- Wish Urges NBA Star To Stay Put
Marketing Daily, Tanya Gazdik - Wednesday, July 3, 2019
Wish is running a series of billboards, mobile digital ads and print placements in Canada urging Kawhi Leonard to stick with the Raptors. ...
- NBA Finals Down 19% In Viewers
Television News Daily, Wayne Friedman - Saturday, June 15, 2019
The six-game series averaged 14.3 million viewers, down from 17.6 million last year. Overall, this year's event was the lowest-rated NBA Finals since 2007 -- ...
- Wells Fargo Partners With GIPHY For GIFs About NBA Playoffs
Publishers Daily, Sara Guaglione - Monday, June 3, 2019
The GIFs -- animated, looped video shorts -- star sports commentator and former basketball star Paul Pierce. ...
- 'The Athletic' Hires 14 Staffers To Cover WNBA
Publishers Daily, Melynda Fuller - Tuesday, May 21, 2019
Fourteen women writers will give readers access to all 12 teams. Coverage will include on the court, locker room and front-office reports. ...
- ABC Turning Over Two Nights Of Prime Time To NFL Draft
TVBlog, Adam Buckman - Thursday, April 25, 2019
To air its eight hours of coverage this week, the network will forego regularly scheduled airings of some of its highest-profile shows. ...
- Rakuten Powers Up Stephen Curry Partnership
MAD, Larissa Faw - Friday, April 12, 2019
As global brand ambassador, Curry will play a "pivotal" role in growing the Rakuten brand in the U.S. through appearances, brand marketing and other promotions, says the company. ...
- In A First, AT&T's Logo Will Be On All WNBA Uniforms This Season
Marketing Daily, P.J. Bednarski - Monday, April 8, 2019
The telecom reportedly is the first non-apparel brand partner to have its logo placed on the jersey fronts of all 12 league teams. ...
- NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Advertising has amounted to 6,284 commercial airings totaling $763.8 million in national TV advertising vs. 6,529 commercial airings in 2018, amounting to $790.2 million. ...
- March Madness Streaming On The Rise
Digital News Daily, Alex Weprin - Monday, April 1, 2019
March Madness Live is setting new records for streams and streaming hours, with both categories up by more than 25% compared to last year. ...
- 7-Eleven, BodyArmor Team On AR For March Madness
Connected Thinking, Chuck Martin - Tuesday, March 26, 2019
The AR feature, created by Zappar, provides two different basketball experiences in the mobile menu. ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad Spend
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Nielsen ratings are up 8% so far, averaging a household program 6.4 rating/15 share in metered markets -- the second-highest rating through the first weekend since 1991. ...
- Yahoo Sports Returns With Tourney Pick'em
Marketing Daily, Tanya Gazdik - Wednesday, March 20, 2019
Celebrating 20 years of the game, this year Yahoo Sports is offering hoops fans a chance to win $1 million. ...
- Buffalo Wild Wings Offers March Madness Promos
Marketing Daily, Tanya Gazdik - Monday, March 18, 2019
The sports bar is introducing an in-restaurant response to the spike in vasectomy procedures during the NCAA tournament. ...
- Kantar Data Reveals Just How Mad Advertisers Are For NCAA Men's Basketball Tournament
Research Intelligencer, Joe Mandese - Wednesday, March 13, 2019
After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis released today by WPP's Kantar Med ...
- Acura Launches #SuperHandling Challenge
Marketing Daily, Tanya Gazdik - Monday, March 11, 2019
A select group of influencers from across the basketball and sports communities will amplify the challenge, which is hosted by ESPN analyst Jay Williams. ...
- Data Reveals Volatility Of Nike Brand, Pre-/Post- Sneaker Explosion
Research Intelligencer, Joe Mandese - Tuesday, March 12, 2019
Few brands have experienced the kind of volatility that Nike has recently, but despite some well publicized "hits" -- especially the explosion of NCAA basketball star Zion Williamson's Nike sneake ...
- What Makes March So Mad: New Report Breaks Down NCAA Tournament By Fan/Audience Type
MediaDailyNews, Joe Mandese - Friday, March 8, 2019
In what may be one of the most in-depth analyses to date of the magnitude and composition of the NCAA college basketball tournament, independent marketing intelligence firm MiQ has ju ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it to improve quality. Nike will no doubt tell us about it in an entertaining way, in a series ...
- Duke Star's Nike Basketball Shoe Disassembles On National TV
Marketing Daily - Top of the News, Thom Forbes - Friday, February 22, 2019
Results of the mishap? The star freshman went to the bench, the Twitterverse erupted into a frenzy -- and Nike's stock went into a mild tumble. ...
- AT&T, NBA Form Broad Partnership, Dream Of 'Immersive Possibilities'
Marketing Daily, P.J. Bednarski - Wednesday, February 6, 2019
The arrangement will allow the company and league to develop other events and technological innovations that could include virtual reality, ...
- Infiniti Intros 'Timeout For The Win' With NCAA
Marketing Daily, Tanya Gazdik - Thursday, January 17, 2019
Infiniti is donating a total of $1 million to Coaches vs. Cancer with the help of the American Cancer Society, 48 coaches and fans. ...
- Basketball Star's Federal Lawsuit Accuses Adidas Of Racketeering
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 20, 2018
The suit says Brian "Tugs" Bowen II was denied the chance to grow his talents in college on the way to going pro. ...
- 'Shut Up and Dribble' Scores For Showtime
TVBlog, Les Luchter - Friday, November 2, 2018
Fox News host Laura Ingraham telling LeBron James to "Shut Up and Dribble" bookends Showtime's three-part documentary of that title. ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to and from the game. It is one of the most clicked-on links of any email and accounts for near ...
- CIAA Unveils 'Live The Legacy' Campaign For Hoop Season
MAD, Larissa Faw - Tuesday, September 25, 2018
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platform campaign designed to recognize the nation's first African American athletic conference heritage and
future. ...
- Eater, NBA Team For Video Series
Publishers Daily, Sara Guaglione - Thursday, July 12, 2018
The most popular "Home & Away" episode on YouTube follows Lakers player Kyle Kuzma, featuring his favorite comfort food: lobster pizza. Another episode focuses on Chicago Bulls player Lauri Markkan ...
- Adthena Tracks NBA Finals Keyword Terms
Inside Performance, Laurie Sullivan - Friday, June 22, 2018
Kayak and Expedia came out the biggest winners in terms of click share during the Finals series for the term "Cleveland Cavaliers." Expedia dominated the term "Flights to Cleveland" wi ...
- Progressive Helps NBA Fans De-stress With Goat Yoga
Marketing Daily, Tanya Gazdik - Wednesday, June 6, 2018
Inspired by Flo, the company's own GOAT, Progressive is inviting NBA fans to de-stress with a little goat yoga in downtown Cleveland. ...
- App User Drops Suit Against Warriors Over 'Spying' App
Digital News Daily, Wendy Davis - Monday, May 21, 2018
A New York resident who downloaded an app for the Golden State Warriors has dropped a potential class-action lawsuit accusing the team and beacon technology company Signal 360 of violati ...
- NBA Launches Finals Spot Focusing On Emotions
Marketing Daily, Tanya Gazdik - Friday, May 18, 2018
"Finally Mine" from Translation LLC features current and former NBA stars including Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O'Neal and Dirk Nowitzki. ...
