- To Catch A Young Voter: Friend 'em
Research Brief, Jack Loechner - Monday, November 14, 2011
According to a new study from Scarborough Research, Young Voters (American adults aged 18-24 who say they are registered to vote in the district of their residence) make up 1 ...
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
MediaDailyNews, Erik Sass - Wednesday, November 9, 2011
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguous. It can refer to something as basic as language or extend to more subtle behaviors, including consumption decisi ...
- ANA Announces '11 Multicultural Award Winners
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron. Now in its eleventh year, the awards recognize ANA member companies a ...
- Google Links Music Store, Social Networking
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, October 24, 2011
It’s no secret that Google is building a music-download store. That the service will be closely tied to Google+ -- and could launch in about two weeks -- is new ...
- How To: Market Successfully To The Multicultural Teens Of Today
Engage:Teens, Frank O'Brien - Thursday, October 20, 2011
In a time filled with so much uncertainty, one thing seems to be a definite: America's ethnic culture is changing. Naturally, this means that America's teenagers are changing along wi ...
- Music Streamer Deezer Going (Almost) Global
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 19, 2011
As Swedish-born Spotify continues its global rise, French streaming music service Deezer is preparing to follow suit. According to Reuters, the start-up plans to launch in more than 100 countri ...
- Comcast Debuts Local Asian-American Channel
MediaDailyNews, Fern Siegel - Wednesday, October 12, 2011
Comcast is launching MYX TV, an Asian American-targeted music and lifestyle network this month in Washington, reports B&C. The channel will be available on its XFINITY Digital Preferred tier ...
- ANA Announces Multicultural Finalists
Marketing Daily, - Wednesday, September 28, 2011
The Association of National Advertisers has announced the finalists for the 2011 Multicultural Excellence Awards. ...
- Asian-American TV Homes Rise Nearly 10%
MediaDailyNews, David Goetzl - Monday, September 26, 2011
While much has been made of the growth in the Hispanic population, the number of Asian-American homes is projected to be up nearly 10% for the 2011-12 TV season, marki ...
- BMW Gets New Diversity Agencies
Marketing Daily, - Friday, September 16, 2011
BMW of North America has completed a multicultural and diversity marketing agency review for both BMW and MINI USA. ...
- R.I.P. Multicultural Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Bloggers Veronica Manlow and Roger Gonzalez say multicultural marketing, in the traditional sense of the phrase, is dead. "Go to any of the few ethnic ad agencies still left a ...
- Cheese It: Horizon Wins Media For Kraft's M&C
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Cheese brand to New York-based independent agency Horizon Media without a review, per sources. The client spent more th ...
- Race And Politics In The Age Of Anger
Marketing Daily, David Burgos - Thursday, August 18, 2011
America's multiculturalism should matter to politicians as the nation struggles with the debt crisis and faces the 2012 elections. ...
- How Foreign-Language Internet Strategies Boost Sales
Online Media Daily, Christian Arno - Monday, August 8, 2011
While businesses are engaging on all e-marketing fronts, there's a largely untapped opportunity that the vast majority have failed to embrace: foreign language Internet. The multilingual Web offers unparalleled opportuniti ...
- Time To End The Class Warfare
Marketing Daily, Anna Radzievsky, Yuri Radzievsky - Thursday, July 28, 2011
For an industry that preaches diversity, in the broadest sense of equality, the secret shame of the ad business lies in how it practices. ...
- NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In recognition of the growing size and influence of the U.S. Hispanic population, the newspaper industry this morning will introduce a new national network that will offer marketers a one-st ...
- The Economics of Cohabitation
Research Brief, Jack Loechner - Wednesday, July 20, 2011
According to June 2011 data from the Pew Research Center, cohabitation is an increasingly prevalent lifestyle in the United States. The share of 30- to 44-year-olds living as unmarried coupl ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digital, out-of-home, branded content, search, events, social and multicultural. TV breaks July 18 on high profile network and cab ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disney is doing in the social media universe to reach out to parents and more specifically Hispanic parents," accordi ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Marketing Daily, - Monday, July 11, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the return of Budweiser Superfest featuring R&B soul singer Jill Scott. ...
- ANA Accepting Multicultural Award Entries
Marketing Daily, - Wednesday, June 8, 2011
The Association of National Advertisers is accepting entries through Aug. 15 for its 11th annual Multicultural Excellence Awards. ...
- OTA Minority Viewership Rises
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly among younger, lower-income and minority homes. U.S. viewers receiving over-the-air broadcast signals have risen about 10% to a tot ...
- AOL Names Multicultural Execs, Launches Patch Latino
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
To target more diverse demographics, the AOL Huffington Post Media Group on Tuesday named Derek Murphy as its new multicultural general manager, while Sheila Johnson has been named strategic advis ...
- Digital Families: More Ethnic, More Media Diversity
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
Nielsen today released a new report examining media consumption among U.S. households that are becoming smaller and more ethnically diverse than ever before. They are no longer defined by a ...
- Comcast Plans To Launch 3 Indie Cable Nets
MediaDailyNews, David Goetzl - Monday, April 4, 2011
To secure approval for the Comcast, NBC merger, Comcast pledged to launch 10 independent channels over the next eight years. The process has begun; Comcast has accepted applications for t ...
- SMG Multicultural Ups 2 Execs
MediaDailyNews, - Monday, March 28, 2011
Starcom MediaVest Group Latin America & U.S. Multicultural, has promoted Steven Wolfe-Pereira and Marla Skiko to executive vice president and Eliana Agostini to vice president. ...
- The City As Metaphor: Marketing To The American Multi-Culture
Engage:Hispanics, Alain Groenendaal - Thursday, February 24, 2011
For as long as there have been cities, they have been maligned as soulless vortexes that pollute and overwhelm, irresistibly dragging innocents towards them, sucking up their aspirations and hop ...
- ANA: Multicultural Digital Investment Increasing
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
More than half (56%) of marketers responding to a recent online survey confirmed that their companies are increasing their investments in digital media platforms for multicultural marketing purposes, reports t ...
- McDonald's Names Navarro VP, Multicultural Marketing
Marketing Daily, - Tuesday, December 28, 2010
An 18-year McDonald's veteran, Navarro most recently served as VP and general manager of the chain's Indianapolis region, which includes 598 restaurants in Indiana, Tennessee, Kentucky, Illinois and
Missouri. ...
- McDonald's Names Navarro VP, Multicultural Marketing
MediaDailyNews, - Tuesday, December 28, 2010
McDonald's USA has promoted Edgardo A. Navarro Linares to vice president, multicultural marketing. ...
