- Question For The Golden Globes: Why Bother?
TVBlog, Adam Buckman - Wednesday, February 24, 2021
I perused the list of Golden Globe nominees just yesterday and came to the conclusion that nobody cares. ...
- Do Netflix's Award Nominations Impress, Add Viewers?
TV Watch, Wayne Friedman - Monday, February 8, 2021
For more than a few years now, awards have been a key piece of the streamer's overall marketing plan. ...
- P&G's Pritchard Named WFA Global Marketer Of The Year
MAD, Steve McClellan - Thursday, February 4, 2021
WFA said the award was given in part for Pritchard's tireless campaigning for change across the marketing landscape, pushing for greater digital transparency, eliminating negative stereotypes in advertising, demanding th ...
- Netflix Dominates Golden Globe Nominations
Digital News Daily, Karlene Lukovitz - Wednesday, February 3, 2021
Netflix earned 44, or more than a third, of all of this year's nominations -- three times more than any other studio. ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Monday, January 4, 2021
Selecting our agency of the year is always a rigorous process. Selecting the same agency two years in a row -- especially when one of them is 2020 -- ...
- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges faced by brands today including t ...
- One Club To Celebrate Diversity With New Fusion Awards
MAD, Larissa Faw - Tuesday, January 26, 2021
This project was a collaborative effort between The One Club management and the One Club Board, particularly members Jimmy Smith, Sherina Florence, and Keith Cartwright. ...
- Media Executive of the Year: Philippe Krakowsky
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Philippe Krakowsky will have some big shoes to fill when he officially succeeds Michael Roth as CEO at Interpublic Group in January. IPG was in disarray when Roth took ov ...
- Cannes Lions Adds Three Jury Presidents For 2021 Festival
MAD, Steve McClellan - Thursday, January 21, 2021
Dentsu McGarrybowen's Jayme, AKQA's Northcott And Netflix's St. John join the Cannes Lions roster of jury presidents for the upcoming festival in Cannes. ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- Search Agency of the Year: Merkle
Agency of the Year, Laurie Sullivan - Monday, January 4, 2021
Merkle has adjusted to a year of unprecedented challenges through forward thinking, innovation, diversity, and data while changing its partner strategy, differentiating its services with the use of data, a ...
- Former SharkNinja, Whirlpool Exec And Entrepreneur Takes CMO Role At Birdie
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
After starting two successful companies and selling one, one goal he has is for investors to label Birdie as the next unicorn. ...
- Media All-Star: Russell Zingale
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
"Everything comes down to reach and frequency and how it delivers your communication goals," says MediaPost All Star Russell Zingale, "but if you can get that down to how ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for big consumer marketers like Sony Picture ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarcik says he remains focused on the role media plays in activating consumers on behalf of his clients' bra ...
- Marketing All-Star: Lori Krauss
MediaPost All Stars, Steve Smith - Tuesday, January 5, 2021
By any measure, Warby Parker has earned its status as archetypal D2C. How many “disruptors” startup business plans have somewhere in their pages “We propose to be the Warby Park ...
- Marketing All-Star: Claudine Patel
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
Following a year of ultimate disruption, MediaPost is recognizing Claudine Patel as an All-Star for a career based on embracing disruption. As general manager of marketing for Reckitt Benckiser’s Nor ...
- Marketing All-Star: Ciara Dilley
MediaPost All Stars, Steve Ellwanger - Tuesday, January 5, 2021
Even before COVID-19, product innovation in the CPG space was hyper competitive as brands and retailers grappled with SKU rationalization. For female-led startups, the challenge was exponentially more difficult. C ...
- Creative All-Star: Reonna Johnson
MediaPost All Stars, Larissa Faw - Tuesday, January 5, 2021
Despite the challenges of 2020, Reonna Johnson stands out as someone who has spent the past 12 months transforming the ad industry into becoming more culturally inclusive and diverse. Althou ...
- Kinetic WW, Facebook Land OAAA's OOH Media Plan Of The Year Honors
MAD, Larissa Faw - Thursday, December 17, 2020
The "Thank You" messaging appeared in the New York, Los Angeles, San Francisco, and Seattle markets using contextually relevant placements. The work was additionally supported by OOH companies who provid ...
- Verizon, McCann Are 'Best In Show' At ANA Multicultural Awards
MAD, Steve McClellan - Thursday, December 17, 2020
The telecom giant and its agency for the campaign "Love Calls Back." Now in its 20th year the competition received a record 300 entries. ...
- PJ Pereira Appointed Andy Awards Jury Chairman
MAD, Larissa Faw - Monday, December 7, 2020
Pereira will be overseeing a different awards show than in years prior. For one, he has more colleagues joining him for 2021. The Andys are adding five seats to t ...
- A-B InBev, Cisco Systems Earn Top Honors At IHAF Awards
Mediapsssst, Richard Whitman - Wednesday, November 25, 2020
The awards celebrate creative work from in-house agencies and are bestowed by the In-House Agency Forum. ...
- Gov. Cuomo Wins An Emmy - Is That Why 'The Apprentice' Star Is So Angry?
TV Watch, Wayne Friedman - Tuesday, November 24, 2020
The reason for the special award was Cuomo's calming daily video presentations, which included realistic expectations of what damage COVID-19 was doing. ...
- Obie Call-For-Entries Kicks Off, R/GA's Rolfe To Lead This Year's Jury
Out to Launch, Steve McClellan - Friday, November 13, 2020
Tiffany Rolfe, Global Chief Creative Officer of R/GA, has been tapped to lead the jury for the 79th Annual OAAA Obie Awards. The call-for-entries kicked off Thursday for the awar ...
- One Show 2021 Opens For Entries
Out to Launch, Larissa Faw - Tuesday, November 10, 2020
The One Club For Creativity’s One Show 2021 is open for entries and this year’s programming has been impacted by the pandemic, including extended deadlines and new categories/disciplines that refle ...
- Premium Video Streamers Amp Up National TV Spending For Fall, Winter Season
Television News Daily, Wayne Friedman - Wednesday, October 7, 2020
Apple TV+, Disney+ and Amazon Prime Video are the major spenders as premium streaming platforms ramping up marketing, with $272.3 million spent over the last two months, totaling 94,166 commerci ...
- BK's 'Whopper Detour' Campaign Takes The U.S. Grand Effie
MAD, Steve McClellan - Friday, October 2, 2020
The campaign, created by FCB/New York and FCB/RED, won the top prize for marketing effectiveness for an effort that relied on geofencing to redirect customers to McDonald's to get ...
- Dodge Celebrates J.D. Power Awards With Humor
Marketing Daily, Tanya Gazdik - Friday, October 2, 2020
Being serious about the awards was tough for a brand that does "burnouts, donuts and bad-ass attitude," says FCA's Tim Kuniskis. ...
- Emmys Up 'Schitt$ Creek' As Viewership Plummets
TVBlog, Adam Buckman - Tuesday, September 22, 2020
The highlight of the show was watching "Schitt$ Creek" win all of the first seven categories announced during the Emmys' first hour. ...
