- DieHard Battery Returns To TV After 10-Year Hiatus
Marketing Daily, Tanya Gazdik - Monday, October 19, 2020
Themed "DieHard is back," the action-packed two-minute film features Bruce Willis as John McClane from the "Die Hard" movie series. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Brave ...
- Infiniti Enlists 'Hamilton' Actor For Instagram Test Drive
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
Daveed Diggs "has a "multi-faceted, yet relatable personality," which is a good fit for the brand, says Infiniti's Jeff Pope. ...
- Buick Partners With Reese Witherspoon
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
The partnership also includes Buick vehicle placements into Hello Sunshine TV and film projects. ...
- Email Comes In Third In Driving Online Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Word of mouth is first, and online ads come in second, Bluecore reports. Celebrities are way down on the list. ...
- Drew Barrymore Makes High-Energy Daytime Debut
TVBlog, Adam Buckman - Tuesday, September 15, 2020
"The Drew Barrymore Show" is a new offering from the undisputed titans of national first-run syndication, CBS Television Distribution. ...
- Actor Criticizes Disney For Mishandling Introduction Of Black 'Star Wars' Character
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 4, 2020
Actor John Boyega is critical of Disney’s handling of introducing a Black stormtrooper in "The Force Awakens,” a Star Wars movie released in 2015. "What I would say to Disney ...
- McDonald's To Offer Travis Scott Meal
Around the Net In Brand Marketing, Tanya Gazdik - Friday, September 4, 2020
McDonald's is offering its first celebrity meal in nearly 30 years with the founder of Cactus Jack Records. Through October. 4, the fast food company will sell the Travis Scott ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more, according to data released Thursday. ...
- Taylor Swift Could Teach Marketing 101
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, August 29, 2020
Musician Taylor Swift has accumulated her wealth partly through her music and partly by building a global brand. The singer and songwriter has worked with major brands including Coca-Cola, CapitalOne, ...
- Chrysler Partners With 'Jimmy Kimmel Live' For Giveaway
Marketing Daily, Tanya Gazdik - Thursday, August 27, 2020
Jimmy Kimmel's "Health Care Hero" segment pays tribute to those on the front lines of the COVID-19 crisis. ...
- 'National Enquirer' Needs Investment To Rebound From Pecker Era
Publishing Insider, Rob Williams - Thursday, August 27, 2020
The publication has faced steeped drops in circulation to less than 100,000 issues from more than 4 million two decades ago. ...
- 'O, The Oprah Magazine' To Print 4 Yearly Issues, Expand Digital
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
The last month of regular publication for the print magazine will be the December issue. ...
- Royal Canin Partners With PetSmart, Chewy, Banfield For #Cat2Vet
Marketing Daily, Tanya Gazdik - Monday, August 17, 2020
Consumers who purchase Royal Canin cat food from a participating Petsmart will receive a free vet visit to Banfield Pet Hospital. ...
- Not Canceled: Ellen, Nick Cannon Still Working Despite Scandals
TVBlog, Adam Buckman - Thursday, August 13, 2020
Some people get canceled for the things they say or do, while others do not. ...
- Former New York Journalist Pete Hamill Dies At 85
Publishers Daily, Melynda Fuller - Wednesday, August 5, 2020
His 50-plus year-long career spanned stints at New York's daily newspapers, including the 'New York Post' and "New York Newsday.' ...
- Heat From Negative Spotlight Could Burn 'Ellen'
TVBlog, Adam Buckman - Monday, August 3, 2020
Even if the end did not officially come over the weekend, it is hard to envision a scenario in which the show survives the turmoil swirling around it. ...
- Instacart Enlists Serena Williams For Feeding America Initiative
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2020
The tennis icon kicked off the challenge by donating 50,000 meals and sharing her "grocery heart" on Instagram ...
- A Phone Call With Charlie Daniels: A July Fourth Memory
TVBlog, Adam Buckman - Wednesday, July 8, 2020
Charlie Daniels did not mince words. He was not a "prepared statement" kind of guy. ...
- Ally Partners With Katie Couric For 'The Bright Side'
Marketing Daily, Tanya Gazdik - Monday, May 25, 2020
"These are stories about the best in humanity, and that is for everyone, not just a specific group of people," Ally CMO Andrea Brimmer tells "Marketing Daily." ...
- 3 Things To Avoid In COVID-19 Advertising
London Blog, Adam Goddard - Friday, May 22, 2020
The research is in, and crowds make us feel uneasy. Showing off an expensive new purchase is to be avoided too. ...
- Pandemic Hastens Deglamorization Of Pop Culture
TVBlog, Adam Buckman - Wednesday, May 20, 2020
While the deglamorization of our culture has been underway for some time, the current pandemic just might complete the process. ...
- Piers Morgan Cleared Over 'Combative' COVID-19 Interview Style
Around the Net In MAD London, Sean Hargrave - Wednesday, April 29, 2020
Ofcom has cleared "Good Morning Britain" host Piers Morgan after complaints that his interviewing style with ministers discussing COVID-19 was too "combative." ...
- Meghan Accuses 'Daily Mail' Of Stirring Things Up With Her Father
Around the Net In MAD London, Sean Hargrave - Monday, April 27, 2020
"Press Gazette" reveals that lawyers acting for the Duchess of Sussex, Meghan Markle, have accused the "Daily Mail" of stirring up trouble between her and her father and then using ...
- Eamonn Holmes Is Told Off, 'London Live' Said To Have Broken Broadcasting Rules
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
Ofcom has ruled that "London Live" broke broadcasting rules by airing an interview with conspiracy theorist David Icke. The "BBC" also reveals the regulator has offered guidance to ITV after ...
- Harry and Meghan Cut Ties With Four Tabloids
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2020
The Duke and Duchess of Sussex have informed four tabloids they will have 'zero engagement' from the royal couple. "ITV News" reveals "The Sun," "Daily Mail," "The Express," and "The ...
- Meghan Vs 'Daily Mail' To Start Next Week
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2020
A preliminary hearing on the Duchess of Sussex's legal action against the "Daily Mail" will take place next week via remote link, "Press Gazette" reports. The Duchess is suing the ...
- Brands, Celebrities Partner For COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Friday, April 17, 2020
The All-In Challenge is being sponsored by Fanatics, ESPN, FedEx, VaynerMedia, Sports Illustrated, ROKT, SimpleAuctionSite.com and iHeartRadio. ...
- Ofcom Assessing Complaints Against Eamonn Holmes' COVID-19 And 5G Comment
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2020
Ofcom is assessing comments by Eamonn Holmes, co-host of ITV's "This Morning," which viewers felt may have hinted at a possible link between 5G and COVID-19, "The Guardian" reports. ...
- Drop Piers Morgan's 'Combative' Presenting Style, Ofcom Warns ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2020
Ofcom has warned ITV against the "combative" news presenting style employed by Piers Morgan. "Press Gazette" said the warning comes after ITV apologised for the presenter mimicking the Chinese language ...
