although many keywords ...
- Family Booted Off Cruise For Failing To Follow COVID-19 Rules
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 20, 2020
A family was kicked off an MSC Cruise voyage for defying the ship's new pandemic-inspired safety protocol. The family was not allowed to reboard MSC Cruises’ Grandiosa after breaking their ...
- Carnival Cruise Hacked, Passenger Info Compromised
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 19, 2020
As if the cruise ship industry doesn’t have enough to deal with due to the pandemic and restrictions on sailing, Carnival Corp. is facing a potential PR disaster. The company ...
- Airbnb Files Confidential Plans To Go Public As Vacation Travel Rebounds
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 20, 2020
"The move underscores a rebound in parts of the travel industry," according to Reuters. ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Fly By Night: Airline Emails Wide Open To Cyber Fraud, Study Finds
Email Insider, Ray Schultz - Tuesday, August 18, 2020
Only 7% of airlines worldwide protect travelers with 'Reject,' the highest level of DMARC protection, Proofpoint reports. And you thought lack of social distancing on flights was the main hassle ...
- MSC Grandiosa Sets Sail In Italy --- But Cruise Industry Remain Cautious
Marketing Daily - Top of the News, Thom Forbes - Monday, August 17, 2020
Even as coronavirus cases are again rising in Italy, the MSC Grandiosa became the first major cruise ship to resume sailing the Mediterranean yesterday. ...
- Is Personalized Service More Important Than Personalized Marketing?
Marketing Insider, Harvey Chipkin - Friday, August 14, 2020
In the past, customer service has largely been a collection of silo-ed communications channels. There is a way to consolidate those channels. ...
- Adobe Data Shows How Much Ecommerce Changing Grocery Industry During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
The Kroger Co. will add 50,000 more items to Kroger Ship this fall, putting it in tighter competition with Amazon and Whole Foods. ...
- AAM June 2020 Report: 'Afar,' 'Family Handyman,' 'Atlantic' Grow Audience
Publishers Daily, Sara Guaglione - Monday, August 10, 2020
As the pub with the largest increase in audiences, travel magazine 'Afar' grew its audiences across platforms by 56% year-over-year. ...
- Travel Returns, But Not How Marketers Might Expect
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 10, 2020
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question becomes how people are traveling and ...
- Americans Follow Other Travelers, Not Companies, Given COVID Concerns
MAD, Larissa Faw - Wednesday, August 5, 2020
While three in four expect to travel more in 2021, 67% say they'll judge others for traveling before they think it is safe. ...
- Beyond Belief: Osbournes Return To Haunt TV
TVBlog, Adam Buckman - Wednesday, August 5, 2020
Like spirits who refuse to leave a haunted house, the Osbournes are back on TV, this time on the Travel Channel. ...
- Fjord Designing, Connecting Online With Physical Spaces In The COVID Era
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 21, 2020
Will Covid-19 be around long enough to make significant structural changes to a business that depends on high-density use? Consumers are shopping more online, but stores and entertainment venues need ...
