- NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network that will offer marketers a one-st ...
- The Economics of Cohabitation
Research Brief, Jack Loechner - Wednesday, July 20, 2011
According to June 2011 data from the Pew Research Center, cohabitation is an increasingly prevalent lifestyle in the United States. The share of 30- to 44-year-olds living as unmarried coupl ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 on high profile network and cab ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disney is doing in the social media universe to reach out to parents and more specifically Hispanic parents," accordi ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Marketing Daily, - Monday, July 11, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the return of Budweiser Superfest featuring R&B soul singer Jill Scott. ...
- ANA Accepting Multicultural Award Entries
Marketing Daily, - Wednesday, June 8, 2011
The Association of National Advertisers is accepting entries through Aug. 15 for its 11th annual Multicultural Excellence Awards. ...
- OTA Minority Viewership Rises
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have risen about 10% to a tot ...
- AOL Names Multicultural Execs, Launches Patch Latino
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
To target more diverse demographics, the AOL Huffington Post Media Group on Tuesday named Derek Murphy as its new multicultural general manager, while Sheila Johnson has been named strategic advis ...
- Digital Families: More Ethnic, More Media Diversity
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
Nielsen today released a new report examining media consumption among U.S. households that are becoming smaller and more ethnically diverse than ever before. They are no longer defined by a ...
- Comcast Plans To Launch 3 Indie Cable Nets
MediaDailyNews, David Goetzl - Monday, April 4, 2011
To secure approval for the Comcast, NBC merger, Comcast pledged to launch 10 independent channels over the next eight years. The process has begun; Comcast has accepted applications for t ...
- SMG Multicultural Ups 2 Execs
MediaDailyNews, - Monday, March 28, 2011
Starcom MediaVest Group Latin America & U.S. Multicultural, has promoted Steven Wolfe-Pereira and Marla Skiko to executive vice president and Eliana Agostini to vice president. ...
- The City As Metaphor: Marketing To The American Multi-Culture
Engage:Hispanics, Alain Groenendaal - Thursday, February 24, 2011
For as long as there have been cities, they have been maligned as soulless vortexes that pollute and overwhelm, irresistibly dragging innocents towards them, sucking up their aspirations and hop ...
- ANA: Multicultural Digital Investment Increasing
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
More than half (56%) of marketers responding to a recent online survey confirmed that their companies are increasing their investments in digital media platforms for multicultural marketing purposes, reports t ...
- McDonald's Names Navarro VP, Multicultural Marketing
Marketing Daily, - Tuesday, December 28, 2010
An 18-year McDonald's veteran, Navarro most recently served as VP and general manager of the chain's Indianapolis region, which includes 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and
Missouri. ...
- McDonald's Names Navarro VP, Multicultural Marketing
MediaDailyNews, - Tuesday, December 28, 2010
McDonald's USA has promoted Edgardo A. Navarro Linares to vice president, multicultural marketing. ...
- ANA Multicultural Conference: Agencies Should Play Nice
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 11, 2010
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- Nielsen's Whiting Diversifies Role, Literally
MediaDailyNews, - Friday, October 15, 2010
Nielsen Co. Thursday named Vice Chair Susan Whiting to the additional role of Chief Diversity Officer. She continues to report to Nielsen CEO David Calhoun. ...
- Diversity Panelists Sound Multicultural Alarm
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Marketers should loosen their purse strings now to research their diversity consumers. "They need to be learning, discovering, auditing their consumer base, looking at households, what languages are being spok ...
- IAB Forms Multicultural Council
Online Media Daily, Gavin O'Malley - Monday, May 24, 2010
In an effort to identify key trends and behaviors among U.S. minorities, the Interactive Advertising Bureau on Monday announced the formation of a new Multicultural Council that will focus ...
- Chrysler Eyes Multiculti Markets In Appointment
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
A Chrysler spokesperson says Global Hue will work with the respective lead agencies of each division to translate the brand message to diversity markets. Though the agency is AOR f ...
- Turner Broadcasting System - U.S. Census Bureau, "U.S. Census Bureau TBS Cross Promotion"
Media Magazine Supplement, Staff Writers -
Turner Broadcasting System U.S. Census Bureau, “U.S. Census Bureau TBS Cross Promotion” Finalist Multicultural MediaBack in the winter and spring when the Census count was underway, there was plenty ...
- Mediacom - Subway, "Serving Up the Subway Story to Hispanic Households"
Media Magazine Supplement, Staff Writers -
MediacomSubway, “Serving Up the Subway Story to Hispanic Households” Finalist Multicultural MediaMediacom serves up telenovelas that stump for Subway better than any “$5 footlong” promotion could. The Hispanic demographic lov ...
- Gravity Media - DISH Network, "Be Very Selective!"
Media Magazine Supplement, Staff Writers -
Gravity MediaDISH Network, “Be Very Selective!” Finalist Multicultural MediaGravity Media took DISH network’s campaign to the people, where they eat, shop, get their hair done and have their cars fixe ...
