- The Power And Importance Of Inclusive Storytelling
Marketing Insider, Margaret Molloy - Tuesday, October 12, 2021
Balancing authenticity and action is difficult. One tip: Know that identity is complicated, intersectional, and fluid. ...
- Hispanics Continue To Break The Mold With Census Answers
Marketing Insider, Karla Fernandez Parker - Thursday, October 7, 2021
For example, more than 20 million Hispanics identified with more than one race in the 2020 census. ...
- Is Your Marketing Leveraging The Changing Hispanic Demographic?
Marketing Insider, Karla Fernandez Parker - Wednesday, September 29, 2021
The first key takeaway from the 2020 Census shows Hispanics are having a baby boom. ...
- Bonobos CEO: Leading with Instinct & Positivity
MediaPost Connect, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I had to leave a little bit of Micky at the door." That bit was her emotions, something Bonobos' CE ...
- LinkedIn Tells Advertisers It Will Fold Stories As It Prepares To Launch Something New
Inside Performance, Laurie Sullivan - Tuesday, August 31, 2021
LinkedIn on Tuesday told advertisers it plans to shutter Stories, which the company introduced last year as a way to share quick video updates. The feature will complete its r ...
- Zeta Offers Advanced Multicultural Audience Targeting, With 78M U.S. Adult Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 30, 2021
Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, language preferences, and forward-looking intent d ...
- Aflac College Football Effort Features Coaches Nick Saban, Deion Sanders
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Aflac aims to call attention to the gap in resources for HBCUs, and more broadly for communities of color. ...
- Lives Of Native-American Teens Are Hopelessly Sad In 'Reservation Dogs'
TVBlog, Adam Buckman - Monday, August 9, 2021
It is the first scripted TV show of its kind to focus on Native-American teens in contemporary America. ...
- 4 Fresh Ideas to Embrace Inclusivity In Your Marketing Efforts
Marketing Insider, Caitlin Watkins - Tuesday, June 15, 2021
For example, celebrate Black and LGTBQIA+ pioneers in marketing materials. ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Company team followed insights provided by the ANA's #SeeHer movement. The result was a campaign created by and f ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spi ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking a box -- it's part ...
- What Advertisers Get Wrong When Marketing To Asian-Americans
MAD, Larissa Faw - Monday, May 17, 2021
While multiculturalism remains a hot topic within Adland, particularly with Black and Hispanic shops, there is a lack of focus on the Asian community. ...
- Not All Latinx Are The Same: Embrace Diversity Within This Community
Marketing Insider, Marina Filippelli - Wednesday, May 5, 2021
For one, most of us don't define ourselves as Latinx or Hispanics. We are Mexican-Americans or Guatemalan-Americans first. ...
- Marketing Personas Miss The Mark On Cultural Context
Marketing Insider, Mario Carrasco - Tuesday, April 27, 2021
Reimaging marketing personas through a cultural lens ensures the inclusion of contextual factors that influence the buyer. ...
- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder and CEO of Gallegos United and Kamran Asghar, CEO of Crossmedia, bringing together two independent, minority-owned shops. ...
- Why Brands Need To Do More When Marketing To Hispanics
Marketing Insider, Isabel Rafferty - Thursday, March 25, 2021
Brands have to think about the entire process, from companies that will be producing ads, through to the media channels for campaigns. ...
- H Code Forms Exclusive Partnership With Grupo Vocento
MAD, Larissa Faw - Monday, March 22, 2021
Under the agreement H Code will represent 100% of Grupo Vocento's inventory in the U.S. This agreement is designed to help the digital agency provide advertisers with reach across Hispan ...
- Mediabrands, Magna Host 'The Equity Upfront'
Mediapsssst, Richard Whitman - Tuesday, March 16, 2021
The event, running throughout this week, is designed to raise visibility for Black-owned and Black-targeted media businesses. ...
- Avoid Brand Breakups With The Multicultural Majority
MAD, Nancy Tellet - Friday, March 12, 2021
It is time to do away with Non-Hispanic-White-dominant marketing practices often shrouded in terms like "general market" or "total market." We must puncture culture bubbles and embrace a new a ...
- Marketing Edge Leads Ad Industry To Create Diversity In Educational Programs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 12, 2021
Marketing Edge has partnered with three organizations that will help the marketing and advertising nonprofit advance its diversity and inclusion efforts to support job opportunities for students in marketing a ...
- Mediahub To Host 'Diversity-Owned' Media Day
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic's Mediahub this morning unveil ...
- Ford Targets Diverse Audiences For F-150
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 1, 2021
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandemic sub-themes. ...
- When Talking About Gen Z, You Must Talk Culture
MAD, Nancy Tellet - Thursday, February 18, 2021
Gen Zers under the age of 17 form America's first multicultural majority generation. ...
- Agencies, Brands Celebrate Black History Month
MAD, Larissa Faw - Friday, February 5, 2021
BBDO Worldwide is leveraging technology to replace controversial monuments across the U.S. with AR versions of Black leaders. ...
- Does Multicultural Inauguration Signify Changes To Come?
Marketing Insider, Lee Vann - Wednesday, February 3, 2021
Let's hope so. Corporate America has been slow to incorporate multicultural marketing. ...
- Campbell Ewald Spins Off Hispanic Operation
MAD, Larissa Faw - Monday, January 4, 2021
The agency, sociedAD, will be overseen by Jorge Moya and Carla Trum Mercado, who created the operation five years ago. ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Friday, December 25, 2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by? ...
- 'Atlantic' To Launch 'Inheritance' Project In 2021 On Black American History
Publishers Daily, Sara Guaglione - Monday, December 28, 2020
The magazine calls the effort "the most ambitious journalism and technology venture" it has undertaken. ...
- Fewer Blacks, Asians, Identify With Being American
Marketing Insider, Mario Carrasco - Monday, November 9, 2020
We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found. ...
