- 'The Washington Post' Will Provide Live Coverage Of Jeff Bezos' Ascent Into Space
Publishers Daily, Ray Schultz - Monday, July 19, 2021
The program is being co-sponsored by the Post, Discovery and Storied Media Group. ...
- Infiniti Partners With Cameo Celeb Platform
Marketing Daily, Tanya Gazdik - Sunday, July 18, 2021
Infiniti says Cameo will provide consumers with an enhanced shopping experience including personalized discovery and FAQ. ...
- Mars Petcare Launches Plant-First Dog Food
Marketing Daily, Tanya Gazdik - Wednesday, June 30, 2021
According to a recent study by The Hartman Group, nearly half (48%) of consumers look for products labeled as "plant-based." ...
- Happy Days Are Here Again: Return Of 'The Late Show With Stephen Colbert'
TV Watch, Steve McClellan - Friday, June 25, 2021
It's much more fun to see the program as it's meant to be -- back at the Ed Sullivan Theater in NYC in front of a live studio audience. ...
- YouTube Influencer Sells His Search Data On eBay
Inside Performance, Laurie Sullivan - Thursday, June 24, 2021
Here's how much YouTube celebrity and Instagram influencer Rafael Neugart got for selling his search data on eBay. ...
- Citi Enlists Dan Levy, Rashida Jones For Digital-First Effort
Marketing Daily, Tanya Gazdik - Sunday, June 20, 2021
"While digital was important before the pandemic, it is truly at the forefront of everything we do today," Citi's Mary Hines tells "Marketing Daily." ...
- Judge Throws Out Ice Cube's Claims Against Robinhood
Digital News Daily, Wendy Davis - Wednesday, June 16, 2021
A judge has dismissed a lawsuit by rapper and entrepreneur Ice Cube against financial services company Robinhood over its use of his image and a variation of his catchphrase "che ...
- Kardashians In Danger Of Overstaying Their Welcome
TVBlog, Adam Buckman - Thursday, June 17, 2021
"Keeping Up With the Kardashians" premiered in 2007 and is officially ending now after 14 years. ...
- This Was The Captain Speaking: My Interview With Gavin MacLeod
TVBlog, Adam Buckman - Wednesday, June 2, 2021
The actor became one of TV's most beloved stars thanks to "The Mary Tyler Moore Show" and "The Love Boat." ...
- Expedia Group's Vrbo Captures Real-Life Reunions
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2021
The spot debuted Tuesday night on "The Voice" season finale and was introduced by John Legend, who is also featured in the spot. ...
- Jimmy Kimmel Delivers Blistering Assessment Of Disney/ABC At Upfront
TV Watch, Wayne Friedman - Monday, May 24, 2021
"Somehow, with everyone stuck in their house -- with nothing to do but watch TV over the past 14 months -- we still managed to lose ratings," he said. ...
- Keeping it Real: Connecting Authentically with Multicultural Consumers
The MediaPost Cases, Lisa Singer - Thursday, May 27, 2021
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand's partnership with Regina King, Diddy and Spi ...
- Switching Gears: Lexus Broadens it's Image & Audience
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how "performance" cou ...
- Book About Bezos Vindicates Reporting By 'National Enquirer'
Publishing Insider, Rob Williams - Thursday, May 13, 2021
That's a nice way of saying Bezos wasn't completely truthful when he suggested his ownership of 'The Washington Post' made him a target of the Trump administration. ...
- Jean Smart Is The Queen Of Comedy In 'Hacks'
TVBlog, Adam Buckman - Monday, May 10, 2021
Thanks to Smart, "Hacks" is the best new comedy of the year so far -- smart, literate and hilarious. ...
- TV Shows Gripped With Celebrity-itis
TVBlog, Adam Buckman - Monday, May 3, 2021
This week, "Antiques Roadshow" goes on a celebrity binge for three weeks with episodes filmed in or around the homes of celebrities. ...
- 'Wahl Street' Journal: How Busy Mark Wahlberg Does It
TVBlog, Adam Buckman - Friday, April 16, 2021
The title of this new show, "Wahl Street," has been chosen because this series focuses more on Wahlberg's business interests than on his movies. ...
- Once A Red-Hot Topic, Meghan And Harry Fade From View
TVBlog, Adam Buckman - Friday, April 9, 2021
Remember the Oprah Winfrey interview with Prince Harry and Meghan Markle? You can be forgiven if the whole thing has slipped your mind. ...
- Nissan Launches Brand Effort Featuring Entire Lineup
Marketing Daily, Tanya Gazdik - Friday, April 2, 2021
The automaker is "trying to refine who we are and how we show up in the world as a brand," Nissan's Allyson Witherspoon tells "Marketing Daily." ...
- Drew Barrymore To Launch Quarterly Lifestyle Magazine In June
Publishers Daily, Ray Schultz - Thursday, April 1, 2021
'Drew' magazine will feature everything from beauty tips to crossword puzzles, star writes. ...
- Fond Look Back As 'Kardashians' Starts Its Final Season
TVBlog, Adam Buckman - Wednesday, March 17, 2021
This week marks the beginning of the end of the Kardashians' remarkable run with their history-making TV show. ...
- Lincoln Plans Grammy Push, Partners With The Weather Channel
Marketing Daily, Tanya Gazdik - Friday, March 12, 2021
The goal for the spot with Jon Batiste was to show that "inspiration can be found in a variety of forms and places," Lincoln's Eric Peterson tells "Marketing Daily." ...
- Oprah Winfrey Is The Last Of The Great TV Stars
TVBlog, Adam Buckman - Thursday, March 11, 2021
Who else but Oprah has the clout to corral a big interview like the one she conducted with Meghan and Harry? The answer is: Nobody. ...
- Harry And Meghan In The Dock Of Public Opinion
TVBlog, Adam Buckman - Wednesday, March 10, 2021
If the Duke and Duchess were trying to make their case for being left alone by the world's news media, then mission NOT accomplished. ...
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M Viewers
Television News Daily, Wayne Friedman - Monday, March 8, 2021
CBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment special in the current TV season. ...
- Oprah Triumphs With Meghan And Harry Interview
TVBlog, Adam Buckman - Tuesday, March 9, 2021
Sunday night's Oprah Winfrey interview with Meghan and Harry was a triumph for Oprah, but not necessarily for her two subjects. ...
- Wrangler Signs Georgia May Jagger As Spokesperson
Marketing Daily, Tanya Gazdik - Wednesday, March 3, 2021
Jagger posted about the deal to her 959,000 Instagram followers and 117,000 Twitter followers. ...
- Can Voice-Based Social-Media Apps Help TV Marketers?
TV Watch, Wayne Friedman - Monday, February 15, 2021
Clubhouse, a new social-media platform, is voice-driven. There may be advantages here for promoting TV networks, programming and viewership. ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it's competing with a franchise that garnered more than one BILLION dollars at the box office? Lionsgate Films h ...
- The Rock For President? By 2032, It Just Might Happen
TVBlog, Adam Buckman - Thursday, February 11, 2021
A new NBC sitcom about the early life of Dwayne Johnson has him running for president in 2032. ...
