- GWI Expands Multicultural Reach With Publicis Media, Adds Gender ID, 'Flexitarianism,' Other Segments
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2020
GlobalWebIndex this morning unveiled a new "mobile-first" panel enabling it to survey enhanced demographics such as gender identity and sexual orientation for the LGBTQ segment of the U.S. population, amo ...
- GroupM Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
This new marketplace expands and scales existing company efforts in support of multicultural owned and focused media and journalism. Earlier this year, for example, Mindshare created its 'Inclusion' PMP seri ...
- Havas Media Group Launches Multicultural Marketplace
MAD, Steve McClellan - Monday, July 6, 2020
The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout to international markets is planned f ...
- Marketers, Agencies Say It's Time Campaigns Go Multilingual, Multicultural
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
Brands need to ensure they have the Spanish-language content and landing page to support traffic and conversions, or Google may not approve the use of a keyword. A recent stu ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry Diversity
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2020
Acknowledging that its efforts have yielded only "limited progress," the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing this morning sent a letter to their boar ...
- Spikes In Content Consumption Are Big Wins For Brands
MAD, Gonzalo Del Fa - Wednesday, May 20, 2020
Despite this huge uptick in consumption, Spanish-language COVID-19 creative grossly lags behind English-language creative. Brands may be missing a huge opportunity. ...
- How Brands Can Help Those Suffering Most From Pandemic
Marketing Insider, Karla Fernandez Parker - Monday, April 27, 2020
How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations. ...
- Most Important Skill Set for Agencies During COVID-19 Pandemic: Cultural IQ
MAD, Gonzalo Del Fa - Tuesday, April 21, 2020
Cultural IQ has never been more important. Here are three marketing trends we see emerging for agencies in a post-COVID-19 reality. ...
- Why Representation Matters Now
Marketing Daily, Juan De Anda - Tuesday, April 21, 2020
"More than half of the nation's children are expected to be part of a minority race or ethnic group by 2020," per U.S. Census. ...
- Cultural Relevance In Marketing Now More Important Than Ever
Marketing Insider, Mario Carrasco - Thursday, April 16, 2020
Our cultural background shapes our individual responses. And we see that here in the U.S., as we drill down to how different subcultures respond to the pandemic. ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned to take part in our now-rescheduled summits. Albert Thompson, managing director of digital at Walton Isaacson, is one. ...
- Education Alone Can't Close The Racial Wage Gap
Marketing Insider, Roy Eduardo Kokoyachuk - Friday, March 20, 2020
How can marketers address the problem? Hispanics and African Americans earn less than non-Hispanic Whites with the same -- and often less -- education. ...
- SampleCon 2020 Highlights Importance Of Multicultural Sample
Marketing Insider, Mario Carrasco - Wednesday, February 19, 2020
New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020. ...
- Startup Upstreamers Wins EAR Tequila AOR
MAD, Larissa Faw - Wednesday, February 12, 2020
The recently formed multicultural shop won the business without a formal review. It is also doing work for brands such as Bud Light, Ford and Disney. ...
- Super Bowl LIV Illustrates Imperative For Multicultural Brand Strategies
MAD, Stephen Paez - Friday, February 7, 2020
This Super Bowl, we saw the openly gay female coach in the NFL, two Latina artists headline the halftime show, and the introduction to the NFL's "Inspire Change" initiative ...
- 'The New Yorker,' CBS News Stir Racial Controversy
Publishing Insider, Rob Williams - Thursday, January 2, 2020
The mistakes fueled criticism that the news media insufficiently represents a more multi-ethnic America. ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compared with 2018, according to Google. ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Monday, December 23, 2019
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation. ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market Growth
MediaDailyNews, Joe Mandese - Wednesday, December 18, 2019
Advertising and marketing spending targeting multicultural audiences in the U.S. will expand 6.3% in 2020, exceeding recent levels of growth, according to the latest edition of an annual forecast bei ...
- Horizon's 305 Worldwide Adds First Major Hire
MAD, Larissa Faw - Wednesday, December 4, 2019
In the newly created role, Grey alum Sandra Alfaro will spearhead development of multicultural content and creative solutions at the agency. ...
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
Research Intelligencer, Joe Mandese - Wednesday, November 6, 2019
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it com ...
- Blue 449 Helps Fuel Denny's 'Hungry For Education' Program
MAD, Larissa Faw - Wednesday, October 30, 2019
Seeking to reach a multicultural audience, Blue 449 collaborated with the BET Network to further develop the project. ...
- What the Industry Still Needs to Learn About Hispanic Marketing
Marketing Insider, Montse Barrena - Friday, October 18, 2019
Here are ways to help identify whether you might be missing the mark with the largest ethnic minority in our country. ...
- Publishers Are Missing Multicultural Opportunities
Show Daily, Nina Lentini - Sunday, October 6, 2019
"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in t ...
- 9thWonder's Consumer X Transcends Multicultural Marketing
MAD, Larissa Faw - Thursday, October 3, 2019
9thWonder is introducing a new practice focused on demographics outside of traditional classifications, such as urban dwellers who are rural at heart, or Latinos who are English-dominant. ...
- GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
MAD, Larissa Faw - Thursday, September 19, 2019
The coalition will develop tools and solutions to help brands better prepare to engage multicultural consumers -- dubbed "the new majority" -- and will officially debut during Advertising Week 20 ...
- Canela Media Introduces Multicultural Influencer Network
MAD, Larissa Faw - Wednesday, August 21, 2019
Digital media tech company Canela Media has launched a new platform to connect brands with multicultural influencers in the U.S. The company calls the platform a first. The multicultural solution provid ...
- Why Brands Should Move Away From Total Market Mindset
Marketing Insider, Isabel Rafferty - Friday, August 9, 2019
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences. ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultur ...
- Netflix Hits For Latinx Millennials
Marketing Insider, Karla Fernandez Parker - Monday, August 5, 2019
Latinx millennials are spending 34% of their streaming time on Netflix -- more than any other millennial group -- according to a recent report. ...
