- Campbell Ewald Spins Off Hispanic Operation
MAD, Larissa Faw - Monday, January 4, 2021
The agency, sociedAD, will be overseen by Jorge Moya and Carla Trum Mercado, who created the operation five years ago. ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Friday, December 25, 2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by? ...
- 'Atlantic' To Launch 'Inheritance' Project In 2021 On Black American History
Publishers Daily, Sara Guaglione - Monday, December 28, 2020
The magazine calls the effort "the most ambitious journalism and technology venture" it has undertaken. ...
- Fewer Blacks, Asians, Identify With Being American
Marketing Insider, Mario Carrasco - Monday, November 9, 2020
We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found. ...
- 'BuzzFeed' Reports Improvements In Diversity, Equity
Publishers Daily, Sara Guaglione - Wednesday, October 21, 2020
Some 37.5% of BuzzFeed's employees identify as a race/ethnicity other than White, compared to 34% in 2019. ...
- NowThis Announces Event Franchise, Group Nine Hires GM, Multicultural Brand Partnerships
Publishers Daily, Sara Guaglione - Monday, October 12, 2020
The first NowThis Next event will be hosted in partnership with Vital Voices Global Partnership on October 18. ...
- Marketing To Asian Identity, Not Assumptions
Marketing Insider, Mario Carrasco - Monday, October 5, 2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by? ...
- Target Brings Hispanic Biculturalism To Life
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 2, 2020
The retailer is highlighting products made for this market, including Honey Baby Naturals, Siete Foods, Cafe Don Francisco and Lil Libros. ...
- Your Cultural Biases Can Impact Research Design
Marketing Insider, Mario Carrasco - Monday, September 14, 2020
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work. ...
- IPG Mediabrands Names Global Chief Culture Officer: New Position Overseeing Diversity
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2020
IPG Mediabrands this morning named Hermon Ghermay its first-ever Global Chief Culture Officer, a new role created to oversee the agency network's cultural efforts including overseeing diversity, equity and inclusi ...
- Microsoft Advertising Premieres 'The Download' Video Series
Inside Performance, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the pl ...
- The One Club Restores Original Name For Its Upcoming Multicultural Conference
MAD, Larissa Faw - Monday, August 10, 2020
Acknowledging the industry's lack of progress on the D&I front, The One Club is rebranding its "Here Are All The Black People" multicultural conference. ...
- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...
- GroupM Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
This new marketplace expands and scales existing company efforts in support of multicultural owned and focused media and journalism. Earlier this year, for example, Mindshare created its 'Inclusion' PMP seri ...
- Havas Media Group Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets is planned f ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing page to support traffic and conversions, or Google may not approve the use of a keyword. A recent stu ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
Acknowledging that its efforts have yielded only "limited progress," the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing this morning sent a letter to their boar ...
- Spikes In Content Consumption Are Big Wins For Brands
MAD, Gonzalo Del Fa - Wednesday, May 20, 2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. ...
- How Brands Can Help Those Suffering Most From Pandemic
Marketing Insider, Karla Fernandez Parker - Monday, April 27, 2020
How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations. ...
- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
MAD, Gonzalo Del Fa - Tuesday, April 21, 2020
Cultural IQ has never been more important. Here are three marketing trends we see emerging for agencies in a post-COVID-19 reality. ...
- Why Representation Matters Now
Marketing Daily, Juan De Anda - Tuesday, April 21, 2020
"More than half of the nation's children are expected to be part of a minority race or ethnic group by 2020," per U.S. Census. ...
- Cultural Relevance In Marketing Now More Important Than Ever
Marketing Insider, Mario Carrasco - Thursday, April 16, 2020
Our cultural background shapes our individual responses. And we see that here in the U.S., as we drill down to how different subcultures respond to the pandemic. ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned to take part in our now-rescheduled summits. Albert Thompson, managing director of digital at Walton Isaacson, is one. ...
- Education Alone Can't Close The Racial Wage Gap
Marketing Insider, Roy Eduardo Kokoyachuk - Friday, March 20, 2020
How can marketers address the problem? Hispanics and African Americans earn less than non-Hispanic Whites with the same -- and often less -- education. ...
- SampleCon 2020 Highlights Importance Of Multicultural Sample
Marketing Insider, Mario Carrasco - Wednesday, February 19, 2020
New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020. ...
- Startup Upstreamers Wins EAR Tequila AOR
MAD, Larissa Faw - Wednesday, February 12, 2020
The recently formed multicultural shop won the business without a formal review. It is also doing work for brands such as Bud Light, Ford and Disney. ...
- Super Bowl LIV Illustrates Imperative For Multicultural Brand Strategies
MAD, Stephen Paez - Friday, February 7, 2020
This Super Bowl, we saw the openly gay female coach in the NFL, two Latina artists headline the halftime show, and the introduction to the NFL's "Inspire Change" initiative ...
- 'The New Yorker,' CBS News Stir Racial Controversy
Publishing Insider, Rob Williams - Thursday, January 2, 2020
The mistakes fueled criticism that the news media insufficiently represents a more multi-ethnic America. ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compared with 2018, according to Google. ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Monday, December 23, 2019
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation. ...
