- Horizon Launches In-House Multicultural Social Practice
MAD, Larissa Faw - Monday, October 31, 2016
The new operation will focus on a number of areas including social intelligence, authentic conversation, influencer marketing, paid amplification, reputation management and content. ...
- ANA Spearheads New Multicultural Alliance
MAD, Steve McClellan - Tuesday, October 11, 2016
The new group, called the Alliance for Inclusive & Multicultural Marketing (AIMM) is designed to help strengthen multicultural marketing efforts by brands and agencies. The move comes amid a heighten ...
- Is There A Need For The Multicultural Agency?
MAD, Larissa Faw - Tuesday, September 27, 2016
Multicultural shops convey mixed messages about their roles. They want to be considered as general market purveyors and at the same time recognized as segment experts. ...
- Clinton Plans To Address Trump, 'Alt-Right' In Nevada
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, August 23, 2016
The Clinton campaign is planning a speech on Thursday, when the Democratic nominee for president will discuss the connection between Donald Trump and the ‘alt-right.’ The address is planned f ...
- Language Arts
Real MAD, Stan Mack - Monday, August 22, 2016
...
- TV Critics Adopt Role Of Diversity Police, Attack CBS
TVBlog, Adam Buckman - Thursday, August 11, 2016
The diversity police are in town and CBS is Public Enemy No. 1. Fortunately, for those of us in New York, the "town" is Los Angeles, where some of t ...
- Visa, Pepsi Discuss How To Attract Consumers
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
Marketing executives from companies including Visa, PepsiCo and Johnson & Johnson were tapped by the Chief Marketing Officer Council to explore how brands can culturally attract and engage fans. ...
- Ad Targeting The Complex, Consequential Hispanic Vote In 2016
Red, White & Blog, Philip Rosenstein - Thursday, June 30, 2016
The Hispanic voter has been a central figure in the 2016 campaign. This is largely because in such a polarized political climate, a projected total voting population of 27.3 milli ...
- Havas Group, Atom Factory Form Creative Joint Venture, The SMASHD Group
MediaDailyNews, Laurie Sullivan - Tuesday, June 21, 2016
Havas Group and Atom Factory have formed a joint venture aimed at bridging the gap between culture and technology. The SMASHD Group includes SMASHD Brand Innovations, a brand consultancy, SMASHD.c ...
- Marketers Don't Understand the Growing Hip Hop Audience So Russell Simmons Is Here to Help
Mediapsssst, Richard Whitman - Sunday, April 24, 2016
Last week, Russell Simmons launched a new in-house creative agency, part of his All Def Digital media company, called ADHD. The new entity will help marketers reach a growing a ...
- Toyota's Phillips On How 3 Spots Brought On An Evolution
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
The company realized it had an opportunity when a Toyota executive was watching an NBA game and saw three different spots for the Corolla launch -- three spots built ...
- Be Alert To The Changing Urban Content Viewers
Research Brief, Jack Loechner - Friday, March 25, 2016
young multicultural viewers are still subscribing to, and watching, traditional television that reflects their images and experiences. Urban content viewers, (multicultural viewers watching TV content in heavily populated markets,) wat ...
- Toyota Multicultural Director Details Evolution Of Business Approach
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
Mia Phillips, Toyota director of multicultural & brand strategy, spoke to the MediaPost conference audience about the automaker's evolving approach to marketing to the growing multicultural market. ...
- Marketing To Latinos: Perception Versus Reality
MAD, Larissa Faw - Tuesday, March 22, 2016
Latinos continue to be misunderstood by advertisers. Despite their strong purchasing power of $1.5 trillion each year, advertisers need to start "marketing to Latinos based on their needs, not whe ...
- Dieste Wants Interns To BS Their Way Into An Internship
Mediapsssst, Richard Whitman - Sunday, February 28, 2016
Omnicom multicultural agency Dieste is out with an amusing internship
recruitment video that takes the form of a robotic voice espousing the many ways potential interns can BS their w ...
- Univision Launches Voter Campaign
Marketing Daily, Aaron Baar - Tuesday, February 23, 2016
"The 2016 election is going to be crucial for the population we serve," Ron Estrada, vice president of corporate relations and community empowerment, tells "Marketing Daily." ...
- Anomaly Reboots Under 'One Silo'
MAD, Larissa Faw - Tuesday, January 26, 2016
New York-based Anomaly is recognizing Latinos' influence on America's culture with an agency reboot in the face of what it says is the advertising industry's propensity to segment them in ...
- Multicultural Agency Dieste Has A New Chief Creative Officer
Mediapsssst, Richard Whitman - Monday, January 25, 2016
Multicultural agency Dieste Inc. has named Ciro Sarmiento its new chief creative officer. ...
- Lexus Touts RX With Multicultural Campaign
Marketing Daily, Karl Greenberg - Monday, January 4, 2016
The ads will run on broadcast, digital, print and out-of-home media. Spots will air during prime time, late night, cable and sports programming, with properties such as NCAA Basketball ...
- Twitter Hires New Diversity Chief
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, December 29, 2015
While certainly not its biggest problem, Twitter has faced ongoing criticism for a lack of diversity among its ranks. To better address the issue, the social giant has hired Jeffr ...
- Multilingual Marketing Translation Personalizes Better, Reaches Further
Research Brief, Jack Loechner - Wednesday, November 11, 2015
polling more than 150 marketers at INBOUND 2015 who do not speak English as their native language both in and outside of the U.S., the majority of respondents are n ...
- Ex-Ogilvy Exec Jeffrey Bowman Wants To Diversify The Ad World
MAD, Larissa Faw - Wednesday, October 21, 2015
After leaving the agency in April, Bowman is now launching Reframe, a new business education platform to help prepare agencies and brands to better navigate, understand, prepare and strategize f ...
- Toyota Looks To Online Video To Reach Light TV Viewers
Around the Net in Video, P.J. Bednarski - Thursday, October 8, 2015
Dionne Colvin-Lovely, national director for traditional and new media at Toyota, says reaching light TV viewers and multicultural audienes is part of the reason behind hooking up with AOL, b ...
- Q&A: GenY Not As Open To Diversity As Marketers Think
Marketing Daily, Sarah Mahoney - Friday, September 25, 2015
Kristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketing Daily" what it may mean for marketers still struggling for the right mix of multicultural, polycultural and cross-cultur ...
- Honey Maid Profiles Immigrant Family For July 4th-Themed Spot
Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2015
Honey Maid and Droga5 are continuing the brand's "This Is Wholesome" campaign, which celebrates all kinds of families, with a spot featuring a Dominican family that has immigrated to Ameri ...
- Multicultural TV Users Favor OTT Viewing
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2015
Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers who spend 20% of their tot ...
- Asian-American Spending Power On Course For $1 Trillion
MediaDailyNews, Erik Sass - Friday, June 12, 2015
The Asian-American population is expanding fast and its spending power is growing even faster, according to a new report from Nielsen profiling this diverse group. Total Asian-American spending power jump ...
- Marketing Culture Or Organization Culture To Lead The Brand?
Research Brief, Jack Loechner - Thursday, May 28, 2015
In today's marketplace, where the customer experience is a major differentiator and competitive advantage, CMOs today find themselves at the intersection of the brand experience and their
organization's culture. ...
- MDC's Doner Opens Multicultural Shop Cultura United
MAD, Larissa Faw - Friday, May 22, 2015
Based in Los Angeles, Cultura United Agency is headed by Anita Alban Gastelum, who will be responsible for managing strategy and operations. The agency launches with 12 staffers, including creati ...
- SapientNitro's The Community Raids Ogilvy For Senior Talent
MAD, Larissa Faw - Tuesday, May 12, 2015
The multicultural agency formerly known as La Comunidad has hired Tomas Duhalde and Guilherme Nobrega as Senior Art Directors, while Frederico Nicolas Diaz joins as a Senior Copywriter. They wi ...
