- NBCU, Twitter Expand Advertising, Content Deal Globally
Television News Daily, Wayne Friedman - Monday, January 25, 2021
NBCUniversal and Twitter are expanding their seven-year advertising and live event content-focus deal worldwide. The bulk of the content will come from live TV events -- real-time sports highlights, r ...
- Virtual Events Boomed In 2020 Despite Obstacles: Study
Email Marketing Daily, Ray Schultz - Monday, January 25, 2021
Most events were free, and half of those who registered converted, Bizzabo reports. ...
- BOTS Catches Bots: FTC Uses Law To Nab Concert Cyber Scalpers
Marketing Daily, P.J. Bednarski - Friday, January 22, 2021
FTC settled 3 cases against ticket brokers using sophisticated technology to bypass Ticketmaster safeguards and scalp thousands of tickets. ...
- Giving An Epidemiological Meaning To Passing The Olympic Torch
RTBlog, Joe Mandese - Monday, January 25, 2021
With new coronavirus variants proving more contagious, some are questioning whether it makes sense to continue planning for the Tokyo Summer Olympic Games. ...
- Whole World Will Be Watching Our Un-Peaceful Transition
TVBlog, Adam Buckman - Wednesday, January 20, 2021
It is hard to consider this year's transition of power as "peaceful" when it will be seen originating from an armed encampment. ...
- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they host parties in light of COVID-19 in 2021. ...
- Why CES' Hottest Party Had No Attendees
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink, but this year's biggest shind ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates. ...
- Microsoft Teams Video Conferencing Lands On Dell Monitors As CES 2021 Goes Virtual
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 5, 2021
Dell announced three new monitors set to launch in February, dubbed the "world's first video conferencing monitors." Certified for Microsoft Teams, they will offer rapid access to the video-conferencing platf ...
- CBS' Grammy Awards Rescheduled Due To COVID-19
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
The event was scheduled to air on CBS on Jan. 31, 2021 and will now air March 14, 2021. CBS and The Recording Academy cite the current situation: Hospital servic ...
- Even With A COVID Vaccine, Live Entertainment Has a Long Road Ahead
TV Watch, Wayne Friedman - Thursday, December 31, 2020
The worldwide business has lost a massive $30 billion this year -- which includes $9.7 billion in box-office revenues posted a year ago. ...
- 'Financial Times' Job Cuts Reflect Shifting Business Priorities
Publishing Insider, Rob Williams - Tuesday, December 29, 2020
The 'FT' will eliminate as many as 64 jobs among its global workforce of 2,300. The job cuts came to light as the union protested against executive pay, including sala ...
- RingCentral Acquires Event Intelligence Firm DeepAffects
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
DeepAffects provides speaker and emotion recognition, the company says. ...
- With Google Outage, Publicis Groupe Postpones 'Viva La Difference' Event
Mediapsssst, Richard Whitman - Monday, December 14, 2020
"We should definitely be less dependent on the platforms," said Publicis Groupe CEO Arthur Sadoun. "And if that's true for us, it is definitely true for our clients." ...
- The Future of In-Person Events In 2021
Media Insider, Cory Treffiletti - Wednesday, December 9, 2020
Pre-pandemic, there were hundreds of trade events in all categories of business. That will not be the case going forward. ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights into the people behind them. ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe hired creators from the community ...
- Sadoun, Levy Announce Upcoming Corporate Event In Greetings Video
MAD, Larissa Faw - Monday, December 7, 2020
The Publicis Groupe leaders used their annual greetings video to announce an upcoming event -- Viva La Difference 2021 -- which will feature guest speakers like Michelle Obama and outli ...
- AT&T Chief Implies Direct-To-Consumer Is The Ultimate Window, But Will Remain Flexible
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
The future of movie marketing has changed fundamentally, requiring more "flexibility" and hedging, but the ultimate window is the one with the end-user, AT&T CEO John Stankey said this mornin ...
- Live From The Email Insider Summit: How PCH Plays The Game
Email Insider, Ray Schultz - Monday, December 7, 2020
The sweepstakes company sends 6 billion emails a year, while seeking to comply with present and future law. ...
- Bizzabo Pulls In $138 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
The event marketing firm plans to hire 100 new employees in the first half of next year. ...
- Kia Plans Road Trip, Campaign To Coincide With Ball Drop
Marketing Daily, Tanya Gazdik - Tuesday, December 1, 2020
"National Geographic" will document some of the inspirational people and places the vehicle and its occupants encounter along the way. ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Moldafsky will be responsible for all marketing including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and reputation. ...
- Infiniti Unveils QX55 With Help From Singer Aloe Blacc
Drive Time, Tanya Gazdik - Monday, November 23, 2020
"We've learned a lot about the powerful potential for this kind of engaging brand content," Infiniti's Phil York tells "DriveTime." ...
- Citing '96/4' Rule, Industry Execs Predict A CTV Ad Surge
MediaDailyNews, Joe Mandese - Monday, November 23, 2020
In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group of industry execs met Friday ...
- Marketers Unveil Code Of Consumer Data Ethics, Literally
MediaDailyNews, Joe Mandese - Friday, November 20, 2020
EASTON, CT -- The role of ethics took center stage Thursday during an online summit where some of the world's top marketers discussed the ethical use of AI-powered "smart data ...
- It Takes An Anthropologist: Why Marketers Need To Study 'Digital Villages'
MediaDailyNews, Joe Mandese - Thursday, November 19, 2020
EASTON, CT -- In one of the most mind-expanding sessions of i-com's multi-week Global Forum for Smart Data Marketing, the case was made for elevating a new field of soci ...
- Group Nine Launches Box'ed Ad Opportunity With Virtual 'Dodo' Event
Publishers Daily, Sara Guaglione - Thursday, November 12, 2020
Dodo's third annual Best Dog Day Ever festival is now Group Nine's first virtual event, sponsored by carpet cleaning company Resolve. ...
- B2B Pros Say: 'We're Burned Out' By Pandemic: Study
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
There are many no-shows at virtual events, and the lines between personal life and work are blurring, RollWorks reports. ...
- Honda Targets Gen Z With Civic Reveal On Twitch
Marketing Daily, Tanya Gazdik - Thursday, November 12, 2020
Building visibility among the gaming community is "critically important" for the Honda brand, says Phil Hruska, Honda manager media strategy. ...
