- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vital Voices Global Partnership on October 18. ...
- Job Cuts At 'Pop-Up' Underscore Perils Of Patronage
Publishing Insider, Rob Williams - Friday, October 9, 2020
Having a rich patron willing to lose money on a project can be a plus. It works right up to the moment when a wealthy benefactor starts feeling less gener ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted
MediaDailyNews, Joe Mandese - Tuesday, October 6, 2020
"Guarded optimism" is how the World Federation of Advertisers characterizes responses to its fourth tracking study on the impact of COVID-19 on marketing and media spending plans worldwide. Significantly, the ...
- First Presidential Debate Pulls Nielsen-Measured 73.1 Million Viewers, Down Vs. 2016
Television News Daily, Wayne Friedman - Wednesday, September 30, 2020
Tuesday's wild Presidential TV debate -- the first of three planned debates between Donald Trump and Joe Biden -- was down 13% to 73.1 million TV viewers across 16 networks ...
- Twilio Enhances Platform In Response To Digital Surge Caused By COVID-19
Email Marketing Daily, Ray Schultz - Wednesday, September 30, 2020
Twilio has added video, mobile app and other enhancements, announced at the company's SIGNAL 2020 event. ...
- In Midst Of Riots, Portland Lures 'Top Chef' To Film There
TVBlog, Adam Buckman - Tuesday, September 29, 2020
The culinary competition show is heading to Portland to film its 18th season slated to premiere next year. ...
- Infiniti, Kia, VW Go Digital For Reveals
Drive Time, Tanya Gazdik - Monday, September 28, 2020
Infinti's reveal was accompanied by an augmented reality experience that allowed participants to "place" a QX60 Monograph in their driveways. ...
- Financial Crisis Taught Goldman Sachs Many Marketing Lessons
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2020
"We weren't selling anything, we were trying to court public opinion," said Goldman Sachs' Amanda Rubin at MediaPost's Financial Services event. ...
- Census, Radio Take Center Stage At ARF Audience Science Conference
MediaDailyNews, Tony Jarvis - Tuesday, September 22, 2020
Day 1 of the ARF's virtual AudienceXScience Conference underscored and polished several fundamentals of the research, media, and ad businesses, especially the progress of the 2020 Census -- arguably the ...
- 'Allure' To Host Event Series To Complement Beauty Awards
Publishers Daily, Sara Guaglione - Monday, September 21, 2020
The six-part series continues throughout the month, launching with a discussion about the culture of Black hair with actress Taraji P. Henson. ...
- Detroit Auto Show Moving To September 2021
Around the Net In Marketing Automotive, Tanya Gazdik - Monday, September 21, 2020
After cancelling its show this past June due to COVID-19, organizers of the Detroit auto show (formally known as the North American International Auto Show) are now moving to next ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with broadcast quality across screens. An API ...
- Apple Not Talking About Identifier for Advertisers At Its Streaming Event
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The challenges faced by marketers over the Identifier For Advertisers is something Apple didn't talk about during its live-streamed event Tuesday touting its new line, Watch Series 6. ...
- ABC, CBS Prime-Time Scatter Prices Plummet Without Major Sports
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Cancellation and postponements of major sporting events included the NCAA Men's Basketball Tournament and The Masters PGA golf event. ...
- Volvo Offers Sweepstakes Tied To Virtual NYC Marathon
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
As the official vehicle of the TCS New York City Marathon, Volvo is pivoting to make the most of sponsoring the now-virtual event. ...
- Brands That Bail Out Music Fan Will Save Themselves
Marketing Daily, Glenn Minerley - Thursday, September 10, 2020
In the absence of events and life experiences fans crave, brands must create long-term brand affinity by associating with favorite acts. ...
- 'New Yorker' Festival Goes Virtual, Adds Drive-In
Publishers Daily, Fern Siegel - Tuesday, September 8, 2020
This year's event will have added resonance in the political sector, given ongoing protests about racial justice, as well as the upcoming election. ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shares how the brand has pivoted due to the COVID-19 pandemic. ...
- LinkedIn Page Owners Now Can Learn More About Followers, Connect Employees
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
As work-from-home changes the way companies design their platforms, LinkedIn this week gave marketers more ways to connect people within and outside their business to ease the challenges that arise ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of an ...
- Ad-Supported, Local TV Streamer Launches, Backed By 5 TV Groups, 200 Stations
Television News Daily, Wayne Friedman - Tuesday, September 1, 2020
Free, ad-supported premium streaming service VUit has launched with a number of TV station groups as partners, representing a collective 200 stations owned by Gray Television, Meredith Corp., Cowles Media ...
- Future Conventions Could Be More Virtual Than Reality
TVBlog, Adam Buckman - Tuesday, September 1, 2020
After two weeks of virtual conventions that were not really "conventions" at all, will televised presidential-nominating conventions ever be the same? ...
- Apple Rejects Facebook App Update
Digital News Daily, Gavin O'Malley - Friday, August 28, 2020
The update would have clearly laid out Apple's policy of taking a 30% cut of in-app purchases from a new online events feature, Facebook says. ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audiences of the second day of the Democratic National Convention, as well as Day Two of the RNC in ...
- RNC's Second Night Viewing Up 14% From First Night
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Viewing for the RNC's second night grew 14% to a Nielsen-measured 19.4 million for live program-plus-same day viewing -- 1% more in viewership than the DNC's second night a week ...
- Virtual GOP, Night 3: Star-Spangled Pence
TVBlog, Adam Buckman - Thursday, August 27, 2020
By the third night of this week's virtual televised GOP convention, it was reasonable to question the necessity of the event's four-day length. ...
- DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Ratings for the Republican National Convention's first night trailed the Democratic National Convention's first night by 14%, according to estimates for the common tv network coverage, but the DNC had ...
- The Irony Throne: First Lady Uses Rose Garden To Troll All Former First Ladies, The Media Too
Red, White & Blog, Joe Mandese - Wednesday, August 26, 2020
Day Two featured the First Lady's attack on the media for ignoring the opioid drug crisis, a day after the RNC opened with gossip about members of the First Family ...
- Virtual RNC First Night Scores 17 Million Viewers -- Down 14% From Same DNC Night
Television News Daily, Wayne Friedman - Tuesday, August 25, 2020
The RNC's opening night posted 17 million Nielsen-measured viewers among 11 networks -- 14% lower than the DNC's first night, which had 19.75 million for the same collective networks. The ...
- Virtual GOP, Night 2: The White House As Stage Set
TVBlog, Adam Buckman - Wednesday, August 26, 2020
The White House and its Rose Garden featured prominently in Tuesday night's episode of this week's virtual Republican National Convention. ...
