- Q&A: The Limited Cozies Up To Plus-Size Women
Marketing Daily, Sarah Mahoney - Wednesday, February 1, 2012
Anne Connell, SVP/strategy for branding agency Hornall Anderson, explains how her team hatched the positioning for the Limited's Eloquii line, which launched late last year. The name, she says, combin ...
- Did Ask.com Finally Nail It?
SearchBlog, Laurie Sullivan - Tuesday, January 31, 2012
Did Ask.com's renewed search agreement with Google, mobile voice search application, and its latest ad campaign help to revive the ailing question- and-answer (Q&A) site? Ask.com picked up momentum ...
- Q&A: For The Wealthy, 'Ingrained Conservatism'
Marketing Daily, Sarah Mahoney - Thursday, January 19, 2012
The affluent feel more in control of their spending. Susan Viamari, editor of "Times & Trends," SymphonyIRI, tells "Marketing Daily" more about the Chicago-based market researcher's findings. ...
- Q&A: In Praise Of The Humble Infomercial
Marketing Daily, Sarah Mahoney - Wednesday, January 18, 2012
Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format is still chugging along. ...
- Shoppers Spurn Social, QR Codes
Marketing Daily, Sarah Mahoney - Tuesday, January 10, 2012
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper marketing, fills us in on wh ...
- Q&A: People Don't Care About Loyalty Programs
Marketing Daily, Sarah Mahoney - Friday, January 6, 2012
As more and more stores stampede toward expanded (not to mention expensive) customer loyalty programs, a new study from Pricewaterhouse Coopers reports there are some considerable ironies lurking. ...
- Edmunds.com's Anwyl On Autos, Part II
Marketing Daily, Karl Greenberg - Monday, January 2, 2012
What does the auto market hold for 2012? We talk with Jeremy Anwyl, CEO of Edmunds.com about the year to come, the year just past, and which players are be ...
- Edmunds.com's Anwyl On Autos, Part I
Marketing Daily, Karl Greenberg - Wednesday, December 28, 2011
In this two-parter, we speak with Jeremy Anwyl, vice chairman of Edmunds.com, about the year to come, the year just past, and which players are best positioned for the vicissitud ...
- Finally, Online Shopping Isn't Just for The Affluent
Marketing Daily, Sarah Mahoney - Monday, December 19, 2011
A sparkling 33% jump in Cyber Monday sales, are surprising many people. "Marketing Daily" asked Jeremy Mason, VP/general manager of AudienceScience, the Seattle-based ad targeting company, to explain what's behi ...
- Q&A: GMC's Craig Bierley Touts Truck Tech
Marketing Daily, Karl Greenberg - Thursday, December 8, 2011
General Motors' GMC division may not have new models to boast about this year, but the brand is going strong. Sales are up nearly 20% year-to-date through November -- t ...
- Too Much Christmas Turns Shoppers Away
Marketing Daily, Sarah Mahoney - Wednesday, December 7, 2011
Holly-jolly associates, relentless music, and dazzling decorations make people less willing to purchase, says Nancy Puccinelli, associate fellow at Sad Business School, University of Oxford. We asked her to expla ...
- Q&A: Felix Palau Talks Tecate
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
On fight night, "Marketing Daily" caught up with Felix Palau, VP marketing for the brand, to talk ring strategy, a block away from the renovated Madison Square Garden. The fir ...
- Q&A; Why Yankee Candle Trumps Victoria's Secret
Marketing Daily, Sarah Mahoney - Tuesday, December 6, 2011
Media Logic, which specializes in social media, recently launched the Retail Social Juice Index, a tool that measures social engagement for more than 500 brands across Facebook and Twitter. E ...
- Four Best Practices for Online Video from MediaVest
VidBlog, Daisy Whitney - Tuesday, December 6, 2011
As the online video economy expands, agencies continue to refine their rules of the road. That's why whenever I have the chance to chat with executives at media agencies, ...
- Q&A: Shoppers Rowdier Or Just Deal-Desperate?
Marketing Daily, Sarah Mahoney - Friday, December 2, 2011
While much of what has happened so far this year was as predictable as doorbusters and free gift-wrap, Frank Badillo, senior economist at Kantar Retail in Columbus, Ohio, says so ...
- How to Pick the Look and Feel of Your Online Video Campaign
VidBlog, Daisy Whitney - Monday, December 5, 2011
Every online video campaign is different, but production companies that create Web series often find that a set of guidelines can help steer brands and businesses through the production proces ...
- Q&A: Shoppers Back Away From Private Labels
Marketing Daily, Sarah Mahoney - Friday, November 18, 2011
As consumers continue to intensify certain types of deal-seeking behaviors, such as having precise price limits for certain brands and items, they're losing interest in others, including private labels. P ...
- Q&A: Audi's Jeri Ward Focuses On Customers
Marketing Daily, Karl Greenberg - Tuesday, November 15, 2011
In the new job, Jeri Ward, who had been general manager of customer advocacy, interactive marketing and launch strategy, will lead consumer insights activities, the Audi Drivers Circle online own ...
- AmEx Super-sizing 'Small Biz Saturday'
Marketing Daily, Sarah Mahoney - Monday, November 14, 2011
Okay -- the 89 million Americans who plan to shop at a local retailer the Saturday after Thanksgiving are petite potatoes compared to the 138 million who will storm t ...
- For Holiday Shopping, Gen Y Loses Its Tech Edge
Marketing Daily, Sarah Mahoney - Wednesday, November 2, 2011
As Deloitte continues to sift through its recent holiday spending survey, it's noticing some unexpected generational differences as shoppers ready their Christmas lists. But there are also some big non-difference ...
- Q&A: Mitsubishi's Greg Adams On The 'I'
Marketing Daily, Karl Greenberg - Thursday, October 13, 2011
The company has just launched its national campaign for its electric car the Mitsubishi i, with both traditional and digital efforts around its electrification of Normal, Ill., where it manufactur ...
- CMOs Failing On Customer Obsession
Marketing Daily, Sarah Mahoney - Monday, October 10, 2011
Just as 95% of people believe they are above-average drivers, plenty of companies think they put customers first. Most are fooling themselves, says Chris Stutzman, principal analyst at Forrester Researc ...
- Q&A With Kraft's Ed Kaczmarek
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 10, 2011
Ed Kaczmarek, director of innovation and consumer experiences at Kraft Foods, explains the impact of mobile on Kraft's strategy. He says it is a small part of the mix but th ...
- Mercedes: Deal Goes Way Beyond The Bleachers
Marketing Daily, Karl Greenberg - Friday, October 7, 2011
A 10-year deal that makes the luxury auto brand the Official and Exclusive vehicle of the New Orleans Saints, turning the Louisiana Superdome into the Mercedes-Benz Superdome. We talked ...
- DOA Q+A: Marshall McLuhan
Media Magazine, Brian Monahan - Friday, October 7, 2011
Notable media scholar Marshall McLuhan is known for coining the phrase, "the medium is the message," and now, over 30 years since his death, another famous scholar in the fie ...
- Q&A: Mildenhall On Coke's 'Liquid' Marketing
Marketing Daily, Mark Walsh - Wednesday, October 5, 2011
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Cola sat down with us at the Interactive Advertising Bureau's MIXX conference to discuss how the company is usi ...
- Q&A: Lowe's Campaign Targets New DIY Attitudes
Marketing Daily, Sarah Mahoney - Friday, September 30, 2011
In addition to new advertising, the effort also includes the launch of an online tool called MyLowe's, which it says will revolutionize the way consumers tackle DIY projects. Tom Lam ...
- Q&A: Retailers, Relax. It Will Be A Decent Holiday
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2011
A funny thing happened on the way to the fourth quarter: Instead of the gradually building economic recovery most retailers had been anticipating, lousy economic headlines cast a cloud ov ...
- Q&A With AmEx CMO John Hayes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 8, 2011
In this first of a series, John Hayes talks about his 16 years overseeing American Express marketing and talks about coming challenges. He touts programs like Members Project that brin ...
- Panasonic CTO: 3D TV Is 'Chicken Or Egg' Story
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Eisuke Tsuyuzaki, chief technology officer at Panasonic, spoke to Marketing Daily from the U.S. Tennis Center in Flushing, Queens, where Panasonic is a sponsor, and is involved in 3D broadcas ...
