- Beer Companies Seek Naming Rights At Florida Theme Parks
Marketing Daily, P.J. Bednarski - Wednesday, February 24, 2021
The bill narrowly won approval earlier this month from the state House Regulatory Reform Subcommittee. ...
- Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
Inside Performance, Laurie Sullivan - Friday, February 19, 2021
Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are ear ...
- Subaru Expands Partnership With Adventure Lifestyle Company
Marketing Daily, Tanya Gazdik - Wednesday, February 17, 2021
Subaru has designed custom outdoor chalet structures, called Subie Shacks, at various Powdr locations. ...
- ANA Finds Half Of Ad Execs Have No Plans To Travel/Attend In-Person Events In 2021
MediaDailyNews, Joe Mandese - Tuesday, February 16, 2021
Even as ad agencies consider plans for returning to life as "normal," including business travel to clients and industry events, most big advertisers plan to stay close to home f ...
- New Zealand, Closed To Tourists, Urges Residents To Step Up
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 11, 2021
A recent Tourism New Zealand ad shows a a khaki-clad employee of the fictional Social Observation Squad rescuing wayward travelers from the clichés of Kiwi tourism. “Lower those arms ni ...
- Airbnb Sees Stays Increasing In Length, Announces Health Measures
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 9, 2021
With remote work and school becoming the norm, Airbnb reports an increase in monthly stays. The company recently announced the next incremental step in its health and safety program. Airbnb ...
- TV Pioneer Perillo Tours Moves Into VR
Marketing Insider, Harvey Chipkin - Wednesday, February 10, 2021
Technology allows travel companies to provide an immersive, 360/VR pre-travel experience for both travel trade and their clients. ...
- Hotels.com Offers Valentine's Day Dumpster Stays
Marketing Daily, Tanya Gazdik - Thursday, February 4, 2021
All entries will receive a fictional, yet satisfying, booking confirmation email for the ex's imaginary V-Day Dumpster Stay. ...
- Philadelphia Would Rather Be With USIM
MediaDailyNews, Joe Mandese - Wednesday, February 3, 2021
USIM has landed the Visit Philadelphia tourism account, following a multi-agency review handled by Ark Advisors. The leisure travel marketing account had no full-time incumbent. ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest difference now is that we're not just talking to CMOs, but to the CEOs and CFOs too. It's n ...
- Disneyland Now Serving As Vaccination Super Site
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 24, 2021
COVID-19 has stagnated the travel industry, which has shown creativity in offering its services to COVID-19 relief. Disneyland, which has been shuttered since mid-March, is now serving as a vaccinati ...
- How A Travel PR Agency Stepped Up To Pandemic
Marketing Insider, Harvey Chipkin - Friday, January 15, 2021
How Laura Davidson Public Relations helped three clients -- a tour operator, a hotel, and a destination -- weather the storm. ...
- Salesforce Launches Platform To Help Brands Manage Loyalty
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
The new tool can be utilized by both B2B and B2C brands across several industries, the company says. ...
- Leo Burnett Reworks Saudi Arabia Travel Campaign For Domestic Market
MAD, Larissa Faw - Tuesday, January 12, 2021
Initially the messaging had been designed for a global campaign but the pandemic forced a pivot to focus on domestic market. ...
- 'Travel + Leisure' Sold To Wyndham Destinations, Meredith Will Continue To Operate
Publishers Daily, Sara Guaglione - Wednesday, January 6, 2021
The goal is to "accelerate Wyndham Destinations' strategic plan to build on its leading position as the world's largest vacation club and exchange company and expand into new leisure trav ...
- Study: Striking Differences Between Digital Readers Who Do/Don't Consume COVID News
Publishers Daily, Sara Guaglione - Tuesday, December 22, 2020
A study found COVID-19 readers skew more female (60%). Less than half (44%) of COVID-19 readers are over 55 years old. ...
- United Airlines To Require COVID Testing Before Some Flights
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, December 26, 2020
United Airlines will begin asking passengers traveling from London to Chicago and other cities for proof of a negative COVID-19 test before departure in an effort to stop the spre ...
- Travel Coalition Collaborates With Facebook On 'Look Book'
Marketing Daily, Tanya Gazdik - Sunday, December 27, 2020
In addition to ad space, Facebook also donated the services of Facebook Marketing Partner Shuttlerock to build video "instant experiences." ...
- Agency Study Finds American Travelers Split On Vaccines
MAD, Larissa Faw - Monday, December 21, 2020
Fifty percent of American travelers say they will get the vaccine as soon as possible, according to a survey by travel and tourism specialist agency MMGY Global. ...
- Holiday Get-Togethers Not Off The Table, Despite COVID-19
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 21, 2020
Christmas/Hanukkah/Kwanzaa drawing more interest for in-person activities (51%) than New Year's Eve (39%). ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployment claims, the 15-year mortgage rate, uncertainty indexes, and the effective federal funds rate. These indicators were compared wi ...
- Vrbo Enlists John Legend For 'Togetherness' Campaign
Marketing Daily, Tanya Gazdik - Monday, December 14, 2020
Videos highlight memories made during a home stay in a Vrbo property, like when a new boyfriend officially becomes a member of the family. ...
- What Will Get Travelers Hitting The Road Again?
MAD, Larissa Faw - Friday, December 11, 2020
As the pandemic drags on, express fatigue with restrictions. Most still feel travel is risky, according to a new Horizon Media survey. ...
- Pandemic Or Not, Travelers Took To The Air For Holiday
Around the Net In Brand Marketing, Tanya Gazdik - Monday, November 30, 2020
Despite the CDC's recommendations not to travel or convene for the holiday, the airlines got a boost as the Transportation Security Administration set a new pandemic record Sunday for t ...
- How Brands That Cut Staff Can Reinvent Themselves
Marketing Insider, JoAnne Borselli - Tuesday, December 1, 2020
If you're a brand trying to "rethink normal" because you've been forced to cut personnel, here are some things to consider. ...
- Forecast: Digital Ad Spending To Grow, Print Will Stabilize
Publishing Insider, Rob Williams - Tuesday, December 1, 2020
Online display ads will see spending growth of 10%, although social media and online video will drive most of those gains. ...
- Atlas Ocean Voyages Debuts First Consumer Campaign 'At Last...Atlas' From Marca
Out to Launch, Steve McClellan - Thursday, November 19, 2020
The campaign punctuates the brand's message that "It's time to return to something brand new." ...
- Hawaiian Airlines Knows Consumers Are Stir-Crazy
Marketing Daily, Tanya Gazdik - Monday, November 16, 2020
The effort from the airline taps into intense desire to travel after months on lockdown. ...
- Disneyland Announces More Furloughs
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 10, 2020
Disneyland and Disney California Adventure is once again furloughing workers it had prematurely called back to work, anticipating reopening. In a memo to employees, Disneyland Resort President Ken Potrock blam ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...
