- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder and CEO of Gallegos United and Kamran Asghar, CEO of Crossmedia, bringing together two independent, minority-owned shops. ...
- Why Brands Need To Do More When Marketing To Hispanics
Marketing Insider, Isabel Rafferty - Thursday, March 25, 2021
Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns. ...
- H Code Forms Exclusive Partnership With Grupo Vocento
MAD, Larissa Faw - Monday, March 22, 2021
Under the agreement H Code will represent 100% of Grupo Vocento's inventory in the U.S. This agreement is designed to help the digital agency provide advertisers with reach across Hispan ...
- Mediabrands, Magna Host 'The Equity Upfront'
Mediapsssst, Richard Whitman - Tuesday, March 16, 2021
The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. ...
- Avoid Brand Breakups With The Multicultural Majority
MAD, Nancy Tellet - Friday, March 12, 2021
It is time to do away with Non-Hispanic-White-dominant marketing practices often shrouded in terms like "general market" or "total market." We must puncture culture bubbles and embrace a new a ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing a ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic's Mediahub this morning unveil ...
- Ford Targets Diverse Audiences For F-150
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 1, 2021
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandemic sub-themes. ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majority generation. ...
- Agencies, Brands Celebrate Black History Month
MAD, Larissa Faw - Friday, February 5, 2021
BBDO Worldwide is leveraging technology to replace controversial monuments across the U.S. with AR versions of Black leaders. ...
- Does Multicultural Inauguration Signify Changes To Come?
Marketing Insider, Lee Vann - Wednesday, February 3, 2021
Let's hope so. Corporate America has been slow to incorporate multicultural marketing. ...
- Campbell Ewald Spins Off Hispanic Operation
MAD, Larissa Faw - Monday, January 4, 2021
The agency, sociedAD, will be overseen by Jorge Moya and Carla Trum Mercado, who created the operation five years ago. ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Friday, December 25, 2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by? ...
- 'Atlantic' To Launch 'Inheritance' Project In 2021 On Black American History
Publishers Daily, Sara Guaglione - Monday, December 28, 2020
The magazine calls the effort "the most ambitious journalism and technology venture" it has undertaken. ...
- Fewer Blacks, Asians, Identify With Being American
Marketing Insider, Mario Carrasco - Monday, November 9, 2020
We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found. ...
- 'BuzzFeed' Reports Improvements In Diversity, Equity
Publishers Daily, Sara Guaglione - Wednesday, October 21, 2020
Some 37.5% of BuzzFeed's employees identify as a race/ethnicity other than White, compared to 34% in 2019. ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vital Voices Global Partnership on October 18. ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Monday, October 5, 2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by? ...
- Target Brings Hispanic Biculturalism To Life
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 2, 2020
The retailer is highlighting products made for this market, including Honey Baby Naturals, Siete Foods, Cafe Don Francisco and Lil Libros. ...
- Your Cultural Biases Can Impact Research Design
Marketing Insider, Mario Carrasco - Monday, September 14, 2020
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work. ...
- IPG Mediabrands Names Global Chief Culture Officer: New Position Overseeing Diversity
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
IPG Mediabrands this morning named Hermon Ghermay its first-ever Global Chief Culture Officer, a new role created to oversee the agency network's cultural efforts including overseeing diversity, equity and inclusi ...
- Microsoft Advertising Premieres 'The Download' Video Series
Inside Performance, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the pl ...
- The One Club Restores Original Name For Its Upcoming Multicultural Conference
MAD, Larissa Faw - Monday, August 10, 2020
Acknowledging the industry's lack of progress on the D&I front, The One Club is rebranding its "Here Are All The Black People" multicultural conference. ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...
- GroupM Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
This new marketplace expands and scales existing company efforts in support of multicultural owned and focused media and journalism. Earlier this year, for example, Mindshare created its 'Inclusion' PMP seri ...
- Havas Media Group Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets is planned f ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing page to support traffic and conversions, or Google may not approve the use of a keyword. A recent stu ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
Acknowledging that its efforts have yielded only "limited progress," the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing this morning sent a letter to their boar ...
- Spikes In Content Consumption Are Big Wins For Brands
MAD, Gonzalo Del Fa - Wednesday, May 20, 2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. ...
- How Brands Can Help Those Suffering Most From Pandemic
Marketing Insider, Karla Fernandez Parker - Monday, April 27, 2020
How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations. ...
