- The BET Awards Kick Off Summer Of Ford
Marketing Daily, Karl Greenberg - Wednesday, May 21, 2014
The BET Awards program kicks off a lineup experiential Ford plans this summer featuring vehicles on the ground at major events. Ford, which has had a multi-year sponsorship of t ...
- 'Total Market' For U.S. Transition
Marketing Daily, Carla Eboli - Tuesday, May 6, 2014
What is the risk of changing the way we approach the ethnic market when this change is being pushed by financial issues? It is to look at total market ...
- Brands Are Embracing Total Market, But Are Agencies?
Engage:Hispanics, Jose Villa - Thursday, May 1, 2014
At the Association of Hispanic Advertising Agencies' (AHAA) annual "Think Under the Influence" conference, brands, agencies, media companies, and others involved in the U.S. Hispanic market spent three days heari ...
- Mondelez Launches Soccer Push, Real-Time Video Studio
Marketing Daily, Karlene Lukovitz - Tuesday, April 29, 2014
Having announced multi-brand sponsorships with major North American soccer teams, organizations and players last fall, Mondelez has unveiled the umbrella campaign, dubbed #PassTheLove, and begun rolling out some of t ...
- Biculturals Dominate U.S. Hispanic Population
MAD, Steve McClellan - Thursday, April 24, 2014
And Millennials dominate the bicultural segment. That's good news for advertisers, as the group is generally "accepting" of advertising, finding it a useful channel for garnering information about products a ...
- Are You Ready For The 'Majority-Minority' Demographic?
Engage:Teens, Aaron Paquette - Thursday, April 10, 2014
The teen demographic in the U.S. is quickly changing, and many brands are not well-equipped to respond. In 2012, 64% of the U.S. population was made up of non-Hispanic white ...
- Why The Future of Advertising Is Cross-Cultural
Engage:Hispanics, Jose Villa - Thursday, February 6, 2014
The last year has been filled with talk about the virtues and the issues with the concept of total market advertising. In my last article, I posited that there a ...
- GroupM Launches New Multicultural Analytics Unit
MAD, Steve McClellan - Thursday, January 30, 2014
Omnicom Media Group veteran Mebrulin Francisco has been tapped to run the new operation. She'll report to Gonzalo Del Fa, President GroupM Multicultural. ...
- Courting Done, SapientNitro, La Comunidad To Make 'Beautiful Babies Together'
MAD, Larissa Faw - Thursday, January 16, 2014
Digital shop SapientNitro, part of the Sapient Corporation, has acquired Miami-based multicultural agency La Comunidad. The estimated $40 million to $50 million acquisition provides SapientNitro with a well-regarded partner ...
- Church's Chicken Names Made U.S. AOR
MAD, Larissa Faw - Thursday, January 9, 2014
Fast-food chain Church's Chicken has left its year-old incumbent, naming Colorado-based Made its new U.S. advertising agency of record. Made will be responsible for TV, radio, digital, point-of-sale and packagi ...
- A Fresh Canvas: Industry Vets Launch Pinta
MAD, Larissa Faw - Wednesday, January 8, 2014
Industry veteran Mike Valdes-Fauli is spearheading the launch of a new full-service multicultural marketing agency called Pinta. He says the impetus for the new multicultural shop was client demand. ...
- The Power Of The Urban Youth Demographic - And How To Target It
Marketing Daily, Shawn Prez - Tuesday, December 31, 2013
As you reevaluate your budgets this year, consider the spending power of the urban youth community, which is virtually ignored by marketers today. By utilizing tactics that specifically target t ...
- SEO For Multilingual Video Optimization
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 26, 2013
YouTube has more than 1 billion unique user visits monthly, and site visitors view more than 6 billion hours of video. Some 70% of traffic comes from outside the U. ...
- Multicultural, Total Market, Cross-cultural - What Does It All Mean?
Engage:Hispanics, Jose Villa - Thursday, November 7, 2013
There has been a pivot in the last five years to a new lexicon and strategy of integration in the world of Hispanic, and multicultural marketing. The rapid growth ...
- It's A Game of Musical Chairs Over at Arby's
Mediapsssst, Richard Whitman - Thursday, October 24, 2013
The QSR's account is up for grabs, but agencies will want to do a sharp profitability assessment before the pitch as the assignment will likely be in review again befo ...
- ABC, Univision Launch Fusion For Millennial Hispanics
MediaDailyNews, Erik Sass - Monday, October 21, 2013
ABC has joined forces with Univision to launch a new cable and satellite TV network, Fusion, targeting millennial Hispanics with English-language content reflecting their status as acculturated teens and you ...
- PepsiCo's New Marketing Mindset
Marketing Daily, Ken Beaulieu - Wednesday, October 16, 2013
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and a featured speaker at the 2013 ANA Multicultural Marketing & Diversity Conference, Nov. 3-5, talks to Marketing Daily abo ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American youth of every culture: Caucasian, African-American, Hispanic, and increasingly, Asian-American. The company is currently in the midst of i ...
- NBC Partners With Electus To Develop Telenovelas
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
NBC has an arrangement with Electus to develop a trio of novelas, looking for one 13-episode version to make it to the network with multiple episodes running weekly. "We belie ...
- Different Ethnic Groups Overlap Brand Preference, But Auto Stands Alone
MediaDailyNews, Erik Sass - Wednesday, August 28, 2013
Ethnic groups can share brand likes, but the most diversity in ethnic brand preferences was seen in the automotive category, where there was no overlap at all between the differe ...
- Hispanic Agency Orci Launches COR For General Multicultural Market
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Orci, a Hispanic ad agency founded in 1986, officially announced the launch of COR, a new agency targeting the "new general market" -- meaning the U.S. as it moves in ...
- How Kids React to That Interracial Cheerios Commercial
Around the Net in Video, P.J. Bednarski - Wednesday, July 17, 2013
Cheerios produced an commercial featuring an interracial family, and got such hostile reaction from some YouTube watchers the response feature has been shut off. But here's video of kids w ...
- Moguldom Digital: Built on Gossip and Heading for a New Continent
VidBlog, P.J. Bednarski - Tuesday, July 16, 2013
Moguldom Media Group has found a good niche serving the African-American digital market. Next stop: Africa. ...
- Cord-Cutting Continues, Broadcast-Only TV Homes Increase
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2013
This year, 19.3% of U.S. TV homes -- 22 million homes -- will be broadcast-only and not subscribing to any pay TV service. A year ago, some 20.7 million-plus hom ...
- NUVOtv Signs SMG Multicultural Upfront Deal
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfront deal with Starcom MediaVest Group Multicultural. The media buy covers a number of clients at SMG -- a ...
- Inside The New Mainstream: How To Target Your Message Across Cultures
Marketing Daily, - Thursday, June 13, 2013
Marketers need to move beyond a traditional multicultural approach to hyper-target consumers based on their location, ethnicity, country of origin, language preference, buying behaviors and media habits, using a combinati ...
- Omnicom Shareholders Address CEO's Pay, EEOC Status
MediaDailyNews, Steve McClellan - Friday, April 12, 2013
Omnicom Group CEO John Wren took a pay cut in 2012, although it's a safe bet he remains a one-percenter. His compensation last year totaled $14,846,067, according to the company ...
- Marshall Launches IMMS Media Planning/Buying Firm
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, a media planning and buying firm that specializes in placing ads that target multicultural audiences. African-American consumer spending ...
- GroupM Multicultural Debuts, Del Fa To Lead Unit
MediaDailyNews, Steve McClellan - Wednesday, April 10, 2013
GroupM has created a new unit designed to help beef up the operation's multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo, t ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meaning the population exclusive of non-Hispanic whites -- was $1.3 trillion in 2012. Of that figure, U.S. Hispanics account ...
