- From Influencers to Hashtag Campaigns: White Castle Deepens Engagement with CPG Shoppers
The MediaPost Cases, Lisa Singer -
As a QSR brand, White Castle was at the forefront of using social media to promote their restaurants, but they didn't stop there. The family owned company also extended i ...
- With Razorfish Leading The Way, 'Art Bash' Fundraiser Pivots To Digital
MAD, Larissa Faw - Friday, April 9, 2021
Razorfish is responsible for the concept, design, technical development and implementation of the visual identity of the event's platform. ...
- Could The Pandemic Or A Boycott Trip Up Another Olympics?
TV Watch, Wayne Friedman - Friday, April 9, 2021
It's not just the virus. It's also the issue of human rights in China for 2022. ...
- Cannes Lions Festival Going All Digital For Second Straight Year
MAD, Steve McClellan - Wednesday, April 7, 2021
The awards portion of the event will return (it was cancelled last year) and cover two years of work. ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based on the current state of their data, MMA Global and Ernst And Young report. ...
- MWC: Big Tech Names Are Physical No-Shows
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
This year's Mobile World Congress (MWC) show in Barcelona took a beating with the news that Intel, Google, and Microsoft will attend the physical show, deciding they will not atte ...
- Automakers Come Together (Online) For MediaPost Conference
Drive Time, Tanya Gazdik - Monday, March 29, 2021
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai. ...
- ANA Plans 'Hybrid' Masters Of Marketing Conference
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 29, 2021
The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders. ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. ...
- SXSW: Journalists Discuss Struggle To Keep Local News Publishers Alive
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
During the virtual SXSW event Wednesday, a discussion with local newspaper journalists about the rapidly shrinking industry and diminished coverage of vitally important beats that hold local governments, elected official ...
- Volkswagen Embarks On Cross-Country Drive
Marketing Daily, Tanya Gazdik - Monday, March 15, 2021
"Range anxiety is a thing of the past," says Volkswagen's Dustin Krause. ...
- Google Touts Cohort Targeting, Hopes Advertisers Will FLoC To It
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
During an IAB keynote Monday, Google's top ad manager unveiled a new initiative to leverage aggregated, anonymized data to help the ad industry identify "cohorts" whose behaviors and performance cou ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad Summit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
At Pinterest's first partner and advertiser summit this week, the company made announcements focused on video, shopping, and making its trend data actionable. ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in a much more careful and clever way," Fox Corp. CEO Lachlan Murdoch said. He adds that national TV ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week of the long and hugely entertaining upfront presentation season. ...
- Dispelling Attribution Myths: Why Google Analytics, Google Ads Data Doesn't Always Match
Data & Programmatic Insider, Laurie Sullivan - Monday, February 22, 2021
At the virtual Paid Search Association event, NordicClick Interactive Associate Director/Paid Search Brooke Osmundson explored when and why it's okay for Google Analytics and Google Ads data to not ma ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such as resetting the industry's foundation based on addressability, privacy, identity and safety, as well as the progress made acro ...
- BMW Returns As New York Fashion Week Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 16, 2021
A content series illustrates the parallels between the fashion and automotive creative processes. ...
- Auto Event Cancellations, Reschedulings Continue
Drive Time, Tanya Gazdik - Monday, February 15, 2021
Mini USA once again is postponing Mini Takes The States, a biannual cross-country road rally that attracts upwards of 3,600 Mini enthusiasts. ...
- Upfront Redux: Networks To Go Virtual, Again
Television News Daily, Wayne Friedman - Thursday, February 11, 2021
For the first time, Disney will include Hulu. In the past, Hulu had its upfront presentation during the NewFronts series of meetings. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- Super Bowl Spikes Ad Revenue 21% Higher To $545 Million
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Kantar said 96 commercial spots aired in the game, for a record 57 total minutes. Automotive was again the top spender overall at $75 million, for a 14% share, follow ...
- Super Bowl Streams At 20% For CTV Device Owners, Sports Wagering Higher
Television News Daily, Wayne Friedman - Monday, February 8, 2021
Co-viewing of the big game dipped 20%, according to TVision, to 1.8 -- the average number of people in the room -- vs. 2.0 a year ago. ...
- It's Almost Game Day: How Marketers Can Make Sure Their Ads Will Score Big
MAD, Kate DuBois - Wednesday, February 3, 2021
Iconic brands like Budweiser, Coca-Cola, and Pepsi are pulling back this year, while other marketers are concerned about hitting the right tone -- will it be too light or fun ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streaming services and the ways they market themselves is that they are indoctrinating a new generation of entertainment consume ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. ...
- NBCU To Start New 'Platform Developer' Conference
Television News Daily, Wayne Friedman - Wednesday, February 3, 2021
"We're building solutions with all of our partners, not just selling ad inventory," says an NBCU spokesperson. ...
- The COVID-19 Super Bowl: A Big Game Like No Other
TVBlog, Adam Buckman - Wednesday, February 3, 2021
As always, the commercials will be widely noted, seen and talked about. The preference here is: The wackier the better. ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach more consumers, Acura's Greg Dewein tells "Marketing Daily." ...
