- Super Bowl LIV Illustrates Imperative For Multicultural Brand Strategies
MAD, Stephen Paez - Friday, February 7, 2020
This Super Bowl, we saw the openly gay female coach in the NFL, two Latina artists headline the halftime show, and the introduction to the NFL's "Inspire Change" initiative ...
- 'The New Yorker,' CBS News Stir Racial Controversy
Publishing Insider, Rob Williams - Thursday, January 2, 2020
The mistakes fueled criticism that the news media insufficiently represents a more multi-ethnic America. ...
- Google Explores How Language Plays A Role In Search, Attribution, Shopping
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 23, 2019
Spanish-language search queries for goods and services grew 55% in 2019 compared with 2018, according to Google. ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Monday, December 23, 2019
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation. ...
- Multicultural Spending To Expand 6.3% In 2020, Matches General Market Growth
MediaDailyNews, Joe Mandese - Wednesday, December 18, 2019
Advertising and marketing spending targeting multicultural audiences in the U.S. will expand 6.3% in 2020, exceeding recent levels of growth, according to the latest edition of an annual forecast bei ...
- Horizon's 305 Worldwide Adds First Major Hire
MAD, Larissa Faw - Wednesday, December 4, 2019
In the newly created role, Grey alum Sandra Alfaro will spearhead development of multicultural content and creative solutions at the agency. ...
- Ad Industry Remains Diverse, Albeit At Less Senior Levels
Research Intelligencer, Joe Mandese - Wednesday, November 6, 2019
If the membership of the Association of National Advertisers is representative, the ad industry remains reasonably diverse when it comes to gender, but still not so much when it com ...
- Blue 449 Helps Fuel Denny's 'Hungry For Education' Program
MAD, Larissa Faw - Wednesday, October 30, 2019
Seeking to reach a multicultural audience, Blue 449 collaborated with the BET Network to further develop the project. ...
- What the Industry Still Needs to Learn About Hispanic Marketing
Marketing Insider, Montse Barrena - Friday, October 18, 2019
Here are ways to help identify whether you might be missing the mark with the largest ethnic minority in our country. ...
- Publishers Are Missing Multicultural Opportunities
Show Daily, Nina Lentini - Sunday, October 6, 2019
"The riches are in the niches, right?" REVRY's Damian Pelliccione said, to the audience's amusement, before more sternly advancing the idea that companies need to have more women in t ...
- 9thWonder's Consumer X Transcends Multicultural Marketing
MAD, Larissa Faw - Thursday, October 3, 2019
9thWonder is introducing a new practice focused on demographics outside of traditional classifications, such as urban dwellers who are rural at heart, or Latinos who are English-dominant. ...
- GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
MAD, Larissa Faw - Thursday, September 19, 2019
The coalition will develop tools and solutions to help brands better prepare to engage multicultural consumers -- dubbed "the new majority" -- and will officially debut during Advertising Week 20 ...
- Canela Media Introduces Multicultural Influencer Network
MAD, Larissa Faw - Wednesday, August 21, 2019
Digital media tech company Canela Media has launched a new platform to connect brands with multicultural influencers in the U.S. The company calls the platform a first. The multicultural solution provid ...
- Why Brands Should Move Away From Total Market Mindset
Marketing Insider, Isabel Rafferty - Friday, August 9, 2019
Remarkably few brands seem to fully understand the total market approach, instead using it as a justification for underspending on ads for multicultural audiences. ...
- ANA: Minorities Represent 40% Of U.S., But Only 5.2% Of Media Spending
Research Intelligencer, Joe Mandese - Thursday, August 8, 2019
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to findings of the just-released "U.S. Multicultur ...
- Netflix Hits For Latinx Millennials
Marketing Insider, Karla Fernandez Parker - Monday, August 5, 2019
Latinx millennials are spending 34% of their streaming time on Netflix -- more than any other millennial group -- according to a recent report. ...
- Horizon Media Partners With 'Pitbull' In New Multicultural Agency
Mediapsssst, Richard Whitman - Thursday, August 1, 2019
The agency will have offices in New York and Miami, home to the Grammy-winning artist and entrepreneur whose real name is Armando Christian Perez. ...
- How Brands Can Use Podcasts To Appeal To Multicultural Audiences
Marketing Insider, Isabel Rafferty - Tuesday, July 23, 2019
The best way for brands to show their commitment to multicultural audiences is to align themselves with content that's relevant to each individual group. ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielsen, opposed including the citizenship question. ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos
Video Insider, Karlene Lukovitz - Tuesday, July 9, 2019
'Stranger' pulls 40M+ views in four days, and a study finds Netflix #1 in view time among millennial Latinos. But competition, content wars and viewer frustrations with content discovery cou ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask people about their citizenship in the 2020 census, despite a Supreme Court ruling that appeared to block the quest ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Tuesday, May 28, 2019
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation, essentially tainting the word for at least half the country. ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic population is exploding and shattering old stereotypes as it grows. ...
- The Advantages of Bilingual Advertising
MAD, Adriana Waterston - Tuesday, April 16, 2019
Innovative advertisers are increasingly willing to experiment with new approaches to engage Hispanic consumers in Spanish and English media environments. ...
- Diversity Delivers Innovation
Marketing Insider, Karla Fernandez Parker - Wednesday, April 10, 2019
As the populace becomes more diverse, the companies that reflect that diversity will have the edge over those that don't. ...
- Think Before You (Market Your) Drink To Multicultural Consumers
Marketing Insider, Mario Carrasco - Thursday, April 4, 2019
Do higher-income consumers really eschew their culture of origin when deciding what to drink? We tested this theory. ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Digital News Daily, Wendy Davis - Monday, April 1, 2019
"All available evidence confirms that the citizenship question will impair the accuracy of the census," a coalition of companies and business groups tell the Supreme Court. ...
- Facebook Curbs Ad Targeting To Settle Civil Rights Lawsuits
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
Facebook will prohibit advertisers of housing, employment or credit offers from targeting ads based on age, gender, ZIP code and ethnic affinity -- often used as a proxy for r ...
- We Vote for Brands, Too
Marketing Insider, César M Melgoza - Friday, March 15, 2019
The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending. ...
- Supreme Court To Consider Citizenship Question On Census
Digital News Daily, Wendy Davis - Friday, February 15, 2019
The ad industry has argued against including a question about citizenship in the Census. ...
