- Publishers Engage Audiences With Newly Announced Virtual Summer Events
Publishers Daily, Melynda Fuller - Monday, July 6, 2020
Time Out Group, Meredith Corp. and Vox Media announced new virtual events set to take place over the remaining summer months. ...
- Horizon Media Creates First eCommerce Upfront
MAD, Larissa Faw - Thursday, July 2, 2020
The eCommFronts: Click & Connect event -- to be held July 13-17 -- will include Amazon, Google, Facebook, Instacart, Walmart, and PromoteIQ/Kroger each providing an overview of the landscape and ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- have seen slight to major viewing declines for the most recent reporting week vs. the same period a year ...
- Banzai Offers New Tool For Partner Event And Webinar Marketing
Email Marketing Daily, Ray Schultz - Thursday, June 25, 2020
Banzai Reach for Partners allows brands to send invites via email, LinkedIn InMail and other channels, the firm says. ...
- Fox News Grabs Best Ever Saturday Night Viewing For Trump Rally
Television News Daily, Wayne Friedman - Monday, June 22, 2020
Fox News Channel pulled in its highest-ever prime-time viewership for a Saturday night covering President Trump's rally in Tulsa, Oklahoma, with 6.7 million Nielsen-measured viewers for the 8-11 p.m. time ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty. ...
- 'Slate' Holds Cross-Platform Coverage, New Podcasts For Pride
Publishers Daily, Melynda Fuller - Friday, June 19, 2020
'Slate' has been running a series of LGBTQ+ focused content and events during Pride month. ...
- Riot's New Title 'Valorant': Should You Care?
Digital News Daily, Zach Oscar - Friday, June 19, 2020
Riot is launching the "Ignition Series" weekend tournaments to kick off "Valorant" esports, partnering with an esports team and RAGE, one of Japan's biggest esports tournament organizations. The G2 Esports ...
- NBCU's Upfront Message: Welcome To NBC Circa 2010
TVBlog, Adam Buckman - Thursday, June 18, 2020
NBC plans to celebrate its future by placing its past firmly in the spotlight in a virtual Upfront next month. ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In July
Television News Daily, Wayne Friedman - Wednesday, June 17, 2020
The reunion-themed upfront event will feature "30 Rock" characters offering up stories and content, presenting new and returning shows for NBCU's 2020-21 TV season. The hour-long, ad-free event will air ...
- Lessons From Virtual BookExpo
Around the Net In Brand Marketing, Phyllis Fine - Sunday, June 7, 2020
New York's annual BookExpo, which recently ran virtually on Facebook offered lessons for many industries "as future prospects for mass gatherings remain clouded," according to The New York Times. “We ...
- Subaru Expands Participation By Making 5K Virtual
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2020
The event is attracting participants from other states who wouldn't otherwise be able to join in person, says Subaru's Craig M. Koven. ...
- Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
MediaDailyNews, Joe Mandese - Thursday, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey ...
- SEO Expert Jumps From Vivid Seats To CouponCabin
Inside Performance, Laurie Sullivan - Friday, May 29, 2020
Bryson Meunier this week became SEO director for the local coupon site, which offers cash back and codes to save money at online checkout, after working at Vivid Seats, which ...
- OOH Awards Showcase Past As Prologue
MediaDailyNews, Anna Bager - Wednesday, May 27, 2020
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, ...
- Publishers Shouldn't Write Off Events Business Completely
Publishing Insider, Rob Williams - Tuesday, May 26, 2020
Instead, the business needs to evolve as a combination of virtual events and smaller, more regional gatherings. ...
- 'NYT' Launches 'Unfinished Work' Virtual Series, Focuses On Women's Rights
Publishers Daily, Melynda Fuller - Tuesday, May 19, 2020
Part one of five kicks off today with a discussion called "The Road to Women's Suffrage," led by culture reporter Jennifer Schuessler. ...
- NASCAR Returns To TV, Grabs 6.3 Million Viewers On Fox
Television News Daily, Wayne Friedman - Monday, May 18, 2020
Fox says the "Heroes" race was the most-watched non-Daytona 500 race in three years. It aired with no fans in the stands, posting 6.32 million preliminary Nielsen-measured viewers. ...
- Twitch Launches An Esports Directory, Helping Solidify The Line Between Esports And Gaming
Digital News Daily, Zach Oscar - Friday, May 15, 2020
Twitch has created a directory that separates out esports replays and live matches by game, and displays professional players who are streaming live, helping to distinguish between popular recreational players ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...
- LinkedIn Accelerates Product Development, Launches Live Streaming Events Platform
Digital News Daily, Laurie Sullivan - Tuesday, May 12, 2020
LinkedIn on Tuesday launched a live streaming events platform that combines existing resources such as Pages, Events, and Live to help companies reconnect with their customers and communities. The tool ...
- NBCU's 'One Industry' Update: Cutting Ad Time/Clutter, No New Programming Yet
Television News Daily, Wayne Friedman - Monday, May 11, 2020
NBCU says it continues to work on new programs and new episodes of existing series and has been trimming ad loads and clutter, cutting back around two minutes per hour ...
- This Would Have Been Upfront Week, If Not For COVID
TVBlog, Adam Buckman - Monday, May 11, 2020
Thanks to a contagious disease, there will be no pressing of the flesh or saving of seats this year. ...
- Disney Advertising Sales To Offer Agency-Specific Virtual Upfronts
Television News Daily, Wayne Friedman - Wednesday, May 6, 2020
Disney Advertising Sales will present a "Virtual Roadshow" -- smaller presentations for media agencies and clients. ...
- ViacomCBS To Hold Two-Day Virtual Upfront
Television News Daily, Wayne Friedman - Tuesday, May 5, 2020
ViacomCBS will showcase combined assets of its Viacom cable TV-based platforms and will offer CBS Television Network programming as well as original programming for its streaming platform CBS All Access. ...
- Univision Ready To Make Upfront Deals, Programming Complete For Entire Season
Television News Daily, Wayne Friedman - Tuesday, May 12, 2020
"Unlike English-language networks, our prime-time schedule for the next year is set with first-run episodes every hour of prime time," said Steve Mandala, Univision president, ad sales and marketing, in ...
- MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL Pause
Digital News Daily, Laurie Sullivan - Monday, May 4, 2020
To offset declines, MSG Networks has supplemented game content with insights and interviews from key players and participants. The focus has turned to content that enables viewers to stay connected ...
- Taking Different Approaches, WPP, Omnicom Set Annual Meeting Dates
MAD, Steve McClellan - Friday, May 1, 2020
Both meetings are set for June. Omnicom is taking an in-person/online "hybrid" approach, while WPP's in-person meeting is closed to shareholders who will be able to vote by online pr ...
- U.S. Travel Association Tries To Salvage National Tourism Week
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2020
The group created a 45-second video that shows how "the spirit of travel moves America forward" and will "help rebuild our economy." ...
- Connecting Markets And Business During Pandemic: 'A Haircut For Personal Data?'
MediaDailyNews, Tony Jarvis - Monday, May 4, 2020
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in a ...
