- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 Million
Television News Daily, Wayne Friedman - Thursday, September 3, 2020
Thirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with national TV ad spending comparable to a year ago. Some $290.6 million in national TV ad spend has been ...
- Automaker TV Spending Almost At Pre-Pandemic Levels
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 1, 2020
In August, 8.9% of automaker ad impressions came during NBA games, while NHL games had 4% and MLB games had 1.9%, per iSpot.tv. ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The NBA postponed three playoff games Wednesday in the wake of the shooting of Jacob Blake by police in Kenosha, Wisconsin. According to reports, owners initially received phone calls from ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
TV Watch, Wayne Friedman - Tuesday, August 4, 2020
TV viewers are hungry for anything new and familiar. This week's midsummer, pandemic-referenced high-rated TV content: the NBA. ...
- Netflix Saves 'The Last Dance' For Summer
TVBlog, Adam Buckman - Friday, June 26, 2020
ESPN's Michael Jordan documentary "The Last Dance" could be in position to become TV's biggest hit this summer. ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Television News Daily, Wayne Friedman - Friday, May 1, 2020
National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation of ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
AT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its pay TV video businesses separately posted 7% lower revenue. ...
- ESPN Earns Big Viewing With Jordan-Focused Documentary 'The Last Dance'
Television News Daily, Wayne Friedman - Monday, April 20, 2020
ESPN has no live NBA games -- but it has Michael Jordan and "The Last Dance" documentary, which has posted the highest viewing numbers ever for a documentary event on ...
- 100 Days That Changed The Game
MediaDailyNews, Jon Stainer - Wednesday, April 15, 2020
The NBA demonstrated decisive leadership after a player tested positive for COVID-19, putting the need to protect its players, teams, officials and fans ahead of all other considerations. ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to TV measurement/analytics firm 605. ...
- 'March Madness' Average Ad Unit Costs
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
In light of the National College Athletic Associations decision to cancel the 2020 Division 1 men's and women's championship tournament, SQAD has released data analyzing the past five years of ...
- NBA Suspends Its Season 'Until Further Notice' Due To A Player's Positive Coronavirus Test
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
The NBA has made a dramatic decision to suspend its season "until further notice" following a positive coronavirus test for Rudy Gobert of the Utah Jazz on Wednesday night. ...
- Networks Could Lose Millions In Sports Advertising, With Big Hits To NBA, NHL, NCAA
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
Around $700 million in advertising deals would be lost to ESPN, ABC, and TNT should the NBA cancel the rest of its season. ...
- NCAA Cancels March Madness, $1B In National TV Ads Lost
Television News Daily, Wayne Friedman - Thursday, March 12, 2020
On Thursday the NCAA announced its "March Madness" month-long event for both men's and women's tournaments has been cancelled due to coronavirus concerns, just hours after announcing it had canceled ...
- Coors Light Pulls Ad That Might Be Viewed As Joking About Self-Quarantine
Marketing Daily, P.J. Bednarski - Wednesday, March 11, 2020
Ad that says Coors is the "Official Beer of Working Remotely" has been pulled. ...
- Sports Media Brands Record Big Rise In TikTok Followers
Digital News Daily, Gavin O'Malley - Tuesday, February 25, 2020
Between January and February, the average sports media outlet saw its TikTok following swell by about 400,000 users, the analytics firm found, reports Conviva. ...
- State Farm Launches Campaign Featuring New Jake
Marketing Daily, Tanya Gazdik - Tuesday, February 18, 2020
"Jake from State Farm is a living, breathing embodiment of a good neighbor," State Farm's Patty Morris tells "Marketing Daily." ...
- NBA All-Star Game Gets TV Ratings Gain: New Format, Kobe Bryant Tribute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2020
A new, compelling format for the NBA All-Star Game Saturday had positive results, with an 8% gain in viewership to a Nielsen-measured 7.3 million viewers on TNT and TBS. ...
- NBA All Star Game: No TV Ads In The Fourth Quarter, Charity Awards To Be Given
Television News Daily, Wayne Friedman - Friday, February 14, 2020
As part of an incentive to keep viewers watching until the end, all fourth quarter commercial breaks will be shifted to the first three quarters. For every quarter, there will ...
- NBA All Star Game Sells Out Early: Season Sees New Advertisers, Price Hikes
Television News Daily, Wayne Friedman - Tuesday, February 11, 2020
Although early-season NBA TV ratings have been mediocre at best, TNT has seen strong ad results in revenue, new advertisers, and pricing for regular-season games -- and for the upcoming ...
- Kobe Bryant Was Important To Ad World, As Well As Sports
Marketing Daily, Tanya Gazdik - Sunday, January 26, 2020
Kobe Bryant was best known as a longtime endorser for Nike, but he was also a spokesperson for other brands including McDonald's and Apple. ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode the NCAA, granting college athletes the right to paid endorsement deals and agents. Ohio, Colorado, Florida and Illinois may ...
- Infiniti, Walmart, NBA Top List of Most 'Empowering' Ads for 2019
Research Intelligencer, Rob Williams - Friday, January 10, 2020
Infiniti's 60-second spot during the NCAA season highlighted its charitable giving for cancer research. ...
- Cultivating Hispanic Basketball Fans Scores Points On, Off The Court
Marketing Insider, Mario Carrasco - Monday, November 11, 2019
U.S. Hispanics are younger, concentrated in urban areas, and have been integral to the evolution of popular cultural cornerstones such as hip-hop. ...
- NBA Digital, Turner Start D2C TV Streaming Platform Featuring Live Games
Television News Daily, Wayne Friedman - Tuesday, November 5, 2019
Turner and NBA Digital say they are launching the first sports league D2C platform to feature live games -- NBA TV. It will include more than 100 exclusive, nationally televised ...
- Express Includes NBA Standouts In Campaign
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 31, 2019
Official NBA partner Express has lined up some of the league’s top young players (Victor Oladipo, Indiana Pacers; Trae Young and John Collins, Atlanta Hawks and Jamal Murray, Denver Nuggets) ...
- Autotrader Renews NBA Partnership
Marketing Daily, Tanya Gazdik - Friday, October 25, 2019
The brand is the exclusive partner of the NBA on TNT's Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled. ...
- Marketing Machine Shaq O'Neal Gets Personal With Endorsements, Epson Is Latest Deal
MediaDailyNews, Wayne Friedman - Friday, July 12, 2019
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its latest color toners can last years without refills. ...
- Wish Urges NBA Star To Stay Put
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2019
Wish is running a series of billboards, mobile digital ads and print placements in Canada urging Kawhi Leonard to stick with the Raptors. ...
- NBA Finals Down 19% In Viewers
Television News Daily, Wayne Friedman - Saturday, June 15, 2019
The six-game series averaged 14.3 million viewers, down from 17.6 million last year. Overall, this year's event was the lowest-rated NBA Finals since 2007 -- ...
