- A-B InBev, Cisco Systems Earn Top Honors At IHAF Awards
Mediapsssst, Richard Whitman - Wednesday, November 25, 2020
The awards celebrate creative work from in-house agencies and are bestowed by the In-House Agency Forum. ...
- Gov. Cuomo Wins An Emmy - Is That Why 'The Apprentice' Star Is So Angry?
TV Watch, Wayne Friedman - Tuesday, November 24, 2020
The reason for the special award was Cuomo's calming daily video presentations, which included realistic expectations of what damage COVID-19 was doing. ...
- Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's Jury
Out to Launch, Steve McClellan - Friday, November 13, 2020
Tiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped to lead the jury for the 79th Annual OAAA Obie Awards. The call-for-entries kicked off Thursday for the awar ...
- One Show 2021 Opens For Entries
Out to Launch, Larissa Faw - Tuesday, November 10, 2020
The One Club For Creativity’s One Show 2021 is open for entries and this year’s programming has been impacted by the pandemic, including extended deadlines and new categories/disciplines that refle ...
- Premium Video Streamers Amp Up National TV Spending For Fall, Winter Season
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Apple TV+, Disney+ and Amazon Prime Video are the major spenders as premium streaming platforms ramping up marketing, with $272.3 million spent over the last two months, totaling 94,166 commerci ...
- BK's 'Whopper Detour' Campaign Takes The U.S. Grand Effie
MAD, Steve McClellan - Friday, October 2, 2020
The campaign, created by FCB/New York and FCB/RED, won the top prize for marketing effectiveness for an effort that relied on geofencing to redirect customers to McDonald's to get ...
- Dodge Celebrates J.D. Power Awards With Humor
Marketing Daily, Tanya Gazdik - Friday, October 2, 2020
Being serious about the awards was tough for a brand that does "burnouts, donuts and bad-ass attitude," says FCA's Tim Kuniskis. ...
- Emmys Up 'Schitt$ Creek' As Viewership Plummets
TVBlog, Adam Buckman - Tuesday, September 22, 2020
The highlight of the show was watching "Schitt$ Creek" win all of the first seven categories announced during the Emmys' first hour. ...
- Sandy Hook Promise Beats Out Jeep, Amazon, Apple, P&G To Win Emmy
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 20, 2020
BBDO NY and Smuggler won a prime-time Emmy on Saturday for a PSA for the Sandy Hook Promise, which had been nominated for two consecutive years without winning. The sp ...
- HBO Dominates Emmys, Silencing Doubters
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
HBO won the most Emmys -- 30 to Netflix's 21 -- answering those who doubted that the cable network that pioneered theatrical-quality fare could keep its mojo after "Game ...
- Fiat Chrysler CMO Preps For Possible Emmy Award
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2020
"I like to look at it as an indication that the creative resonated with consumers and with the industry," says FCA CMO Olivier Francois. ...
- Emmy Prediction: Widespread Apathy, Record Low Ratings
TVBlog, Adam Buckman - Friday, September 18, 2020
Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards will be similarly diminished. ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recogniz ...
- Lincoln's Joy Falotico, Marketer Of The Year, On 'Sanctuary,' COVID And Bronco
Show Daily, Nina Lentini - Tuesday, August 11, 2020
Falotico also noted that after its launch, Aviator gained 10% share of market in under one year. ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer's mettle. But help is on the way. Coming up, we'll have executives from Lexus, Honda, Ford, Hyundai a ...
- Comedy Cartoon Spinoff Is New Frontier For 'Star Trek'
TVBlog, Adam Buckman - Thursday, August 6, 2020
The newest wrinkle in the "Star Trek" universe is this new animated series on CBS All Access called "Star Trek: Lower Decks." ...
- Ad Highlighting Unconscious Bias Is Among Emmy Finalists
MAD, Steve McClellan - Thursday, July 30, 2020
Five ads made the finalist cut for the 2020 Emmy in the outstanding commercial category, including one addressing the bias faced by Black men. ...
- Netflix, And Streamers As A Whole, Break Emmy Nomination Records
Digital News Daily, Karlene Lukovitz - Wednesday, July 29, 2020
The previous record was HBO's 137, in 2019. ...
- Streamers Grab Emmy Nominations, Netflix Nabs 160
TV Watch, Wayne Friedman - Thursday, July 30, 2020
What's the marketing value of award hardware in a growing industry of more D2C platforms? The answer is: Take whatever you can get. ...
- It's Netflix Vs. HBO In Annual Emmy Numbers Game
TVBlog, Adam Buckman - Thursday, July 30, 2020
If the annual Emmy nominations were a sporting event, they would require a scoreboard of unprecedented dimensions to display all of the numbers. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, J ...
- 2020 'Ephron' Award Recipient: Josh Chasin
MediaDailyNews, Joe Mandese - Friday, July 10, 2020
The Advertising Research Foundation has named long-time industry media researcher Josh Chasin the 2020 recipient of its Erwin Ephron Demystification Award, an annual awards presentation paying tribute to legendary indust ...
- Good Lookin' Emails: One Firm's Roster Of The Most Compelling Campaigns
Email Insider, Ray Schultz - Wednesday, July 8, 2020
BestDesigns lists what it says are the best campaigns -- and the most outstanding email creative shops. ...
- Edelman Business Marketing Named B2B Agency Of The Year
MAD, Steve McClellan - Monday, June 29, 2020
The B2 Awards are bestowed by the ANA and Edelman won AOY in the large agency category while Hiscox was named corporate Marketer Of The Year. ...
- First Midwest Bank And Mitsubishi Enter Finals For ANA B2B Email Award
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Hiscox was named B2B Corporate Marketer of the Year and Edelman Business was named the B2B Large Agency of the Year. ...
- WPP, Publicis Strike Warm And Fuzzy Entente Cordiale
Mediapsssst, Richard Whitman - Friday, June 26, 2020
As Publicis Groupe CEO Arthur Sadoun put it Friday it is "very unusual" to see the two companies agreeing on much, but then again, the firms' collaboration on the Mol ...
- Cannes Do: Publicis Groupe Shortlists 40 Campaigns For Internal Awards
MAD, Larissa Faw - Tuesday, June 23, 2020
With the Cannes ad festival cancelled this year, Publicis Groupe has set up an internal award program, dubbed the "Cannes-Do Awards," that has shortlisted 40 campaigns. The list will ...
- Burger King's 'Moldy Whopper' Wins Big At One Show 2020
MAD, Larissa Faw - Thursday, June 18, 2020
The spot won 18 Gold Pencils included three each in Design, Film, Integrated, Out-of-Home and Print, two in Public Relations, and one in Direct Marketing. ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, Y and Z, while 64% are Gen Y and Z combined. ...
- Next Creative Leaders Contest Expands Eligibility To Non-Binary Creatives
MAD, Larissa Faw - Monday, June 1, 2020
The Next Creative Leaders (NCL) competition is expanding its eligibility beyond women for the first time to include submissions from non-binary creatives. ...
