- Ready, Set, Go! Moms Looking To Plan Vacation
Marketing Insider, Maria Bailey - Monday, June 1, 2020
A recent survey study of moms across America showed 61% likely to travel once bans are lifted. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- Walt Disney World Will Cautiously Open Its Gates Mid-July
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 28, 2020
Disney will require masks and temperature checks for staffers and guests, and is setting "significant limits on attendance," though won't specify exactly what those limits are. ...
- Meredith Launches Slate Of New Podcasts
Publishers Daily, Melynda Fuller - Wednesday, May 27, 2020
Beginning today, Meredith Corp. is launching the first of four new podcasts from 'Allrecipes,' 'Parents,' 'Travel + Leisure' and 'Southern Living.' ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panels, ...
- BBC America Partners With Culture Trip On 'Killing Eve'-Inspired Hub
Publishers Daily, Melynda Fuller - Tuesday, May 26, 2020
The hub aims to take "Killing Eve" fans into the show's world, via content and virtual experiences set in various story locations - Paris, London, Rome and Moscow. ...
- Email Flies: Engagement Rises By 200% During COVID-19 Pandemic
Email Insider, Ray Schultz - Tuesday, May 26, 2020
Web traffic has declined overall, but aspirational travel has seen growth, Glance reports. ...
- Rental Car Behemoth Hertz Latest To File For Bankruptcy
Marketing Daily, Tanya Gazdik - Sunday, May 24, 2020
Just prior to the pandemic, Hertz launched a campaign themed the "Extra Mile," celebrating people who go the extra mile for families and friends. ...
- Publishers Shouldn't Write Off Events Business Completely
Publishing Insider, Rob Williams - Tuesday, May 26, 2020
Instead, the business needs to evolve as a combination of virtual events and smaller, more regional gatherings. ...
- Email Can Help Hospitality Brands During The Pandemic
Around the Net in Email, Ray Schultz - Friday, May 22, 2020
The hospitality industry has been hard-hit by the COVID-19 pandemic, but email can help brands build their relationship with travelers. For example, they can send uplifting content about how their ...
- Museums Begin Reopening With New Protocols
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 20, 2020
The Museum of Fine Arts in Houston reopens Saturday, following the lead of museums worldwide. “The museum is instituting strict safety measures: Wearing masks will be mandatory inside the building ...
- Las Vegas Airport To Sell Masks, Sanitizer In Vending Machines
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 19, 2020
Las Vegas’ McCarran International Airport announced on Twitter that vending machines loaded with virus-protective gear are being installed. The airport claims to be the first to offer the convenience, which ...
- Keeping Travel Customers Engaged In A Pandemic
Marketing Insider, Harvey Chipkin - Monday, May 18, 2020
The Conrad New York Downtown, a high-end property in lower Manhattan, has run a daily video on the Instagram Youtube Channel. ...
- OOH Data Shows % Of Americans Traveling Daily Is Back On The Rise
MediaDailyNews, Joe Mandese - Wednesday, May 13, 2020
Some more revealing data from the out-of-home industry shows Americans are slowly regaining their mobility after months of staying at home. This unique data visualization from Geopath and Intermx shows ...
- Summer Road Trips Planned By 31% Of Americans
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2020
There is a significant amount of pent-up demand for travel, GasBuddy CMO Michael DiLorenzo tells "Marketing Daily." ...
- Shanghai Disney Reopens At 30% Capacity
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 11, 2020
The Shanghai Disney Resort is reopening with mandatory face masks and social distancing rules. Guests must have their temperature taken on arrival and be able to show show an all-clear ...
- The Way Back For Advertisers After COVID-19
Inside Performance, Laurie Sullivan - Tuesday, May 12, 2020
The big question for advertisers is when to shift their marketing message and how to stop talking about, yet still acknowledge, the importance of staying safe. ...
- OOH Data Shows Americans' Daily Travel Continues To Return To Normal
MediaDailyNews, Joe Mandese - Thursday, May 7, 2020
Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is now traveling ...
- Airbnb Lays Off Quarter Of Staff
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 6, 2020
Airbnb leadership told employees Tuesday that the company’s revenue would be halved and that it would terminate about 1,900 of its 7,500 staff members. The company was “
seen until ... - U.S. Travel Association Tries To Salvage National Tourism Week
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2020
The group created a 45-second video that shows how "the spirit of travel moves America forward" and will "help rebuild our economy." ...
- March Mayhem: Email Volume And KPIs Were All Over The Lot
Email Insider, Ray Schultz - Tuesday, April 28, 2020
The retail and travel fields saw declines in March email volume following the usual dips from January to February, Cheetah Digital reports. ...
- 'The New York Times' Swaps 'Travel' With 'At Home' Section In Sunday Edition
Publishers Daily, Melynda Fuller - Friday, April 24, 2020
;The New York Times; is introducing a new print section called "At Home" this weekend. The section, which replaces the "Travel" section, is set to run through the duration of ...
- Consumers Leery Of Post-Pandemic Travel
Marketing Daily, Tanya Gazdik - Thursday, April 23, 2020
Companies need to go beyond marketing to reassure consumers and to get them to reengage, Magid's David Bilicic tells "Marketing Daily." ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across key content categories, regions and media from March 1-7 vs. April 5-11. ...
- Out-of-Home Media-Planning Data Reveals Americans Beginning To Travel More
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
America has already begun "opening up," according to some unique out-of-home media-planning data released today by Geopath and Intermx. The data, which tracks the average number of miles traveled daily ...
- Michigan Governor Urged To Lift Non-Essential Ad Restrictions
Digital News Daily, Wendy Davis - Tuesday, April 14, 2020
The Association of National Advertisers is urging Michigan Governor Gretchen Whitmer to rescind a recent order prohibiting large retailers from advertising non-essential items. ...
- A Path Forward For Sports, Travel, Leisure Industries
Marketing Insider, Jon Last - Wednesday, April 15, 2020
In comparing attitudes in September 2001 and July 2009 to today, there is more consumer hesitancy now about returning to leisure activities. ...
- Travel Marketing In A Pandemic
Marketing Insider, Harvey Chipkin - Tuesday, April 14, 2020
How do you maintain some level of investment to keep market share -- or not? And how do you plan now for a rebound? ...
- Airbnb Offer Online Experiences To Maintain Connection
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 12, 2020
Airbnb bookings might largely be gone, but the travel booking webs doesn’t want to be forgotten. The company is
bringing its Experiences platform online. Consumers will be able to “virtually ...
- The COVID-19 Hourglass: Brands Unsure About Return To Normal
Email Insider, Ray Schultz - Monday, April 13, 2020
Most marketers have adjusted their approach in response to the COVID-19 crisis, Element-R Partners reports, and have little patience for companies that have not. ...
