- Fiat Chrysler CMO Preps For Possible Emmy Award
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2020
"I like to look at it as an indication that the creative resonated with consumers and with the industry," says FCA CMO Olivier Francois. ...
- Emmy Prediction: Widespread Apathy, Record Low Ratings
TVBlog, Adam Buckman - Friday, September 18, 2020
Like everything else in our national life that once generated excitement from the presence of crowds, this year's Emmy Awards will be similarly diminished. ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recognized ...
- Lincoln's Joy Falotico, Marketer Of The Year, On 'Sanctuary,' COVID And Bronco
Show Daily, Nina Lentini - Tuesday, August 11, 2020
Falotico also noted that after its launch, Aviator gained 10% share of market in under one year. ...
- Auto Execs To Bare Secrets Of Success Despite Global Pandemic
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
2020 is proving to be a real test of an auto marketer's mettle. But help is on the way. Coming up, we'll have executives from Lexus, Honda, Ford, Hyundai and ...
- Comedy Cartoon Spinoff Is New Frontier For 'Star Trek'
TVBlog, Adam Buckman - Thursday, August 6, 2020
The newest wrinkle in the "Star Trek" universe is this new animated series on CBS All Access called "Star Trek: Lower Decks." ...
- Ad Highlighting Unconscious Bias Is Among Emmy Finalists
MAD, Steve McClellan - Thursday, July 30, 2020
Five ads made the finalist cut for the 2020 Emmy in the outstanding commercial category, including one addressing the bias faced by Black men. ...
- Netflix, And Streamers As A Whole, Break Emmy Nomination Records
Digital News Daily, Karlene Lukovitz - Wednesday, July 29, 2020
The previous record was HBO's 137, in 2019. ...
- Streamers Grab Emmy Nominations, Netflix Nabs 160
TV Watch, Wayne Friedman - Thursday, July 30, 2020
What's the marketing value of award hardware in a growing industry of more D2C platforms? The answer is: Take whatever you can get. ...
- It's Netflix Vs. HBO In Annual Emmy Numbers Game
TVBlog, Adam Buckman - Thursday, July 30, 2020
If the annual Emmy nominations were a sporting event, they would require a scoreboard of unprecedented dimensions to display all of the numbers. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- 2020 'Ephron' Award Recipient: Josh Chasin
MediaDailyNews, Joe Mandese - Friday, July 10, 2020
The Advertising Research Foundation has named long-time industry media researcher Josh Chasin the 2020 recipient of its Erwin Ephron Demystification Award, an annual awards presentation paying tribute to legendary industry ...
- Good Lookin' Emails: One Firm's Roster Of The Most Compelling Campaigns
Email Insider, Ray Schultz - Wednesday, July 8, 2020
BestDesigns lists what it says are the best campaigns -- and the most outstanding email creative shops. ...
- Edelman Business Marketing Named B2B Agency Of The Year
MAD, Steve McClellan - Monday, June 29, 2020
The B2 Awards are bestowed by the ANA and Edelman won AOY in the large agency category while Hiscox was named corporate Marketer Of The Year. ...
- First Midwest Bank And Mitsubishi Enter Finals For ANA B2B Email Award
Email Marketing Daily, Ray Schultz - Monday, June 29, 2020
Hiscox was named B2B Corporate Marketer of the Year and Edelman Business was named the B2B Large Agency of the Year. ...
- WPP, Publicis Strike Warm And Fuzzy Entente Cordiale
Mediapsssst, Richard Whitman - Friday, June 26, 2020
As Publicis Groupe CEO Arthur Sadoun put it Friday it is "very unusual" to see the two companies agreeing on much, but then again, the firms' collaboration on the Moldy ...
- Cannes Do: Publicis Groupe Shortlists 40 Campaigns For Internal Awards
MAD, Larissa Faw - Tuesday, June 23, 2020
With the Cannes ad festival cancelled this year, Publicis Groupe has set up an internal award program, dubbed the "Cannes-Do Awards," that has shortlisted 40 campaigns. The list will be ...
- Burger King's 'Moldy Whopper' Wins Big At One Show 2020
MAD, Larissa Faw - Thursday, June 18, 2020
The spot won 18 Gold Pencils included three each in Design, Film, Integrated, Out-of-Home and Print, two in Public Relations, and one in Direct Marketing. ...
- Hyundai Venue Appeals To Gen Z, Gen Y
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2020
Currently more than half of Venue customers are among Generations X, Y and Z, while 64% are Gen Y and Z combined. ...
- Next Creative Leaders Contest Expands Eligibility To Non-Binary Creatives
MAD, Larissa Faw - Monday, June 1, 2020
The Next Creative Leaders (NCL) competition is expanding its eligibility beyond women for the first time to include submissions from non-binary creatives. ...
- 'New York Times Magazine' Wins 5 Ellies, 'Washington Post Magazine' Earns First At The National Magazine Awards
Publishers Daily, Sara Guaglione - Thursday, May 28, 2020
The New York Times Magazine won in five categories, including: Podcasting (first-time winner), Reporting, Feature Writing and Public Interest. ...
- 'Moldy Whopper' Collects Most One Show 2020 Finalist Nods
MAD, Larissa Faw - Wednesday, May 27, 2020
The work was from INGO Stockholm, David Miami and Publicis Bucharest. Two campaigns tied for the second most finalist nominations: "JFK Moonshot" and "Project Understood." ...
- TBWA\Media Arts Lab LA Top-Ranked In ADC Awards 2020
MAD, Larissa Faw - Tuesday, May 26, 2020
Scholz & Friends, Berlin; BBDO; Goodby Silverstein & Partners and McCann New York round out the top five. ...
- OOH Awards Showcase Past As Prologue
MediaDailyNews, Anna Bager - Wednesday, May 27, 2020
OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the (virtual) OBIE Show on May 20, ...
- Email Experience Council Names BrightWave Founder Simms Jenkins As Email Marketer Of The Year
Email Marketing Daily, Ray Schultz - Thursday, May 7, 2020
Simms Jenkins is the author of two books on email marketing, and created the EmailStatCenter. ...
- Torrid CMO Sandra Cordero Wins 2020 Stefan Pollard Award
Email Marketing Daily, Ray Schultz - Friday, May 1, 2020
Cordero helped the fashion brand digitize its email bounce-back program and add new forms of personalization. ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New Trend
London Blog, Sean Hargrave - Wednesday, April 22, 2020
Micro influencers were already growing in importance, but in lockdown they are a new hot trend, Warc research identifies. ...
- Omnicom Agencies Top List Of ADC Awards Nominations
MAD, Larissa Faw - Tuesday, April 21, 2020
This year's ADC 99th Annual Awards winners will be announced online in mid-May. Judging was performed in late February/early March. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Clio Awards Reschedules To April 2021
MAD, Larissa Faw - Tuesday, April 7, 2020
"Our business only thrives when our entrants thrive, so we decided the best way to honor the creative community would be to give them time to focus on their staff ...
