- Brands And Retailers Report Mixed Feelings On NIL Influencer Deals
Digital News Daily, Colin Kirkland - Friday, December 3, 2021
With student athletes now legally allowed to monetize using their name, image, and likeness (NIL) since July 1, many brands and retailers have begun to put student athlete influencer dea ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Staples Center. Official branding will also be placed in all venues and areas of the Staples Center, including t ...
- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Google is expanding its on-air TV ad presence with sports as its Google Pixel Android phone becomes the first presenting sponsor of the NBA Playoffs on ESPN for the 2021- ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer Marketing
MediaDailyNews, Colin Kirkland - Wednesday, September 8, 2021
Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. ...
- WarnerMedia Spikes 49% In Q2 Ad Revenues, Helped By NBA
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
WarnerMedia says advertising revenue also benefited from the new HBO Max ad-option that started up in June. ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when it comes to lucrative college sports. ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?
TV Watch, Wayne Friedman - Wednesday, June 30, 2021
It's got March Madness and the NBA. But the "NFL Sunday Ticket" contract with DirecTV runs out next year. ...
- Hasbro, Reebok Partner For Basketball Collab
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 6, 2021
Hasbro and Reebok are partnering for a “nostalgic basketball collaboration rooted in hoop dreams.” Nerf x Reebok is a four-model retro sneaker pack featuring colorful iterations of Reebok’s Pump Om ...
- Michelob Ultra, Hennessy Debut Campaigns During NBA Playoff Coverage
Marketing Daily, Les Luchter - Monday, June 7, 2021
Major athletes take center stage in the Michelob Ultra campaign, while Hennessy's features a women's basketball collective. ...
- Walt 'Clyde' Frazier: The Best Broadcaster In America
TVBlog, Adam Buckman - Thursday, May 6, 2021
Clyde may not realize this, but he is one of the true treasures of New York City television today. ...
- Google Becomes WNBA Changemaker For Women's National Basketball Association
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 3, 2021
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of WNBA All-Stars on ESPN and t ...
- When It Comes To ESPN's NBA Wagering Game, Who Really Wins?
TV Watch, Wayne Friedman - Friday, April 16, 2021
With the influx of sports betting/gaming growing in conjunction with content on traditional sports channels, commentary and sports reporting are poised to change. ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimated $119 million in national TV advertising spend. ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 2019) across 15 games. In 2019, an average 3.04 million viewers per game was registered through the second rou ...
- NCAA's March Madness Is 'Virtually Sold Out'
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Overall, around 100 advertisers will participate in the tournament. Around 80% of the linear TV advertisers will also get streaming exposure. Just a couple of ad units remain unsold ...
- Dish Network, DraftKings Make Integration Deal With Sports Wagering
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Initially, Dish customers can wager on NCAA basketball, NBA and NHL games. ...
- NBA's First-Week Ratings Highest Since 2012
Television News Daily, Wayne Friedman - Wednesday, December 30, 2020
National TV ratings for Week 1 of the NBA season showed strong viewership vs. last year -- up 67%, according to the league -- the highest first week of ...
- 'GQ' Teams With NBA Star On First Guest-Curated Product Box
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
GQ is partnering with NBA star Kevin Love on its latest "Best Stuff Box" product, focused on mental well-being. ...
- NBA Playoffs: 38 Games Averaging 2 Million Viewers, National TV Ad Spend $290.6 Million
Television News Daily, Wayne Friedman - Thursday, September 3, 2020
Thirty-eight NBA Playoffs games have averaged 1.96 million Nielsen-measured viewers, with national TV ad spending comparable to a year ago. Some $290.6 million in national TV ad spend has be ...
- Automaker TV Spending Almost At Pre-Pandemic Levels
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 1, 2020
In August, 8.9% of automaker ad impressions came during NBA games, while NHL games had 4% and MLB games had 1.9%, per iSpot.tv. ...
- NBA Playoffs Stopped On Wednesday After Blake Shooting, TNT Airings Cancelled
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The NBA postponed three playoff games Wednesday in the wake of the shooting of Jacob Blake by police in Kenosha, Wisconsin. According to reports, owners initially received phone calls fr ...
- Prime-Time Non-Sports Marketers Might Bet On Sports Programming This Fall
TV Watch, Wayne Friedman - Tuesday, August 4, 2020
TV viewers are hungry for anything new and familiar. This week's midsummer, pandemic-referenced high-rated TV content: the NBA. ...
- Netflix Saves 'The Last Dance' For Summer
TVBlog, Adam Buckman - Friday, June 26, 2020
ESPN's Michael Jordan documentary "The Last Dance" could be in position to become TV's biggest hit this summer. ...
- National TV Sinks 13% In March, 5% In Q1 Due To COVID-19 Pullback
Television News Daily, Wayne Friedman - Friday, May 1, 2020
National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation ...
- AT&T's Q1 Ad Revenues Sink 12.9%, Pay TV Business Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, April 22, 2020
AT&T's Q1 ad revenues fell 12.9% to $1.5 billion, while its pay TV video businesses separately posted 7% lower revenue. ...
- ESPN Earns Big Viewing With Jordan-Focused Documentary 'The Last Dance'
Television News Daily, Wayne Friedman - Monday, April 20, 2020
ESPN has no live NBA games -- but it has Michael Jordan and "The Last Dance" documentary, which has posted the highest viewing numbers ever for a documentary event ...
- 100 Days That Changed The Game
MediaDailyNews, Jon Stainer - Wednesday, April 15, 2020
The NBA demonstrated decisive leadership after a player tested positive for COVID-19, putting the need to protect its players, teams, officials and fans ahead of all other considerations. ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming
Television News Daily, Wayne Friedman - Tuesday, April 14, 2020
"March Madness" 2019 viewers increased news viewing by 32.3%, a larger gain than among the total population of U.S. viewers at 30.6%, according to TV measurement/analytics firm 605. ...
- 'March Madness' Average Ad Unit Costs
Research Intelligencer, Joe Mandese - Friday, March 13, 2020
In light of the National College Athletic Associations decision to cancel the 2020 Division 1 men's and women's championship tournament, SQAD has released data analyzing the past five years ...
