- Horizon Media Partners With 'Pitbull' In New Multicultural Agency
Mediapsssst, Richard Whitman - Thursday, August 1, 2019
The agency will have offices in New York and Miami, home to the Grammy-winning artist and entrepreneur whose real name is Armando Christian Perez. ...
- How Brands Can Use Podcasts To Appeal To Multicultural Audiences
Marketing Insider, Isabel Rafferty - Tuesday, July 23, 2019
The best way for brands to show their commitment to multicultural audiences is to align themselves with content that's relevant to each individual group. ...
- Trump Drops Effort To Include Citizenship Question On Census
Digital News Daily, Wendy Davis - Thursday, July 11, 2019
Major ad industry groups, as well as companies including Uber and Nielsen, opposed including the citizenship question. ...
- 'Stranger Things' Pulls Record Views, Netflix #1 With Millennial Latinos
Video Insider, Karlene Lukovitz - Tuesday, July 9, 2019
'Stranger' pulls 40M+ views in four days, and a study finds Netflix #1 in view time among millennial Latinos. But competition, content wars and viewer frustrations with content discovery cou ...
- Trump Administration Still Aims To Add Citizenship Question To Census
Digital News Daily, Wendy Davis - Friday, July 5, 2019
The Trump administration is pressing forward with an attempt to ask people about their citizenship in the 2020 census, despite a Supreme Court ruling that appeared to block the quest ...
- The End Of Multicultural Marketing?
Marketing Insider, Jose Villa - Tuesday, May 28, 2019
It has become a central battleground for the cultural wars in the U.S., pitting multiculturalism vs. assimilation, essentially tainting the word for at least half the country. ...
- Hispanic-Americans Are Customers With High Lifetime Value
Search & Performance Marketing Daily, Karthik Iyer - Friday, May 10, 2019
Forget everything you thought you knew about Hispanic-American consumers.The U.S. Hispanic population is exploding and shattering old stereotypes as it grows. ...
- The Advantages of Bilingual Advertising
MAD, Adriana Waterston - Tuesday, April 16, 2019
Innovative advertisers are increasingly willing to experiment with new approaches to engage Hispanic consumers in Spanish and English media environments. ...
- Diversity Delivers Innovation
Marketing Insider, Karla Fernandez Parker - Wednesday, April 10, 2019
As the populace becomes more diverse, the companies that reflect that diversity will have the edge over those that don't. ...
- Think Before You (Market Your) Drink To Multicultural Consumers
Marketing Insider, Mario Carrasco - Thursday, April 4, 2019
Do higher-income consumers really eschew their culture of origin when deciding what to drink? We tested this theory. ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Digital News Daily, Wendy Davis - Monday, April 1, 2019
"All available evidence confirms that the citizenship question will impair the accuracy of the census," a coalition of companies and business groups tell the Supreme Court. ...
- Facebook Curbs Ad Targeting To Settle Civil Rights Lawsuits
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
Facebook will prohibit advertisers of housing, employment or credit offers from targeting ads based on age, gender, ZIP code and ethnic affinity -- often used as a proxy for r ...
- We Vote for Brands, Too
Marketing Insider, César M Melgoza - Friday, March 15, 2019
The "traditional" American population is reaching retirement age -- and young, fast-growing minority groups are increasingly driving consumer spending. ...
- Supreme Court To Consider Citizenship Question On Census
Digital News Daily, Wendy Davis - Friday, February 15, 2019
The ad industry has argued against including a question about citizenship in the Census. ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed a series of poignant interviews where women discussed what beauty means to them. ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness. ...
- Amazon Cash Banks On Engaging African-American, Hispanic Consumers
Marketing Insider, Mario Carrasco - Monday, February 4, 2019
Amazon Cash allows consumers to purchase products on Amazon without having to use a debit or credit card. ...
- U.S. Multicultural Consumer Imperative For Global Brands
Marketing Insider, Patrick Harrington - Thursday, January 31, 2019
Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' future success. ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American, ...
- Judge Nixes Citizenship Question On Census
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
The major ad industry groups opposed the decision to question people about their citizenship. ...
- 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'
Marketing Insider, Mario Carrasco - Monday, December 31, 2018
This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing. ...
- Looking To Expand Its Multicultural Business, P&G Buys Walker & Co.
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 13, 2018
Walker & Co. is best known for Bevel, a shaving system designed specifically for men of color, and the more-recent FORM Beauty, targeted to African-American women. ...
- Multicultural Market Segments Will Drive Future Growth
Marketing Insider, Jennifer Woods - Thursday, December 6, 2018
Five key takeaways from the ANA's recent 20th annual Multicultural Marketing and Diversity conference. ...
- Demographics Vs. Identity: Cultivating The New Multicultural Mainstream
Marketing Insider, Mario Carrasco - Friday, November 30, 2018
After the 2016 election, I assumed multicultural marketing was set to fade. I couldn't have been more wrong. ...
- The Impulse Buy, From Search To Macy's On Thanksgiving Day
Inside Performance, Laurie Sullivan - Monday, November 26, 2018
A funny thing happened to me on Thanksgiving Day this year. I'm not known for making impulse purchases. But I admit I made an impulse buy at Macy's on Thanksgivi ...
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 20, 2018
Undertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of a campaign for Avocados From Mexico targeting "general" and Hispanic consumers. ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the hea ...
- The Perception And Reality Of Multicultural TV Ad Bias
TVBlog, Joe Mandese - Friday, October 12, 2018
New academic research published in the "Journal of Advertising Research" is bound to rub an old sore for TV planners and buyers: that they are biased against multicultural media a ...
- Havas Acquires Major Stake In Multicultural Shop Republica
MAD, Steve McClellan - Wednesday, September 12, 2018
The Miami-based agency is being renamed Republica Havas and has become part of Havas Creative North America. ...
- Cultural Underrepresentation Is Bad For Business
Marketing Insider, Nancy Tellet - Tuesday, September 11, 2018
Culture can be difficult to navigate and even harder to infuse into your campaigns in a seamless, authentic way, yet it's a critical part of campaigns. ...
