- ABC, Univision Launch Fusion For Millennial Hispanics
MediaDailyNews, Erik Sass - Monday, October 21, 2013
ABC has joined forces with Univision to launch a new cable and satellite TV network, Fusion, targeting millennial Hispanics with English-language content reflecting their status as acculturated teens and you ...
- PepsiCo's New Marketing Mindset
Marketing Daily, Ken Beaulieu - Wednesday, October 16, 2013
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and a featured speaker at the 2013 ANA Multicultural Marketing & Diversity Conference, Nov. 3-5, talks to Marketing Daily abo ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American youth of every culture: Caucasian, African-American, Hispanic, and increasingly, Asian-American. The company is currently in the midst of i ...
- NBC Partners With Electus To Develop Telenovelas
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
NBC has an arrangement with Electus to develop a trio of novelas, looking for one 13-episode version to make it to the network with multiple episodes running weekly. "We belie ...
- Different Ethnic Groups Overlap Brand Preference, But Auto Stands Alone
MediaDailyNews, Erik Sass - Wednesday, August 28, 2013
Ethnic groups can share brand likes, but the most diversity in ethnic brand preferences was seen in the automotive category, where there was no overlap at all between the differe ...
- Hispanic Agency Orci Launches COR For General Multicultural Market
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Orci, a Hispanic ad agency founded in 1986, officially announced the launch of COR, a new agency targeting the "new general market" -- meaning the U.S. as it moves in ...
- How Kids React to That Interracial Cheerios Commercial
Around the Net in Video, P.J. Bednarski - Wednesday, July 17, 2013
Cheerios produced an commercial featuring an interracial family, and got such hostile reaction from some YouTube watchers the response feature has been shut off. But here's video of kids w ...
- Moguldom Digital: Built on Gossip and Heading for a New Continent
VidBlog, P.J. Bednarski - Tuesday, July 16, 2013
Moguldom Media Group has found a good niche serving the African-American digital market. Next stop: Africa. ...
- Cord-Cutting Continues, Broadcast-Only TV Homes Increase
MediaDailyNews, Wayne Friedman - Tuesday, July 9, 2013
This year, 19.3% of U.S. TV homes -- 22 million homes -- will be broadcast-only and not subscribing to any pay TV service. A year ago, some 20.7 million-plus hom ...
- NUVOtv Signs SMG Multicultural Upfront Deal
MediaDailyNews, Wayne Friedman - Tuesday, July 2, 2013
NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfront deal with Starcom MediaVest Group Multicultural. The media buy covers a number of clients at SMG -- a ...
- Inside The New Mainstream: How To Target Your Message Across Cultures
Marketing Daily, - Thursday, June 13, 2013
Marketers need to move beyond a traditional multicultural approach to hyper-target consumers based on their location, ethnicity, country of origin, language preference, buying behaviors and media habits, using a combinati ...
- Omnicom Shareholders Address CEO's Pay, EEOC Status
MediaDailyNews, Steve McClellan - Friday, April 12, 2013
Omnicom Group CEO John Wren took a pay cut in 2012, although it's a safe bet he remains a one-percenter. His compensation last year totaled $14,846,067, according to the company ...
- Marshall Launches IMMS Media Planning/Buying Firm
MediaDailyNews, Steve McClellan - Thursday, April 11, 2013
Media entrepreneur Pluria Marshall Jr. has launched Integrated Multicultural Media Solutions, a media planning and buying firm that specializes in placing ads that target multicultural audiences. African-American consumer spending ...
- GroupM Multicultural Debuts, Del Fa To Lead Unit
MediaDailyNews, Steve McClellan - Wednesday, April 10, 2013
GroupM has created a new unit designed to help beef up the operation's multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo, t ...
- Multicultural Consumers Wield $1.3 Trillion In Consumer Spending Power
MediaDailyNews, Erik Sass - Friday, April 5, 2013
The total consumer spending power of the U.S. multicultural market -- meaning the population exclusive of non-Hispanic whites -- was $1.3 trillion in 2012. Of that figure, U.S. Hispanics account ...
- Aligning Conflicting Agendas
Marketing Daily, Ted Leonhardt - Tuesday, March 19, 2013
Dealing with multicultural issues always presents challenges. If the goal is the creation of a global brand, unresolved issues can threaten billions in potential revenue. Here's how one creative te ...
- Spark Taps Paez As Director, Multicultural
MediaDailyNews, Steve McClellan - Tuesday, February 5, 2013
Chicago-based media shop Spark has hired Stephen Paez to the position of director, multicultural. ...
- Nokia Has Orchestra Create Ringtones
Around the Net In OMD Europe, Nina Lentini - Sunday, December 2, 2012
The 25 original classical tunes were recorded with the Bratislava Symphony Orchestra and some are already available on some Nokia Lumia models. Nokia said they decided to hire the orchest ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced at the ANA's 14th annual Multicutural Marketing and Diversity Conference in MIAMI, Fla. ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales and affluent lifestyle with around four pillars: fashion, entertainment, epicurean and travel. The campaign kicks off with two gener ...
- Tech Savvy Multicultural Customers Force New Media Platforms
Research Brief, Jack Loechner - Wednesday, October 17, 2012
According to an ANA (Association of National Advertisers) member survey, 87% of marketers are either increasing or maintaining spending on all multicultural media compared to last year. Additionally, 84% ...
- Marketers Increasing Digital, Mobile Multicultural Efforts
Marketing Daily, Aaron Baar - Thursday, October 4, 2012
As with traditional marketing, multicultural marketers are still concerned with the ROI they're receiving from these newer media. Only five of the 18 platforms were perceived as highly effective ...
- Marketers: Hispanics Influence Non-Latinos In Brand Choice
MediaDailyNews, Steve McClellan - Thursday, September 27, 2012
A new WPP, Experian study finds Hispanics are influencing non-Hispanics -- particularly those who live in areas highly populated by Latinos -- in their brand choices, behaviors and attitudes. ...
- ANA Names Nominees For Multicultural Excellence
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
General Motors and its agency LatinWorks, Kraft Foods North America and Mcgarry Bowen, and XOOM with the agency Dieste are nominees for the Association of National Advertisers (ANA) Multicultural Excellen ...
- Time Warner Cable Taps La Comunidad For Hispanic Campaign
MediaDailyNews, David Goetzl - Tuesday, September 18, 2012
After launching its "Enjoy Better" campaign earlier this year, Time Warner Cable has turned to Miami-based La Comunidad to serve as its agency for reaching multicultural audiences. In targeting Hispanic ...
- Digital Marketers Reach Multicultural Demos Best On Web Sites
Online Media Daily, Steve McClellan - Tuesday, September 11, 2012
In the world of digital media, marketers turn to company and product Web sites first when communicating with multicultural customers. The growth rate for multicultural audiences has outpaced the gener ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, to introduce the 2013 Lexus ES, it's top seller.The message is that when high-tech and high-style are combined wi ...
- NASCAR Hires 3 Marketers In Youth Push
Marketing Daily, Karl Greenberg - Tuesday, August 7, 2012
NASCAR has added three executives to key roles on its brand, consumer and series marketing team. The race sanctioning organization has been working to boost the sport's appeal to yout ...
- IPG Salutes Shops, Staffers On Diversity
MediaDailyNews, Steve McClellan - Tuesday, July 31, 2012
The Interpublic Group of Companies is hosting an awards program to honor agencies and people within its organization that have made standout efforts on the diversity front. The event com ...
- Profero Buys Vox Collective To Aid Hispanic Reach
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
Profero, the independent digital agency with offices across Europe, Asia and the U.S. has acquired a controlling stake in New York-based multicultural ad shop Vox Collective. Vox Collective, however, ...
