- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing Allegations
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 23, 2020
Microsoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing app Care19 transmits some user location data to Foursquare is not exactly true. Brookins discussed the allegations that Care19 ...
- Skullcandy's 'Content-to-Commerce' Model Was Ready For A Crisis
Brand Insider, Steve Smith - Thursday, May 21, 2020
For headphone maker Skullcandy, its "Mood Boost" campaign and product releases were well-tuned to the lockdowns. And it was easy to double down on a content-first strategy, CMO Jessica Klodnicki ...
- 'A Fear of Not Working, And a Fear of Working': Indeed.com's Singular Perspective On A Singular Crisis
Brand Insider, Steve Smith - Wednesday, May 13, 2020
The largest job search engine comes at the COVID-19 crisis from several unique perspectives. As Indeed CMO Paul D'Arcy told us hours after the release of the historically tragic jobs ...
- Zenni Optical Positioned To Trump Hipness With Value
Brand Insider, Steve Smith - Thursday, May 7, 2020
This could prove to be a record year for a brand that was doing D2C eyewear many years before Warby Parker made it cool. ...
- Finding The Sweet Spot In Aging In The Era Of COVID-19
Email Insider, Ray Schultz - Friday, April 24, 2020
McClennan Group's co-founder talks about what brands are doing wrong when marketing to seniors -- and what they're doing right. ...
- Potbelly: 'This Is The Moment When Brands Are Built'
Brand Insider, Steve Smith - Thursday, April 23, 2020
While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption. ...
- Yext No Wrong Answers Campaign Tells Companies What Site Visitors Want To Know About Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 16, 2020
Yext launched the No Wrong Answers integrated marketing campaign to help organizations determine how well they are answering questions that people want answered on their company's website. ...
- Secrets That Make SEO Work Best
Inside Performance, Laurie Sullivan - Monday, April 13, 2020
For small businesses looking to cut costs due to COVID-19, SEO is an affordable strategy to improve online visibility and traffic, yet few use it, according to a recent study ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuff, but in rewarding people engaging with a growing library of content. ...
- Ciceron's Andrew Eklund Sees Hope For A Renaissance
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
We're interested in knowing how people and companies are faring under the crisis. This week, we checked in with Andrew Eklund, founder and CEO of Ciceron, and Kari Helling, Ciceron's ...
- Q&A: The Importance Of Brands Connecting Culturally
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
We've been talking with some of the folks who had planned to take part in our now-rescheduled summits. Albert Thompson, managing director of digital at Walton Isaacson, is one. He ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buying ...
- Q&A: Marley Spoon's Adam Stern On Linear TV
MediaPost Connect, Nina Lentini - Thursday, February 20, 2020
Adam Stern, Acquisition Marketing Manager at Marley Spoon, will make a presentation, "It's All in the Details: Contextualizing Linear TV Attribution," at our TV & Video Insider Summit March 9 ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case study on building the cost-per-visit media plan at our Brand Insider Summit QSR Feb. 16 - 19 in Scottsdale, ...
- Q&A With Walton Isaacson's Albert Thompson
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Albert Thompson, managing director of digital at Walton Isaacson, will take part in a panel discussion on the Media+Data+Privacy Equation at our Forecast2020 conference Jan. 29 in New York. We ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketing: Politics on Jan. 16, in Washington, D.C. We caught up with him earlier this week. ...
- Atkins Q&A Campaign Turns Rob Lowe Into Google's Baby Yoda
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 3, 2020
"The questions will become the new searches," said Cogniscient Media's Lauren Rockwell. "The way they search for Rob Lowe. The way they search for Atkins. The way they search for ...
- What You Read: The 'Search Insider' Top 10 In 2019
Inside Performance, Laurie Sullivan - Monday, December 30, 2019
Adult websites gaining traction from mobile devices, DuckDuckGo and Microsoft Bing increases in search traffic, Bernie Sanders' new way to search and target voters, and Mary Meeker's annual internet trends ...
- Q&A With Cisco's Diane Sidden
MediaPost Connect, Nina Lentini -
The audience platform program manager will speak at our Search & Performance Insider Summit in Park City, Utah, on Dec. 12, sharing ways to give customers a red-carpet buying experience. ...
- The Man Leading Searchmetrics Into 2020
Inside Performance, Laurie Sullivan - Monday, November 18, 2019
Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly European vice president of international for DoubleClick, shares insights on data and marketing. ...
- Q&A: See What Keeps This Marketer Up At Night
MediaPost Connect, Nina Lentini - Wednesday, October 30, 2019
Bob Land, VP/consumer engagement at Dorel Juvenile, a manufacturer of products for children, will speak at our Brand Insider Summit D2C on Kiawah Island, S.C., taking place Nov. 10 - ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...
- Q&A: CEO David Levy On How OpenAP Market's Pieces Fit Together
Advanced TV Insider, Karlene Lukovitz - Friday, October 11, 2019
Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture. ...
- Q&A With Policygenius's Blayne Smith
MediaPost Connect, Nina Lentini - Tuesday, October 8, 2019
Blayne Smith, Senior Acquisition Manager at Policygenius Inc., which offers online life insurance, will speak about "Leveraging and Measuring the Audio Channels" at our Brand Insider Summit Nov. 10 - ...
- 'Outside' Magazine Editor Does The Hustle
MediaPost Connect, Nina Lentini - Tuesday, September 17, 2019
Michael Roberts does a scrappy and nimble dance of strategy while producing a podcast. He'll tell you all about it at our Publishers Insider Summit in Austin Oct. 2 - ...
- Email Roots: Al DiGuido On What He's Seen From His Front-Row Seat
Email Insider, Ray Schultz - Tuesday, July 2, 2019
DiGuido was CEO of both BigFoot Interactive and Zeta Interactive. Now he's applying the email science to public relations. ...
- Behind The Boom: What's Driving The Claimed Email Comeback
Email Insider, Ray Schultz - Friday, February 22, 2019
Stirista CEO Ajay Gupta offers insights into the current state of email marketing and where's it's going in the retail and political fields. ...
- First Reddit, Now Quora For Search Marketers
Inside Performance, Laurie Sullivan - Friday, February 1, 2019
Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. ...
- Alexa Answers To Crowdsource User Knowledge
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
Amazon Alexa will now turn to select customers to get answers to questions the digital assistant doesn't know. The service, called Alexa Answers, began on Dec. 6, with answers crowdsourced ...
- SurveyMonkey CMO: Search For The Perfect Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 18, 2018
SurveyMonkey CMO Leela Srinivasan doesn't think marketers spend enough time thinking about the correct questions to ask consumers. ...
