- Dashlane Says The Secret Word, Finds Value In A Super Bowl Buy
Brand Insider, Steve Smith - Thursday, August 27, 2020
Going into its big ad buy at the 2020 Super Bowl, password and security manager Dashlane knew that one shot of exposure wasn't enough. ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capital --- and now social impact is a central part of its model. ...
- Then And Now: How The Pivot To Virtual Insider Summits Is Working Out
MediaPost Connect, Nina Lentini - Friday, August 14, 2020
Seth Oilman, our VP of Sales & Marketing, has overseen and attended hundreds of our summits. We sat down with him to discuss how the company has pivoted to crea ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make do with what was in her own kitchen counted for a lot. ...
- The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling
Brand Insider, Steve Smith - Friday, July 24, 2020
Scott Finlow and team worked on how one of the world's largest CPGs could offer genuine help, instead of lip service, during pandemic. ...
- Purple Pitches 'Craveability': Finding Those Touchable Mattress Moments
Brand Insider, Steve Smith - Friday, July 17, 2020
The D2C Bed-in-a-Box category has gotten very cluttered, so Purple is trying to brand its way out of the pack by highlighting its innovations. ...
- Gravity Blankets Finds A 'Quaranteam' Studio With Weighty Results
Brand Insider, Steve Smith - Friday, July 10, 2020
In just a few years, Gravity Blankets has not only created a new category, but has become the generic tag for it as well. ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'
MediaPost Connect, Lisa Singer - Thursday, July 2, 2020
Dan Bealey is senior director of advanced TV and programmatic media at media agency USIM. In this Q&A, we caught up with him to see how things were shaping ...
- Q&A With Walton Isaacson's Albert Thompson
MediaPost Connect, Nina Lentini -
Albert Thompson, Managing Director, Digital, Walton Isaacson, will speak on "Switching Gears: Lexus Broadens it's Image & Audience" at next week's TV & Video Insider Summit. We caught up wi ...
- Live From Aisle 3: Grocery Outlet Walks The 'Here For You' Walk
Brand Insider, Steve Smith - Thursday, June 4, 2020
Store managers at many of its 350 independently owned stores hit Facebook Live in the morning to give real-time reports on what essential goods were coming off the delivery tru ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing Allegations
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 25, 2020
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing app Care19 transmits some user location data to Foursquare is not exactly true. Brookins discussed the allegations that Care ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnic ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jo ...
- Zenni Optical Positioned To Trump Hipness With Value
Brand Insider, Steve Smith - Thursday, May 7, 2020
This could prove to be a record year for a brand that was doing D2C eyewear many years before Warby Parker made it cool. ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- Potbelly: 'This Is The Moment When Brands Are Built'
Brand Insider, Steve Smith - Thursday, April 23, 2020
While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption. ...
- Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company's website. ...
- Secrets That Make SEO Work Best
Inside Performance, Laurie Sullivan - Monday, April 13, 2020
For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent stu ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Ciceron's Andrew Eklund Sees Hope For A Renaissance
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
We're interested in knowing how people and companies are faring under the crisis. This week, we checked in with Andrew Eklund, founder and CEO of Ciceron, and Kari Helling, Ciceron ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned to take part in our now-rescheduled summits. Albert Thompson, managing director of digital at Walton Isaacson, is one. ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buyi ...
- Q&A: Marley Spoon's Adam Stern On Linear TV
MediaPost Connect, Nina Lentini - Thursday, February 20, 2020
Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentation, "It's All in the Details: Contextualizing Linear TV Attribution," at our TV & Video Insider Summit March ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case study on building the cost-per-visit media plan at our Brand Insider Summit QSR Feb. 16 - 19 in Scottsdal ...
- Q&A With Walton Isaacson's Albert Thompson
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Albert Thompson, managing director of digital at Walton Isaacson, will take part in a panel discussion on the Media+Data+Privacy Equation at our Forecast2020 conference Jan. 29 in New York. ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketing: Politics on Jan. 16, in Washington, D.C. We caught up with him earlier this week. ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwell. "The way they search for Rob Lowe. The way they search for Atkins. The way they search f ...
- What You Read: The 'Search Insider' Top 10 In 2019
Inside Performance, Laurie Sullivan - Monday, December 30, 2019
Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increases in search traffic, Bernie Sanders' new way to search and target voters, and Mary Meeker's annual internet tren ...
- Q&A With Cisco's Diane Sidden
MediaPost Connect, Nina Lentini -
The audience platform program manager will speak at our Search & Performance Insider Summit in Park City, Utah, on Dec. 12, sharing ways to give customers a red-carpet buying experienc ...
- The Man Leading Searchmetrics Into 2020
Inside Performance, Laurie Sullivan - Monday, November 18, 2019
Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly European vice president of international for DoubleClick, shares insights on data and marketing. ...
