- Unilever Slammed For 'Racist' Dove Ad
Mediapsssst, Richard Whitman - Tuesday, October 10, 2017
Yeah, they sure stepped in it. One more time. ...
- Advertising Week Launches 'Great Minds Think Unalike' Campaign
MediaPost Live, Larissa Faw - Saturday, September 23, 2017
Advertising Week has unveiled a new ad campaign promoting its mission on the eve of its annual week-long New York conference next week. ...
- Agency, Media Veteran Joe Uva Appointed CEO Hispanicize Media Group
People on the Move, Larissa Faw - Thursday, September 7, 2017
Hispanicize Media Group (HMG), the media company behind the annual Hispanicize marketing conference, has appointed Joe Uva Chairman and CEO. Uva is the former President and CEO of Univisio ...
- Honda Targets Multicultural, Millennial Audience For Fit
Marketing Daily, Tanya Gazdik - Wednesday, September 6, 2017
"Multicultural buyers continue to grow within the industry, and this is especially true for Honda," Honda's Susie Rossick tells "Marketing Daily." ...
- Verizon VMA Spot Will Be Mostly In Spanish
Marketing Daily, Aaron Baar - Saturday, August 26, 2017
In an effort to show how it values multicultural consumers, Verizon will leave a mostly Spanish-language spot untranslated during the MTV VMA telecast. ...
- Asian American Women Shaping Brands
Marketing Daily, Tanya Gazdik - Wednesday, May 10, 2017
"For marketers preparing for future growth, understanding Asian American women is a critical foundation," Nielsen's Mariko Carpenter tells "Marketing Daily." ...
- Gallegos United Added To Chick-Fil-A Roster
MAD, Larissa Faw - Wednesday, May 3, 2017
Together, agency and client will seek to deepen the brand's relationship with non-English speaking households. The effort will span advertising, social media, in-restaurant point-of-purchase and other
marketing touchpoints. ...
- Grey London Rebrands To Valenstein & Fatt (For 100 Days)
MAD, Steve McClellan - Tuesday, March 28, 2017
The name change is part of a broader effort to improve diversity efforts internally and across the industry, the WPP shop indicated. ...
- Facebook Says It's Not Responsible For Discriminatory Ads
Daily Online Examiner, Wendy Davis - Tuesday, March 28, 2017
Facebook is telling a federal judge it will seek dismissal of a class-action civil rights lawsuit on the grounds that it's not responsible for illegal ads on the platform. ...
- The Community Opens Office In London
MAD, Larissa Faw - Thursday, February 16, 2017
The Publicis Group-owned shop launches with a small group of clients, including Tesco Mobile and Britain's Beer Alliance. The office opens with 12 people led by executive creative director Ma ...
- Motive Appoints Multicultural Expert
MAD, Larissa Faw - Friday, January 27, 2017
In this newly created role, Chris Wade will oversee "cultural fluency" on a myriad of clients including Mountain Dew. His responsibilities include concepting and implementing the agency's approach to reachi ...
- Digital Customers Less Loyal
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
"This is a wake-up call for many organizations looking to introduce more digital channels with the aim of reducing costs and improving customer convenience," says Verint's Rachel Lane. ...
- WPP-Backed Mitu Hires Danny Johnson As First CMO
MAD, Larissa Faw - Monday, December 19, 2016
mitu is aiming to be the voice of Latino youth. Backed by investors including WPP, Verizon Ventures, and Upfront Ventures, the company currently reaches almost 100 million multicultural and Lati ...
- Campaign Showcases Bilingual Features Of A Remote With A Message About Inclusiveness
MAD, Larissa Faw - Friday, November 11, 2016
The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfinity X1 Voice remote with creative that promotes a message of racial and cultural unity with the tagline, "beautiful ...
- Facebook Prohibits Race-Based Targeting For Housing, Job, Credit Ads
Daily Online Examiner, Wendy Davis - Friday, November 11, 2016
Facebook will prohibit marketers from using a race-based targeting option for ads offering housing, employment or credit, the company said today. ...
- Strong Company Culture Promotes Strong Business
Research Brief, Jack Loechner - Tuesday, November 8, 2016
Hundreds of businesses owners differentiate between strong company cultures and weaker ones, based on factors such as flexibility, leadership style and profitability. ...
- Horizon Launches In-House Multicultural Social Practice
MAD, Larissa Faw - Monday, October 31, 2016
The new operation will focus on a number of areas including social intelligence, authentic conversation, influencer marketing, paid amplification, reputation management and content. ...
- ANA Spearheads New Multicultural Alliance
MAD, Steve McClellan - Tuesday, October 11, 2016
The new group, called the Alliance for Inclusive & Multicultural Marketing (AIMM) is designed to help strengthen multicultural marketing efforts by brands and agencies. The move comes amid a heighten ...
- Is There A Need For The Multicultural Agency?
MAD, Larissa Faw - Tuesday, September 27, 2016
Multicultural shops convey mixed messages about their roles. They want to be considered as general market purveyors and at the same time recognized as segment experts. ...
- Clinton Plans To Address Trump, 'Alt-Right' In Nevada
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, August 23, 2016
The Clinton campaign is planning a speech on Thursday, when the Democratic nominee for president will discuss the connection between Donald Trump and the ‘alt-right.’ The address is planned f ...
- Language Arts
Real MAD, Stan Mack - Monday, August 22, 2016
...
- TV Critics Adopt Role Of Diversity Police, Attack CBS
TVBlog, Adam Buckman - Thursday, August 11, 2016
The diversity police are in town and CBS is Public Enemy No. 1. Fortunately, for those of us in New York, the "town" is Los Angeles, where some of t ...
- Visa, Pepsi Discuss How To Attract Consumers
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can culturally attract and engage fans. ...
- Ad Targeting The Complex, Consequential Hispanic Vote In 2016
Red, White & Blog, Philip Rosenstein - Thursday, June 30, 2016
The Hispanic voter has been a central figure in the 2016 campaign. This is largely because in such a polarized political climate, a projected total voting population of 27.3 milli ...
- Havas Group, Atom Factory Form Creative Joint Venture, The SMASHD Group
MediaDailyNews, Laurie Sullivan - Tuesday, June 21, 2016
Havas Group and Atom Factory have formed a joint venture aimed at bridging the gap between culture and technology. The SMASHD Group includes SMASHD Brand Innovations, a brand consultancy, SMASHD.c ...
- Marketers Don't Understand the Growing Hip Hop Audience So Russell Simmons Is Here to Help
Mediapsssst, Richard Whitman - Sunday, April 24, 2016
Last week, Russell Simmons launched a new in-house creative agency, part of his All Def Digital media company, called ADHD. The new entity will help marketers reach a growing a ...
- Toyota's Phillips On How 3 Spots Brought On An Evolution
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
The company realized it had an opportunity when a Toyota executive was watching an NBA game and saw three different spots for the Corolla launch -- three spots built ...
- Be Alert To The Changing Urban Content Viewers
Research Brief, Jack Loechner - Friday, March 25, 2016
young multicultural viewers are still subscribing to, and watching, traditional television that reflects their images and experiences. Urban content viewers, (multicultural viewers watching TV content in heavily populated markets,) wat ...
- Toyota Multicultural Director Details Evolution Of Business Approach
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
Mia Phillips, Toyota director of multicultural & brand strategy, spoke to the MediaPost conference audience about the automaker's evolving approach to marketing to the growing multicultural market. ...
- Marketing To Latinos: Perception Versus Reality
MAD, Larissa Faw - Tuesday, March 22, 2016
Latinos continue to be misunderstood by advertisers. Despite their strong purchasing power of $1.5 trillion each year, advertisers need to start "marketing to Latinos based on their needs, not whe ...
