- Ogilvy Is The Most Creative Agency Network In The World, According To WARC
Mediapsssst, Richard Whitman - Tuesday, November 30, 2021
The organization has released the results of its annual WARC Creative 100 ranking of the most creative agencies, networks and campaigns in the world. ...
- 'Dream Crazy' Wins Effies' Most Effective Campaign In The World Award
MAD, Steve McClellan - Tuesday, November 16, 2021
Effie competition created two new tiers of recognition: the first-ever Global Grand Effies and the Iridium Effie, the most effective marketing effort worldwide. ...
- Lions Festival Of Creativity Will Return Live To Cannes Next June
MAD, Steve McClellan - Tuesday, November 16, 2021
For the last two years the event has largely been online, due to the pandemic. The 2020 awards were cancelled, and this year's competition covered two years of work. ...
- Rebuilding The Awards Show
Television News Daily, Nic Allum - Saturday, October 23, 2021
The awards show traditionally has been about exclusivity and glamour. How utterly irrelevant that all seems now, and what a mess it's created. ...
- Verizon Chief Vestberg To Receive Ad Council's Public Service Award For Outstanding Corporate Citizenship
People on the Move, Steve McClellan - Wednesday, October 13, 2021
The Ad Council announced today that its 67th Annual Public Service Award Dinner will honor Verizon Chairman and CEO Hans Vestberg. The event will be both in-person and streamed online, with t ...
- Twitter's 'Best Of Tweets' Competition Open For Submissions
Digital News Daily, Colin Kirkland - Tuesday, October 5, 2021
Brands can gain recognition for meaningful Twitter campaigns, although there is no actual prize. ...
- And The Grand Effie Goes To... Popeyes Louisiana Kitchen
MAD, Steve McClellan - Friday, October 1, 2021
It won for its #ChickenWars" effort, a campaign created by GDS&M with contributing agency Alison Brod Marketing + Communications. ...
- Netflix Grabs Most Emmys - But Can Hardware Turn Into More Subscribers?
TV Watch, Wayne Friedman - Wednesday, September 22, 2021
Consumers like a streamer with a large library of TV and movies to watch. And accolades never hurt. ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020
Television News Daily, Wayne Friedman - Monday, September 20, 2021
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. ...
- Netflix Dominates Emmys For 1st Time, With 44 Wins; HBO Follows With 19
Digital News Daily, Karlene Lukovitz - Monday, September 20, 2021
Netflix's "The Crown" and "The Queen's Gambit" each won 11 honors."Mare of Eastown" and "Hacks" were big winners for HBO/HBO Max. ...
- FCB, Ogilvy and McCann Cited As Most Creative North American Agencies
Mediapsssst, Richard Whitman - Friday, September 17, 2021
That's according to the latest Cannes Lions Creativity Report, which recognizes the most creative companies and people in the industry, based on this year's Cannes Lions Festival award winners. ...
- The Emmy Awards: Broadcast Networks Promote HBO And Streaming
Research Intelligencer, Steve Sternberg - Monday, September 20, 2021
The Emmy Awards telecast alternates among the Big 4 broadcast networks because it has traditionally been seen as a major promotional vehicle for all the broadcast networks. This, of cours ...
- TV Award Shows Record Big Viewer Declines In Streaming, Apps
Television News Daily, Wayne Friedman - Thursday, September 16, 2021
LG Ads notes a 12% decline in viewing for award shows on streaming platforms in 2021 versus a year ago. ...
- Nike's 'You Can't Stop Us' From W+K Wins Outstanding Commercial Emmy
MAD, Steve McClellan - Wednesday, September 15, 2021
The spot, which also picked up the Grand Prix in the film category at this year's Cannes Festival of Creativity, celebrates sports. ...
- Epidemic Of Declining Audiences Hits TV's Awards Shows
TVBlog, Adam Buckman - Wednesday, September 15, 2021
They were once among the most reliable annual shows on TV, but recently, awards shows have taken a beating. ...
- Adland's Madonna Badger Wins Lifetime Achievement Award
Mediapsssst, Richard Whitman - Wednesday, September 8, 2021
In 2016, she launched the #WomenNotObjects campaign, which championed the end of the objectification of women in advertising. She also successfully lobbied the Cannes Lions International Ad Festival to prohib ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstakes whose winner will have use of projector and 10-foot red carpet. ...
- WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness Winners
MAD, Amy Corr - Thursday, August 5, 2021
WARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed the metadata from all entries and found four themes that led to commercial success. ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate for the internet and improve people's lives. The company is looking for "selfless" open-source projects that aim to he ...
- MediaPost Names Best In Auto Marketing for 2020
Drive Time, Tanya Gazdik - Monday, August 2, 2021
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. ...
- She Runs It Names Women Of The Year: UM's Lewis, BET's Paige & BofA's Verdone
MAD, Steve McClellan - Thursday, July 29, 2021
The award celebrates luminaries who transform and set the pace for the industry and "best embody the fearless spirit" of the organization. ...
- Virtual Cannes Lions Remains Resilient, 'Benchmarking' Revenues Exceed 2019's
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
Despite this year's absence of a physical advertising schmoozefest, it generated half its revenues from industry benchmarking. ...
- MediaPost Names Best In Auto Marketing For 2020
Drive Time, Tanya Gazdik - Monday, July 26, 2021
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. ...
- UM Privacy Chief Arielle Garcia, Others, Inducted Into AAF's 2021 Hall Of Achievement
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Arielle Garcia is among the 2021 inductees to the American Advertising Federation's Hall of Achievement, which celebrates industry execs age 40 and under who are "making a notable contribution ...
- Ford's VanDyke Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, July 19, 2021
Ford's holistic approach includes understanding what ignites customers' passions. ...
- Big Companies With Multiple Platforms Rack Up Emmy Noms
TVBlog, Adam Buckman - Thursday, July 15, 2021
Victory this year goes to the companies that boast the most Emmy-nominated platforms. Walt Disney Co. led, followed by WarnerMedia and Netflix. ...
- Netflix Leads Emmy Noms At 129, Disney Grabs Most For Media Company, 146
Television News Daily, Wayne Friedman - Tuesday, July 13, 2021
Helping to market streaming services TV-movie content with Emmy award recognition -- streaming, traditional and otherwise -- Netflix posted the best results when it came to an individual network/platform, wi ...
- 10 Lessons From Judging Cannes 2021 Creative Strategy Category
MediaDailyNews, Brian Monahan - Tuesday, June 29, 2021
I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are some observations. ...
- WPP Takes Home Cannes Lions Holding Company Of The Year Honors
MAD, Steve McClellan - Friday, June 25, 2021
The firm collected a total of 190 Lions, including a Titanium Lion, 12 Grand Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries. ...
- London's AMVBBDO Wins Cannes Lions Agency Of The Festival Honors
MAD, Steve McClellan - Friday, June 25, 2021
The agency won 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival's top Lion, the Titanium Grand Prix for its "#Wombstories" campaign f ...
