- NBA Works To Expand Global Presence
Marketing Daily, Karl Greenberg - Monday, August 24, 2009
The programs, which include everything from basketball-development in the Philippines to basketball-experience tours in places like China and Western Europe, also bring in over 50 corporate sponsors including DHL, Gatorad ...
- Nike Extends Deal With WNBA
Marketing Daily, - Sunday, July 26, 2009
Nike and the WNBA have extended their 12-year-old marketing partnership, which began with the league's inception. The new multi-year deal gives Nike courtside signage and advertising blocks during WNBA nation ...
- Taco Bell In First: 2-Minute All Star Game Ad
Marketing Daily, Karl Greenberg - Thursday, July 9, 2009
"Sports are the foundation of our media investment; we have been incredibly pleased with our relationship with Major League Baseball, of which we are official QSR. When we started 'datin ...
- NBA Launches Digital Broadcast
Marketing Daily, - Wednesday, May 13, 2009
NBA Digital is launching T-Mobile Close Up: NBA Eastern Conference Finals, a live streaming sports application. The application will be available via the T-Mobile G1 with Google and will provi ...
- Sacred Territory For Sale
Marketing: Sports, Barry Janoff - Tuesday, May 12, 2009
The standard in marketing is now being set by the new $1.1 billion home of the Dallas Cowboys, which expects to hold more than 100,000 people for Super Bowl X ...
