- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 MTV Movie & TV Awards through a multi-platform marketing campaign to generate product awareness. ...
- Amazon Cash Banks On Engaging African-American, Hispanic Consumers
Marketing Insider, Mario Carrasco - Monday, February 4, 2019
Amazon Cash allows consumers to purchase products on Amazon without having to use a debit or credit card. ...
- U.S. Multicultural Consumer Imperative For Global Brands
Marketing Insider, Patrick Harrington - Thursday, January 31, 2019
Millions of multicultural consumers are not being courted by global brand giants. Here's why multicultural marketing will be a business mandate for these brands' future success. ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasian or blonde, but Hispanic or African American, ...
- Judge Nixes Citizenship Question On Census
Digital News Daily, Wendy Davis - Tuesday, January 15, 2019
The major ad industry groups opposed the decision to question people about their citizenship. ...
- 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse'
Marketing Insider, Mario Carrasco - Monday, December 31, 2018
This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing. ...
- Looking To Expand Its Multicultural Business, P&G Buys Walker & Co.
Marketing Daily - Top of the News, Thom Forbes - Thursday, December 13, 2018
Walker & Co. is best known for Bevel, a shaving system designed specifically for men of color, and the more-recent FORM Beauty, targeted to African-American women. ...
- Multicultural Market Segments Will Drive Future Growth
Marketing Insider, Jennifer Woods - Thursday, December 6, 2018
Five key takeaways from the ANA's recent 20th annual Multicultural Marketing and Diversity conference. ...
- Demographics Vs. Identity: Cultivating The New Multicultural Mainstream
Marketing Insider, Mario Carrasco - Friday, November 30, 2018
After the 2016 election, I assumed multicultural marketing was set to fade. I couldn't have been more wrong. ...
- The Impulse Buy, From Search To Macy's On Thanksgiving Day
Inside Performance, Laurie Sullivan - Monday, November 26, 2018
A funny thing happened to me on Thanksgiving Day this year. I'm not known for making impulse purchases. But I admit I made an impulse buy at Macy's on Thanksgivi ...
- Avocados From Mexico Finds Smartphones A Strong Influence In Interactive Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 20, 2018
Undertone Director of Multicultural Strategy Victor Cornejo spearheaded the launch of a campaign for Avocados From Mexico targeting "general" and Hispanic consumers. ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-Sol, from functional to something more human-centric and purpose-driven. It started with a brand purpose: It champions the hea ...
- The Perception And Reality Of Multicultural TV Ad Bias
TVBlog, Joe Mandese - Friday, October 12, 2018
New academic research published in the "Journal of Advertising Research" is bound to rub an old sore for TV planners and buyers: that they are biased against multicultural media a ...
- Havas Acquires Major Stake In Multicultural Shop Republica
MAD, Steve McClellan - Wednesday, September 12, 2018
The Miami-based agency is being renamed Republica Havas and has become part of Havas Creative North America. ...
- Cultural Underrepresentation Is Bad For Business
Marketing Insider, Nancy Tellet - Tuesday, September 11, 2018
Culture can be difficult to navigate and even harder to infuse into your campaigns in a seamless, authentic way, yet it's a critical part of campaigns. ...
- More TV Homes - Nearly 120M -- Tune Into Fall Season
Television News Daily, Wayne Friedman - Friday, September 7, 2018
Also for the new TV season, total TV persons in those homes will grow 0.3% to 305.4 million. ...
- Got Cultural Intelligence?
Marketing Insider, Nancy Tellet - Monday, August 27, 2018
One common mistake marketers make when it comes to multicultural marketing is thinking it's all about language. It's not. ...
- DOJ Sides Against Facebook, Argues Company Should Face Civil Rights Suit
Digital News Daily, Wendy Davis - Wednesday, August 22, 2018
"Facebook goes beyond providing a blank slate for advertisers," the DOJ argues. "Instead, Facebook's advertising platform suggests unlawful options, including to landlords, developers, and housing
service providers." ...
- Facebook Eliminates Thousands Of Ad Targets
Digital News Daily, Wendy Davis - Tuesday, August 21, 2018
Facebook said Tuesday it is removing more than 5,000 ad-targeting options -- including ones that may enable discrimination based on ethnicity or religion. ...
- Cross-Cultural Cryptocurrency Trends: Hispanics, African-Americans
Marketing Insider, Mario Carrasco - Thursday, August 9, 2018
Almost 60% of the total market has heard of cryptocurrency. But if you are Hispanic or African-American, you are less likely to know what bitcoin is or how it wo ...
- Agency Vet Launches First Multicultural Podcast Network
MAD, Larissa Faw - Wednesday, July 11, 2018
The first podcast network to specifically target multicultural audiences across its entire lineup, POD Digital Media launches with two alcohol brands as well as Moet & Chandon. ...
- Citizenship Question On Census Could Skew Results, Advertisers Say
Digital News Daily, Wendy Davis - Tuesday, June 12, 2018
"It would vastly affect our view of the size of the multicultural market, and ultimately is likely to pull dollars away from multicultural marketing and marketing overall," one ANA memb ...
- ANA: 83% Of Key Members Oppose Census 'Citizenship' Question
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
An overwhelming majority of key ANA committee members oppose the U.S. Department of Justice's decision to instruct the U.S. Census Bureau to add a "citizenship" question to the 2020 Censu ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clients entering Latin America, while continuing to serve U.S. multicultural and Hispanic markets. ...
- Famed Pre-War Yiddish Journals Revived Online
Publishers Daily, Fern Siegel - Monday, February 19, 2018
A cultural resurgence is underway. One of the most visually striking Yiddish arts-and-letters journals of the interwar era is now available online. ...
- Alma Launches Analytics Practice, Marketing Veteran Delarosa Will Run It
People on the Move, Steve McClellan - Thursday, February 15, 2018
Miami-based multicultural agency Alma has launched a marketing science and analytics department and has appointed Monique Delarosa to run it. Delarosa, a Dominican-American from New York City, is a 15-ye ...
- AIMM Opens Doors To Wider Membership
MAD, Steve McClellan - Tuesday, November 7, 2017
Effective immediately, AIMM membership will now be open to all ANA members as well as a select number of agencies, media companies, research companies, and trade associations. ...
- The Hispanic Market Is Poised for Innovation in 2018
Engage:Hispanics, Mario Carrasco - Thursday, November 2, 2017
A decrease in Hispanic immigration, growth of U.S. born Hispanics, and rise of interracial marriages have implications for our industry, yet we have not responded with meaningful innovation. ...
- Lexus Sponsors Web Series Aimed At Multicultural Millennials
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2017
Created with Macro Digital Studio, the 10-episode digital series features guest stars including Michael B. Jordan, Omari Hardwick, Kelly Rowland and her husband Tim Weatherspoon, King Bach, Keke Palmer a ...
- Unilever Slammed For 'Racist' Dove Ad
Mediapsssst, Richard Whitman - Tuesday, October 10, 2017
Yeah, they sure stepped in it. One more time. ...
