- Dieste Wants Interns To BS Their Way Into An Internship
Mediapsssst, Richard Whitman - Sunday, February 28, 2016
Omnicom multicultural agency Dieste is out with an amusing internship
recruitment video that takes the form of a robotic voice espousing the many ways potential interns can BS their w ...
- Univision Launches Voter Campaign
Marketing Daily, Aaron Baar - Tuesday, February 23, 2016
"The 2016 election is going to be crucial for the population we serve," Ron Estrada, vice president of corporate relations and community empowerment, tells "Marketing Daily." ...
- Anomaly Reboots Under 'One Silo'
MAD, Larissa Faw - Tuesday, January 26, 2016
New York-based Anomaly is recognizing Latinos' influence on America's culture with an agency reboot in the face of what it says is the advertising industry's propensity to segment them in ...
- Multicultural Agency Dieste Has A New Chief Creative Officer
Mediapsssst, Richard Whitman - Monday, January 25, 2016
Multicultural agency Dieste Inc. has named Ciro Sarmiento its new chief creative officer. ...
- Lexus Touts RX With Multicultural Campaign
Marketing Daily, Karl Greenberg - Monday, January 4, 2016
The ads will run on broadcast, digital, print and out-of-home media. Spots will air during prime time, late night, cable and sports programming, with properties such as NCAA Basketball ...
- Twitter Hires New Diversity Chief
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, December 29, 2015
While certainly not its biggest problem, Twitter has faced ongoing criticism for a lack of diversity among its ranks. To better address the issue, the social giant has hired Jeffr ...
- Multilingual Marketing Translation Personalizes Better, Reaches Further
Research Brief, Jack Loechner - Wednesday, November 11, 2015
polling more than 150 marketers at INBOUND 2015 who do not speak English as their native language both in and outside of the U.S., the majority of respondents are n ...
- Ex-Ogilvy Exec Jeffrey Bowman Wants To Diversify The Ad World
MAD, Larissa Faw - Wednesday, October 21, 2015
After leaving the agency in April, Bowman is now launching Reframe, a new business education platform to help prepare agencies and brands to better navigate, understand, prepare and strategize f ...
- Toyota Looks To Online Video To Reach Light TV Viewers
Around the Net in Video, P.J. Bednarski - Thursday, October 8, 2015
Dionne Colvin-Lovely, national director for traditional and new media at Toyota, says reaching light TV viewers and multicultural audienes is part of the reason behind hooking up with AOL, b ...
- Q&A: GenY Not As Open To Diversity As Marketers Think
Marketing Daily, Sarah Mahoney - Friday, September 25, 2015
Kristian May Stewart, SVP, strategy, analytics and research at Commonground/MGS, tells "Marketing Daily" what it may mean for marketers still struggling for the right mix of multicultural, polycultural and cross-cultur ...
- Honey Maid Profiles Immigrant Family For July 4th-Themed Spot
Marketing Daily, Karlene Lukovitz - Tuesday, June 30, 2015
Honey Maid and Droga5 are continuing the brand's "This Is Wholesome" campaign, which celebrates all kinds of families, with a spot featuring a Dominican family that has immigrated to Ameri ...
- Multicultural TV Users Favor OTT Viewing
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2015
Multicultural viewers are more likely to spend a hefty percentage of their time with over-the-top (OTT) video, compared to 39% among white TV viewers who spend 20% of their tot ...
- Asian-American Spending Power On Course For $1 Trillion
MediaDailyNews, Erik Sass - Friday, June 12, 2015
The Asian-American population is expanding fast and its spending power is growing even faster, according to a new report from Nielsen profiling this diverse group. Total Asian-American spending power jump ...
- Marketing Culture Or Organization Culture To Lead The Brand?
Research Brief, Jack Loechner - Thursday, May 28, 2015
In today's marketplace, where the customer experience is a major differentiator and competitive advantage, CMOs today find themselves at the intersection of the brand experience and their
organization's culture. ...
- MDC's Doner Opens Multicultural Shop Cultura United
MAD, Larissa Faw - Friday, May 22, 2015
Based in Los Angeles, Cultura United Agency is headed by Anita Alban Gastelum, who will be responsible for managing strategy and operations. The agency launches with 12 staffers, including creati ...
- SapientNitro's The Community Raids Ogilvy For Senior Talent
MAD, Larissa Faw - Tuesday, May 12, 2015
The multicultural agency formerly known as La Comunidad has hired Tomas Duhalde and Guilherme Nobrega as Senior Art Directors, while Frederico Nicolas Diaz joins as a Senior Copywriter. They wi ...
- GSD&M, LatinWorks Create Sibling With A Multicultural DNA
MAD, Larissa Faw - Monday, May 4, 2015
This integrated creative and media agency with a multicultural DNA will be led by executive creative director Rafael Serrano. LatinWorks' cofounder Alejandro Ruelas and GSD&M CEO Duff Stewart will al ...
- SapientNitro's the community Downs Beam's Tequila Digital Account
MAD, Larissa Faw - Thursday, April 30, 2015
The multicultural agency formerly known as La Communidad is expanding its relationship with the brand to become digital AOR, overseeing strategy, ideation, production, launch and measurement of digital and soci ...
- An Emulsion Of Culture - What 'Tanning' Means for Multicultural Marketing
Marketing Daily, - Wednesday, April 22, 2015
As America continues to diversify, there are many cultures that influence one another but few are more influential than icons of traditionally "African American" culture. ...
- Toyota's T2 Says Bye-Bye To General Market
Marketing: Automotive, Karl Greenberg - Tuesday, April 7, 2015
From the Model T to Y2K, auto ads have pretty much been monochromatic. While back in the '70s the closest thing to an Hispanic auto ad was Ricardo Montalban talki ...
- The Multicultural Diversity Of Motherhood
Engage:Moms, Holly Pavlika - Friday, April 3, 2015
While most of us tend to think of diversity as Hispanic, African American, Asian and other ethnicities, there is a growing diversity in all Americans, and also between them. Th ...
- Multicultural Consumers Fastest Growing Segment of US Population
Research Brief, Jack Loechner - Wednesday, April 1, 2015
Multicultural consumers are transforming the U.S. mainstream, reports Nielsen in a recent study. Propelled by the twin engines of population growth and expanding buying power, they are at the leadi ...
- Hispanic Coalition Demands More Hispanics On TV Political Shows
MediaDailyNews, Erik Sass - Thursday, March 26, 2015
With the 2016 election season already in full swing, the Sunday morning ritual of listening to people shout over each other about politics will be a little more diverse, ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchise will get a broad marketing campaign across many NBCUniversal properties. The campaign, called "For The Hero In A ...
- "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets
Raw, Gavin O'Malley - Tuesday, February 24, 2015
When approaching multicultural consumer segments, marketers shouldn't go thinking about "50 Shades of Skin," according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. "It's wrong to label a ...
- Coca-Cola Talks "Total Market" Multicultural Marketing
Raw, Gavin O'Malley - Tuesday, February 24, 2015
Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It's a "total market" according to Juan Pab ...
- Coca-Cola Talks "Total Market" Multicultural Marketing
Show Daily, Gavin O'Malley - Tuesday, February 24, 2015
Segmenting remains a natural component of multicultural marketing. Yet, top brands increasingly want separate units to share insights, and a broader strategy. It's a "total market" according to Juan Pab ...
- "50 Shades Of Skin" Isn't The Way To Approach Multicultural Markets
Show Daily, Gavin O'Malley - Tuesday, February 24, 2015
When approaching multicultural consumer segments, marketers shouldn't go thinking about "50 Shades of Skin," according to Xavier Turpin, Director of Multicultural Marketing at Dunkin Brands. "It's wrong to label a ...
- State Farm Says Social Is Key To Hispanic Strategy
Show Daily, Gavin O'Malley - Tuesday, February 24, 2015
For State Farm and its partner agency Alma DDB, social media is critical to reaching Hispanic consumers. "We're truly interested in having a relationship with them," Ruben Rivera, Marketing Analy ...
- Wells Fargo Bets On 'Total Market Approach' Threading Messages Through Multiple Cultures
Marketing Daily, Laurie Sullivan - Thursday, February 5, 2015
Wells Fargo has created a "total market" approach to its advertising campaigns that Jamie Moldafsky, Wells Fargo CMO, believes will help the company build a bigger customer base. Today, ...
