- How Packvertising Became The New Advertising
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
As conventional ad-based marketing may be wearing out, getting blocked, or lost in a rising sea of ad noise, product and packaging designers are stepping up to create a mu ...
- Designing A More Sustainable Planet, Not Just Brands
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"It's no longer enough to talk about just a 30-second spot about sustainability," Design Lions President Pum Lefebure says. "You have to do something deeper than that." ...
- Sex Sells, But Older Sex Wins Lions
MediaDailyNews, Joe Mandese - Monday, June 21, 2021
"I've never seen an older generation photographed like that," said Cannes Lions jury President Liz Taylor. ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer -
When customers can't come to the mall, Mall of America is bringing the mall experience to them. Using a QVC TV shopping model with its retail tenants, MoA went livestre ...
- MRC Inducts Hall Of Famers J. Walker Smith, Norman Hecht
MediaDailyNews, Joe Mandese - Tuesday, June 15, 2021
The Market Research Council (MRC) Thursday will induct two journeyed marketing and media research leaders -- J. Walker Smith and Norman Hecht -- during its annual Hall of Fame awar ...
- NYC Entertainment Venues Open With The Boss On Broadway, Foo Fighters At MSG, VMAs At Barclays
MediaDailyNews, Joe Mandese - Tuesday, June 8, 2021
New York City's big entertainment venues, from Broadway to Madison Square Garden to the Barclays Center, are re-opening with high-profile events. In the past 24 hours, Bruce Springsteen announced ...
- Instagram Unravels The Mysteries Of How Its Algorithms Work
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 9, 2021
Instagram probably hasn't done enough to explain why it removes content, why some information is recommended, and how it works more broadly, said Instagram senior UX researcher Stacey Houston duri ...
- Apple Maps Makes Major Changes To Compete With Google Maps
Inside Performance, Laurie Sullivan - Monday, June 7, 2021
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new features and services for its Maps app in iOS 15, including augmented reality (AR) features that makes its navigati ...
- Now There's An 'Upfront' For Performance Marketers
Inside Performance, Joe Mandese - Friday, June 4, 2021
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of ecommerce on hand. ...
- New York Auto Show Is A Go
Marketing Daily, Tanya Gazdik - Thursday, June 3, 2021
"The goal is one million visitors over nine days," New York Governor Andrew Cuomo tells media. ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesday at its annual conference, without a flashy, Hollywood style. ...
- Horizon's Night Market Hosts Second 'eCommFronts,' Emphasis On Virtual
MediaDailyNews, Joe Mandese - Wednesday, June 2, 2021
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like the first one held last year, it will be a virtu ...
- Dreamforce Is Returning To San Francisco In September, Salesforce Says
Around the Net in Email, Ray Schultz - Friday, May 28, 2021
Dreamforce, the Salesforce convention that packed San Francisco’s Yerba Buena district prior to the pandemic, is returning in September. But it is expected to have only 5,000 attendees, compared wi ...
- Google Updates Customer Match, Performance Max, Adds Automation Products
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on change and consumer privacy running through most announcements. ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, Bud Light's own strategic approach and how (and how not) to suit up for the virtual game. ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audience delivery. ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O to help developers reach more people, improve marketing performance and provide better user experiences. ...
- Google Pushes Boundaries Of AI For Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
At Google's virtual I/O conference today, the company announced new features and updates based on Multitask Unified Model, Google's latest AI milestone, which has the potential to transform the w ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking a box -- it's part ...
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll meet, even after Cannes Lion announc ...
- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for three straight days, ending on Wednesday. ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? ...
- The Old Normal: Ad Execs Tip-Toe Back To In-Person Events
RTBlog, Joe Mandese - Monday, May 10, 2021
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ad execs has improved markedly over the past couple of mon ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who have something to say can attra ...
- Publishers Find Pockets Of Strength With Virtual Events
Publishing Insider, Rob Williams - Thursday, May 6, 2021
Those in-person events are due for a comeback, though virtual get-togethers or a hybrid of the two are likely to remain. ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront Negotiations
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2021
By one important measure -- the premium advertisers pay to buy short-term scatter advertising vs. what they paid in the upfront -- demand for network advertising inventory appears to ha ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rolex and Verizon, and 30-second unit commercial pricing appears to be the nearly the same as a year ag ...
- WWE Sees Q1 Revenues Sink 9%, Blames Lack Of Live Events
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
Live event revenue sank 97% to $500,000 (from $17 million in the year-earlier period). A year ago, it held 41 events in the first quarter of 2020. ...
- Penske Media, MRC Acquire 50% Stake In South by Southwest Event Owner SXSW
Publishers Daily, Ray Schultz - Tuesday, April 20, 2021
The new partners plan to further extend the SXSW platform digitally. ...
